Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish. How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategis ...
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Don’t Depend on Daddy is an unfiltered space to learn and discuss how to build independence and OWN your life. From personal finance and career topics, to healthy habits, routines, and hobbies, the goal of Don't Depend on Daddy is to empower you to build financial, professional, and personal independence, regardless of the life stage you are in. *This is not a strictly personal finance podcast.* Host Michela Allocca is an ex-financial analyst-turned-entrepreneur, author, and digital creator ...
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Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and ...
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111. Building a Service-Based Business Without Being an Influencer ft. Lucy Bedewi
43:18
43:18
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43:18On this episode of DDOD, Michela sits down with Lucy Bedewi, the owner of MyWriteHandWoman. Lucy is a verbal and messaging strategist and she built her business while traveling full-time, after being fired from her first corporate job after 90 days. In this episode, Lucy shares her tips for getting started with a service business, landing your firs…
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Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi
44:54
44:54
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44:54Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly h…
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Stop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly Godfrey
43:37
43:37
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43:37Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever felt like a chore or a weird networking event, this episode will completely change your approach. Episode …
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21: [Pinch of Glitter] The No-Shame Crash Course Into Messaging Strategy
23:37
23:37
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23:37Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those …
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110. Living Alone Without Feeling Lonely | How to Build Confidence by Doing Things Alone
34:51
34:51
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34:51On this episode of DDOD, Michela shares a 2 year reflection on living alone. At first, living alone was scary, but Michela shares how she has navigated this period of her life and fostered both an intentional space as well as intentional activities that she does by herself. If you are feeling down about living alone, or want to live alone but are s…
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Stop #9: MAPPING OUT Your Paid Ads Strategy with David Nipps
40:12
40:12
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40:12Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the idea of running paid ads or wondered if they're worth the investment, this episode breaks down a VERYYYY practical, approachable fram…
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109. Building a Sustainable and Seasonal Wardrobe | How I Buy Clothes for 4 Seasons on a Budget
36:42
36:42
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36:42On this episode of DDOD, Michela shares how she is approaching upgrading her wardrobe with the seasons in mind. Having a well-rounded wardrobe is HARD, especially if you live in a place that experiences 4 distinct seasons. In this episode, Michela is sharing some rules for approaching your seasonal wardrobe, financial guidelines to incorporate for …
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20: [MAGIC MOMENT] The messaging mistake I confused for my best move ever
18:01
18:01
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18:01Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor SprintBy Lucy Bedewi
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108. How to Make Money Online Without Being an Influencer ft. Kate Robb
48:33
48:33
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48:33On this episode of DDOD, Michela is joined by the lovely Kate Robb, a digital entrepreneur with EIGHT streams of income! We focus this conversation primarily on her Etsy business, where she has scaled her shops selling print on demand and digital on demand products. We cover how to get started on Etsy, the Etsy algorithm, if the space is overcrowde…
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107. How to Reclaim Your Routines! Why Routines Make You Happier and Set You Free
27:04
27:04
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27:04On this episode of DDOD, Michela is sharing how she is reclaiming her routines this spring and summer. As we move into the warmer months, it is time to seize the day and take control of your time. She is sharing the psychology behind why routines make you happier, elements of successful morning, work, and night routines, and how she is incorporatin…
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On this episode of DDOD, Michela is hopping on the TikTok trend and sharing some things she finds incredibly chic. These go beyond just your personal style (although there are a few style items) and transcend into how you operate, from hobbies to cooking to navigating friendships as an adult. TIME STAMPS: Episode Starts at 3:24 💸 NEW FI/RE Template…
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The Flight Deck #8 | What's to come for Season 2 [Don't miss this!]
11:29
11:29
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11:29In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss a beat!: www.mappedoutpod.com (in the footer!) Connect With Us: @mappedoutpod | mappedoutpod.com Meet Your Hosts: 👩💻 Lau…
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19: [HELP ME] How to position multiple offers so they 'play together' instead of compete
46:11
46:11
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46:11Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets-…
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105. How I Cleared my Hormonal Acne | High Fiber Diet, Birth Control, and Topical Routine
32:44
32:44
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32:44On this episode of DDOD, Michela is sharing how she cleared her hormonal acne in her 20s. She discusses how following a high fiber, whole foods diet can help improve digestion to clear skin, the impact going off birth control had on her skin, and her current skincare routine. DISCLAIMER: Michela is not a doctor and this is not medical advice. TIME …
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Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms
58:40
58:40
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58:40In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-gen strategies, and redefining what success looks like for you as a founder beyond traditional growth metr…
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Flight Deck #7 | AI Simplification Strategies for Busy Marketers
12:12
12:12
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12:12Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity. Key Insights: Think smarter, not harder – use AI for tasks you're already doing while multitasking Voice notes to AI can capture fleeting ideas that would otherwis…
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104. 5 Microhabits That Have Improved My Quality of Life
25:29
25:29
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25:29On this episode of DDOD, Michela is sharing 5 small habits she has incorporated into her routine that have made her life better. The habits include ritualizing her morning coffee, implementing a daily content hour, using a written to-do list, going on a long walk, and taking the extra 10 minutes at night for self–care. It truly is the little things…
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Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact
47:40
47:40
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47:40Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating unnecessary approval steps, you'll learn about practical frameworks for simplifying your operations without …
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18: [HELP ME] Create luxury brand messaging AND keep your brand personality
37:28
37:28
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37:28Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients? In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it w…
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Goodbye Bold Founder, Hello Unicorn Messaging!
