1098: INFLUENCER MARKETING and TRUE user generated content that converts w/ Sandeep Asdhir

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What if influencer marketing could disrupt traditional advertising just like Uber did with transportation? Join us as we explore this fascinating industry with the trailblazing Sandeep Asdhir, founder of Influenergy. Sandeep's journey from Toronto's financial arena to the bustling entrepreneurial landscape of Silicon Valley is nothing short of inspiring. His insights reveal how he transitioned from handling venture debt to unlocking the immense potential of influencer marketing and user-generated content. We unpack the unique dynamics of connecting brands with micro-creators and the powerful shift from conventional marketing to authentic engagement on platforms like TikTok and Facebook.
As influencer marketing becomes a force to reckon with, we delve into the nuances of the field, likening influencers to film stars and user-generated content creators to the indispensable crew behind the scenes. Through Sandeep's personal experiences, we explore the democratization of content creation, where passion-driven individuals can rise as influential voices, regardless of their backgrounds. This conversation reveals the entrepreneurial challenge of expanding an influencer network and connecting it with brands, echoing the Uber model of matching drivers with passengers. Sandeep shares his initial strategy focused on niche markets, which laid the groundwork for Influenergy's success.
But the conversation doesn't stop there. We also unravel the transformative impact of AI in branding and marketing. AI tools such as ChatGPT are highlighted for their ability to enhance efficiency and foster genuine connections between creators and brands. From overcoming the pitfalls of vanity metrics to emphasizing data-driven strategies for positive ROI, this discussion offers a fresh perspective on maintaining authenticity in social media marketing. Whether you're an entrepreneur, a marketer, or just someone interested in the future of digital influence, this episode provides valuable insights into the evolving landscape of influencer marketing.

ABOUT SANDEEP

Sandeep Asdhir was born and raised in Toronto, Canada before moving to California five years ago. Most of his time has been spent in Silicon Valley, where he's come to appreciate the beauty of the American dream. It was a profound experience for him to use his Apple iPhone while eating an Apple, knowing both were produced within a few hours' drive. This proximity of innovative technology and agriculture inspired him to create something himself and give back.

His career has mainly been in Finance and Venture capital, focusing on portfolio management and credit. On the side, he's tried various ventures like real estate, creating YouTube content, and starting clothing brands, driven by his desire to produce something for his new country.

Over time, he's realized his passion lies in connecting with people, leading to his new goal: helping people worldwide create and share content, facilitating global connections and showcasing diverse cultural perspectives.

LINKS & RESOURCES

• Visit Influenergy’s Website
• Follow Influenergy on Instagram
• Connect with Sandeep on LinkedIn

Chapters

1. The Rise of Influencer Marketing (00:00:00)

2. Navigating Influencer Marketing and UGC (00:08:22)

3. The Impact of AI in Branding (00:16:43)

4. Authenticity and Marketing in Social Media (00:19:50)

5. Engaging With Podcast Guests (00:31:50)