Best Ortho Marketing Podcasts (2025)

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OM Ep. 178- Are You Undercharging? How Pricing Strategy Impacts Your Bottom Line with Carl Stoddard 24:59

4d ago24:59

24:59

In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction…

1
Why Your Aligner Workflow Might Be Failing You w/ Drs. Sean Holliday and Barry Glaser | Greatest Hits Series 1:09:00

11h ago1:09:00

1:09:00

In this Greatest Hits Series episode, I chat with two of the sharpest orthodontic minds I know, Dr. Sean Holliday and Dr. Barry Glaser, to talk about aligners, efficiency, and tech in orthodontics. Sean runs a multi-location juggernaut in Hawaii. Barry’s crushing it with a boutique-style practice in New York. Both have totally different models, but…

1
Why Most ABM Fails (And What to Do Instead) | Ep. 174 28:04

1d ago28:04

28:04

Can you really run an effective ABM program without a six-figure budget? In this special re-release on Scrappy ABM, host Mason Cosby joins The Content Cocktail Hour to debunk the most common myths about account-based marketing—and share how Scrappy ABM generated $3 million in revenue using little more than a podcast, LinkedIn, and clear strategy. I…

1
Crisis Managed: Baxter’s Approach to Supply Resiliency after being hit with Hurricane Helene 1:16:03

4d ago1:16:03

1:16:03

In this episode of the DeviceTalks Weekly Podcast, host Tom Salemi speaks with Cecilia Soriano, global president of Infusion Therapies and Technologies at Baxter. Soriano details how the company responded after Hurricane Helene severely damaged its North Carolina facility last fall. With floodwaters halting operations and disrupting supplies—especi…

1
Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! 1:25:02

4d ago1:25:02

1:25:02

If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term health. Just …

1
The Hard Truth About Internal Promotions 7:39

4d ago7:39

7:39

Are you training leaders… or just promoting the least bad option? Let me hit you with something uncomfortable, but real. When someone leaves your practice, do you have the next leader ready? Or do you just look around, panic a little, and say, “Well... Joanne’s not awful. Let’s give her a shot.” In this episode, I’m bringing the heat on a big mista…

1
Why Your LinkedIn Outreach Isn’t Getting Responses—and What to Do Instead (with Morgan J Ingram from AMP Creative) | Ep. 173 26:01

6d ago26:01

26:01

Scrappy ABM is back with an unfiltered masterclass on social selling, featuring Morgan J Ingram—Founder and CEO of AMP Creative. Host Mason Cosby walks through Morgan’s five-part framework for building pipeline and engaging decision-makers using LinkedIn, based on real-world outbound experience and data-backed tactics. From mapping executive buyers…

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#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone 47:13

7d ago47:13

47:13

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-ba…

1
Olympus and PanCAN: Channeling a Positive Mindset into Advocacy After a Pancreatic Cancer Diagnosis 44:09

7d ago44:09

44:09

In this moving episode of the OlympusTalks podcast, host Tom Salemi of DeviceTalks explores the topic of pancreatic cancer. The episode features Rich Burde, Director of Marketing in EUS Solutions at Olympus, alongside special guests, pancreatic cancer survivor, Rob Schasteen and his daughter Brooke Schasteen-Smith. The conversation expands on Olymp…

1
This Device Could Cut Ortho Treatment Time by 60% 36:44

7d ago36:44

36:44

If you’ve been in orthodontics long enough, you’ve heard it all before. Promises of revolutionary gadgets that somehow never quite pan out. Maybe you even tried one or two of those technologies, only to be left disappointed or worse, skeptical of every new "innovation" that follows. So when I tell you I found something different, something so compe…

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Crawl, Walk, Run: Building an Account-Based Measurement Model That Works | Ep. 172 36:46

9d ago36:46

36:46

Most teams are running account-based marketing without a clue how to measure it. In this special crossover episode of Scrappy ABM, we feature Mason Cosby's guest appearance on Digital Banter, where he joins Andy Groller and James Kravic to get brutally honest about ABM measurement mayhem. Mason, founder of Scrappy ABM, breaks down why jumping into …

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How MedTechVets helps veterans discover new mission, familiar purpose in the MedTech industry 1:04:07

11d ago1:04:07

1:04:07

In this episode, Host Tom Salemi interviews Steve Mapa, a former MedTech leader who is now president and executive director of MedTechVets. In this conversation, we learn how Mapa found a path to the medical device industry a decade after leaving the army. He explains how MedTech fills the need to serve so many veterans still hold onto, and how Med…

