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Saturday Sparks is your weekly dose of no-fluff marketing clarity, built for trades and service business owners who want to grow with purpose, not guesswork. Join Adam Bauer, CEO of The Marketing Clerics, every Saturday morning for a live session packed with practical strategies, honest insight, and real-time problem-solving. Each week includes: • A focused teaching topic to help you cut through the confusion • Live Q&A where you can bring your toughest marketing questions • Pre-submitted qu ...
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The Build Up

dissident creative agency

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The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry. The Build Up is a podcast that puts a spotlight on the unique world of construction marketing. Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers. The series aims to h ...
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Appetite for Construction

John Mesenbrink, Tim Ward

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Mechanical Hub Media's John Mesenbrink and Tim Ward turn up the volume as hosts of this weekly Appetite for Construction podcast. The chat fest digs deep into the building trades industry, and features interviews with industry professionals and a variety of irrelevant, fun stuff that we hope you will enjoy. Trust us, we are just two regular guys with lots of thoughts, ideas and opinions. #construction #trades #tradetalk #plumbing #mechanicalsystems #buildingtrades #hvac #heatingandcooling
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The 7 Deadly Sins of Building a Contractor Business

Karan Dhillon, The Contractors' Coach

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Are you "living in sin" in your contracting business? No, no, not that kind of sin. I'm talking about the kind of "sin" that gets in the way of your ability to be successful in business. A sin of mindset, of the way you think. You see, small-minded thinking will keep your small business small – or kill it outright. On the other hand, if you can master the mindset of success it will become almost impossible for you to fail! The bottom line is that the way you think about your business as a co ...
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show series
 
