Best More Great Customers, LLC Podcasts (2025)

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Ep. 87 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 2 22:45

4d ago22:45

22:45

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…

1
Ep. 86 – Aligning Sales and Product to Drive Revenue with Mike Milburn - Part 1 33:12

12d ago33:12

33:12

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…

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Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap) 56:22

17d ago56:22

56:22

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets. Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in …

1
Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2 38:24

26d ago38:24

38:24

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments. Stephen and the hosts explore what’s broken …

1
Ep. 83 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 1 31:38

1M ago31:38

31:38

In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset. Stephen shares why CRM is no longer enough to keep up with how modern B2B buyers actually buy, and how AI, agile selling, and real-time int…

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Ep. 82 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 2 23:12

1M ago23:12

23:12

In Part 2 of Selling the Cloud, conversation with Kristina Jaramillo, President of Personal ABM, dives deeper into how ABM becomes a true revenue engine when it’s embedded across the entire go-to-market team. Kristina focuses on post-sale motion; how ABM supports retention and expansion, closes the sales-marketing gap, and helps GTM teams drive val…

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Ep. 81 – Fixing Flawed ABM Programs and Moving Upmarket with Kristina Jaramillo - Part 1 31:21

2M ago31:21

31:21

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, joins KK Anderson to unpack why most ABM programs fall short; and what it really takes to win and expand six- to seven-figure enterprise accounts. Kristina shares how B2B teams can go beyond persona-based playbooks to deliver personalized, strategic account experie…

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Ep. 80 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda - Part 2 16:25

2M ago16:25

16:25

In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies. Jack shares how predictive tools, data-informed health sc…

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Ep. 79 – Turning Customer Success into a Revenue Engine with Jack Zimnavoda 20:47

2M ago20:47

20:47

In this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention. Together, they explore what it takes to align CS with sales, marketing, and product—without creating chan…

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Ep. 78 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 2 17:46

2M ago17:46

17:46

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

1
Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1 25:33

2M ago25:33

25:33

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

1
Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2 27:24

3M ago27:24

27:24

In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional. From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sa…

1
Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1 21:45

3M ago21:45

21:45

In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook. From his base in Melbourne, David shares how high-growth teams can stop relying on random acts of selling and start building systemized, scalable sales engines. If you're still managi…

1
Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market 54:49

3M ago54:49

54:49

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently. Stephen brings a bold, data-backed perspective on why so many sales te…

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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2 30:39

3M ago30:39

30:39

In Part 2 of our powerful conversation with Doug Brown—CEO of CEO Sales Strategies—we dig deep into what it really takes to scale a high-performing sales organization. From identifying your ideal buyer to designing repeatable sales systems and aligning with customer psychology, Doug shares the process-driven, mindset-first strategies he’s used to h…

1
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1 22:33

4M ago22:33

22:33

In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team. Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasin…

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Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2 15:58

4M ago15:58

15:58

In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations. From building cultures of accountability to navigating geopolitical risk, Gene shares battle-tested leadership lessons that every …

1
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1 19:19

4M ago19:19

19:19

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape. Gene draws on decades of experience managing international teams to share insights i…

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How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2 24:07

4M ago24:07

24:07

In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy. Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and loca…

1
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1 23:19

5M ago23:19

23:19

Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing. Taylor br…

1
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2 25:26

5M ago25:26

25:26

Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers. Key Takeaways: From Automation to Orchestration – Why…

1
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1 25:09

5M ago25:09

25:09

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth. Joining them is Jonathan Kvarfordt, Head of Go-to-Market Grow…

1
The Future of AI in Sales: Elevating Human Connection and Performance 42:48

5M ago42:48

42:48

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales. Key Topics Covered: How AI is revolutionizing soft skills in sales—act…

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Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back 55:27

6M ago55:27

55:27

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kathy Minter sit down with Frank Cespedes, a senior lecturer at Harvard Business School and author of Aligning Strategy and Sales. Frank shares his deep expertise on the intersection of business strategy and sales execution, shedding light on why so many organizations struggle to connect…

1
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2) 39:52

6M ago39:52

39:52

On this episode with Paul Melchiorre we discuss: The Year of Efficiency – How companies are prioritizing enablement, leadership, and strategic decision-making to optimize sales performance. The Evolution of Sales Enablement – Why traditional training isn’t enough and how sales teams need mentoring, better leadership, and structured processes to suc…

1
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1) 26:51

6M ago26:51

26:51

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson welcome SaaS industry veteran Paul Melchiorre, a leader in sales transformation, private equity investing, and board advisory. With decades of experience across multiple technology revolutions, Paul shares his insights on the evolving landscape of SaaS sales and what it takes…

1
Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales 23:21

6M ago23:21

23:21

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales 28:02

6M ago28:02

28:02

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt 37:26

7M ago37:26

37:26

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies. Join them as they discuss: The Journey to Pricing Mastery B2B vs. B2C Pricing Nuances Pricing for Customer Value Innovative Pricing Strategies in Action Th…

