Best More Great Customers, LLC Podcasts (2025)

1
Bullets, Baits and BS. 1:48:43

8h ago1:48:43

1:48:43

This week begins with a discussion about Kevin's gun sales business, including his experience as a firearms dealer and recent changes in ATF policies regarding background checks and CPL acceptance in Michigan. The conversation then shifted to the Hearing Protection Act and its implications for suppressor regulations, including the history of the NF…

1
Ep. 77 - Why CEOs Should Rethink Revenue Leadership: A Strategic Wake-Up Call with Cathy Minter - Part 1 25:33

8d ago25:33

25:33

In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment. Together, they explore why the traditional, siloed …

1
Jordan Hoover- Gunfight at the Doe-K-Corral 2:05:27

14d ago2:05:27

2:05:27

This podcast discusses several key wildlife management issues in Michigan, with Jordan Hoover sharing updates on recent policy changes and ongoing challenges. The Deer Advisory Team (DAT), which replaced the previous DMI, successfully pushed through new regulations for 2025 including restoring archery doe tags in the Upper Peninsula's superior wate…

1
Ep. 76 -Systemizing Sales for Predictable Growth with David Fastuca - Part 2 27:24

15d ago27:24

27:24

In Part 2 of our conversation with B2B Sales Playbook co-author and Growth Forum CEO David Fastuca, we dig deeper into the realities of modern B2B selling—where sales efficiency meets brand experience, and AI is no longer optional. From the dangers of AI-powered spam to the rise of seller personal branding, David, Mark, and KK unpack the current sa…

1
Ep. 75 Systemizing Sales for Predictable Growth with David Fastuca - Part 1 21:45

22d ago21:45

21:45

In this episode of Selling the Cloud, we sit down with David Fastuca, CEO and Co-Founder of Growth Forum and co-author of the bestselling new book B2B Sales Playbook. From his base in Melbourne, David shares how high-growth teams can stop relying on random acts of selling and start building systemized, scalable sales engines. If you're still managi…

1
Spring update- Kevin and Josh 1:32:20

28d ago1:32:20

1:32:20

The podcast features Josh Mapes and Kevin Rought discussing Josh's first turkey hunting experience with Tony, where they successfully harvested a tom turkey after several hours of waiting. The conversation then covers various hunting topics including predator hunting strategies, ammunition choices, and wildlife observations, with particular focus o…

1
Selling Through Uncertainty: How Top Sellers with AI Win in a Shaky Market 54:49

29d ago54:49

54:49

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kristin Anderson sit down with Stephen Messer, co-founder of Collective[i], to unpack why traditional sales playbooks are failing in today’s volatile markets—and what elite revenue organizations are doing differently. Stephen brings a bold, data-backed perspective on why so many sales te…

1
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 2 30:39

1M ago30:39

30:39

In Part 2 of our powerful conversation with Doug Brown—CEO of CEO Sales Strategies—we dig deep into what it really takes to scale a high-performing sales organization. From identifying your ideal buyer to designing repeatable sales systems and aligning with customer psychology, Doug shares the process-driven, mindset-first strategies he’s used to h…

1
OpenRange Social- Pamela Fleming 1:21:07

1M ago1:21:07

1:21:07

This week Kevin and Josh welcome Pam Fleming to the show.Pam hails from southern Colorado and is starting up a new app just for outdoors persons called OpenRange social.Pam tells us about her experiences hunting and guiding, primarily in the western and south western US for Elk and deer along with her husband, how she got into it, and what it means…

1
Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1 22:33

1M ago22:33

22:33

In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team. Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasin…

1
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 2 15:58

2M ago15:58

15:58

In this episode of Selling the Cloud, Gene Guhne, a seasoned sales executive and global leader at Sabre, joins Mark Petruzzi and KK Anderson for a candid conversation on what it takes to lead modern sales organizations. From building cultures of accountability to navigating geopolitical risk, Gene shares battle-tested leadership lessons that every …