9:19
9:19
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9:19Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging,…
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Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are proba…
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103. My Underconsumption Journey: Q1 Low Buy Update + Q2 Spending Plans!
42:20
42:20
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42:20On this episode of DDOD, Michela is sharing her 3 month low-buy & underconsumption update. She reflects on her consumption rules she set at the beginning of 2025 and gets honest about what is and isn’t working. Plus, she shares the things she bought in Q1 and what her spending plans are in Q2! TIME STAMPS: Episode Starts at 5:15 💸 NEW FI/RE Templat…
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Stop #6: What we'd do with a $0 marketing budget
46:03
46:03
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46:03Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relationships) that prioritizes high-impact strategies over expensive campaigns. Whether you're bootstrapping a …
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Flight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing Asset
15:24
15:24
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15:24Ready for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member. Connect With Us: @mappedoutpod | mappedoutpod.com Meet Your Hosts: 👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping dis…
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102. The 12 Week Year: How to Accomplish More in 12 Weeks than Most People Do in a Year
39:06
39:06
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39:06On this episode of DDOD, Michela is sharing the key lessons from the 12 Week Year. After successfully implementing this method for the first 12 weeks of 2025, Michela can confirm that condensing your planning cycle into 12 week sprints vs. annual targets really DOES make a different. Learn about why annual planning doesn’t work, the 5 disciplines o…
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Stop #5: MAPPING OUT Your Path to Becoming the Most Valuable Asset
45:50
45:50
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45:50Whether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating genuine value that makes you irreplaceable. Discover the frameworks, mindsets, and practical strategies that…
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101. Life Audit: Your 2025 Spring Cleaning Checklist to Get Your Sh*t Together
39:10
39:10
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39:10AUDIO NOTE!!! I've been told the audio is only coming out on the left for some. I don't know what happened!! I am sorry !!!!! On this episode of DDOD, Michela is sharing how you can SPRING CLEAN your life and find new motivation as the winter comes to an end. She covers personal finances, your professional life, personal goals, a wardrobe cleanout,…
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100. Spring 2025 State of the Union: What’s In & Out for Hot Girl Spring
29:16
29:16
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29:16On this episode of DDOD, Michela is back with another State of the Union episode! This time, she is focusing specifically on ins and outs for spring 2025, because we are having a healthy and happy and hot spring! From letting go of a scaredy cat mentality to adding color into her wardrobe, this episode unveils a more personal side to Michela and yo…
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Flight Deck #4: 3 Books That Will Change How You Think About Growth
13:35
13:35
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13:35Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life. What's On The Radar: Who Not How: Why procrastination isn't laziness but a sign you need the right "who" The Gap and The Gain: Breaking free from gap mentality …
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99. How to Build Your Dopamine Menu | Habits to Feel Better and Stop Doom Scrolling
37:03
37:03
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37:03On this episode of DDOD, Michela is discusses the concept of a Dopamine Menu! This was a trend from 2024 that covers all the little habits and special things that you can implement throughout your day when you need to boost your mood or spark a little joy. This is especially helpful if you are experiencing the winter blues, or just overall want to …
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Stop #4: MAPPING OUT Your Content Plan: Create Marketing That Works Smarter, Not Harder
48:54
48:54
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48:54Tired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of collecting digital dust. They share practical strategies for defining content pillars, focusing on quality ov…
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Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening. What's On The Radar: Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 years Content Consistency: Why you shouldn't give up on your newsletter, even with minimal en…
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98. Overcoming Overspending | How to Stop Impulse Shopping and Self-Sabotaging with Paige Pritchard
58:58
58:58
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58:58On this episode of DDOD, Michela is joined by Paige Pritchard, founder of Overcoming Overspending which is an online community of tens of thousands of women who are developing more disciplined and purposeful spending habits. Paige and Michela discuss how social media influences your spending habits, the 3 Ds of shopping (distance, desire, decision)…
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Stop #3: MAPPING OUT the Marketing Funnel: From Awareness to Raving Fans
52:59
52:59
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52:59Ever feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purchase—and beyond. Whether you're struggling with brand awareness, nurturing leads, or turning one-time buye…
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Flight Deck #2: 3 AI Tools Every Marketer Needs
11:00
11:00
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11:00Ready for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information. What's On The Radar: Meeting Transcripts & Recaps: Deep dive into Otter and Fathom for automated meeting notes Content Repurposing: How PodSqueeze transforms long-form c…