1
Brown Bag: Plastic Surgeon Dr. Mark Mofid, inventor of the amazing SYLKE Dressing!! 41:56

11d ago41:56

41:56

Send us a text Meet Dr. Mark Mofid, inventor of Sylke, the first wound dressing made of pure hypoallergenic silk fibroin. Could this really be the end of "contact dermatitis" in wound closure? In this episode you will learn: Why super glue triggers contact dermatitis The benefits of silk fibroin for wounds Why my Mom hates staples What Ortho can le…

1
Case Acceptance Falls When You Do This 5:50

11d ago5:50

5:50

In this 5-Minute Friday, I’m giving you a simple, no-BS way to boost your case acceptance immediately. And no, it’s not a new script, software, or gadget; it’s doing less. That’s right. Less talking, less explaining, less time in the room. The longer you’re in that room, the lower your numbers go. Why? Because you’re making it harder than it needs …

1
Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients 46:32

12d ago46:32

46:32

Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money …

1
Ep 72: Protect Your Practice with Trey Lawrence, CEO of the AAO (aka @TheOrthAttorney) – HIPAA, Contracts, and the Rise of AI 42:22

12d ago42:22

42:22

Are you ready to elevate your orthodontic practice while sidestepping legal pitfalls? Curious about harnessing AI ethically or managing patient challenges with confidence? Dive into this episode of The Golden Age of Orthodontics with hosts Dr. Leon Klempner and Amy Epstein, joined by Trey Lawrence, CEO of the AAO. We explore essential strategies fo…

1
Ep. 171 - How a Small Team Generated $3.5M in Pipeline in 2 Quarters 36:57

13d ago36:57

36:57

In this episode of Scrappy ABM, Mason Cosby sits down with David Chase, CMO of Workboard, who shares how he stood up an entire demand generation program from scratch—two and a half years into his tenure. 👤 Guest Bio David Chase is the Chief Marketing Officer at Workboard, where he rose through the ranks from Director of Product Marketing to CMO in …

1
How One Orthodontist Built a $2.5B Empire | Greatest Hits Series 1:11:03

14d ago1:11:03

1:11:03

In this Greatest Hits Series episode, I sit down with Dr. Scott Law, co-founder of Smile Doctors and a respected thought leader in orthodontics, to talk about the human side of running a billion-dollar OSO. Scott is someone whose leadership and life philosophy have deeply shaped my own approach to business and team culture. He shares the real story…

1
How the 7-Second Rule Can Make or Break Patient Trust 46:32

15d ago46:32

46:32

Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? It’s everything they f…

1
Ep. 170 - Lost on Where to Start with ABM? 53:44

16d ago53:44

53:44

In this episode of Scrappy ABM, Mason Cosby shares a special session pulled from a recent webinar. It’s a hands-on, highly tactical walkthrough of how to launch a closed lost ABM program—with real playbooks, tested frameworks, and a focus on what’s actually changed since the opportunity was marked “closed lost.” Mason lays out why these lost opport…

1
How ArteDrone hopes to democratize stroke treatment with digital maps and magnetic-driven devices 36:43

18d ago36:43

36:43

In this episode of the DeviceTalks Weekly podcast, Host Tom Salemi learns how ArteDrone, hopes to empower more interventionalists to deliver life-saving, stroke-clearing treatments. The company is combining digital twin navigation with a magnet-powered catheter to make clot removal more of a trade than an art. CEO Liane Teplitsky returns to DeviceT…

1
How You’re Losing Money by Not Outsourcing in Your Practice 8:03

18d ago8:03

8:03

Are you still stuck in the old ways of running your orthodontic practice? Let me tell you, you’re losing money, and you don’t even realize it. In today’s episode, I tackle something that always blows my mind. Why are so many orthodontists still resisting the biggest opportunities to reduce stress, overhead, and make life easier? It’s all about outs…

1
Ep. 169 - Interactive Demos: The Secret Weapon for Personalized ABM Success 16:40

20d ago16:40

16:40

In this episode of Scrappy ABM, host Mason Cosby chats with Catie Ivey, CRO of Walnut, about how interactive product demos can supercharge account-based marketing by delivering hyper-personalized, use-case-driven experiences that actually convert. Best Moments: (01:31) What interactive demos are—and why they matter in ABM (03:37) Going beyond gener…

1
How Dr. Alyssa Carter Stays Ahead with Tech and Positivity | Greatest Hits Series 52:31

21d ago52:31

52:31

When you meet Dr. Alyssa Carter, you can’t help but love her enthusiasm for life and her overwhelming positivity. Most of you have met her in CE courses, summits, and other orthodontic meets all over the country. How she manages to do all those CEs is just impressive. She is the most well-traveled orthodontist in North America. But it's not just th…

