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We talk senselessly about games and other cool stuff.
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When vertical SaaS platforms hear about the success of companies like Toast or Shopify at monetizing payments, it’s tempting to think they can just integrate payments and double their revenue overnight. The reality is a bit more complex, and a lot of SaaS companies miss out on the full revenue potential because their payments product, positioning, or pricing is a little off. Seemingly insignificant details of the payments implementation and go-to-market strategy can have a disproportionate i ...
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Build a winning payments product by solving your customers' most painful problem with Matthew Goldman
35:16
35:16
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35:16
How do you build and launch an embedded payments product that delights your customers, boosts retention, and grows your core business? The answer might surprise you. Product and strategy consultant Matthew Goldman of Totavi joins host Becky Kopplin to share product strategy for software companies adding or optimizing embedded fintech. They explore:…
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The fight against fraud starts with mindset (not technology) with Dwayne Gefferie
32:34
32:34
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32:34
Fraudsters are evolving fast. How can software platforms and payments providers stay ahead? On the latest episode of The Payments Strategy Show, Dwayne Gefferie and Joshua Silver discussed the answers to this question and many more. Dwayne is known for his contrarian perspectives and deep expertise in payments data and risk management, so this epis…
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How vertical SaaS platforms are reducing embedded payments cost by 30 bps (or more!) with Max Jewell
24:57
24:57
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24:57
The biggest opportunity for SaaS companies to reduce embedded payments cost usually isn’t negotiating a lower fee with the payment provider. It’s optimizing interchange. In this episode, payments supply chain expert Max Jewell explains how interchange fees are determined, where SaaS companies might be able to qualify for better rates, and what to l…
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How modern vSaaS companies are eating incumbents for lunch with Ari Myers
21:06
21:06
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21:06
Vertical SaaS is bifurcating into two distinct approaches – and one approach will dominate. Joshua Silver (Founder & CEO of Rainforest) is joined by Ari Myers, Head of Commercial Strategy at Kanmon, to talk about the synergy between embedded payments and embedded lending, why the next generation of SaaS platforms will need to be fintech-first to st…
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3 secrets to a successful merchant migration with Becky Kopplin
22:51
22:51
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22:51
Merchant migrations can be a significant barrier for SaaS companies changing payment providers -- especially if there's concern about merchant pushback or churn. Wouldn’t it be great if we could get advice from someone who has led dozens of successful migrations impacting many thousands of merchants? This person is Becky Kopplin (VP of Payments at …
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Increase payments adoption and reduce churn by optimizing for user experience with Joseph Solomon
25:09
25:09
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25:09
As customers, why do we enjoy interacting with some software and dread others? And how can SaaS companies create that feeling of joy in an embedded payments product? Payments UX expert Joseph Solomon of WDIR joins us on the Payments Strategy Show to answer these questions and more. We covered: One critical UX touchpoint with a disproportionate impa…
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Managing complexity and risk to create a successful payments strategy with Nikita Skitev
30:06
30:06
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30:06
With payments technology getting more and more complicated -- and fraud evolving at a similar rate -- how can SaaS companies build a winning payments strategy in a rapidly changing payments industry? Nikita Skitev of Payments Strategist joins host Joshua Silver to discuss this question and much more. They covered: The best way to learn about paymen…
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Instant onboarding, long-tail payment methods, and other shiny objects to avoid with Joshua Silver
23:55
23:55
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23:55
One of the biggest mistakes for vertical SaaS companies when it comes to payments is taking on too much. Too much risk and compliance responsibility, too much technical complexity, or too many features that add more confusion than value. In this episode, Becky Kopplin interviews Joshua Silver about exactly what SaaS companies must prioritize in a h…
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Why 85% of SaaS payment offerings underperform -- and how to get it right with Brian Abernethy
24:52
24:52
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24:52
With so many SaaS companies embracing payments, why do only 10-15% achieve the expected financial results? Brian Abernethy of Utopaya joins host Joshua Silver on this episode to examine what separates the winners from the rest of the pack. They explore: One huge mistake SaaS companies make when choosing a payments provider, and how to avoid it Spec…
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Matt Brown's journey from SaaS operator to VC and the rise of embedded financial products in SaaS
25:32
25:32
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25:32
Why are some SaaS companies able to generate more than half of their revenue from payments, while others struggle to get customers to use the payments feature? Matt Brown of Matrix Partners shares his lessons learned from building fintech into the vertical SaaS platform at Bonsai and working closely with top SaaS and fintech leaders as a VC investo…
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Maximizing revenue at the intersection of SaaS and payments with Ali Mast
24:03
24:03
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24:03
How do software companies transform payments from a bolt-on feature to a thriving profit center? In today's episode of The Payments Strategy Show, Ali Mast of Parachute Advisory shares her experience from a career at the intersection of SaaS and payments, and what she learned from embedding payments in 40+ software platforms. Why SaaS and payments …
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Tony Caudill's lessons from two vertical SaaS companies and an acquisition
27:40
27:40
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27:40
Tony Caudill shares insights from building a church membership engagement app and an all-in-one financial management platform for youth sports clubs, emphasizing how to choose the right payments provider, create a winning merchant experience, and drive adoption. How integrated payments helped Tony's first SaaS business get acquired Four different a…
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In our very first episode we discuss COD vs. Halo, have technical difficulties, and get very sidetracked.
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