Goodbye Bold Founder, Hello Unicorn Messaging!

Unicorn Messaging

#Entrepreneur #Business #Self-Improvement #Marketing #Lucy Bedewi #Podcasting Education

32:48

America’s Sweethearts: Dallas Cowboys Cheerleaders is back for its second season! Kay Adams welcomes the women who assemble the squad, Kelli Finglass and Judy Trammell, to the Netflix Sports Club Podcast. They discuss the emotional rollercoaster of putting together the Dallas Cowboys Cheerleaders. Judy and Kelli open up about what it means to embrace flaws in the pursuit of perfection, how they identify that winning combo of stamina and wow factor, and what it’s like to see Thunderstruck go viral. Plus, the duo shares their hopes for the future of DCC beyond the field. Netflix Sports Club Podcast Correspondent Dani Klupenger also stops by to discuss the NBA Finals, basketball’s biggest moments with Michael Jordan and LeBron, and Kevin Durant’s international dominance. Dani and Kay detail the rise of Coco Gauff’s greatness and the most exciting storylines heading into Wimbledon. We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Find more from the Netflix Sports Club Podcast @NetflixSports on YouTube, TikTok, Instagram, Facebook, and X. You can catch Kay Adams @heykayadams and Dani Klupenger @daniklup on IG and X. Be sure to follow Kelli Finglass and Judy Trammel @kellifinglass and @dcc_judy on IG. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports universe! Each episode, Adams will speak with athletes, coaches, and a rotating cycle of familiar sports correspondents to talk about a recently released Netflix Sports series. The podcast will feature hot takes, deep analysis, games, and intimate conversations. Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, or wherever you get your podcasts. New episodes on Fridays every other week.…

about a year ago 9:19

MP3•Episode home

Goodbye Bold Founder and hello Unicorn Messaging!

Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month.

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

26 episodes

Goodbye Bold Founder, Hello Unicorn Messaging!

Unicorn Messaging

published about a year ago

MP3•Episode home

Goodbye Bold Founder and hello Unicorn Messaging!

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

26 episodes

#Entrepreneur #Business #Self-Improvement #Marketing #Lucy Bedewi #Podcasting Education

All episodes

1
23: Why your messaging isn’t converting (even though your offer is fire) 8:17

4 hours ago8:17

8:17

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention. IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret —and how that's quietly ruining your biz The truth about selling without needing people to “experience you” first A real story about my content repurposing specialist (yes, she knows I’m telling it 👀) The exact messaging mistake so many women are making (and how to stop) What a messaging strategy that actually converts looks like This is your tough love chat from your friendly Messaging Mama Bear —because you deserve to be impossible to ignore. IF YOU’VE EVER SAID… “People LOVE my offer once they’re inside… it’s just hard to get them in the door.” “I wish my copywriting actually sounded like me .” “I hate feeling like I’m begging people to buy.” Then it’s not your offer. It’s your messaging . Let’s fix that. Work With Her: https://www.instagram.com/schreckengostcreative/ (Say Lucy sent you from the Unicorn Messaging Podcast) Book a Messaging Intensive : https://www.mywritehandwoman.com/messaging-intensives Find Your Brand Messaging Superpower: Take the Quiz Contact Me: https://www.mywritehandwoman.com/contact This episode is your go-to for leveling up your marketing messaging , clarifying your messaging strategy , and finally letting your copywriting match the magic of your offer. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
22: Standing out in 2025 with your messaging is EASIER than ever 18:22

13 days ago18:22

18:22

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same? It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking: What do we do? In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that actually makes people FEEL something. What You’ll Learn: Why most AI-generated copy is... mid at best (and what to do instead) How to hook your audience in the attention economy and make them cry in the feelings economy (in a good way) The one-liner that defines “modern messaging” in 2025 Practical ways to use AI for clarity (not creativity) The underrated rebellion move that’s making brands unforgettable right now How to write sales copy that sells without sounding like everyone else Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
21: The no-shame crash course into messaging strategy 23:37

