Best DTC Communications Podcasts (2025)

1
Jamila Brown | How to start over, speak up & lead with impact 32:47

18h ago32:47

32:47

Welcome to How To Start Up — the podcast that dives into the real stories behind the startups, side hustles & self-made successes. Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s global ESG programme…

1
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140) 1:02:11

1d ago1:02:11

1:02:11

If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…

1
#16-Cancer Care: Surgical Genetic Testing & Pancreatic Cancer Screening 52:10

5d ago52:10

52:10

In this episode we are exploring two publications related to cancer care. In our first segment we talk to 2 authors about their research on genetic counselors and identification of patients for high-risk pancreatic cancer screening. In our second segment, Khalida interviews a genetic counselor about their study to evaluate surgical patient perspect…

1
Influencer Marketing: Focus on one thing (episode #139) 50:04

12d ago50:04

50:04

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number has exploded. Just one example of how many things you could possibly do with your busine…

1
Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector 38:15

15d ago38:15

38:15

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk ab…

1
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138) 43:15

19d ago43:15

43:15

Career growth is a funny thing. That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path. But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to b…

1
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137) 51:43

26d ago51:43

51:43

I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…

1
Caring People Making a BIG Difference 59:43

27d ago59:43

59:43

Where has the time gone!? The month of May is already upon us. Michael Kilgore from Lighthouse Christian Camp in Smithville, TN joins us for this exciting episode. The camp does so much for so many, and we can’t wait to share it with you. Michael also introduces us to Patty Jackson, one of the amazing residents of the Sing for Joy Widows’ Homes tha…

1
Lucie Macleod | How to sell through viral social media: The Hair Syrup story 41:19

29d ago41:19

41:19

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social m…

1
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136) 1:13:10

1M ago1:13:10

1:13:10

FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…

1
#15-DNA Day: Unexpected DTC Results & Gender Diverse Care 54:45

1M ago54:45

54:45

In this episode we feature 2 articles that explore hot topics in genetics as well as opportunities to improve patient care in honor of DNA Day on April 25. DNA day commemorates the completion of the Human Genome Project and the discovery of DNA’s double helix. Both of these studies utilize qualitative methodologies to highlight people’s experiences…

1
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135) 1:00:53

1M ago1:00:53

1:00:53

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …

1
David Abrahamovitch | Grind: How to build a DTC brand 37:30

1M ago37:30

37:30

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales. From …

1
Security Marketing: Customers will tell you how to market to them if you ask them (episode #134) 53:54

2M ago53:54

53:54

There are always tough times as you build and grow a startup. So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/]. She is building out the marketing …

1
Analytics: Driving business value matters more than perfect models (episode #133) 37:49

2M ago37:49

37:49

Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’ Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your…

1
DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132) 46:46

2M ago46:46

46:46

I realize everyone who listens to How I Made It In Marketing is not a marketer, per se. Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about. Well take heart in a lesson from my next guest…

1
Laura Harnett | Seep: How to make sales sustainably 33:21

2M ago33:21

33:21

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ D…

1
It’s a Great Month to Look Good 59:30

2M ago59:30

59:30

It’s almost time for all of the great April events, like Easter…and even Arbor Day! For this episode, we want things to look great for you. So, we start with a fun conversation with Roger and Kayla Hindman of Roger Hindman Body Shop in Woodbury and learn how to get your vehicle looking its best. After that, we focus on helping your body look and fe…

1
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131) 1:09:09

2M ago1:09:09

1:09:09

Perception changes everything. Think about many of the chores your customers endure in their lives. Or you do personally. The perception of a chore is not positive, right? Take shaving – dragging a sharp metal object across your face every morning to meet societal norms…sometimes even drawing blood. Ouch. Literally. So how do you turn something lik…

1
#14- Cardio & Genetics: Exploring Revenue & Best Practices 56:32

2M ago56:32

56:32

In this episode, we are discussing 2 articles focused on cardiovascular genetics. In the first segment, Khalida talks to authors Marianne and Erin about their research exploring the opportunities for downstream revenue of cardiac genetic counseling services in a pediatric medical center. In the second segment, Naomi chats with Jodie and Erin about …

1
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130) 44:37

2M ago44:37

44:37

Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite. I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing. DX is a 20-year-old company with $20 million i…

1
Guy Blaskey: How to scale smart, lessons from a £30M exit 47:21

2M ago47:21

47:21

Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to …

1
Creative Social Media Marketing: When to break the rules (episode #129) 1:04:32

3M ago1:04:32

1:04:32

Sometimes we overlook the ends, because we’re so focused on the means. Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations. But as our latest guest explained in her podcast guest application, all that technology doesn’t matter if you don’t focus on the right ends: “It's all about the story – and it…

1
Kinga Wilewska | MUJO: How to bring a product to market 34:38

3M ago34:38

34:38

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose hi…

1
Lending a Helping Hand 56:34

3M ago56:34

56:34

Spring time is just around the corner, which means it’s time to start thinking about those home improvement projects. We welcome Chris Ferrari with Hamilton Hardware of Watertown to talk about their convenient and helpful hardware store. Then we change gears to hear from Martha Hinton at the Pregnancy Resource Center of Smith County about their mis…

1
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128) 45:00

3M ago45:00

45:00

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer’s customer – and innovate when the budget is tight. Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this…

1
#13- Rare Disease Day 2025: Digital Tools for Rare Conditions & Navigating Ultra-rare Disorders 48:04

3M ago48:04

48:04

In this episode we are exploring rare and ultra-rare disease in honor of Rare Disease Day on February 28 which raises awareness for the 300 million people worldwide living with a rare disease. We are talking with one author about their study on the role of digital tools in rare disease management and another author about their research into experie…