1
From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World 49:08

7M ago49:08

49:08

Episode Summary: In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Evan Huck, CEO of UserEvidence, to explore his inspiring journey from an introverted SDR to the leader of a groundbreaking SaaS company. Evan shares the lessons he’s learned about building resilient teams, fostering innovation, and adapting to t…

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The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC 36:50

7M ago36:50

36:50

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies. Join them as they discuss: The Context-Driven Pricing Model The Value Table System The Right Way to Pricing The Significance of Having a Pricing Consultant or Team. The Impact …

1
Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2) 38:24

7M ago38:24

38:24

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero 32:21

7M ago32:21

32:21

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical rev…

1
Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1) 31:38

7M ago31:38

31:38

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader 46:44

8M ago46:44

46:44

In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers. What You’ll Learn: Kris’s Entrepre…

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The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O 41:16

8M ago41:16

41:16

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with cust…

1
Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors 42:43

8M ago42:43

42:43

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companie…

1
Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader 44:07

8M ago44:07

44:07

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce. Join them as they discuss: The Complexities of Modern-day Pricing Models Salesforce's Shift to Consumption-Based Pricing Shifting Pricing Models in the AI Industry Crafting Effective Pricin…

1
Blueprints for Revenue Growth: How to Build Your Revenue Engine 42:44

8M ago42:44

42:44

In this episode of Selling in the Cloud, Mark Petruzzi and KK Anderson are joined by Roee Hartuv, the Revenue Architect and Global Practice Leader at Winning by Design. Together, they explore actionable frameworks and insights for building a sustainable and scalable revenue engine in today’s evolving B2B landscape. What You’ll Learn in This Episode…

1
Trailer 1:08

9M ago1:08

1:08

Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.soBy Togai

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Women in Sales Club - The Story and the Journey with Alexine Mudawar 25:50

9M ago25:50

25:50

Join us as we look back at how Alexine's journey from aspiring retail buyer to B2B sales leader shaped her career, inspired the founding of the Women in Sales Club, and sparked important conversations on diversity and inclusion in sales. Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neim…

1
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric 25:37

9M ago25:37

25:37

In this re-released episode of Selling the Cloud, we revisit a valuable conversation with Ben Pastro, who dives into the power of partnerships in B2B tech. Ben Pastro has a long history in professional services and systems integration in the B2B Tech industry, and has several insights and perspectives on the question of if and how to make partnersh…

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High Quality Data - THE Secret Weapon in B2B Cloud Sales - with Bob Scarperi, Revenue Vision Partners 33:50

9M ago33:50

33:50

Tune in as we revisit this episode, where Bob Scarperi reveals how proactive, data-driven strategies help sales teams target high-value prospects and enhance outbound success. Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity. Bob Scarperi…

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Top Skills for the Modern B2B Sales Professional - with Joseph Fung, CEO at Uvaro 28:03

9M ago28:03

28:03

Join us as we revisit this impactful episode with Joseph Fung and recognize how much has changed in B2B sales since its original airing – with the shifts introduced by COVID-19 still shaping the industry today. Joseph is a multi-time founder of B2B SaaS companies, and his experience, frustration and challenge with scaling the sales organization was…

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You're More Than a Number - with Scott Leese 35:00

10M ago35:00

35:00

Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Join us as we revisit this episode to dive back into Scott’s journey, insights, and strategies for navigating the complex role of a VP Sales in the fast-paced world of B2B SaaS. Scott's primary focus has b…

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Customer Success, Success - with Eileen Voynick 36:21

10M ago36:21

36:21

Join us in our re-release of our episode featuring Eileen Voynick and her deep insights into the evolution of Customer Success in the enterprise software industry, from SAP to the modern Cloud era. Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta System…

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Social Selling to Digital Selling to Scaling Pipeline Development - with Jamie Shanks, Founder and CEO Sales for Life 33:08

10M ago33:08

33:08

We're revisiting this insightful episode as B2B selling continues to evolve, especially within the fast-paced world of cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso. Social media for selling was a discovery that Jamie first iden…

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Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner 32:20

10M ago32:20

32:20

Join us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever. On this episode, Gerhard shares his insights based upon his exper…

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Inside Sales + Enterprise Buyers - with Sally Duby, Chief Sales Officer at The Bridge Group 34:06

11M ago34:06

34:06

Join us as we revisit a classic episode with Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum who brings over 25 years of experience to the evolving world of Inside Sales and business development. In this episode of Selling the Cloud, we discuss the evolution of Inside Sales in the SaaS/C…

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Storytelling in SaaS Enterprise Sales - with Doug Landis, Emergence Capital Growth Partner 32:14

11M ago32:14

32:14

As we revisit this episode, Doug Landis' insights on storytelling in B2B sales are more important than ever. Learn how compelling stories can help differentiate and elevate your message in a crowded market. Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was…

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