In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation tradesman and host of The Talking Tradesman podcast — for an honest conversation about the mental health crisis within the construction industry, and the role brands and marketing can play in driving change. Russell shares his powerful personal story: from gr…
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Send us a text May is mental health month and Tim and John welcome in Lisa Murphy, HR manager for MTech Mechanical, a 600-employee, Colorado mechanical contractor located in Westminster. We talk mental health and what MTech is doing to help reduce the stigma. The For The Pro® app is available for both iOS and Android devices through the Apple and G…
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🚨 First full AI episode alert! In this powerful, no-fluff breakdown, Adam Bauer (CEO of The Marketing Clerics) dives deep into the real way trades-based businesses should be thinking about AI. This isn’t about gimmicks. It’s about stewardship, strategy, and scaling what God’s already put in your head and heart. 💡 You’ll learn: How TMC trains custom…
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This week on Saturday Sparks, Adam answers 4 high-impact marketing questions: How to succeed with B2B marketing as a low voltage pro What % of revenue should go to marketing based on your stage How to align your marketing strategy to business maturity (from survival to legacy) Which metrics matter most for knowing if your marketing works 5 Key Metr…
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Send us a text This week, John and Tim welcome Matt Sigler, Executive Director of Plumbing, Mechanical, and Fuel Gas at the International Code Council (ICC). Matt talks everything codes—from thought to adoption—a global, uniform code and the Windsor Declaration. The For The Pro® app is available for both iOS and Android devices through the Apple an…
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Send us a text The American Plumber Stories return to Soledad State Prison (Season 5, Episode 6), this time with Larry Jones of Universal Plumbing, Augusta Ga. Larry talks about hope, purpose and sharing his message to those people that have a name, a family and feelings. The For The Pro® app is available for both iOS and Android devices through th…
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What do generator installs, Google Maps rankings, and surge protection systems have in common? They’re all powerful growth tools that most trades-based businesses are underusing or marketing all wrong. In this first episode of Saturday Sparks, Adam Bauer (CEO of The Marketing Clerics) gets real about how to shift from chasing leads to building a gr…
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Send us a text This week Tim & John talk with Robert O'Brien, director of education for the National Oilheat Research Alliance or NORA. Robert is also president of the Oil & Energy Service Providers (OESP) and former owner of Technical Heating Co., a contracting company located in Mount Sinai, N.Y. Bob knows ... The For The Pro® app is available fo…
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Send us a text David Rames, senior product manager for Midea, stops by the Appetite for Construction podcast to talk about developing the best HVAC system in North America. And yes, we talk heat pumps and the necessary education behind it. The For The Pro® app is available for both iOS and Android devices through the Apple and Google app stores, do…
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Send us a text This week the guys talk with Elizabeth Silva and Betsy Conway. Through a Lowe’s Foundation Gable Grant recipient, The Master’s Apprentice, Elizabeth Silva, a single mom and apprentice plumber, began her journey and is empowering women like her to excel in plumbing. Betsy Conway is director of the Lowe's Foundation. Subscribe to the A…
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Send us a text Meet Bridget Cramer, director of marketing for Lindus Construction, Baldwin, Wis. She joins the guys to talk all things marketing from a builder's perspective. Oh, and why is she considered an "unsung hero"? You'll have to listen to find out. The For The Pro® app is available for both iOS and Android devices through the Apple and Goo…
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In this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fireman and family man. Ben started his business just 18 months ago, and in that short time, he’s been making a name for himself through smart, scrappy mar…
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Send us a text On this week's Appetite for Construction podcast, John and Tim welcome in Katherine Lehtinen, senior vice president of marketing for Oatey, as she takes us behind the curtain for all things Oatey. The For The Pro® app is available for both iOS and Android devices through the Apple and Google app stores, download it today! Subscribe t…
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Send us a text As the vocational plumbing instructor at the Correctional Training Facility (CTF) Soledad State Prison in California, Jorge Arias is transforming lives. He is giving inmates a purpose, teaching them plumbing through lecturing, code books and hands-on learning. Spencer Brown joins the show as the guys recap Season 5, Episode 6, "Plumb…
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In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German brand, as it localised its marketing strategy to succeed in the competitive UK trade and DIY markets. Dan shares his journey into the construction industry…
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Send us a text Most importantly as a mother of four, Angie Snow joins the show to discuss her career—from juggling home life to co-owning a HVAC company to her involvement with Women in HVACR and Women in Plumbing and Piping, her work with ServiceTitan, and being a woman in the trades. The For The Pro® app is available for both iOS and Android devi…
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Send us a text If you haven't checked out Season 5, Episode 5, Rock Bottom, of the American Plumber Stories, you need to. The guys catch up with Mary-Anne Bowcott, @the_ladyplumber, as she tells her story of rising up through the dark times in her life to become a successful businesswoman, and social media content creator. In her own words, "I'm al…
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Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation course in Ireland and earning a BA in furniture design, Derek took an unconventional path into cabinetmaking. His early experiences managing large proje…
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Send us a text Celebrate World Plumbing Day March 11 by wearing blue. Did you know that approximately two million Americans still don't have access to clean water? The guys catch up with Robyn Fischer, Senior Director, International Water, Sanitation, and Hygiene Foundation (IWSH), North America, about the IAPMO arm that is doing great things for t…
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Send us a text Poop goes downhill, payday is on Friday and don't bite your fingernails. This week the guys catch up with Chris Peterson, Director of Sales, Saniflo, Inc., who discusses how a macerating system differs from a conventional toilet, as well as where and why a contractor or a homeowner would use a Saniflo product. The For The Pro® app is…
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In this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction sector. We explore the challenges of marketing in construction, from branding and B2B strategy to the unique difficulties of selling services like facilitie…
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Send us a text The last of the AHR Podcast Pavilion sessions, the guys talk with Frank Windsor, president of Rinnai North America, as he talks about the regulatory drama surrounding non-condensing tankless water heaters. We also talk with Seth Hiler, part of the Viega training team. The For The Pro® app is available for both iOS and Android devices…
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Send us a text Good friend Dan Foley, Foley Mechanical, Lorton, Va., was the recipient of the 2025 Holohan/Carlson Industry Award of Excellence during the recent AHR Expo in Orlando. It is awarded to those who dedicated his/her life to the pushing the hydronics industry forward. Subscribe to the Appetite for Construction podcast at any of your favo…
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Send us a text AHR has come and gone but you can catch up with the Appetite for Construction podcast from the show. On this episode, the guys talk with John White, Jr and Ben White from Taco, Jason Norman @hvac_jay604, project manager for Emerald Green Mechanical, and Alec Dietzel, senior product manager, Milwaukee Tool. The For The Pro® app is ava…
