Best Remerge Podcasts (2025)

1
How Uber unified its marketing strategy - Liam Branaghan (Uber) 21:34

3d ago21:34

21:34

In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into …

1
Hotlines: April 28-May 2, 2025 - Esquared 15:04

4d ago15:04

15:04

Hotlines is a production of Colorado Radio for Justice (CRJ). In this week's Hotlines, CRJ host and producer Seth Ready and collaborator Carol Peeples, Director of Remerg, invite Cordelia Randall into the studio from Esquared, Denver's Center for the Development of Economic Equity. www.radioforjustice.org Sites & resources mentioned in this episode…

1
Hotlines: April 21-25, 2025 - Housing 15:02

11d ago15:02

15:02

Hotlines is a production of Colorado Radio for Justice (CRJ). In this week's Hotlines, CRJ host and producer Seth Ready invites Carol Peeples, Executive Director of Remerg, into the studio, and she gives the scoop on transitional housing opportunities and processes in Colorado. www.radioforjustice.org Sites & resources mentioned in this episode inc…

1
Hotlines: April 14-18, 2025 15:05

16d ago15:05

15:05

Hotlines is a production of Colorado Radio for Justice (CRJ). In episode 1 of Hotlines, CRJ host and producer Seth Ready sits down with Carol Peeples, Executive Director of Remerg, Colorado's reentry resource hub. Seth and Carol take a look at what's in store for listeners who follow Hotlines, a weekly audio bulletin board for reentry resources and…

1
Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health) 14:20

16d ago14:20

14:20

There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, a…

1
The evolution of rewarded UA networks - Yoni Nijboer (exmox) 25:48

1M ago25:48

25:48

In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewar…

1
Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day) 30:59

1M ago30:59

30:59

Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of their flagship titles, to the hard lessons he’s learned a…

1
Secrets to successful mobile game launches - Aaron Diaz (2K) 24:14

2M ago24:14

24:14

Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his career, including how he reached 10,000 users in less th…

1
Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile) 20:15

2M ago20:15

20:15

As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from creative development and AI, to testing channels and …

1
Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge) 41:09

3M ago41:09

41:09

Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and mobile games. In the chat, they cover how to set up …

1
Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge) 29:20

3M ago29:20

29:20

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional in…

1
AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost) 30:29

4M ago30:29

30:29

Questions John answered in this episode: If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads? How do you think creative teams are evolving now that AI is here? Will there still be a need to work with humans in a world where AI can create ads on demand, and in what role? How …

1
App marketing with data-based storytelling - Drew Hampton (Varo Bank) 28:05

5M ago28:05

28:05

Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you do when there are inconsistencies? What advice would you give to new managers? Timestamp: 1:30 Drew’s backgroun…

1
Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone) 20:43

5M ago20:43

20:43

Questions Josh answered in this episode: How big is the mergers & acquisitions marketplace for mobile apps? What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals? What categories are BlueThrone’s strengths? What can app developers do to increase their odds of being discovered by …

1
The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash) 33:40

5M ago33:40

33:40

Questions Toby answered in this episode: Can you tell me about a significant but small win from your early days as a launcher? When did the advertising component of DoorDash’s business begin? What role did you play in DoorDash’s transition to including non-restaurant categories in your platform? And how does the advertising strategy differ? Can you…

1
Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak) 25:24

6M ago25:24

25:24

With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of experience. In this episode, Kevin shares key growth ma…

1
Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge) 26:24

7M ago26:24

26:24

In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods, and more, g…

1
Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat) 27:27

7M ago27:27

27:27

How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile. Question…

1
CTV and the next frontier in app growth marketing - Peter Hamilton (Roku) 29:26

8M ago29:26

29:26

Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or download an app directly from their TVs. He also discusses their newest product for advertisers called ‘Roku Ads …

1
Overcoming marketing signal loss by testing audiences - Alex Song (Proxima) 31:22

8M ago31:22

31:22

When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You’ll learn how the platform leverages anonymized first-party data to he…

1
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point) 22:31

8M ago22:31

22:31

Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he man…

1
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings) 26:28

8M ago26:28

26:28

Richard Eiseman is the Marketing Tech Operations Specialist at DraftKings, one of the world’s biggest fantasy sports betting companies. Richard focuses on ad tech operations including, tracking, attribution, and driving DraftKings’s privacy attribution strategy. In this episode, Richard shares his perspective on the current landscape of ad attribut…

1
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer) 32:23

8M ago32:23

32:23

Questions Roy answered in this episode: What is AppsFlyer and what do you do for them? Can you define ATT for our listeners? How can mobile marketers increase user opt-in rates? Why do you think opt-in rates are increasing? What have you seen on the ad spend side since these shifts? Can you talk about Remerge and AppsFlyer’s test of the Protected A…

1
The science behind media mix optimization - Paul Kovalski (Self Financial) 16:00

9M ago16:00

16:00

What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul bri…

1
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi) 28:01

9M ago28:01

28:01

In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela ‘Dani’ Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world’s biggest mobility and food delivery apps. Get a full-funnel perspective with best practices for re-engaging lapsed users and top tips for acquiring new ones. This episode also covers creative st…

1
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar) 20:37

10M ago20:37

20:37

Apptivate’s newest host, Taylor Lobdell, interviews Thomas Kriebernegg, the co-founder of App Radar, an App Store Optimization (ASO) platform. They talk about how mobile marketers can use generative AI to reduce production time, improve the outcomes of their ASO efforts, and elevate their paid user acquisition (UA) campaigns. Listen now for more de…