7 weeks ago23:37

23:37

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging . Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... but can you define it for me? So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means. You'll learn today: What brand messaging really is (and what it’s not) The 3 messaging mistakes that are quietly sabotaging your business Why your visuals mean nothing without the verbal brand to match How strong messaging makes sales easier, marketing more fun, and copywriting a total breeze A behind-the-scenes look at my signature offer, The Brief , and how it gives entrepreneurs the copy foundation they’ve been craving Ready to Craft Messaging That Converts and Connects? Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion . Grab all the juicy details + examples HERE Not quite ready for the full deep dive? Take my quiz: What’s Your Messaging Superpower? 4 Examples of What You Get With The Brief 1: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf 2: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 3: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf 4: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
20: The messaging mistake I confused for my best move ever 18:01

9 weeks ago18:01

18:01

Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz

1
19: How to position multiple offers so they 'play together' instead of compete 46:11

12 weeks ago46:11

46:11

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers. So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode. We dive into: Why having multiple offers doesn’t mean your brand message has to be confusing Strategies for keeping your messaging clear and powerful Common brand strategy mistakes and how to avoid them The key to differentiating your brand in a crowded market Find Your Brand's Superpower: Take the Quiz Sign Up for the Exact Factor Sprint Connect with Kristina: Website Instagram LinkedIn Key Points: Brand messaging, competing messaging, brand strategy Chapter Marks: ⏳ [00:00:00] - Overcoming Fear of Multiple Offers ⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive ⏳ [00:05:30] - The Importance of Clear Brand Messaging ⏳ [00:12:45] - How to Avoid Competing Messaging ⏳ [00:20:15] - The Key to Differentiating Your Brand ⏳ [00:30:40] - Final Takeaways & Action Steps Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
18: Create luxury brand messaging AND keep your brand personality 37:28

14 weeks ago37:28

37:28

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients? In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge. Key takeaways: Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious. Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice. Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services. How to maintain luxury branding while injecting personality Learn messaging strategies that elevate your brand’s voice Learn the secret to luxury messaging without sounding stuffy or intimidating Learn why transparent pricing matters in luxury branding—and when it doesn’t Connect with Lucy: Website: My Write Hand Woman Instagram: @mywritehandwoman Email: lucy@mywritehandwoman.com Connect with Sarah Beth: Website: Sarah Beth & Co. Email: Sarabeth@sarabethevents.com Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
Goodbye Bold Founder, Hello Unicorn Messaging! 9:19

14 weeks ago9:19

9:19

Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
What is Unicorn Messaging? 4:10

14 weeks ago4:10

4:10

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging . My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals. Discover how to craft messaging that makes your brand stand out in a saturated market. Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag. Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures. Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard 44:36

28 weeks ago44:36

44:36

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat. So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner, a multimillion-dollar investor, and a business consultant and startup advisor who specializes in helping female founders. Lacey is industry agnostic and she helps businesses rapidly build, grow, scale, and sell their own conglomerate multimillion-dollar businesses. As the founder of Sir Ventures and the SIR Business Academy, Lacey leverages her expertise in M&A fundraising, growing, and scaling businesses to inspire the next generation of women to break barriers and lead in the world of business and investing. I can’t wait to share this conversation of how acquiring or selling your business is not something that's just available to you but it could be a really great strategy for you to scale this business, your next business, and increase your wealth. M&A Resources: Flippa Baton Acquire. com Connect with Lacey Madison: @laceymadison_ ICYMI Newsletter Chapters: 00:00 Introduction to Business Acquisition 00:49 Meet Lacey Madison: Business Acquisition Expert 03:05 Debunking Myths About Buying and Selling Businesses 04:36 The Financial Realities of Business Acquisition for Female Founders 09:33 Operational Readiness for Acquisitions for Female Founders 14:05 Exploring Asset Acquisitions 20:08 Finding Acquisition Opportunities 23:20 Networking and Due Diligence 24:35 Strategies for Selling a Business 26:37 Preparing Your Business for Sale 28:03 Documentation and Data Rooms 30:22 Evaluating Potential Buyers 32:05 Building a Sellable Business from the Start 32:22 Lifestyle vs. Sellable Businesses 35:02 The Importance of Clean Operations 37:02 Tough Love for Aspiring Entrepreneurs Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet 29:10

