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Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsQ1 Updates (Google has released their earnings again) - 4:11ChatGPT Ads? - 8:39🛠️ Cool Tool - 11:25🔥 Take of the Week - 12:12⚡ Lightning Round ⚡ Paid - 13:37Organic - 26:18Social - 34:29Danny Goodwin joins the show - 38:09⚙️ Working hard, or Hardly Working - 50:38🔎 ICYMI - 51:55🧠 Must Read Marketing Article of the Week - 52:42
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ShareManage episode 479553250 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsQ1 Updates (Google has released their earnings again) - 4:11ChatGPT Ads? - 8:39🛠️ Cool Tool - 11:25🔥 Take of the Week - 12:12⚡ Lightning Round ⚡ Paid - 13:37Organic - 26:18Social - 34:29Danny Goodwin joins the show - 38:09⚙️ Working hard, or Hardly Working - 50:38🔎 ICYMI - 51:55🧠 Must Read Marketing Article of the Week - 52:42
418 episodes
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Marketing O'Clock - Digital Marketing News
1 Add to CartGPT: The Future of Shopping... for a Fee 53:29
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsThe conversion settings panel in Google ads has been updated - 6:47 Open AI adding ecommerce checkout to Chat GPT - 7:47 Shep missed the entire June 2025 core update - 11:55 Good News for Publishers? - 10:03🛠️ Cool Tool - 15:33 🔥 Take of the Week - 16:37 ⚡ Lightning Round ⚡ Paid - 18:37 Organic - 24:11 Social - 31:15 ⚙️ Working hard, or Hardly Working - 35:23 🔎 ICYMI - 36:58 🧠 Must Read Marketing Article of the Week - 37:53 An interview with Maggie Humphrey - 39:18…
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1 Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47
52:47 Play Later Play Later Lists Like Liked52:47
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Ginny Marvin to Collin Slattery’s article on hidden search terms from last week - 5:39 Good News for Publishers? - 10:03 🛠️ Cool Tool - 14:49 🔥 Take of the Week - 16:40 ⚡ Lightning Round ⚡ Paid - 17:42 Organic - 22:28 Social - 26:12 ⚙️ Working hard, or Hardly Working - 31:51 🔎 ICYMI - 34:46 🧠 Must Read Marketing Article of the Week - 35:28 An interview with Collin Slattery - 37:17…
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Marketing O'Clock - Digital Marketing News
1 Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58
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Play Later Play Later Lists Like LikedCloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main New Cloudflare is fighting back! - 5:00 AI MAX search match type in Search Term Report - 8:27 The June 2025 Core Update has begun rolling out - 10:39 🛠️ Cool Tool - 11:53 🔥 Take of the Week - 12:46 ⚡ Lightning Round ⚡ Paid - 13:48 Organic - 25:34 Social - 34:32 ⚙️ Working hard, or Hardly Working - 36:54 🔎 ICYMI - 38:55 🧠 Must Read Marketing Article of the Week - 39:23…
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Marketing O'Clock - Digital Marketing News
1 Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12…
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Marketing O'Clock - Digital Marketing News
1 AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58…
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Marketing O'Clock - Digital Marketing News
1 Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsMicrosoft advertising released its monthly updates - 1:58 Google adds loyalty programs support to organization-structured data - 3:31 Google AI Mode will be incorporated in Main Search - 5:15 🛠️ Cool Tool - 8:11 🔥 Take of the Week - 9:25 ⚡ Lightning Round ⚡ Paid - 11:20 Organic - 20:40 Social - 38:05 ⚙️ Working hard, or Hardly Working - 44:58 🔎 ICYMI - 46:26 🧠 Must Read Marketing Article of the Week - 47:31…
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Marketing O'Clock - Digital Marketing News
1 Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Turn URL into a QR code on TV Screens - 3:20 Google Lens coming to YouTube Shorts - 4:54 Google expands video across Search, Shopping, and image tabs - 6:57 🛠️ Cool Tool - 8:09 🔥 Take of the Week - 8:44 ⚡ Lightning Round ⚡ Paid - 10:48 Organic - 19:21 Social - 27:26 ⚙️ Working hard, or Hardly Working - 31:22 🔎 ICYMI - 35:07 🧠 Must Read Marketing Article of the Week - 36:04…
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Marketing O'Clock - Digital Marketing News
1 Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28
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Play Later Play Later Lists Like LikedPromoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Map Placements have arrived for demand gen campaigns - 1:56 Sundar Pichai Doesn't Think Web Publishing Is Dead - 3:45 Update on how broad match works with AI overviews - 12:39 🛠️ Cool Tool - 16:17 🔥 Take of the Week - 17:15 ⚡ Lightning Round ⚡ Paid - 18:23 Organic - 30:09 Social - 36:29 ⚙️ Working hard, or Hardly Working - 41:46 🔎 ICYMI - 45:26 🧠 Must Read Marketing Article of the Week - 46:12…
