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JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

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The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of bran ...
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Part game show and part chat show. Your host, London Welsh comedian Vix Leyton, holds an ever-changing numbered list of 30 possible subjects - from everyday to current affairs - and invites three comics to compete to take the mic with stories, anecdotes, jokes or even songs, like a parlour game at the best fantasy dinner party you could ever imagine. The game - fun. The rules - highly convoluted. The laughs - constant. Guests to play the arcade so far have included Sara Barron, Sikisa, Tiern ...
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In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed f…
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HELLO RODGERS TO THE STEELERS JAIRE SAGA FINALLY ENDS, DOESN'T SOUND LIKE HE'D ADJUST HIS CONTRACT. FEEL OKAY ABOUT THE CB ROOM? BO MELTON TO CB? KENNY CLARK HAD A BAD TOE LAST YEAR LVN HURT HIS WITTLE THUMB WIDE RECIEVER ROOM IS INTERESTING JENKINS IS HOLDING IN ZACH TOM COMPETING? TRAINING CAMP HERO PREDICTION SPOTTED COW TALK Advertising Inquiri…
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In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head …
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In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at https://justcreative.com/podcast If you’re a creative shifting into strat…
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In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than j…
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In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from sca…
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INTRO THE DRAFT IS IN GREEN BAY TALKING ABOUT THE RECEIVERS, EDGE RUSHERS, CORNERS, DEFENSIVE LINEMEN IN THE INCOMING DRAFT CLASS FOR THE YEAR OF 2025 GOING OVER THE ROSTER SPORADICALLY OTHER GENERAL NEWS AND NOTES PACKERS WERE TRYING TO DRAFT AIYUK? LAFLEUR DOESN'T KNOW WHO THE RIZZLER IS WHERE WILL RODGERS PLAY? Advertising Inquiries: https://red…
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Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on…
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Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industr…
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With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in…
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INTRO FREE AGENCY/OFFSEASON PREVIEW WHAT TO DO AT WIDEOUT? TRY DAVANTE AGAIN? TRADE FOR DK? DL,CORNER, OL, EDGE QB/TE/RB/S/ILB/KICKER MARK MURPHY STINKS OTHER OFFSEASON MOVES CROSBY RETIRES Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyBy PMP POD
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With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve i…
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We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why tradition…
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If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand s…
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-INTRO -OFFENSE BREAKDOWN -DEFENSE BREAKDOWN -SPECIAL TEAMS TOO -OFFSEASON PREVIEW: WHO STAYS ON STAFF?, WHAT PLAYERS LEAVE?, YOUTUBER/PHILLY FAN DRAMA, MCCARTHY TO THE BEARS? -THANK YOU! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyBy PMP POD
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INTRO OPENING THOUGHTS OFFENSE TALK: WHATS WITH LOVE? IS MALIK A ROBOT?, RUN GAME SOLID, RECEIVERS WERE ALRIGHT, MUSGRAVE REPLACE WATSON? O-LINE PLAYED DEFENSE TALK: DEFENSE WASN'T THAT BAD, JJ HAD A DUMB PLAY, SECONDARY ISN'T BAD, EDGE STILL GOOD TAKE NEWS: IS LAFLEUR ON THE HOT SEAT? WHATS UP WITH HIS LEADERSHIP? STUMP SPENNY: PACKERS TRIVIA EAGL…
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INTRO OPENING THOUGHTS OFFENSE BREAKDOWN: JORDAN LOVE WAS MEH, WHATS UP WITH THE OFFENSIVE PLAN? CAN WE ADJUST? RECEIVERS HAVE DROP ISSUES, REED, DOUBS, WICKS. WATSON BACK FOR PLAYOFFS? TUCKER IS STILL GOOD. O LINE WAS MEH, JOSH JACOBS SHOULDN'T FUMBLE ANYMORE DEFENSE BREAKDOWN: D WASN'T GREAT. ZAYNE ANDERSON WAS IMPORTANT? BULLARD WAS BLEH, PASS R…
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Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioni…