30 weeks ago29:10

29:10

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next year to be as expansive and explosive as you dream, but that takes some hard and honest advice. This isn't your average 2025 goal-setting episode, let's get into it. Check out: Ink + Volt Goal Planner Chapters: 00:00 Introduction and Setting the Stage 01:33 The Importance of Goal Setting for Founders 03:33 Laying the Groundwork in December for Founders 05:46 Creating a Goal Setting Ritual forFounders 09:47 Diving into the Goals for your Business 13:21 Shifting Identities for Success for Founders 16:36 Taking Radically Different Actions for your Business 21:32 Tangible Example Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
15: Is your brand authentic? Let's find out. 56:16

32 weeks ago56:16

56:16

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily: Servicepreneur Network The Servicepreneuer podcast Chapters: 01:49 Foundations for New Service-Based Business Owners 04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT 36:32 Building Trust and Authenticity as a Service Based Business 44:58 Consistency in Sales and Marketing as a Service Based Business 49:47 Foundations and Marketing Strategies for Serviceprenuers 51:55 Programs and Community for Servicepreneurs Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS 26:32

33 weeks ago26:32

26:32

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something. So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand . In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application . ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! For more on brand strategy check out Episode 4: HERE Check out the: Crafting Your Verbal Brand Workbook Chapters: 2:33 Your Founder Mission Statement 4:07 Company One Liners for Founders 5:23 Problem Articulation for Founders 6:56 Solution Articulation for Founders 8:12 Differentiators for Founders 9:34 Ideal Client Avatar for Your Business 12:29 Product Suite Articulation for Your Business 15:07 Headline Bank for your Business 15:43 What's Your Founding Story? 17:00 Instagram bio for Founders 18:07 What's in Your Founder Bio? 19:10 Finding Your Brand Voice for your Business Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
13: How to get in front of your dream target audience with podcasting with Arielle Nissenblatt 27:24

36 weeks ago27:24

27:24

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Well today, we have the podcasting guru / queen/ all around IT Girl , Arielle Nissenblatt. She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts as a founder so you can spread your mission and gain more traction. Podcasts are a gateway to talk about your business and find your next clients, strategic partnerships, and visibility but how do you guest on podcasts and how do you land those big features? Arielle is on today to spill what to do and what NOT to do to land yourself on your dream podcast and what if you wanted to even start your own? Connect with Arielle: Website Linkedin Instagram Twitter Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
12: 8 honest productivity hacks for your business 19:08

38 weeks ago19:08

19:08

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.) Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you. Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

1
11: Embrace your Enneagram and expand your business and self 49:20

39 weeks ago49:20

49:20

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces. So today, we will be diving into what is your Enneagram and how can it help you understand yourself better, get closer to your values and in turn make you into a much stronger founder. Connect with Ali: Website Instagram:@alimdunn Youtube Take the Test! What Enneagram are you? IEQ9 Test Truity Pie Chart Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
10: How to create effective content for your business in less time 39:21

42 weeks ago39:21

39:21

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say. Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you should post and more about how to create more impact, sales, and time for your business with the right content strategy. If you are stuck in the endless digital marketing to-do list in your business, after this episode, you are going to walk away just feeling this giant deep breath, knowing that you have an efficient system for your content and you can make the content you need to actually get that momentum in your business you desire. Connect with Laura: Website @travelcontentwriting The Travel Creator Podcast Check out Ep 4: Your brand voice the not-so silent secret to sales. Discover it in 20 minutes Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
09: Making “the ask” less scary and 6 steps to pitch with confidence 32:48

44 weeks ago32:48

32:48

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know at the end of this episode, you're going to feel so much better about pitching and you can start asking and going for your dreamiest stretchiest goals. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
08: Differentiating your business and how to go against the grain in your industry 38:26