1
Stop Chasing Returns—Start Building Stability 33:12

22d ago33:12

33:12

Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid fo…

1
Ep. 168 - From Awareness to Action: Fixing the Missing Middle in Your ABM Funnel 9:32

23d ago9:32

9:32

In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM program submitted by a newsletter subscriber named Melissa, focused on brand tracking services for banks and health insurers. Mason analyzes the current funnel strategy and offers scrappy, actionable tweaks to drive deeper engagement and move stuck accounts forward. Best Moments: (…

1
Why Neuromodulation Devices Face Great Promise – and Challenges – for Growth in EMEA Markets 52:00

25d ago52:00

52:00

In this episode of the DeviceTalks Weekly Podcast, Vincent Sourdaine, vice president of neuromodulation for EMEA, shares his journey into the MedTech industry and his fascination with neurotechnologies. Overseeing product launches in over 100 countries, he discusses the deep need for pain relief and other benefits of neuromodulation, and the challe…

1
Everything Wrong With Dental Conferences 9:18

25d ago9:18

9:18

I’m done chasing after orthodontists. That might sound a bit harsh, but if you’ve ever tried organizing a big event, you’ll get it. In this 5-Minute Friday, I’m pulling back the curtain on why the OP Summit is officially done. I will explain how attendance trends are shifting across the board, and why now is the perfect time to step away while we’r…

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Ep. 167 - The Art of Creating Serendipity, With Justin Schmidt From JobSync 24:27

27d ago24:27

24:27

In this episode of Scrappy ABM, host Mason Cosby interviews Justin Schmidt, VP of Marketing at JobSync, about how small teams can run impactful ABM programs without costly martech stacks—by leaning into relationships, resourcefulness, and a deep understanding of their best-fit customers. Best Moments: (00:10) Why scrappy ABM matters more than ever …

1
OM Ep. 177- From Chaos to Control: How Dental Practices Benefit from Virtual Assistants 26:51

27d ago26:51

26:51

In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting overall productivity. Discover how you can regain cont…

1
3x Your Investment in 5 Years? Here’s How with Dan Davis 38:14

28d ago38:14

38:14

In this episode, I sit down with Dan Davis, Managing Partner at the Thurston Group—a boutique private equity firm specializing in healthcare. Dan shares his interesting journey from Marine Corps infantry officer to finance leader and reveals how private equity can work for healthcare providers like us. We get into the nuts and bolts of private equi…

1
Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬 9:33

30d ago9:33

9:33

In this episode of Scrappy ABM, host Mason Cosby dissects newsletter reader Joe’s challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engi…

1
DeviceTalks Boston 2025 Wrap Up - We talk AI, CEO, Being Seen, and how we must make MedTech sexy 53:26

1M ago53:26

53:26

In this episode of the DeviceTalks Weekly Podcast, we review a few of the highlights of this week’s DeviceTalks Boston conference, a rip-roaring successful event! DeviceTalks Tom Salemi and Kayleen Brown sit down with MassDevice Editor Chris Newmarker and Joe Mullings of The Mullings Group to review a few of the sessions. But the conversation took …

1
Why I Quit The OP Summit And What Comes Next 6:47

1M ago6:47

6:47

I’ve got some big news. After eight amazing years of creating an event that, without a doubt, changed the orthodontic meeting space, I’ve made the decision to call it a wrap. The 2025 Orthopreneurs Summit will be the final one. When I started the OP Summit, I wanted to create an experience that was different from all the other meetings. A place whe…

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Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind 29:32

1M ago29:32

29:32

In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget. Best Moments: (01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns (04:46) Using current customer data to valida…

1
Mako, Trabecular Metal, 3D Printing, Osteonics, Enabling Tech.....Robert C. Cohen!! 1:14:27

1M ago1:14:27

1:14:27

Send us a text Device Nation sits down for a conversation with a true living legend in the reconstruction space, Robert Cohen. A must listen if you are passionate about all things metal, plastic, and digital! Mr. Cohen currently holds the position of President of Stryker’s Digital, Robotics, and Enabling Technologies, and has worked in the medical …

1
Olympus and Patient Advocate Discuss A New Age in GI Health: Early Detection and the Rise of Patient-led Advocacy 41:15

1M ago41:15

41:15

In this debut episode of OlympusTalks, Host Tom Salemi welcomes Olympus Corporation of the Americas’ Vice President of Endoscopy Marketing Kurt Cannon, and colorectal cancer survivor and advocate Brooks Bell for a candid discussion on the importance of early screening. They explore Olympus’ role in advancing endoscopic technology and how it contrib…

