18: Create luxury brand messaging AND keep your brand personality
Manage episode 474936258 series 3580834
Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?
In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.
Key takeaways:
- Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
- Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
- Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
- How to maintain luxury branding while injecting personality
- Learn messaging strategies that elevate your brand’s voice
- Learn the secret to luxury messaging without sounding stuffy or intimidating
- Learn why transparent pricing matters in luxury branding—and when it doesn’t
Connect with Lucy:
- Website: My Write Hand Woman
- Instagram: @mywritehandwoman
- Email: [email protected]
Connect with Sarah Beth:
- Website: Sarah Beth & Co.
- Email: [email protected]
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
26 episodes