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INTRO OPENING THOUGHTS OFFENSE BREAKDOWN: JORDAN LOVE IS STILL GOOD, RECIEVERS WERE ALL GOOD, HOPEFULLY WATSON ISN'T HURT HURT, KRAFT IS STILL AMAZING, RUNNING BACKS WERE ALL GREAT, OFFENSIVE LINE ALSO GREAT DEFENSE: A SHUTOUT!, COWOBOY COOP HAS A HORSE, ZAYNE IS REAL, WYATT IS BACKISH, DEFENSE IS REAL SOLID SPECIAL TEAMS: NOT A WHEELAN NIGHT, MCMA…
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INTRO GAME THOUGHTS OFFENSE TALK: JORDAN LOVE CONTINUES GOOD PLAY, JOSH JACOBS SOLID, DOUBS DID IT AGAIN!, WATSON IMPROVING, TUCKER IS STILL COOL DEFENSE TALK: EDGERRIN COOPER IS REALLY GOOD SPECIALS TEAMS MINOR TALK TAKE NEWS: PLAYOFF PICTURE, DOES THE PACKERS ROSTER HAVE HOLES? STUMP SPENNY? SAINTS PREVIEW Advertising Inquiries: https://redcircle…
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We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive bran…
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INTRO GAME TALK NEWS AND NOTES OFFENSE BREAKDOWN: LOVE WAS FINE, RECEIVERS AREN'T CONSISTANT, WATSON IS SUPER MVS, WHERE IS REED?, TUCKER IS GREAT, JOSH JACOBS SCORES A LOT, OLINE STRUGGLED DEFENSE BREAKDOWN. DEFENSE WASN'T GREAT, ISIAH IS BAD AGAIN, PASS RUSH DISAPEARED, OUR SECONDARY WAS DYING, THE REFS WEREN'T GOOD, ALSO NO EXCUSES TAKE NEWS: DO…
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-INTRO, TOO MUCH THANKSGIVING TALK -OFFENSE TALK: JORDAN LOVE STILL BACK, RECIEVERS LOOK SOLID (NOT YOU WICKS), KRAFT IS STILL OUR BABY BOY, JOSH JACOBS WOOP -DEFENSE TALK: PASS RUSH IS OKAY??? QUAYMAKER RISES, ISIAH WAS GOOD???, IS THIS A TOUGH FOOTBALL TEAM? -TAKE NEWS: STERLING SHARP AND MIKE HOLMGREN TO THE HOF? DOES COOPER DEJEAN BEING GOOD MA…
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In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balan…
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INTRO OPENING GAME THOUGHTS OFFENSE BREAKDOWN: JOSH JACOBS IS A STUD, JORDAN LOOKS SOLID, CHRISTIAN WATSON DROPS BALLS STILL, TUCKER IS OUR SWEET BABY BOY DEFENSE BREAKDOWN: QUAY WAS OKAY, GARY KINDA SCARY, NIXON MAKES A PLAY!, X GETS ANOTHER PICK SVP: MATT LAFLEUR SAYS SOMETHING ABOUT RASHEED WALKER STUMP SPENNY: PACKERS TRIVIA PACKERS DOLPHINS PR…
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INTRO INITIAL THOUGHTS OFFENSE TALK DEFENSE TALK TAKE NEWS: MARK MURPHY LOVES ATTENTION/RODGERS TO MINNESOTA? STUMP SPENNY NINERS PREVIEW Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyBy PMP POD
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Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the…
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INTRO OFFENSE ON DEFENSE/DEFENSE ON OFFENSE NFL STREET DRAFT REVISITING OUR SEASON PREDICTIONS SEASON REVIEW, 2ND HALF PREDICTIONS STUMP SPENNY BEARS PREVIEW Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyBy PMP POD
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Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for stand…
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INTRO PACKERS WIN OFFENSE BREAKDOWN JORDAN LOVE MEH, FREAK MALIK JOSH JACOBS IS GOOD! REED WAS CLUTCH, DOUBS IS A ROBOT, TUCKER IS COOL O-LINE HELD UP, RHYAN THE GUY AT GUARD? DEFENSE BREAKDOWN PASS RUSH WOOF TURNOVERS STILL CAME! EVAN WILLIAMS INJURY WAS FELT COOPER IS GOOD! SPECIAL TEAMS: ANOTHER GAME WINNER FOR MCMANUS CHRIS SALTER "LAMBEAU LEAP…
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INTRO PACKERS WON! IS THIS A TEAM OF DESTINY? OFFENSE JORDAN LOVE IS FUN! WILL THE PICKS CONTINUE? JOSH JACOBS HELL YEAH ROMEO WAS GOOD! SO IS TUCKER RHYAN OVER JORDAN MORGAN DEFENSE PASS RUSH IS BACK! ERIC WILSON IS GREAT! GARY IS GARY? SECONDARY NO PICKS??? SPECIAL TEAMS WOOF TAKE NEWS: SHOULD FANS PUSH OPPOSING TEAM LEAPERS? PACKER JERSEY'S JAGU…
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In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in t…
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INTRO OFFENSE DEFENSE TAKE NEWS BRANDON MCMANUS DAVANTE AND RODGERS TOGETHER NFC NORTH UPDATE STUMP SPENNY TEXANS PREVIEW Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacyBy PMP POD
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INTRO JORDAN LOVE WAS OKAY. HAD A BIG PLAY AND A SMALL ONE JOSH JACOBS PLAYED BETTER THAN HIS STAT LINE JAYDEN REED MIGHT BE REALLY GOOD, WICKS MUST CATCH TUCKER IS OUR BABY BOY O-LINE WAS SOLID COMMERCIALS PASS RUSH, SHEESH GARY PASS RUSH AGAIN ITS BAD DL LINE MEH, BUT HEY KARL BROOKS QUAY IS NOT GREAT, COOPER IS SECONDARY IS GOOD OUTSIDE OF STOKE…
