Artwork

Content provided by Lucy Bedewi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lucy Bedewi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

18: Create luxury brand messaging AND keep your brand personality

37:28
 
Share
 

Manage episode 474936258 series 3580834
Content provided by Lucy Bedewi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lucy Bedewi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

  • Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
  • Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
  • Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
  • How to maintain luxury branding while injecting personality
  • Learn messaging strategies that elevate your brand’s voice
  • Learn the secret to luxury messaging without sounding stuffy or intimidating
  • Learn why transparent pricing matters in luxury branding—and when it doesn’t

Connect with Lucy:

Connect with Sarah Beth:

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 474936258 series 3580834
Content provided by Lucy Bedewi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lucy Bedewi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

  • Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
  • Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
  • Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
  • How to maintain luxury branding while injecting personality
  • Learn messaging strategies that elevate your brand’s voice
  • Learn the secret to luxury messaging without sounding stuffy or intimidating
  • Learn why transparent pricing matters in luxury branding—and when it doesn’t

Connect with Lucy:

Connect with Sarah Beth:

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

  continue reading

26 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play