The Creative Life Podcast
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podcasts made by high school students in atlanta
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Welcome to Simply Business, the podcast for entrepreneurs who want to streamline operations, enhance marketing, and gain actionable advice. Hosted by Taylor Lee, a business consultant, this show offers expert strategies to simplify your business and achieve your goals. Each episode features practical tips and inspiring conversations with successful business owners and industry experts who share their stories and insights. Tune in to elevate your business without the overwhelm. Connect with m ...
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Matt Roach and Jhonny Pena bring you the weeks news in sneakers and hype releases
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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The first-ever basketball podcast that doesn't really analyze basketball (at least on the court at all). The boys that bring the NBA's best tunnel looks to your Instagram feed via @LeagueFits each day are talking basketball fashion, Southern California shenanigans and much, much more.
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Does marketing your business bring you joy? Or does it feel exhaustive just thinking about it? Are you tired of being told you must be positioned everywhere? With over 10 main social media platforms, email lists to segment, copy to write for days…Well, it can feel never-ending. I get it. GET SEEN with Leilani Wells is specifically for the business owner that wants brand recognition, more clients and sales, and more consistency with it all. It’s about gaining visibility using INTENTIONAL mark ...
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"Real Raww" is a podcast and radio show based in chicago. Where we represent Hip Hop, Hardcore Rap & R&B music, hosted by Raw Ruler. Raw interviews multiple brands learning more about them on air without researching to keep that organic conversation and reaction. As the show flows we are teaching listeners the basics of branding and more. The other segments is based on current events and starting the show off with feeding you a positive message called a ” Mind Feeder” . Music artist that vis ...
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GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341
15:20
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15:20In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry. ================================================= Best Momen…
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🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340
9:33
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9:33In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:…
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What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339
14:16
14:16
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14:16In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. ================================================= Best…
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🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]
11:15
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11:15In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play…
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Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337
11:47
11:47
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11:47In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Bes…
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What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
7:55
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7:55In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ====================================…
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COLLAB EP: Why Is No One Speaking About This in Business? Ft. Riley May
1:03:59
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1:03:59Join Taylor (@thetaylorleec) and Riley (@therileymay) for an unfiltered road trip conversation covering the topics no one’s really talking about in the business world—but should be. In this bonus episode, we unpack: The harsh truth about outsourcing and how to do it well Treating your business like a business (not a side project) The real reason pe…
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Musician Kirsten Morgan on Teaching, Performing, Composing, and the Gift of Time
1:05:30
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1:05:30Musician Kirsten Morgan joins us on the podcast this week, to reflect on her decades-long career in music education, the joys of creating magical moments with students, and how the gift of time provides the opportunity to expand as an instrumentalist and as a composer. Kirsten is a dedicated student and practitioner of Dalcroze eurhythmics, an appr…
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SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
11:38
11:38
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11:38In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (0…
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ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
11:26
11:26
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11:26In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments:…
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Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
22:29
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22:29In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ========…
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Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
10:31
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10:31In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show…
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What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
11:06
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11:06In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer E…
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David Salsa on Being an Actor and Acting Coach...and the Hope of Playing a Bollywood Villain Someday
1:09:02
1:09:02
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1:09:02Absolute delight David Salsa is on the pod today, talking about life as an LA-based actor and acting coach. Looking for a diversion after a football injury knocked him out of the season, he found himself cast in his first play, and has been on the path ever since. Now he’s deep in the film and tv world, and is equally passionate about his own creat…
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SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
10:29
10:29
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10:29In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special …
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EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329
11:09
11:09
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11:09In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email str…
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TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328
16:43
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16:43In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================…
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[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327
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10:39In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcas…
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Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326
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11:09In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks. ================================================= Best Moments: (01:46) Win-back campaigns should start much earlier than one year of inactivity…
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What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?
10:17
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10:17In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze. ================================================= Best Moments: (00:51) Meta’s earnings call: AI‑generated ads tak…
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Why Your Sales Process Isn’t Working (And What to Do Instead) with Kyle Muska
54:41
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54:41This episode is a no-fluff masterclass in sales, content, and scaling your coaching business the smart way. I’m joined by Kyle Muska - fitness coach turned business mentor, who’s built a thriving online company, gone all-in on personal brand marketing, and isn’t afraid to call out the BS that holds most people back. We chat about what it really tak…
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SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That
13:01
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13:01In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect…
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What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323
17:05
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17:05In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. =================================================…
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⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322
14:15
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14:15In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statisti…
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Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321
19:52
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19:52In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= …
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Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320
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11:16In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ========================…
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I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319
8:17
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8:17In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availabili…
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SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)
12:48
12:48
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12:48In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows t…
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BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP | Ep. 318
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12:30In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= B…
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Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable! | Ep. 317
15:47
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15:47In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================…
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[Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS! | Ep. 316
10:29
10:29
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10:29In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast …
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Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤 | Ep. 315
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11:32In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: …
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NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK | Ep. 314
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8:52In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates …
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The Real Business Growth Advice No One Talks About with Cade Robertson
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50:40This episode is packed with real talk on what it actually takes to grow multiple businesses (and not lose your mind in the process). I’m joined by Cade Robertson - gym owner, coach, and self-proclaimed introvert with a wildly impressive resume by 24. We chat about starting businesses young, building powerful collaborations, and why rejection doesn’…
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SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)
11:48
11:48
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11:48In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard. ================…
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ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312
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12:43In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consiste…
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How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪 | Ep. 311
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21:40In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to…
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What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! | Ep. 310
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12:55In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essent…
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Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪 Ask Us ANYTHING❓| Ep. 309
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9:50In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the K…
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LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK | Ep. 308
9:29
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9:29In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why …
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SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That)
10:59
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10:59In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid. ================================================================= 00:4…
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Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! | Ep. 307
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21:01In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business. ================================================================= Best Moments:…
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ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306
12:57
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12:57In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three catego…
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How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! | Ep. 305
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15:45In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael sh…
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Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? Ask Us ANYTHING❓ | Ep. 304
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13:11In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away. ===…
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▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? | Ep. 303
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10:02In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage…
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DMs That Convert: The Subtle Art of Selling
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25:02Want to master sales without the awkwardness or the pushiness? It starts with DMs that actually feel authentic and lead to real conversations. In this episode, I’m breaking down the process for crafting messages that build trust, diagnose your prospects' pain points, and deliver the right solutions. Whether you’re just getting started with sales or…
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SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
11:37
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11:37In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKE…
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35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302
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11:46In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversi…
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PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! | Ep. 301
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22:35In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations fo…
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