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Using AI To Build Linkable Assets
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Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content generation, and measuring the effectiveness of AI-enhanced link-building campaigns. Show Notes
Connect With:
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1526 episodes
Using AI To Build Linkable Assets
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ShareManage episode 471836459 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content generation, and measuring the effectiveness of AI-enhanced link-building campaigns. Show Notes
Connect With:
- Stephan Spencer: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 What leaders can learn from the Norwegian success mentality 25:32
25:32 
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Play Later Play Later Lists Like LikedAnders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing examples like Viktor Hovland and Kasper Ruud. He stresses the need for leaders to balance management and leadership, celebrating progress over failure, and fostering a culture of trust and healthy discussions to drive innovation. Connect With: Anders Indset: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability. Show Notes Connect With: Jonathan Ames: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice affects website SEO performance, key features of SEO-friendly CMS platforms, the role of CMS structure in organic growth and visibility, importance of CMS scalability and flexibility for SEO success, and best practices and common pitfalls in CMS SEO optimization. Show Notes Connect With: Jonathan Ames: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants 4:48
4:48 Play Later Play Later Lists Like Liked4:48
Play Later Play Later Lists Like LikedAs AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash? 5:15
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1 Optimizing For Traditional Search Engines Vs AI Platforms 4:56
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Play Later Play Later Lists Like LikedKeyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How AI Search Tools Will Evolve To Handle Complex Queries 6:24
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Play Later Play Later Lists Like LikedAI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How To Win Customers In An AI Search-Driven World 27:48
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Play Later Play Later Lists Like LikedAI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses. Show Notes Connect With: Chris Andrew: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares his perspectives on: red flags in job postings with wide salary ranges, the role of community and knowledge sharing in SEO, impact of economic conditions on tech sector employment, strategies for personal career advancement in SEO, and importance of actionable data in career decision-making. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report on the most in-demand SEO skills. Data analytics, technical SEO, and stakeholder management correlate most strongly with higher salaries, while AI expertise and UI/UX knowledge are increasingly sought after by employers. LeRoy recommends candidates develop a clear point of view on AI implementation and focus on building skills they can control to stand out in application processes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 SEO Jobs Week - Does Location Matter In SEO? 21:48
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Play Later Play Later Lists Like LikedLocation requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines. Show Notes Connect With: Nick LeRoy: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Play Later Play Later Lists Like LikedSEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also explains how career progression typically moves from generalist to specialist before returning to broader leadership roles that require strong business acumen. Show Notes Connect With: Nick LeRoy: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 SEO Jobs Week - What Is Happening In The SEO Job Market 29:10
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Play Later Play Later Lists Like LikedNick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech sector, strategies for SEO professionals to navigate career progression. Show Notes Connect With: Nick LeRoy: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 The Future Of Revenue Intelligence Platforms In SEO 19:56
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Play Later Play Later Lists Like LikedVal Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show Notes Connect With: Val Riley: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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