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Marketing O'Clock - Digital Marketing News
1 All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------- Intro - 00:00 📰 Main NewsGML Updates! - 1:34 Google I/O recap - 17:52 Ads in AI Mode and AI Overviews - 24:47 🛠️ Cool Tool - 35:01 🔥 Take of the Week - 36:02 ⚡ Lightning Round ⚡ Paid - 37:50 Organic - 42:42 Social - 54:10 ⚙️ Working hard, or Hardly Working - 55:31 🔎 ICYMI - 56:56 🧠 Must Read Marketing Article of the Week - 59:39 🎉 Shootin' The Heck - 1:02:18…
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Marketing O'Clock - Digital Marketing News
1 CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38
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Play Later Play Later Lists Like LikedCTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsCTR plummets with AI Overviews - 1:51 🛠️ Cool Tool - 8:04 🔥 Take of the Week - 8:36 ⚡ Lightning Round ⚡ Paid - 10:55 Organic - 26:59 Social - 39:04 ⚙️ Working hard, or Hardly Working - 40:35 🔎 ICYMI - 43:03 🧠 Must Read Marketing Article of the Week - 44:39…
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Marketing O'Clock - Digital Marketing News
1 pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47
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Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, calling for a breakup of its empire.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsIntroducing AI MAX - 6:57 clarity on how products are pulled in to ChatGPT search - 21:36 U.S. Department of Justice is calling for Google to break up its digital advertising empire - 23:45 🛠️ Cool Tool - 25:47 🔥 Take of the Week - 26:43 ⚡ Lightning Round ⚡ Paid - 31:39 Organic - 42:27 Social - 48:13 ⚙️ Working hard, or Hardly Working - 51:41 🔎 ICYMI - 54:07 🧠 Must Read Marketing Article of the Week - 55:26…
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Marketing O'Clock - Digital Marketing News
1 Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04
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Play Later Play Later Lists Like LikedNew PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who’s actually paying for ads. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMajor PMAX Reporting Updates on the way! - 1:22Shopping coming to ChatGPT - 6:57🛠️ Cool Tool - 13:55🔥 Take of the Week - 14:45⚡ Lightning Round ⚡ Paid - 16:03Organic - 23:34Social - 34:30⚙️ Working hard, or Hardly Working - 41:20🔎 ICYMI - 44:15🧠 Must Read Marketing Article of the Week - 46:22…
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Marketing O'Clock - Digital Marketing News
1 Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45
54:45 Play Later Play Later Lists Like Liked54:45
Play Later Play Later Lists Like LikedMarketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsQ1 Updates (Google has released their earnings again) - 4:11ChatGPT Ads? - 8:39🛠️ Cool Tool - 11:25🔥 Take of the Week - 12:12⚡ Lightning Round ⚡ Paid - 13:37Organic - 26:18Social - 34:29Danny Goodwin joins the show - 38:09⚙️ Working hard, or Hardly Working - 50:38🔎 ICYMI - 51:55🧠 Must Read Marketing Article of the Week - 52:42…
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Marketing O'Clock - Digital Marketing News
1 GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49
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Play Later Play Later Lists Like LikedJudge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s illegal ad tech monopoly harmed the open web - 2:29More of Google Linking back to its own Search Results - 7-56🛠️ Cool Tool - 13:12🔥 Take of the Week - 13:46⚡ Lightning Round ⚡ Paid - 15:29Organic - 29:36Social - 37:42⚙️ Working hard, or Hardly Working - 43:43🔎 ICYMI - 45:52🧠 Must Read Marketing Article of the Week - 47:36…
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1 BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48
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Play Later Play Later Lists Like LikedBig News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock…
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Marketing O'Clock - Digital Marketing News
Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automatically opted into sharing email content to enhance product visibility across Google — though opting out remains an option. AdSense introduces rewarded ads, allowing publishers to offer users incentives in exchange for watching full-page video ads, bringing a new element to web advertising. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is expanding discover feeds to google desktop homepages - 9:04Google is opting you into turning your emails into ads? - 12:50🛠️ Cool Tool - 18:23🔥 Take of the Week - 19:22⚡ Lightning Round ⚡ Paid - 24:36Organic - 32:51Social - 42:45⚙️ Working hard, or Hardly Working - 47:17🔎 ICYMI - 49:45🧠 Must Read Marketing Article of the Week - 51:49…