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In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essen…
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-INTRO -PACKERS LOST BUT IT WAS A GAME! -JORDAN LOVE RETURN IS FAVRIAN -JOSH JACOBS LOSING PASS GAME SNAPS? -REED IS HIM, WICKS NEEDS TO CATCH BETTER, WATSON HURT, DOUBS DOUBS -TUCKER KRAFT IS OUR SWEET BABY BOY -OLINE DOES WELL ENOUGH -BREAK -DEFENSE DID BAD THEN GOOD -WHATS WITH GARY AND THE PASS RUSH? -QUAY DID A THING -KENNY DID NOT, WYATT IS H…
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-INTRO -PACKERS WIN -MALIK WILLIS GOOD -RUNNING BACKS SOLID! EMANUEL LOOKS GOOD -RECEIVERS WILL DO MORE NEXT WEEK BUT WERE FUN HERE -TUCKER KRAFT IS EVERYTHING -O-LINE DOES WELL ENOUGH BUT THERE ARE PENALTIES -DEFENSE WAS GOOD -WHERE WAS GARY? -QUAY -JAIRE FIRST PICK SIX -X GETS A PICK AGAIN -SPECIAL TEAMS -TAKE NEWS: WHO DECIDES WHEN LOVE PLAYS? -…
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In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how …
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INTRO HISTORIC DAY RUNNING THE BALL MALIK WILLIS PLAYED WELL ENOUGH TO WIN! JOSH JACOBS RAN IT 32 TIMES SHEESH DOUBS HAD A NICE CATCH, WICKS SCORED, NOTHING FOR WATSON, REED DID THINGS TUCKER KRAFT RUNS LIKE A BEAR O-LINE LIVES UP TO CHALLENGE FROM COACH MOTIVATION DEFENSE DOES ENOUGH, RICHARDSON IS BAD JJ OVER PRESTON? ERIC WILSON GREAT GAME WOW Q…
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INTRO JORDAN LOVE GOT HURT PACKERS LOSE IN BRAZIL OFFENSE WAS OKAY BUT NOT GREAT JORDAN LOVE WAS ALRIGHT, WILIS DIN'T THROW THE HAIL MARY RECIVERS WERE OKAY, REED WAS REALLY GOOD, WHAT UP WITH WICKS? RUNNING BACKS PLAYED WELL, THIS BULLET POINT SHOULD BE ABOVE THE PREVIOUS ONE. JOSH JACOBS. TUCKER KRAFT TE1 ALREADY??? O-LINE WITH ROOM FOR IMPROVEME…
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-INTRO -WEEKLY TIDBITS, LOTS OF NEW KICKER TALK -SEASON PREVIEW -UNEXPECTED HERO, LET DOWN OF THE YEAR, ROOKIE OF THE YEAR, DEFENSIVE PLAYER OF THE YEAR, OFFENSIVE PLAYER OF THE YEAR, HOT TAKE OF THE YEAR -SEASON PREDICTIONS -EAGLES PREVIEW -OUTRO Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
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-SEASON IS APPROACHING -QB BREAKDOWN, TRADED FOR WILLIS -RB BREAKDOWN, DILLON IS GONE -WR BREAKDOWN, KEPT A LOT -TE BREAKDOWN, KEPT WHAT WE THOUGH -OL BREAKDOWN, KEPT TEN GUYS WHICH IS A LOT. BYE NEWMAN -BREAK -DE BREAKDOWN: KEPT SIX, AND A UDFA -DT BREAKDOWN: JONATHAN FORD HMM -LB BREAKDOWN: NO WELCH -SECONDARY: NO ANTHONY JOHNSON JR, WHO IS ZAYNE…
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The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. 👉 Learn more: https://justcreative.com/podcast Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organization…
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INTRO PRESEASON HAS STARTED! THE BRONCOS GAME WAS AWFUL! THE QB PLAY HAS BEEN AWFUL TOO! RB ROOM IS QUESTIONABLE BEHIND JOSH JACOBS WILL WE KEEP 5 OR 6 OR 7 WRS WHO'S THE SWING TACKLE? DEFENSE SEEMS SET, BUT THEY STRUGGLED TOO IS FORD PUSHING WOODEN? BRENTON COX HAVE DE5 WRAPED UP? STEADY SECONDARY WELCH IS AN ILB IOLA AND IOWA MAN KICKER IS BAD RO…
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In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. 👉 Learn more: https://justcreative.com/podcast Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversati…
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INTRO, BILLY WENT TO THE HOF JORDAN LOVE SIGNED HIS NEW DEAL! OFFENSIVE LINE SHUFFLES. WHO IS KADEEM TELFORT? WHO WILL BREAKOUT ON OFFENSE? D-LINE IMPRESSING EARLY SECONDARY GETTING PICKS. X IS GOOD AT FOOTBALL SUPER BOWL? SPECIAL TEAMS ED POLICY NEXT PRESIDENT OUTRO ON VARIOUS DUMB TOPICS Advertising Inquiries: https://redcircle.com/brands Privacy…
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In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” 👉 Learn more: https://justcreative.com/podcast We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then di…
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In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . 👉 Learn more: https://justcreative.com/podcast Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the…
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