1
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular) 29:03

10M ago29:03

29:03

This week, we bring you an episode from Singular’s Growth Masterminds Podcast about what targeting and retargeting will look like for mobile marketers on the Android Privacy Sandbox, featuring Luckey Harpley (Remerge’s Principal Product Manager), Omri Gal (Singular’s Head of Privacy), and host John Koetsier. Learn about the initial testing and camp…

1
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge) 31:03

11M ago31:03

31:03

How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience…

1
Building Your In-App Community - Amadeus Norén (Amity) 26:37

11M ago26:37

26:37

Amadeus Norén is the Director of Product Marketing at Amity. Amity’s platform provides customizable SDKs for every social feature imaginable so that app-based businesses can launch, grow, and monetize their in-app social community. In this episode, you’ll learn how to leverage this community, and why not doing so could be a missed opportunity for y…

1
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek) 29:30

12M ago29:30

29:30

Catherine Perloff is the platforms reporter at Adweek, an American publication covering news related to the brand marketing ecosystem. In this episode, Catherine gives us the latest news on what’s happening within the murkiness of cookie depreciation and the advertising industry’s no-ID world. She also discusses emerging trends from AI-powered medi…

1
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games) 18:10

1y ago18:10

18:10

Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Jano…

1
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory) 17:24

1y ago17:24

17:24

Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on you…

1
Using AI to advertise mobile games - Günay Aliyeva (Gamelight) 27:37

1y ago27:37

27:37

Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game and app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love. Questions Günay Answered in this Episode: How does…

1
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI) 28:29

1y ago28:29

28:29

As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could …

1
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship) 34:21

1y ago34:21

34:21

It’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of…

1
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox) 15:15

1y ago15:15

15:15

Sometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox. Momox i…

1
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine) 38:43

1y ago38:43

38:43

Do you remember the original “opt-in” for ads on cell phones? It began over 20 years ago. The mobile marketing industry has been on quite the ride over the past two decades, and covering its twists and turns along the way was David Murphy, the editorial director and co-founder of Mobile Marketing Magazine. Join David alongside Maria Lannon from Rem…

1
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger) 41:14

1+ y ago41:14

41:14

Staying on top of Apple and Google’s ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It’s also been Allison Schiff’s job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode…

1
Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy 16:32

1+ y ago16:32

16:32

Lana Dubinskiy is an app product advisor and full-time consultant specializing in helping brands leverage AI and machine learning to optimize their workflows and increase revenue. In this episode, Lana breaks down how e-commerce brands can improve the customers’ shopping experience in their app using AI, and how to get started with the AI journey! …

1
Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt) 25:40

1+ y ago25:40

25:40

With so many deals to choose from during the holidays, how do app marketers win the attention of consumers? Patrick Eichmann, General Manager for the Americas at Remerge, kicks off a new series on the Apptivate Podcast, talking to marketing experts from e-commerce brands about strategies and best practices. In this episode, guest Matt Hudson, co-fo…

1
Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media) 32:20

1+ y ago32:20

32:20

TikTok is one of the fastest-paced and most competitive social media ad networks for mobile marketers to keep up with. Are you up to speed on the platform's newest marketing features? In this episode, you’ll learn all about current TikTok trends, winning marketing strategies, and how to leverage its newest features, like TikTok Spark and Shop Ads, …

1
Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames) 28:10

1+ y ago28:10

28:10

Remerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received. Anna Gruzina works at InnoGam…

1
Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters) 39:39

1+ y ago39:39

39:39

Are you considering whether to use influencer marketing for your mobile app’s brand or performance strategy? Today’s guest is an expert in influencer marketing for app businesses and shares important considerations for running such campaigns. Nadia Bubennikova is based in Poland and is the Head of Agency at Famesters, an influencer marketing agency…

1
Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab) 35:37

1+ y ago35:37

35:37

Jesse Lempiäinen’s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you’ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure. Jess got his start in mobile marketing at Rovio working on Angry Bird before co-fou…

1
Designing Your App’s Creative & Growth Strategy 36:48

1+ y ago36:48

36:48

How do you make a mobile game stand out when there are half a million games in the app store today? Today’s guest is an expert in helping apps find their unique position in the market, develop their creative strategies, and grow their revenue. In this episode, he shares his approach to designing app marketing strategies for creatives and revenue gr…

1
ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak) 33:22

1+ y ago33:22

33:22

Simon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe’s Digital Markets Act. Simon is the co-author of the book, …

1
Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica) 32:32

1+ y ago32:32

32:32

Can you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, the Head of Marketing at Apptica. In this episode, Kseni…

1
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU) 30:35

1+ y ago30:35

30:35

Who is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds. Jenny Pollock is…

1
A Product Manager’s POV on Building an App - Reut Lazo (Akili) 32:20

1+ y ago32:20

32:20

In this episode, app marketers will learn about a product manager’s perspective on the process of building an app product: how to prioritize various requests for product features, and the keys to fostering excellent collaboration and communication among all stakeholders throughout the journey. Reut Lazo is the Senior Product Manager at Akili, an ap…

1
The Power of Deep Linking in Apps - Amanda Vandiver (Branch) 30:07

2y ago30:07

30:07

Amanda Vandiver is the Senior Product Marketing Manager at Branch, a mobile attribution provider. In this episode, Amanda explains the importance of deep linking for user experience, measurement, and attribution in this post-IDFA era. She also discusses retention strategies that mobile marketers can leverage across owned and earned channels.…

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