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Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They shar ...
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In this episode of The Backstory on Marketing and AI, we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build …
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In this episode of The Backstory on Marketing and AI, we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines. Discover: · Why human expertise still matters in SEO…
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In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world. From the rise of video AI in 2025 to the ethical questions around copyright and content quality,…
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In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows. Discover how AI-enabled Market Research power…
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In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market researc…
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In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape. You’ll learn: How TikTok and influencer-driven …
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In this powerful episode of The Backstory on Marketing and AI, we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing. They break down the role of platforms like Gemini, Cha…
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In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs…
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In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies. Nick opens up about how his agency dove headfirst into…
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In this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate. Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, an…
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In this compelling episode of The Backstory on Marketing and AI, host Guy Powell talks with Upton Rand, founder of Gay Men’s Field Guide, author of Urban Adventures and Gay Campgrounds, and a true innovator in the intersection of creativity, connection, and technology. Upton reveals how AI didn’t just help his business—it became an integral part of…
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In this episode of The Backstory on Marketing and AI, host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience. 🔹 How AI is reshaping sales & marketing 🔹 The role of AI agents in automation & personalization 🔹 Why data is the…
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How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes. Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing tradi…
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AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration. Chris reveals how AI helped him write a book in just 12 minutes and how bran…
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How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how A…
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In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance b…
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Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing. Corey exp…
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Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid,…
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Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he …
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In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only surviv…
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Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable…
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Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment. In our discussion, Teresa and Megan explore the core themes of their…
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Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party C…
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Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses. In this episode, we explore the significa…
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Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities. I…
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How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators. In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up…
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Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike. In…
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In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the…
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Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge…
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This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies. John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding…
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Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985)…
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Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within ico…
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How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a…
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In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies an…
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Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth. In this in-depth …
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Join us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for…
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How marketing and technology can grow your brand, sales, and career? In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepren…
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Welcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney. With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovat…
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Welcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you. Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during …
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Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses …
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Join host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content. Tune in …
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Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively. Learn about the role of artificial intelligence and machine learning in mark…
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In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI st…
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For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency t…
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Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned mark…
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About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands. In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing inf…
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About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign. In this discussion, Noor covers everything especially the importance of privacy and…
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About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. Chat…
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About this Episode: What does it take to change the brand in healthcare? Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges. Interested in learning more? Check out their website: https://www.piedmont.org About Douwe Bergsma: He joined Piedmont as Chief Mar…
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About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics) Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge …
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