Best Search Engine Journal Podcasts (2025)

1
Inside the Tour de France: Strategy, Technology, and the Science of the World’s Toughest Race - Jason Gay, Sports Columnist at The Wall Street Journal 46:17

2d ago46:17

46:17

What does the Tour de France have to do with STEM education? More than you might think. This week, host Matt Kirchner is joined by Wall Street Journal columnist and cycling expert Jason Gay to unpack the world’s most demanding sporting event: the Tour de France. They break down everything from team tactics to jersey competitions to the breathtaking…

1
AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

3d ago1:03:46

1:03:46

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video he…

1
"Open to Anything" = Hired for Nothing: Accelerate Your Career Search with Smarter Networking 24:11

9d ago24:11

24:11

Submit your question for Ask Us Anything! Networking can be the best way to land your first (or next) big job, but are you going about it the wrong way? Too often, networking conversations end the same way: the other person says, “I’ll keep an eye out and let you know if I hear of anything that fits.” You nod, thank them… and never hear from them a…

1
Dana Cudmore Digs into the History of Howe Caverns and Cave Country 25:05

9d ago25:05

25:05

Exploring Howes Cave: History, Tragedy, and Tourism Historian and author Dana Cudmore, a former tour guide and current chronicler of Howes Cave, Howe Caverns, and Schoharie County's "Cave Country," gives us a lay of the land and recalls the oft-repeated question, " Anybody ever die down here?" Cudmore recounts in his 2024 book, The Cave Electrician…

1
Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19

10d ago50:19

50:19

This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.co…

1
AI Engineering: The Emerging Field Poised to Secure America’s AI Advantage - Pramod Khargonekar, ERVA Co-Principal Investigator and Vice Chancellor for Research at UC Irvine 55:52

16d ago55:52

55:52

A new era is emerging where engineering drives AI—and AI transforms engineering This week Matt Kirchner is joined by Dr. Pramod Khargonekar—Vice Chancellor for Research at UC Irvine and lead author of the ERVA report AI Engineering: A Strategic Research Framework to Benefit Society. Dr. Khargonekar unpacks the emerging discipline of AI Engineering,…

1
Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19

17d ago38:19

38:19

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpf…

1
Google Shopping Ads for eCommerce 19:32

23d ago19:32

19:32

Ready to turn search clicks into sales? In this episode we unpack how Google Shopping Ads put your product image, price and brand at the very top of search results. Discover how product feeds replace keywords, how to sync Merchant Center with Google Ads, and the feed-tuning, bidding and ROAS tactics Sambuno uses to capture high-intent shoppers and …

1
Engineering Word-of-Mouth for eCommerce Success 11:12

23d ago11:12

11:12

In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no mistake: while it may appear organic, smart brands k…

1
The 5 Strategies Driving Transformative K-12 Education - Dr. Annalies Corbin, Founder of the PAST Foundation 54:50

23d ago54:50

54:50

What do all high-impact, disruptive—and sustainable—K-12 programs have in common? In this episode of The TechEd Podcast, host Matt Kirchner sits down with Dr. Annalies Corbin, founder and CEO of the PAST Foundation and author of Hacking School: Five Strategies to Link Learning to Life. With more than 25 years of experience transforming how students…

1
Hobart Book Village and Don Dales' Novel Approach to Rural Revival 24:45

23d ago24:45

24:45

This episode of Kaatscast features an interview with Don Dales, a key figure in transforming Hobart, New York, into Hobart Book Village. The journey began with a single bookstore in a declining village and expanded into a book lovers' destination with seven bookstores, the Book Village Inn & Bar, and annual events, attracting visitors from far and …

1
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

24d ago49:28

49:28

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no…

1
Robots, Ice Cream and Instagram: The Viral Mechatronics Lab Turning Engagement Into Employment - Danny Murphy, Mechatronics Professor at CVCC 48:41

29d ago48:41

48:41

After 20 years in automation and controls engineering, Danny Murphy received a call from a local community college that would bring his journey full circle—back to the kind of impact his own high school electronics teacher once had on him. Today, he’s a nationally recognized educator, named A3’s 2024 Educator of the Year, and he’s redefining what h…

1
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

1M ago1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…

1
1825! Baseball ⚾️ Hamden 🗞️ and a Page in History 20:56

1M ago20:56

20:56

In this episode, Captain Drewski of the Delhi Polecats, formerly known as the Delhi Vintage Baseball Club, joins us to discuss the revival of vintage baseball in Delaware County, New York. Drewski shares the historical significance of a 200-year-old baseball challenge documented in an 1825 edition of the Delaware Gazette, marking the earliest recor…

1
Rebuilding Higher Education Around Solving Real-World Problems - Dr. Kristin Wobbe, Director of the Center for Project-Based Learning at Worcester Polytechnic Institute 40:02

