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Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guest ...
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Scale to Sale

Scale to Sale Consulting

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Hosted by Mark Crandall, founder of Scale to Sale Consulting, this podcast reveals how to scale your business by turning customers into your best salespeople. Learn the Testimonial Waterfall, a system that leverages client feedback for organic growth. With years of creative writing and SEO expertise, Mark shares top organic marketing strategies on training your customers to sell for you. Get actionable insights on automating operations, growing revenue, and preparing your business for a succ ...
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How to turn your creative passions into a digital business. Listen for tools and advice on how to start, scale, and generate income at every level of your journey. Become financially independent by doing what you love. Learn more at www.tgitools.com.
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Powered by Clear Vision Development Group, this is Better than Before with Tony Richards. A Business Leaders podcast. Each week, we’ll provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before.
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Vegas Revealed

Las Vegas Insiders | Sean McAllister and Dayna Roselli

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Vegas Revealed is your go-to podcast for everything Las Vegas travel, nightlife, food, and fun — hosted by veteran broadcasters Sean McAllister and Dayna Roselli, who bring over 40 years of combined on-air experience, including 20 years each reporting from the Las Vegas Strip. Broadcasting straight from the Entertainment Capital of the World, Sean and Dayna share weekly episodes filled with exclusive Vegas tips, local secrets, and firsthand insights into the city’s best shows, hotels, restau ...
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show series
 