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97. Systems to Improve Your Time Management and be More Productive | How I Balance Everything in Business and Life
47:39
47:39
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47:39On this episode of DDOD, Michela is sharing how she manages her time to balance building and scaling a business with health and wellness and also having time for a personal life! “Doing it all” is impossible, but getting things DONE is a result of having strong systems in place. Michela follows a variety of frameworks and routines to ensure that ev…
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Stop #2: The Tech Stack and Tools That Keep us On Track
1:06:48
1:06:48
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1:06:48Lost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the investment, we're sharing our real-world experience with building tech stacks that actually work. Episode Highli…
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Welcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your ema…
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96. 10 Life Lessons That Will Change the Way You Think (from an almost 30 yr old)
43:50
43:50
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43:50On this episode of DDOD, Michela is sharing 10 lessons she learned throughout her 20s. In honor of 2025 being the year she turns 30, this is part one of many self-reflective episodes to come that cover important topics for your 20s. In this episode specifically, Michela shares some tough love around owning your choices and your life, learning how t…
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When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business. Episode Highlights [00:00:01] Welcome to Mapped Out - Your marketing GPS [00:01:42] Meet Lauren: Fo…
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95. How I Became Successful in my 20s | Habits, Systems, Routines Across 5 Key Pillars of Life
49:27
49:27
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49:27On this episode of DDOD, Michela shares habits/routines/systems that have helped her be successful in her 20s. The goal is to enter your 30s feeling SUPER proud of what you accomplished in your 20s, and this episode breaks down the stand-out actions she has taken across 5 pillars of life: personal finance, career, appearance, health/wellness, and p…
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94. How to Rebrand Your Life in Q1 and Embrace Winter | Avoiding Winter Blues
44:18
44:18
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44:18On this episode of DDOD, Michela shares 5 tips on how to start embracing winter and romanticizing this slower period of the year. The winter season is the perfect time to slow down and use this extra space to REBRAND your life and actually implement the intentions you set at the top of the year. So if you are hoping to avoid the winter blues and en…
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93. Your Guide to Material Composition and Creating a Wardrobe of Natural Fibers
35:43
35:43
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35:43This year, my goal is to shop more intentionally. A major theme of this is to begin purchasing clothing made of natural materials, and slowly phase out the synthetic clothing in my closet. Natural materials wear better, they look better, they last longer, and are an overall better ROI on your clothing spend. However, it can feel like a daunting tas…
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When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches. Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that d…
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92. My Consumption Rules in 2025 to BUY LESS (and of course, buy better)
39:07
39:07
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39:07My spending theme in 2025 is to buy and consume LESS. The process of moving was so jarring to me, and it made me realize how much *stuff* I have.. And how much I don’t use. The conversation around consumption has been at the forefront of social media over the last few months. Underconsumption, project pan, and using what we have is going to carry u…
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91. How To Make Your Life Better in 2025: Money, Career, Productivity, & Appearance
41:37
41:37
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41:37Happy New Year! A fresh year means a fresh start and taking advantage of all the motivation you have to uplevel your life. In this episode, Michela is sharing 3 tips each to enhance your money, career, productivity, and appearance. From taking a softer approach to your finances, exploring side quests and building community, using AI to uplevel your…
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17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard
44:36
44:36
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44:36Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and …
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90. 2025 State of the Union: My Ins & Outs for the New Year
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50:07It’s time to address the ins & outs for 2025! In this episode, Michela is talking spending themes, new years intentions, trends, products, content and more. I’d love to hear your ins & outs for 2025! TIME STAMPS: State of the Union Starts at 5:15 Break Your Budget Links: 💸 The Ultimate Financial Reset Masterclass: https://breakyourbudget.com/year-e…
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89. My Most Used + Loved Purchases of 2024 | Annual Favorites by PRICE!
34:50
34:50
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34:50On this episode of DDOD, Michela shares her top 9 purchases from 2024! The spending theme of this year was “buy less and buy better” and these purchases are reflective of being super intentional about each and every purchase. She shares her 3 favorite purchases/products within 3 main categories: under $50, under $100, and over $200. She also shares…
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16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet
29:10
29:10
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29:10Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Well, today I want to let …
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