1M ago40:02

40:02

What happens when a university rethinks the whole higher ed model rebuilds it around hands-on, project-based learning? Matt Kirchner dives into the bold model pioneered by Worcester Polytechnic Institute with Dr. Kristin Wobbe, Director of the Center for Project-Based Learning. A biochemist turned curriculum innovator, Kris has spent nearly two dec…

1
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

1M ago47:38

47:38

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…

1
How to Build & Grow an Industry-Aligned CTE Program - Maroun Nehme, Director of Advanced Robotics and Mechatronics at BPHS 45:54

1M ago45:54

45:54

Host Matt Kirchner sits down with Maroun Nehme, Advanced Robotics and Mechatronics teacher at Buena Park High School in California. Maroun has built one of the most impressive high school mechatronics & robotics programs in the country—complete with a structured 3-year pathway, hands-on labs, and SACA and FANUC certifications that prepare students …

1
pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

2M ago58:47

58:47

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…

1
Girl Gotta Hike with "Click" 📸 feat. Olivia Sippel 28:27

2M ago28:27

28:27

This episode explores an overnight camping trip led by Melissa Goodwin, a licensed guide and founder of 'Girl Gotta Hike,' aimed at encouraging women to connect with the outdoors. Olivia Sippel, our production intern, shares her first camping experience in the Catskills, guided by Melissa, also known by her trail name 'Click.' The story delves into…

1
Inside the Bipartisan Push for America’s Skilled Workforce - U.S. Senator Tammy Baldwin 24:36

2M ago24:36

24:36

How do we build bipartisan momentum to support the future of CTE? In this episode of The TechEd Podcast, host Matt Kirchner sits down with U.S. Senator Tammy Baldwin, a national leader and co-chair of the bipartisan Congressional Career and Technical Education Caucus. Drawing from her personal upbringing in a STEM-focused household and her decades …

1
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04

2M ago49:04

49:04

New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, …

1
Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277] 29:39

2M ago29:39

29:39

Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting …

1
From the Shop Floor to the Fast Lane: How Racing, Technical Skills and Workforce Strategy Collide - Justin Mondeik, Owner & Driver at Mondeik Racing 36:45

2M ago36:45

36:45

By day, Justin Mondeik applies his technical skills in engineering; by night and weekend, he races Super Late Model cars. From racing snowmobiles at age four to competing just one level below NASCAR, Justin has built a career on technical skill, hands-on passion, and relentless drive. In this episode, he shares how a technical education prepared hi…

1
Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45

2M ago54:45

54:45

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-…

1
The Fearless First Steps: Overcoming Launch Anxiety in Online Business [LNIM276] 25:45

2M ago25:45

25:45

Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a mas…

1
Changing Tariffs Will Impact Technical Education—Here’s What to Do About It 38:21

2M ago38:21

38:21

What do tariffs have to do with technical education? A lot more than you might think. As U.S. trade policy shifts, it’s not just manufacturers who will feel the effects—STEM and technical education programs will too. From rising equipment costs to a surge in demand for skilled talent, today’s tariff decisions could reshape how we train tomorrow’s w…

1
Bobcats and Bird Flu: Research Insights Emerging from Cornell 40:08

2M ago40:08

40:08

Kaatscast spoke with Cornell University researchers about their latest investigations into New York State bobcat population abundance and the discovery of avian influenza (bird flu) in these wild felines. Featuring Jenny Bloodgood, a wildlife veterinarian, and Haley Turner, a Cornell graduate student, the podcast explores their collaborative effort…

1
GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49

2M ago50:49

50:49

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit u…

1
BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48

2M ago43:48

43:48

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video help…

1
AI Regulation Can Wait—But Education Reform Can’t - State Senator Julian Bradley 52:50

2M ago52:50

52:50

State Senator Julian Bradley joins Matt Kirchner for a wide-ranging conversation on how policymakers should be thinking about AI, energy, and education. Bradley explains why his committee chose not to recommend regulation of AI, how this move differs from other states, and how artificial intelligence could help solve workforce shortages in critical…

1
The Silent Killer of Side Hustle Success: How Automation and AI Can Transform Your Business [LNIM275] 25:40

2M ago25:40

25:40

Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business proce…

1
DESKover What’s Coming to Google.com 54:27

3M ago54:27

54:27

Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automat…

1
The 50/50 University Model that Leaves Grads with 2.5 Years of Work Experience and $75k - Dr. Robert McMahan, President of Kettering University 41:53

3M ago41:53

41:53

Is the traditional university model failing today’s students—and the industries that depend on them? Dr. Robert McMahan, President of Kettering University, shares a bold, workforce-driven vision for higher education. From co-op rotations that give students 2.5 years of paid, professional experience before graduation, to integrating trends like arti…

