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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
Manage episode 487862374 series 3243781
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.
120 episodes
Manage episode 487862374 series 3243781
In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.
120 episodes
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1 S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon 44:32

1 S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland 1:12:24

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