1
High Pressure Pneumatics- Tom Simmon 1:22:56

2M ago1:22:56

1:22:56

This week on the Overdrive Outdoors podcast, everything air guns.We have special guest Tom Simmon from Michigan's own High Pressure Pneumatics.Tom and his wife own Michigan's only dedicated Air Gun retail store in Harrison Michigan, where they sell and service PCP and other air guns.During this show we hear everything Tom has to offer about PCP (Pr…

1
Selling the Experience: Building Global Sales Teams That Win with Gene Guhne - Part 1 19:19

2M ago19:19

19:19

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Gene Guhne, Senior Vice President of Global Sales at Sabre Hospitality, to explore what it truly takes to lead a successful global sales team in today’s fast-evolving landscape. Gene draws on decades of experience managing international teams to share insights i…

1
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame - Part 2 24:07

2M ago24:07

24:07

In this high-energy episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, founder of Best Practice Media, to dive deep into how AI is revolutionizing performance marketing, personalization, and paid media strategy. Taylor shares cutting-edge insights from managing over 100 brands across e-commerce and loca…

1
Predator techniques & data points- Rich Fowllab 2:16:17

2M ago2:16:17

2:16:17

This week on the podcast we welcome back Rich Fowllab.We start off by talking about some recent hunts and how we've had some oddly uncommitted coyotes and very few hard chargers. We talk with Rich about his recent switch to hunting with a thermal optic, (he recently got the PTO Mission thermal scope) and his transition from going from thermal scann…

1
How AI is Revolutionizing Digital Marketing & Content Creation with Taylor Frame – Part 1 23:19

2M ago23:19

23:19

Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing. Taylor br…

1
Youth workshop Predator Hunt- Ross Graveling 1:12:53

3M ago1:12:53

1:12:53

This week Kevin is joined by Ross Graveling.We invited Ross on to tell us about the recent Youth predator workshop that was put on by Sportspersons Ministries with some of the funds coming from the donations provided by the Answering The Call charity hunt put on by SPI and Overdrive Outdoors.We get a rundown of how the weekend went, how many people…

1
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 2 25:26

3M ago25:26

25:26

Selling the Cloud – Part 2: AI’s Role in Sales Transformation with Jonathan Kvarfordt In Part 2 of our deep dive with Jonathan Kvarfordt (Momentum.io), we explore the next frontier of AI in sales, from orchestration vs. automation to the future of CRM and how AI is reshaping the role of sellers. Key Takeaways: From Automation to Orchestration – Why…

1
AI vs. Traditional Sales: Why Orchestration is the Game-Changer Part 1 25:09

3M ago25:09

25:09

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson dive deep into one of the most transformative shifts in sales and go-to-market strategies: how AI is revolutionizing the way businesses uncover hidden data, orchestrate sales motions, and accelerate revenue growth. Joining them is Jonathan Kvarfordt, Head of Go-to-Market Grow…

1
MTPCA Updates- Merle Jones 1:30:36

3M ago1:30:36

1:30:36

This week Kevin and Josh are joined by Michigan Trappers and Predator Callers Association public relations director, Merle Jones.We talk a bit about tournament hunting and how the tournaments went for Merle and his team.Then Merle catches us up in regards to the Michigan hunting political situation.He tells us about the status of both the lawsuit, …

1
The Future of AI in Sales: Elevating Human Connection and Performance 42:48

3M ago42:48

42:48

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales. Key Topics Covered: How AI is revolutionizing soft skills in sales—act…

1
Sales & Strategy: Frank Cespedes on Fixing the Disconnect That Holds Companies Back 55:27

3M ago55:27

55:27

In this episode of Selling the Cloud, hosts Mark Petruzzi and Kathy Minter sit down with Frank Cespedes, a senior lecturer at Harvard Business School and author of Aligning Strategy and Sales. Frank shares his deep expertise on the intersection of business strategy and sales execution, shedding light on why so many organizations struggle to connect…