1
Lucy Goff | LYMA: How to find clients & generate loyalty 31:35

3M ago31:35

31:35

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation …

1
Marketing Strategy for Media: Listen first, sell second (podcast episode #127) 39:44

3M ago39:44

39:44

What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career. Times Internet has 571 million monthly users and a US audience of five milli…

1
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126) 33:33

4M ago33:33

33:33

To me, every customer touchpoint is a thing of value. And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone. Yet, both ads and customer service are valuable customer touchpoints. So I saw a kindred spirit when I read this lesson in a recent podcast guest application that …

1
Thea Green MBE, Nails.INC: How to generate sales overseas 34:51

4M ago34:51

34:51

How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail…

1
Bonus ep: How to be more productive in 2025 56:19

4M ago56:19

56:19

Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too. We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guest…

1
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125) 55:44

4M ago55:44

55:44

Your first day at a new job. Sounds exciting, right? Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage. That’s exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself …

1
Tumbling Into Great Fashion 59:42

4M ago59:42

59:42

Super Bowl time is here, and AI keeps shaking things up in the tech sector. After having fun talking about the upcoming Super Bowl LIX, we speak with Holly Rose of #holly’s about her exciting boutique in Carthage, TN. Then, Jennifer Sykes from Infinity Athletics in Smithville, TN stops by to chat about tumbling, cheer, and more. Pick and choose tho…

1
#12-Genetic Testing in the General Population: Communication and Understanding 43:21

4M ago43:21

43:21

On This Episode We Discuss: In this episode we explore genetic testing in low risk populations, both in direct-to-consumer and clinical settings. We interview authors on two recent JoGC papers related to topics of communication of health risks, understanding of genetic testing, and informed decision-making. You can find the Journal of Genetic Couns…

1
Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods 37:37

4M ago37:37

37:37

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it. Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempse…

1
Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124) 47:14

4M ago47:14

47:14

In marketing, it’s easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach’ mindset, blending leadership with hands-on execution to stay relevant and drive results. I sat down with her to discuss how she learned that lesson, along with many mor…

1
Social Media Marketing: Educate your executives (episode #123) 1:09:27

5M ago1:09:27

1:09:27

There’s a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you’re good at. As long as they’re hiring. And even then, it helps to know somebody.” The good-at part, hopefully we help you with that everyday on MarketingSherpa. But t…

1
George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness 34:24

5M ago34:24

34:24

PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxin…

1
Let’s Talk Automotive Tips and Podcasting 59:55

5M ago59:55

59:55

Happy 2025 to all our listeners and viewers! We start this episode of our podcast by speaking to fellow podcaster Jason Lohorn about his podcast, Proving God’s Will. Plus, we welcome Boyd and Jackie Pitts from Boyd’s Garage in Woodbury, TN to chat all things automotive. Justin helps us kick off 2025 with some New Year’s resolutions that help us all…

1
TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122) 40:26

5M ago40:26

40:26

“Incorporate lessons from others' mistakes into your business strategy.” I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself. And, of course, the…

1
DNA Today: Genetics Wrapped 2024: Top Advances in Genomic Medicine 49:27

5M ago49:27

49:27

We’re thrilled to share a special episode drop from one of our producers, Kira Dineen, and her flagship podcast, DNA Today! As a multi award winning genetics podcast with over 12 years of groundbreaking episodes, DNA Today explores the latest in genetics and genomics through expert interviews and engaging discussions. To celebrate the new year, thi…

1
Invitation episode for listeners: join our panel event January 27th! 0:54

5M ago0:54

0:54

Join Emily Austen, EMERGE & SMARTER, Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. On 27th January at 12.30pm GMT, Juliet Fallowfield, host of the How To Start Up entrepreneurship podcast, will moderate the panel. Book via this link. All ticket proceeds will be do…

1
#11-Dystrophinopathies: A Practice Resource from the National Society of Genetic Counselors 30:40

5M ago30:40

30:40

In this episode we discuss the recent National Society of Genetic Counselor’s Practice Resource on Dystrophinopathies, which was recently published in JoGC, with two of the publications’ authors. You can find the Journal of Genetic Counseling webpage via onlinelibrary.wiley.com or via the National Society of Genetic Counselors website. Segment 1: “…

1
Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121) 1:12:21

6M ago1:12:21

1:12:21

Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman. In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man. I thought of that famous musical number when I read this lesson in a recent podcast guest applica…

1
Eva Alexandridis | 111SKIN: How to balance productive work & family time 42:04

6M ago42:04

42:04

We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globa…

1
B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120) 41:48

6M ago41:48

41:48

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [htt…

1
The Holidays can be Safe AND Fun! 59:45

6M ago59:45

59:45

It’s the time of year for cranking up the heat and cooking for family. With that in mind, we speak with Donny Green of the DeKalb County Fire Department for safety tips around Christmas time, and to catch up on their selfless hard work year round! Then, Jennifer White stops by to share with us about all the fun being had at the Alexandria Activity …

1
Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119) 45:57

6M ago45:57

45:57

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team. But for the lagging marketing departments, strong partnerships with the sal…

1
How to avoid digital overwhelm with Dr Kristy Goodwin, Neuro-Performance Scientist & Author 47:48

6M ago47:48

47:48

70% of us use phones for our work, yet we all know how much they distract us. As productivity is crucial for any business I wanted to speak to an expert to help manage this necessary evil. Dr Kristy Goodwin is a neuro-performance scientist & Australia’s leading expert on peak performance in the digital age. Her book Dear Digital, We Need To Talk en…

Podcasts Worth a Listen

DTC Communications Podcasts

Podcasts Worth a Listen

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