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Instagram Growth Hacks for Dealers with Brock Johnson
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Instagram Growth Hacks for Dealers with Brock Johnson
In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects.
Brock shares why raw, real, and scrappy content outperforms traditional inventory ads on social, how to get your sales team comfortable on camera, and what kind of posts truly build trust with today’s shoppers. From the importance of a strong hook to the power of employee-generated content, Brock breaks down practical growth hacks any dealership can start using immediately.
Whether you’re managing your store’s social media or trying to build your personal brand, this episode is packed with insights to help you stop the scroll and start driving results.
👉 Listen now and learn:
- Why personality-packed, organic video beats polished ads
- How to get your team involved in creating content
- Brock’s go-to content creation systems and scheduling tools
- The myth of shadowbanning and the truth about hashtags
- Why the hook is the most important 3 seconds of your video
If you’re ready to level up your dealership’s Instagram game, you don’t want to miss this one.
00:00 – Intro to Brock Johnson & why organic social matters
03:22 – The myth of polished content and why raw works
06:10 – Building trust: what actually drives engagement
09:48 – Real examples: the Utah DOT’s viral content strategy
13:30 – Creating content that reflects dealership authenticity
16:55 – Breaking through excuses to actually start filming
21:45 – Brock’s batch creation system for busy marketers
26:00 – The power of cross-industry inspiration
28:32 – Why bad AI prompts give you bad content
31:55 – Rapid fire: Instagram features & strategies
33:20 – Hashtags: what the Head of Instagram really said
35:45 – Best performing content types today
38:58 – Making content that gets shared (and why that matters)
41:12 – Brock’s take on shadowbanning myths
44:10 – Organic content vs paid ads—what’s the difference?
46:05 – Why scheduling content is a non-negotiable
48:30 – UGC vs. EGC: The rise of Employee Generated Content
52:00 – How to stop creating “middle” content that doesn’t perform
55:30 – Getting started: What Brock recommends for dealerships
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