1
Kevin and Josh- custom guns and other random conversation 1:39:59

4M ago1:39:59

1:39:59

This week Josh and Kevin have another fireside chat.First off, we talk about weather conditions, what types of conditions we really don't care for and weighing success vs how much noise you're going to make or hunting in adverse conditions.How the noise you make may or may not affect your hunt success, and weighing that against waiting for better c…

1
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 2) 39:52

4M ago39:52

39:52

On this episode with Paul Melchiorre we discuss: The Year of Efficiency – How companies are prioritizing enablement, leadership, and strategic decision-making to optimize sales performance. The Evolution of Sales Enablement – Why traditional training isn’t enough and how sales teams need mentoring, better leadership, and structured processes to suc…

1
One on One with Mareno's Outfitters 1:55:03

4M ago1:55:03

1:55:03

This week on the Overdrive Outdoors podcast, Kevin welcomes Ryan Mareno to the show. Ryan is from south Louisiana, and operates a guide service called Moreno's Outfitters.In this episode, we talk about how Ryan grew up in southern Louisiana in the early years, fishing and water fowl hunting and eventually getting into deer. He tells about how he at…

1
Adapting to the AI Era: Navigating B2B Sales with Paul Melchiorre (Part 1) 26:51

4M ago26:51

26:51

In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson welcome SaaS industry veteran Paul Melchiorre, a leader in sales transformation, private equity investing, and board advisory. With decades of experience across multiple technology revolutions, Paul shares his insights on the evolving landscape of SaaS sales and what it takes…

1
Trapline Q&A with Trapline Beard Oil LLC 1:47:59

4M ago1:47:59

1:47:59

This week Kevin and Josh are joined by Josh's brother Kyle and guest Bryan Watson of Trapline Beard Oil LLC.Kyle has recently gotten into trapping and as a person being new to it, he had a few questions, so we had a Q&A session!Bryan is originally from Michigan but now resides in North Dakota where he traps, hunts and runs Trapline Beard Oil LLC.We…

1
Why AI Won't Save Bad Selling: Andy Paul on the Future of B2B Sales 23:21

4M ago23:21

23:21

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
Why AI Won’t Save Bad Selling: Andy Paul on the Future of B2B Sales 28:02

4M ago28:02

28:02

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
SHOT Show Recap- Josh and Kevin 1:33:39

4M ago1:33:39

1:33:39

SHOT show recap.This week Josh talks to Kevin about his recent trip to SHOT show in Las Vegas, the largest shooting and hunting expo in the country, with aprox 50000 people in attendance and people from 100 countries, there is more to do and see than you can take in the 5 days of the show. Kevin talks about the new product releases from ATN, specif…

1
Pricing Mistakes You’re Making & How to Fix Them with Ulrik Lehrskov-Schmidt 37:26

4M ago37:26

37:26

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies. Join them as they discuss: The Journey to Pricing Mastery B2B vs. B2C Pricing Nuances Pricing for Customer Value Innovative Pricing Strategies in Action Th…

1
Coyote tactics with Razor Dave 1:43:42

5M ago1:43:42

1:43:42

This week Kevin and Josh welcome back Dave from Razor Broadheads.Dave has been doing a fair amount of coyote hunting and had a few scenarios and questions he wanted to talk with us about.We start by talking about some recent hunting, how the bobcat hunting is going (or not going in this case).Then we get into Daves questions. We talk about-* callin…

1
From SDR to CEO: Evan Huck on Reinventing Sales in a Changing World 49:08

5M ago49:08

49:08

Episode Summary: In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Evan Huck, CEO of UserEvidence, to explore his inspiring journey from an introverted SDR to the leader of a groundbreaking SaaS company. Evan shares the lessons he’s learned about building resilient teams, fostering innovation, and adapting to t…

1
The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC 36:50

5M ago36:50

36:50

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies. Join them as they discuss: The Context-Driven Pricing Model The Value Table System The Right Way to Pricing The Significance of Having a Pricing Consultant or Team. The Impact …

1
Breaking the CRM Mindset - Why AI and Agile Selling are the Future with Stephen Messer (Part 2) 38:24

5M ago38:24

38:24

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
The A.T.C Charity Hunt 1:06:22