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1 April Showers "Bing" New Audience Signals and more Microsoft Updates 47:11
47:11 Play Later Play Later Lists Like Liked47:11
Play Later Play Later Lists Like LikedVisit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosofts ads adds - 2:11March 2025 Core Update Completed its Rollout - 5:39🛠️ Cool Tool - 10:45🔥 Take of the Week - 11:21⚡ Lightning Round ⚡ Paid - 13:49Organic - 25:30Social - 35:11⚙️ Working hard, or Hardly Working - 40:28🔎 ICYMI - 42:31🧠 Must Read Marketing Article of the Week - 44:09…
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Marketing O'Clock - Digital Marketing News
1 We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 1:02:19
1:02:19 Play Later Play Later Lists Like Liked1:02:19
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPMAX search terms - 4:18LinkedIn is rolling out improvements to campaign manager - 6:40What is the truer fact? - 8:50🛠️ Cool Tool - 16:10🔥 Take of the Week - 18:29⚡ Lightning Round ⚡ Paid - 20:39Organic - 33:44Social - 46:51⚙️ Working hard, or Hardly Working - 52:28🔎 ICYMI - 58:04🧠 Must Read Marketing Article of the Week - 59:22…
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Marketing O'Clock - Digital Marketing News
1 AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 1:01:28
1:01:28 Play Later Play Later Lists Like Liked1:01:28
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Channel control for Demand Gen - 3:10Google is testing link is AI Overviews that go to Google search - 5:51March 2025 core update - 8:02📰 Main News🛠️ Cool Tool - 11:06🔥 Take of the Week - 11:46⚡ Lightning Round ⚡ Paid - 13:19Organic - 24:03Social - 39:08⚙️ Working hard, or Hardly Working - 43:19🔎 ICYMI - 57:17🧠 Must Read Marketing Article of the Week - 59:19…
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Marketing O'Clock - Digital Marketing News
1 A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 59:34
59:34 Play Later Play Later Lists Like Liked59:34
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMore negative keywords in per PMAX campaign - 4:01Google expands search max beta to more accounts - 7:13Google is testing channel reporting in pmax campaigns - 10:49Google drop horrid page annotations feature - 13:04🛠️ Cool Tool -16:03🔥 Take of the Week - 17:18⚡ Lightning Round ⚡ Paid - 19:30Organic - 34:17Social - 47:09⚙️ Working hard, or Hardly Working - 52:52🔎 ICYMI - 54:44🧠 Must Read Marketing Article of the Week - 56:00…
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Marketing O'Clock - Digital Marketing News
1 Google Search (AI)n't What It Used To Be. Introducing AI Mode. 1:01:31
1:01:31 Play Later Play Later Lists Like Liked1:01:31
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News AI Mode - 3:14 Google Ads quietly updated its help documentation - 9:01 Updates to Google shopping - 15:50 🛠️ Cool Tool - 20:50 🔥 Take of the Week - 21:30 ⚡ Lightning Round ⚡ Paid - 23:33 Organic - 32:44 Social - 48:14 Whoops… I’m dumb - 54:59 ⚙️ Working hard, or Hardly Working - 56:47 🔎 ICYMI - 58:34 🧠 Must Read Marketing Article of the Week - 59:26…
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Marketing O'Clock - Digital Marketing News
1 Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 55:52
55:52 Play Later Play Later Lists Like Liked55:52
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00📰 Main News Headlines used as site links - 2:27 What sources to AI search engines site - 16:55 Meta has added testimonials as a part of partnership ads - 20:04 🛠️ Cool Tool - 21:33 🔥 Take of the Week - 22:45 ⚡ Lightning Round ⚡ Paid - 23:46 Organic - 35:06 Social - 44:27 ⚙️ Working hard, or Hardly Working - 48:46 🔎 ICYMI - 50:53 🧠 Must Read Marketing Article of the Week - 52:40…
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Marketing O'Clock - Digital Marketing News
This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle tightens customer match data - 2:16Imagen 3 can now generate human models - 3:27Bitley adds interstitial ads - 10:22🛠️ Cool Tool - 12:43🔥 Take of the Week - 14:17⚡ Lightning Round ⚡ Paid - 16:08Organic - 22:19Social - 34:36⚙️ Working hard, or Hardly Working - 41:26🔎 ICYMI - 43:38🧠 Must Read Marketing Article of the Week - 45:23…
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Marketing O'Clock - Digital Marketing News
1 Nav-er A Dull Moment. Google Ads is Cracking Down on LPs 50:37