1
How 2007 Stanley Cup Champion Joe DiPenta Helps Orthodontists Scale with Less Stress 51:33

1M ago51:33

51:33

Scaling your orthodontic practice doesn't have to mean scaling your stress. Discover how a Stanley Cup champion turned business strategist helps orthodontists grow their practices in a sustainable, low-stress way. In this episode, Joe DiPenta, former NHL champion and EOS implementer, joins me to explain the power of the Entrepreneurial Operating Sy…

1
Ep. 164 - Olympic ABM Playbook! Challenger Brands and Pro Women Athletes Ahead of Milan 2026 🥇 9:38

1M ago9:38

9:38

In this episode of Scrappy ABM, host Mason Cosby breaks down a newsletter subscriber’s challenge: designing an ABM campaign that links challenger consumer brands with Olympian and Para Olympian ambassadors in the run-up to Milan 2026. Best Moments: (00:32) Introduction to the specific ABM challenge from a newsletter subscriber (01:21) Target: marke…

1
Here's Some of What You'll Hear at DeviceTalks Boston! Don't miss out! 58:08

1M ago58:08

58:08

In this episode of the DeviceTalks Weekly Podcast, we’ll get a small taste of what’s to come at DeviceTalks Boston. Host Tom Salemi interviews Paul Grand of MedTech Innovator, Holly Scott of The Mullings Group, and Peter Stebbins of Satio about the state of startups in Boston and the hot topics in MedTech. Managing Editor Kayleen Brown warms up for…

1
This One Stat Changes Everything You’ve Heard About OSOs 10:10

1M ago10:10

10:10

Fresh off the Smile Doctors Annual Doctor Meeting, I had to share what I’ve been hearing and what the facts actually say. There’s a lot of noise out there about OSOs being unsustainable. You've probably heard it too: “It’s all going to collapse once the equity turns happen and the doctors retire.” Well, that’s just not true, and in this 5-minute Fr…

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Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts 8:53

1M ago8:53

8:53

In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach. Best Moments: (01:20) Intro…

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How Abbott built AVEIR™ DR pacemakers to be smaller, leadless, and able to talk with each other 1:04:06

1M ago1:04:06

1:04:06

AbbottTalks launches Season 3 with a fresh new video presence, a new co-host, and several new powerful conversations from Abbott's senior leaders. Host Tom Salemi and new co-host Kayleen Brown welcome Vish Charan, divisional vice president of product development for Abbott's Cardiac Rhythm Management, to explore the engineering evolution of the pac…

1
Caesars Palace VP Helps You Create a 5-Star Patient Experience 15:15

1M ago15:15

15:15

What do luxury hotels and orthodontic practices have in common? Turns out that we share a lot. I’m joined by Zachary Lapidus, Vice President of Luxury Hotel Operations at Caesars Palace in Las Vegas. This is the venue of the last ever OP Summit later this year. Zach and his team know a thing or two about delivering unforgettable experiences, and he…

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Too Successful to Sell? The Exit Strategy No One Talks About 34:21

1M ago34:21

34:21

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell. That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of the most …

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Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations 7:35

1M ago7:35

7:35

In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services. Best Moments: (00:32) Introduction to the newsletter audience program breakd…

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Could CereVasc Be Boston’s Next Big MedTech Success Story? The Future of Ortho with The Fro 1:06:46

2M ago1:06:46

1:06:46

In this episode of the DeviceTalks Weekly Podcast, Tom Salemi talks with seasoned MedTech executive Daniel Levangie about the blood-brain barrier-breaking technology being developed by CereVasc. The company has developed a less invasive way of treating patients with communicating hydrocephalus, one of the most common neurological conditions affecti…

1
How Private Equity Can 10X Your Retirement 12:53

2M ago12:53

12:53

In this 5-Minute Friday episode, I’m going to challenge the way you think about retirement. I’ve read hundreds of books, spoken with countless professionals, and I’ve come to one clear conclusion: too many of us are aiming way too low when it comes to building wealth for the future. I’ll walk you through how I’ve structured my own financial world, …

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Ep. 71 - Scaling Smart with KLOwen: Digital Bonding That Reduces Doctor Time with Dr. Brandon Owen 44:05

2M ago44:05

44:05

What if you could cut appointment times nearly in half and reduce total visits without sacrificing results? On this episode of The Golden Age of Orthodontics, Dr. Leon Klempner and Amy Epstein talk with Dr. Brandon Owen, founder of KLOwen Braces, about the power of digital customization, indirect bonding, and how to ease your practice into next-gen…

1
Ep. 161 - AI Governance ABM Playbook! “One Geo, One Industry” Approach 8:56

2M ago8:56

8:56

In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively. Best Moments: (00:32) Introduction t…

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