5M ago1:06:22

1:06:22

1st episode of the new year! Welcome back everyone. On this episode Josh and Kevin start by talking about recent hunting experiences, including some specific info regarding bobcat hunting here in Michigan, as well as Josh's last hunt with his friend Todd.Then we jump into the Answering The Call (ATC) charity hunt that took place last weekend. 1st a…

1
Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero 32:21

5M ago32:21

32:21

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical rev…

1
Breaking the CRM Mindset: Why AI and Agile Selling are the Future with Stephen Messer (Part 1) 31:38

5M ago31:38

31:38

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
Kevin and Josh- Recent hunts/gun laws 1:18:29

6M ago1:18:29

1:18:29

This week Kevin and Josh sit down for fireside chat and a discussion of "hot topics"We talk about recent hunting experiences, Josh with deer and coyote and Kevin with lack of deer.Then get into talking about some "Hot Topics" for Michigan folks.We discuss several bills and changes that have been proposed and some voted on already.1st one is the lic…

1
Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader 46:44

6M ago46:44

46:44

In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers. What You’ll Learn: Kris’s Entrepre…

1
The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O 41:16

6M ago41:16

41:16

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with cust…

1
Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors 42:43

6M ago42:43

42:43

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companie…

1
Kevin and Josh- Hot Topic discussion 1:39:18

6M ago1:39:18

1:39:18

Hot topic day.This episode Josh and Kevin dive into "hot topics". Opinions and thoughts on issues that have arrived or been brought up in discussion on social media.Issues we discuss are the dumping of several coyotes in a ditch near a local establishment and a school bus pickup/drop off spot.We go over the "BODA" rules including penalties for viol…

1
Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader 44:07

6M ago44:07

44:07

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce. Join them as they discuss: The Complexities of Modern-day Pricing Models Salesforce's Shift to Consumption-Based Pricing Shifting Pricing Models in the AI Industry Crafting Effective Pricin…

1
Blueprints for Revenue Growth: How to Build Your Revenue Engine 42:44

6M ago42:44

42:44

In this episode of Selling in the Cloud, Mark Petruzzi and KK Anderson are joined by Roee Hartuv, the Revenue Architect and Global Practice Leader at Winning by Design. Together, they explore actionable frameworks and insights for building a sustainable and scalable revenue engine in today’s evolving B2B landscape. What You’ll Learn in This Episode…

1
Ray Dancer- Michigan Outdoors Report 1:00:05

6M ago1:00:05

1:00:05

This week Josh and Kevin welcome back Ray Dancer from Michigan Outdoor reports.We discuss our deer season so far and then get to hear about Rays, including his hunting with a traditional bow, what set up he uses, shooting instinctual, broad head and arrow choices and more.We talk about processing deer, our choices on how, meaning what cuts or grind…

1
Trailer 1:08

6M ago1:08

1:08

Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.soBy Togai

1
Women in Sales Club - The Story and the Journey with Alexine Mudawar 25:50

7M ago25:50

25:50

Join us as we look back at how Alexine's journey from aspiring retail buyer to B2B sales leader shaped her career, inspired the founding of the Women in Sales Club, and sparked important conversations on diversity and inclusion in sales. Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neim…

1
Fireside Chat with Josh and Kevin 1:16:45

7M ago1:16:45

1:16:45

This week Josh and Kevin sit down for a fireside chat.We start off discussing a little bit about the seasons, archery and rifle, and what cartridges are popular (meaning sales that Kevin has seen at his shop) specifically in terms of the .450 bushmaster and .350 legend for the limited rifle zone, where he has not seen a demand so far for the newer …

1
The Power of Partnerships in Scaling B2B Cloud Growth with Ben Pastro, Anumetric 25:37

7M ago25:37

25:37

In this re-released episode of Selling the Cloud, we revisit a valuable conversation with Ben Pastro, who dives into the power of partnerships in B2B tech. Ben Pastro has a long history in professional services and systems integration in the B2B Tech industry, and has several insights and perspectives on the question of if and how to make partnersh…

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