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18: Create luxury brand messaging AND keep your brand personality
Manage episode 474936258 series 3580834
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Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?
In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.
Key takeaways:
- Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
- Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
- Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
- How to maintain luxury branding while injecting personality
- Learn messaging strategies that elevate your brand’s voice
- Learn the secret to luxury messaging without sounding stuffy or intimidating
- Learn why transparent pricing matters in luxury branding—and when it doesn’t
Connect with Lucy:
- Website: My Write Hand Woman
- Instagram: @mywritehandwoman
- Email: [email protected]
Connect with Sarah Beth:
- Website: Sarah Beth & Co.
- Email: [email protected]
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
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