46 weeks ago38:26

38:26

Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day. I'm so excited to dig into this concept of differentiation and what to do when you're going against the grain of how service-based and creative-based businesses have been for so long and how to stand out in your industry. We also cover: Bailey’s genius service model and how she produces a website in a day Bailey’s insane morning routines to get the work done and be her best for her clients What white glove service really is (or should be) How investing improves your own client experience To Connect with Bailey: Website @honeywavecreative Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
07: Hustle vs. flow culture and finding your happy medium 25:31

48 weeks ago25:31

25:31

The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? There has to be an in-between, some sort of balance. And guess what?! There is. So let's dig into this binary system of you're either hustling or flowing and find out where's the line, the toxicity (yep, spicy!) and the happy medium. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
06: Putting out fires as founders and all things grit with Carrie Sporer 33:23

50 weeks ago33:23

33:23

If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop. Her first major fire was during her launch phase, where three weeks before launch they had to recall a majority of her products causing a full-blown panic, but that isn’t where she threw in the towel and quit. Carrie and her partner Meredith Krill bounced back and were even featured on Good Morning America, Allure, Vogue and more. So this episode is for you if something has ever happened to you that's just absolutely devastating when you are on the precipice of something amazing, you are going to relate absolutely to Carrie’s story. So that's why we're going to be focusing today on grit and what to do when things don't go your way. To Connect with Carrie: SWAIR LinkedIn Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
05: Create breakthroughs, get better results, and take your time back as founders 22:11

1 year ago22:11

22:11

What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my biggest breakthroughs when I jetted off to Antarctica far far away from my business and the world. Let's get into it! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
04: Your brand voice is the not-so-silent secret to more sales. Discover it in 20 minutes. 19:45

1 year ago19:45

19:45

Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life. Your brand voice will separate you from the crowd *if* you invest in crafting it intentionally. And today, we are going to run through an exercise that will help you discover your brand voice in under 20 minutes. We also will cover: What your brand voice actually is How to craft a brand voice that feels human How to build your personal brand voice vs. a company brand voice How to get people to fall in love with how your brand sounds Check Out The Brand Voice Take Off Guide! Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
03: Hiring generalists, building better teams, and building a startup home you want to live in 44:09

1 year ago44:09

44:09

Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on the perfect expert to make hiring the right team easier and more streamlined for your business. For today's episode we have on Shaina Anderson who has spent 15 years building startups. She is the founder and CEO of Hello Generalist , the startup community's home for part-time hiring. She also works as Chief of Staff at Nory AI, as a coach to startup Chief of Staffs and as a startup angel investor. Prior, she was Chief of Staff at Yelp for Restaurants and was an executive at Choose from its seed stage through series 2 acquisition where she led marketplace supply delivery operations and US market expansion. In this episode we will cover: How to know when and who to hire for your company How to know when to fire someone on your team (and should you have already?) The difference between a specialist and a generalist and which is best for your team. Why Shaina believes windy career paths are better than straight forward career paths To connect with Shaina Anderson: LinkedIn Hello Generalist Website Book Suggestions: Range by David Epstein The Third Door: Mindset for Success Powerful by Patty McCord Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
02: What's the right decision? Discover your values and ask them. 18:40

1 year ago18:40

18:40

This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company. In this episode, we will cover: How to start making decisions in your life based on your values How to discover what your values are What were the times in your life when you were your best self and your worst self, and how your values are present in those moments Why knowing your values can completely shift the way you make decisions For more on discovering your values check out: https://www.alidunn.com Brene Brown's List of Values Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
01: Meet your host: Becoming bold, dreams for the pod, and of course, a spicy rejection story 47:57

1 year ago47:57

47:57

Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon . In this episode, we are covering: How I created my business in 90 days after realizing I didn't want a 'normal job' How do you come back to your boldness in moments of failure and rejection?Realizing when you are not living in your truth and what routines and rituals help you stay in your power Owning who you are or who you want to be and giving yourself permission to call yourself a founder My experience working in the startup world compared to the online businesses space And of course, some SPICY opinions on why they both need to change To connect with Chelsea: Website Instagram: @coachchelsmd Her podcast: Life After Medicine Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz…

Unicorn Messaging

1
What is Unicorn Messaging? 4:10

1 year ago4:10