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The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing at Wera Tools UK to explore how the brand has set itself apart in the tool industry. Martin shares his unique journey from professional sports to const…
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Send us a text Water damage from hidden leaks poses significant risks to commercial property profitability, safety, and operational efficiency. Water damage is 10x more common than fire, and 75% of all water damage is caused by leaks. The guys catch up with Keith Zander is the Senior Product Manager for Leak Defense, Watts brand. The For The Pro® a…
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Send us a text Tim and John get ready for the AI & Plumbing seminar at AHR on Monday, February 10 and 11 AM in room W314. Joining the show today are two members of that seminar, Susan Frew, professional keynote speaker and tech guru, and John Mullen, with IAPMO and RPA. We talk AI and how it can help your plumbing business. Don't get caught holding…
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In this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned his DIY passion into a massive online presence, growing a loyal following on platforms like TikTok and Instagram. Tune in for insights on overcoming con…
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Send us a text With AHR right around the corner, the guys talk with Nicole Bush, AHR's Director of Marketing, to talk about the "Super Show." Subscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don't forget about the other ways to interact with the Mechanical Hub Team! Follow Plumbing Perspective IG @pl…
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Send us a text With the Kitchen & Bath (K/BIS) Show right around the corner, the guys thought it would be an excellent time to talk with Casey Furlong, an Environmental Engineer at InSinkErator where he supports product marketing and new product development for his company’s food scrap management technologies. We talk food disposer benefits. And, c…
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Send us a text Spencer Brown joins the guys as they talk with Bill Labuda, owner of Hard Rok Plumbing and Heating, Wasilla, Alaska. Bill was featured on the latest episode, "Topout to Knockout," of the American Plumber Stories. Bill talks about working in Alaska and his experience on the plumbing docuseries. The For The Pro® app is available for bo…
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In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of Unilite, which began in 1981 and has seen substantial growth under his and his sister's leadership, particularly by focusing on the construction trades.…
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Send us a text "The knowledge we share today will make a better industry tomorrow," says Alan Mercurio, recently retired from the Pennsylvania Petroleum Association, and 30+ years of teaching HVAC techs. The For The Pro® app is available for both iOS and Android devices through the Apple and Google app stores, download it today! Subscribe to the Ap…
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Send us a text The guys catch up with Jake Thurber, a second-year instructor at Franklin County Technical School in Turners Falls, Mass. He teaches the underclassmen in the Plumbing & Heating classes. A commercial and residential plumber for many years at several schools—U Mass and Northfield Mount Hermon—he carries both Master Plumber and Oil Burn…
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In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive background in the construction industry, highlighting his journey from sales to a hybrid role that encompasses both sales and marketing. The conversation d…
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Send us a text As Tim heads to Orlando to watch his Fighting Illini play the Gamecocks in the Citrus Bowl, the guys talk about the year in review, as they look ahead to 2025. Subscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don't forget about the other ways to interact with the Mechanical Hub Team! F…
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Send us a text The guys catch up with Bert Warner, Director of Commercial Business Development at the Propane Educational Research Council (PERC), as they get deep in the energy conversation and why propane make sense for sustainability, resiliency and overall efficiency. The For The Pro® app is available for both iOS and Android devices through th…
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In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands…
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Send us a text This week the guys catch up with Carrie Fraser, Vice President of Operations at Nexstar Network. We talk about creating a positive culture, the Super Meeting, and other goodies from Nexstar. The For The Pro® app is available for both iOS and Android devices through the Apple and Google app stores, download it today! Subscribe to the …
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Send us a text It's that time of year when we're all super busy. Ever wonder how to get out of a holiday obligation? Tim and John talk about some of the better excuses of getting out of something. What are Irish and Italian goodbyes? And much more. Subscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don…
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Send us a text We talk with Jake Cordero and Ty Young of Motherflushers. They were featured on the latest (S5E3) of the American Plumber Stories. The For The Pro® app is available for both iOS and Android devices through the Apple and Google app stores, download it today! Subscribe to the Appetite for Construction podcast at any of your favorite st…
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In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will discusses his diverse background in home improvement and the challenges he faced upon entering the bathroom sector. He emphasizes the importance of effec…
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Send us a text It's that time again when the guys from the Make Trades Great Again Podcast team up with the Appetite for Construction podcast. The guys talk about past podcasts from the past year and a look ahead to 2025. Topics include electric vehicles, tattoos, heat pumps, artificial intelligence in the workplace, new tariffs, and much more. A f…
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Send us a text "We need to reach behind and grab the women behind us and bring them up with us," says Amy O'Grady, Executive Director for Women in HVACR. Drawing on her diverse background and extensive professional experience, she strives to drive positive change and foster inclusivity within the industry. Her commitment to advocacy and mentorship …
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In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execut…
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Send us a text The guys head to southern Washington state as they bring back Doug and Liz Vetter of Vetter Plumbing out of Longview, Washington. Affectionately known as the Mohawk Plumber in his area, Doug talks about the business, the future, and working with his wife. The For The Pro® app is available for both iOS and Android devices through the …
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Send us a text With special guest Spencer Brown, the boys talk to Martin Porte, Summit Plumbing & Gas in Tasmania, Australia. Martin was recently featured on S5E2 of the American Plumber Stories and the guys talk about to Martin about that experience. The For The Pro® app is available for both iOS and Android devices through the Apple and Google ap…
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In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift …
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Send us a text This week the guys talk with Ryan Shikhman from Staten Island. Ryan is a young HVAC tech learning the ropes but he has an entrepreneurial eye. Check out his Instagram page @tradesovercollege. Subscribe to the Appetite for Construction podcast at any of your favorite streaming channels and don't forget about the other ways to interact…
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Send us a text This week the fellas catch up with good friend Danielle Laird, Sales Manager - National Accounts at Bradford White Corporation. In addition to her day to day, Danielle is actively involved in many industry organizations including American Supply Association where she sits on the Women in Industry and Embracing the Future Boards, PHCC…
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