1
Catskill Fungi and Our Magical World of Mushrooms 🍄 46:18

3M ago46:18

46:18

Exploring the Magical World of Mushrooms with Catskill Fungi's John Michelotti In this episode of Kaatscast, host Brett Barry interviews John Michelotti, mushroom maven and founder of Catskill Fungi. John draws listeners into the enchanting and complex world of fungi, sharing his journey from an outdoor guide to becoming an enthusiastic mycology ed…

1
Lessons from Social Media Marketing World 2025: AI, Tiny Offers, and Content Strategy [LNIM274] 27:21

3M ago27:21

27:21

Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other re…

1
April Showers "Bing" New Audience Signals and more Microsoft Updates 47:11

3M ago47:11

47:11

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found t…

1
Microsoft, the Packers, and the Venture Firm Betting on Midwest Innovation - Jill Enos, Managing Partner of TitletownTech 48:59

3M ago48:59

48:59

What happens when a legendary NFL team partners with a tech giant to fuel regional innovation? In this episode of The TechEd Podcast, host Matt Kirchner sits down with Jill Enos, Managing Partner at TitletownTech — the one-of-a-kind venture firm backed by the Green Bay Packers and Microsoft. Jill unpacks how TitletownTech is redefining early-stage …

1
We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 1:02:19

3M ago1:02:19

1:02:19

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https:/…

1
Inside Ulster County's Archives • with Eddie Moran and Jonathan Palmer 40:36

3M ago40:36

40:36

Newly appointed Ulster County historian Eddie Moran discusses the role of a municipal historian and emphasizes the importance of presenting a complete and accurate history that includes all groups, with one such focus on the indigenous Lenape people. Moran, a SUNY New Paltz graduate and descendant of the region's Huguenot and Dutch colonists, share…

1
The Lifelong Impact of Mentorship for STEM Students - Joe Tanner and Curtis Althaus, the Astronaut Scholarship Foundation 35:29

3M ago35:29

35:29

The right mentor can totally change the college and career trajectory of a student. Today, we're exploring the power of mentorships through the Astronaut Scholarship Foundation. Join former NASA astronaut Joe Tanner and current Astronaut Scholar Curtis Althaus as they dive into the powerful, and often overlooked, role mentorship plays in building t…

1
AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 1:01:28

3M ago1:01:28

1:01:28

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/…

1
What Rising Tariffs Mean for Companies, Workers, and the Future of Trade - John Murphy, SVP & Head of International at the U.S. Chamber of Commerce 43:28

3M ago43:28

43:28

With tariffs back in the spotlight, what’s their real impact on trade, business, and jobs? Are they a necessary tool for protecting American industry, or do they do more harm than good? This week, host Matt Kirchner sits down with John Murphy, Senior Vice President, Head of International for the U.S. Chamber of Commerce, to break down the complex w…

1
5 Critical Side Hustle Lessons From Zig Ziglar [LNIM 273] 28:34

3M ago28:34

28:34

Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom t…

1
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 59:34

3M ago59:34

59:34

This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, puttin…

1
The Athlete’s Mindset in the Classroom: The Power of Confidence, Goal-Setting and Positivity in STEM - Kathy Meyers, Teacher at Corner Canyon High School 41:50

4M ago41:50

41:50

Why do so many students (and adults) believe they “just aren’t good at math”? How can educators shift that mindset and build confidence in STEM learning? In this episode of The TechEd Podcast, host Matt Kirchner sits down with Kathy Meyers, a veteran high school teacher who blends sports psychology with math instruction to help students overcome se…

1
The Overlook: Community Journalism for 6 Catskills Towns 🗞️ 25:47

4M ago25:47

25:47

The Overlook, a new nonprofit newspaper, describes itself as "community journalism serving Hunter, Hurley, Olive, Saugerties, Shandaken and Woodstock." At a time when newspapers in America are disappearing at a rate of about 2.5 per week, The Overlook is attempting to buck that trend with community coverage and investigative reporting, served up we…

1
Google Search (AI)n't What It Used To Be. Introducing AI Mode. 1:01:31

4M ago1:01:31

1:01:31

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you mis…

1
Baseball’s Infamous Scandal Inspired Its Biggest Tech Breakthrough...And Changed the Game Forever - John Hankins, Co-Inventor & Owner of PitchCom 44:53

4M ago44:53

44:53

With sign-stealing scandals shaking Major League Baseball, the game needed a solution. Enter PitchCom, the cutting-edge communication technology that’s changing the way baseball is played. In this episode of The TechEd Podcast, host Matt Kirchner sits down with John Hankins, co-inventor and owner of PitchCom, to unpack the surprising origins of the…

1
Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 55:52

4M ago55:52

55:52

This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week!Visit us at -…

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