You pitch a baseball. You introduce a human being. In this episode of the Scale to Sale Podcast, Tom Schwab—founder of Interview Valet—joins me to dismantle the fake podcast guesting industry and explain how to truly scale trust. We cover: Why cold pitching fails The “Hippocratic Oath” of guesting How Karen Schwab gets 3X placement success Why trus…
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Send us a text Tom Brady, Fontainebleau and Jim Gray partner to open sports and entertainment memorabilia museum on the strip. We have all the details about what you will be able to see on this self-guided tour at The Hall of Excellence. It opens June 20th. Plus, The Wizard of Oz at Sphere opens on August 28th and tickets are finally on sale! There…
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Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity a…
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Silicon-Valley dropout turned $100 M original member turned “you’re-not-invited-to-your-own-board-meeting.” Joe DeMaria lost the company, the IP, and the friends—then built Teach to Scale, a business that actually works without the hype-cycle hangover. Stillness > Hustle – Why Joe locks himself in a cabin before he makes big moves Survival Math – T…
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Send us a text We chat with popular comedian Nikki Glaser about Las Vegas. We also talk to DJ Duo, Loud Luxury. They have been performing at Las Vegas Tao Group clubs for a long time now. Sean is there when Megan Moroney surprised fans at Kenny Chesney's Sphere show. We talk Vegas visitation. Our thoughts on the year to year decline of tourists. Re…
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Overview: In this candid conversation, Steve Larsen (formerly “the funnel guy” at ClickFunnels) dismantles the myth of “one perfect funnel” and reveals why pre-launch hype, customer-centric offers, and ruthless delegation are the true drivers of sustainable growth. If you’ve ever launched a funnel only to watch crickets afterward, Steve’s “levels t…
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Overview: In this episode, Aleric Heck (known as “the video ad hacker”) breaks down his proven 3D YouTube Ads framework—how to craft magnetic hooks, layer hyper-targeting, and build funnels that warm up prospects so you only pay for qualified eyeballs. If you’ve ever felt Facebook Ads budgets evaporate overnight, Alrick shows exactly why YouTube ca…
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Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool fo…
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Episode 13 Description (up-leveled for hooks, SEO, and share-ability) Burned out on 80-hour weeks that barely move the revenue needle? Taylor Welch used to live there—until a near-divorce wake-up call pushed him to rebuild his agency around a single, ruthless principle: delegate decisions, not just tasks. In this Scale to Sale masterclass, the Traf…
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Episode Summary Mark and Shawn trace Go HighLevel’s journey from “$49 invoice-reminder app” to a 6,000-agency platform that replaces ClickFunnels, Kajabi, ActiveCampaign, and Calendly. Shawn reveals how a single referral (Robin Alex) sparked an “agencies-only” pivot, why $997 white-glove onboarding slashes churn, and how self-funding keeps customer…
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Send us a text We find a GOOD Pizza! Sean was influenced by Dayna to try it too. We have a Downtown Las Vegas parking tip. Jenna and Michael Morton open a neighborhood restaurant. They are longtime Las Vegas restauranteurs. You can now reserve your parking at the airport. Our experience on the American Music Awards purple carpet from the Fontainebl…
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Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that’s hard to ignore: knowledge isn’t power—execution is. Mark shares how, in a world overfl…
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Send us a text Las Vegas celebrated its 120th birthday with a huge cake and a panel discussion at the top of Circa's Legacy Club. We have more on what's next for Las Vegas. The RISE Festival has a great music lineup for its 10th anniversary this October. The 3 day event takes place in the Mojave Desert. BravoCon is coming back to Las Vegas! We had …
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Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to …
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In this episode of the Scale to Sale Podcast, Mark Crandall sits down with Produced by Nef, an NYC-based producer and engineer who’s worked with legends like DJ Premier, Statik Selektah, and Termanology. Nef shares his journey from the underground hip-hop scene to building a sustainable brand and how the same business principles he learned from the…
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Send us a text The American Music Awards are taking place in Las Vegas for the first time. The show will be LIVE from Fontainebleau. We have details on what to expect. We also learn more about the Easy Day Foundation and what they have planned for the broadcast. There will be several moments that will honor our veterans. We talk to the co-founders,…
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When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing kno…
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You don’t need more leads—you need better soil. In this episode, I break down why most business owners keep throwing money at paid ads (aka store-bought tomatoes) and never stop to build the one thing that really grows their business: digital assets. What you'll hear: Why SEO is asset-building, not just traffic hacking The $5.1M deal I backed out o…
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Send us a text If you look at social media, you will see posts saying "Las Vegas is Dead." Not true. Not according to what we see. Yes, visitation numbers are down slightly compared to las year. We have a full conversation about these and discuss our observations. We also get financial analyst, Steve Budin's take! We chat with Clique Hospitality wh…
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In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host Tom Schwab, John outlines six powerful strategies to …
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You don’t need more leads—you need better soil. In this episode, I break down why most business owners keep throwing money at paid ads (aka store-bought tomatoes) and never stop to build the one thing that really grows their business: digital assets. What you'll hear: Why SEO is asset-building, not just traffic hacking 🌿 The $5.1M deal I backed out…
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The Top 3 Ways Business Owners Waste Money on Digital Marketing (And the Organic System That Replaces It) Episode Summary: Most business owners don’t need more leads. They need to stop wasting the ones already trying to find them. In this hard-hitting episode, Mark Crandall—agency veteran turned systems architect—breaks down the top 3 ways business…
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Send us a text We head to the strip to see comedian Luenell in action! We also sit down and interview her. We talk sports, the TV show Hacks that she works on, and the possibility of her hosting a late night TV show. We also have a long list of ideas for Mother's Day weekend. Dayna's mom is coming into town and she has her plans set. We have show i…
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In this episode, Mark drops the strategy that helped scale multiple trades companies organically—without ad spend—and turned one into a $5.1M sales contract: The Testimonial Waterfall System. Learn how to turn your past five customers into your next five using grassroots, referral-driven marketing that converts. If you’ve ever felt stuck in the cyc…
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In this powerhouse episode, Mark Crandall sits down with business attorney Nick Dupre to break down one of the most avoided—but critical—topics in entrepreneurship: legal protection. If you've ever formed an LLC on a state website and thought you were covered...this episode is your wake-up call. Nick walks Mark (and you, the listener) through the e…
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What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a thought-provoking conversation on the power of category design. With host Tom Schwab, Kevin shares why creating a great…
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Send us a text We finally get a chance to see WrestleMania in person! It was held at Allegiant Stadium and it was our first time attending. Our thoughts and takeaways. Plus, the American Music Awards are coming to Las Vegas for the first time. The show is scheduled for Memorial Day. Palms is having its first culinary weekend paired with Vegas Unstr…
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Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout voices captivate audiences by challenging industry norms with a clear, thought-provoking point of view. T…
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Send us a text We attend the opener of the Google Cloud Next conference at Sphere. We got a preview of the The Wizard of Oz film they are creating for the venue. It debuts in late August. We were blown away! This will use AI to extend the frame and bring the original 1939 film to life. We take a deep dive and fill you in. We know a lot of you are l…
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If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard Business Review talks with host Tom Schwab about how the key to unlocking your business’s most profitable …
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Send us a text A summer deal is back if you want to stay in downtown Las Vegas. It's an all-inclusive stay and the price is right! Tao Group has a great cocktail passport for Spring, you can get a $75 dining credit. Dayna visits Joe's Seafood, Prime Steak and Stone Crab at the Forum Shops. She also reminds us about a great valet with a fair price. …
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A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they challenge one of the industry’s biggest myths: does more traffic actually lead to more business? Rand, always…
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Send us a text DJ David Guetta has had a long career pumping out music that people love! He now has a residency at Fontainebleau Las Vegas' LIV Beach and LIV Nightclub. We chat with him about why you should come party with him! He also talks about Las Vegas, the changing party scene, and his thoughts on new artists. We also talk to pop icon, Debbie…
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Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview Valet, to discuss how mock interviews can transform nervous first-timers into confident, high-converting …
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Send us a text The Otonomous Hotel opens this summer in Las Vegas. It's near Allegiant Stadium and it will be an Airbnb alternative for those looking for extended stays or large group stays. Of course, you can stay here regardless. This new hotel is powered by AI technology that will give your stay a personal touch and customization. But, how much …
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Episode 5: $5.1M Sales Contract Organic Playbook Pt. 2 In this episode of the Scale to Sale Podcast, Mark Crandall uncovers the three essential pillars for scaling your business: Capacity Evaluation, Overcoming the Humility Block, and Training Leaders to Take Over Operations. From assessing your communication flow and marketing spend to recognizing…
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Episode 4: $5.1M Sales Contract Organic Playbook Pt.1 In this episode of the Scale to Sale Podcast, Mark Crandall pulls back the curtain on the organic strategies and operational systems that led to securing a $5.1M sales contract. This is Part 1 of a two-part series where Mark shares the proven playbook for building scalable systems, empowering le…
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World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t just write Break Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals and hope peopl…
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Send us a text Lisa Vanderpump is partnering with Caesars Entertainment to refurbish the Cromwell and open it as The Vanderpump Hotel on the strip. PRIME Steakhouse gets a refresh at Bellagio. The longtime Luxor Buffet is closing, but you still have time to go! Palms Pool is free for non-hotel guests and locals. Beyoncé has a Cowboy Carter tour sto…
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What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, avoid common pitfalls, and align your story with you…
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Send us a text The A's visit Las Vegas and have updates on their plans and the Las Vegas stadium. We also talk to outfielder Brent Rooker and the new A's President, Marc Badain. The John Wick Experience is now open at AREA15. We go inside and interview one of the creators. Plus, the Chippendales move from the Rio to The Linq on the strip. And, Oasi…
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Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations Manager and podcast marketing strategist, explains why bigger isn’t always better when it comes to aud…
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Send us a text NETFLIX BITES Vegas is now open. It's an interactive restaurant at MGM Grand. Sean goes over to check it out. Dayna hits up a new neighborhood Italian restaurant and raves about the parmesan infused martini! F1 is opening a Las Vegas experience at Grand Prix Plaza. Carrot Top is celebrating 40 years in comedy with a ticket special. T…
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What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show, we go beyond the data with a deep dive into The 2025 State of Podcast Guesting report. Host Tom Schwab and Mar…
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What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will Destroy Your Business and the Unlikely Secret to Saving It, to expose the traps of digital marketing…
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Send us a text We chat with the Queen of Burlesque, Dita Von Teese! Dita sits down with us in her showroom at The Venetian Las Vegas. We highly recommend this show if you want to experience that Vegas glitz and glam. We also take you to a new dinner experience at Area 15. Fork N’ Film has you eating what you see on the big screen! It’s really cool.…
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Is podcasting only for extroverts? No. It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth that introverts can’t thrive in the world of podcasting. David shares how introverts can harness their strengt…
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Send us a text We have a rundown of new show and concert announcements happening in Las Vegas. There is something for everyone. We also chat Wrestlemania 41 with Rey Mysterio. What you can expect if you come into town for the event in April. There's also a Mexican cantina that we hear is good on the east side of Las Vegas. And, a Gucci store just e…
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This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services Firm. Talking with host Tom Schwab, Greg shares his insight that products are sold, but services are bou…
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Send us a text Rugby League Las Vegas is coming up at Allegiant Stadium. We have all the details with the NRL's CEO, Andrew Abdo. MGM Grand is renovating its rooms and suites. More information and when you can start booking those rooms. We recap the Grammys with some Las Vegas connections. Plus, what's up with Beyoncé? Las Vegas is listed on her to…
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