50:37 Play Later Play Later Lists Like Liked50:37
Play Later Play Later Lists Like LikedGoogle Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSearch ads and the importance of landing page navigation - 1:33YouTube posted 4 big bets for 2025 - 6:40🛠️ Cool Tool - 10:55🔥 Take of the Week - 11:50⚡ Lightning Round ⚡ Paid - 13:42Organic - 28:20Social - 34:34⚙️ Working hard, or Hardly Working - 42:07🔎 ICYMI - 46:44🧠 Must Read Marketing Article of the Week - 47:33…
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Marketing O'Clock - Digital Marketing News
1 Google Ads is “Displaying” Around With New Demand Gen Features 49:26
49:26 Play Later Play Later Lists Like Liked49:26
Play Later Play Later Lists Like LikedDemand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368 This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we’ve seen in the past. Plus, in a shocking turn of events, Google’s Ad revenue is up! Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News More changes coming to Microsoft - 1:09 New Product comparison in AI Overviews - 5:27 Alphabet’s Q4 earnings are in - 7:55 Demand Gen’s new placement type - 10:03 🛠️ Cool Tool - 12:37 🔥 Take of the Week - 13:51 ⚡ Lightning Round ⚡ Paid - 16:55 Organic -23:17 Social - 34:25 ⚙️ Working hard, or Hardly Working - 39:28 🔎 ICYMI - 45:01 🧠 Must Read Marketing Article of the Week - 46:15…
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Marketing O'Clock - Digital Marketing News
1 Keeping It 100. Unpacking Google's PMax Negative Rollout. 50:46
50:46 Play Later Play Later Lists Like Liked50:46
Play Later Play Later Lists Like LikedGoogle Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367 This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Pmax updates - 2:05 MMM, Meridian, is launching globally - 8:39 🛠️ Cool Tool - 12:40 🔥 Take of the Week - 14:13 ⚡ Lightning Round ⚡ Paid - 15:13 Organic - 24:01 Social - 36:27 ⚙️ Working hard, or Hardly Working - 43:53 🔎 ICYMI - 47:31 🧠 Must Read Marketing Article of the Week - 48:28…
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Marketing O'Clock - Digital Marketing News
1 TikTok Ban Paused. App Lives to Scroll Another Day. 1:05:23
1:05:23 Play Later Play Later Lists Like Liked1:05:23
Play Later Play Later Lists Like LikedThis week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ Sign out petition to ban page annotations http://bit.ly/pageannotations Interested in hiring us? https://cypressnorth.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok ban put on hold - 1:57 🛠️ Cool Tool - 9:10 🔥 Take of the Week - 10:16 ⚡ Lightning Round ⚡ Paid - 12:37 Organic - 31:38 Social - 46:17 ⚙️ Working hard, or Hardly Working - 48:09 🔎 ICYMI - 50:00 🧠 Must Read Marketing Article of the Week - 52:10 🎉 Shootin' The Heck - 54:17…
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Marketing O'Clock - Digital Marketing News
1 The Clock is TikToking. App Could Be Banned in the U.S. 49:36
49:36 Play Later Play Later Lists Like Liked49:36
Play Later Play Later Lists Like LikedTikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365 This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show! Sign up today! https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Dynamic Learning Phase Estimates - 3:08 TikTok Ban? - 5:05 🛠️ Cool Tool - 9:13 🔥 Take of the Week - 10:39 ⚡ Lightning Round ⚡ Paid - 12:39 Organic - 30:14 Social - 40:04 ⚙️ Working hard, or Hardly Working - 43:43 🔎 ICYMI - 46:07 🧠 Must Read Marketing Article of the Week - 47:17…
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Marketing O'Clock - Digital Marketing News
1 Meta’s (Community) Note to the World: Fact-Checkers are Out 52:46
52:46 Play Later Play Later Lists Like Liked52:46
Play Later Play Later Lists Like LikedMeta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364 This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Facebook is replacing fact checkers with community notes - 2:54 “Ad schedule isn't compatible with the following campaigns” - 9:33 🛠️ Cool Tool - 14:56 🔥 Take of the Week - 15:44 ⚡ Lightning Round ⚡ Paid - 17:15 Organic - 32:46 Social - 41:46 ⚙️ Working hard, or Hardly Working - 45:55 🔎 ICYMI - 49:41 🧠 Must Read Marketing Article of the Week - 50:24…
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Marketing O'Clock - Digital Marketing News
1 Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory. 59:07
59:07 Play Later Play Later Lists Like Liked59:07
Play Later Play Later Lists Like LikedGoogle Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is letting advertisers edit images using AI in asset library - 4:42 The December Core Update is Done - 6:34 DOJ Update - 11:43 Google is testing a new change to brand exclusions - 17:49 🛠️ Cool Tool - 20:34 🔥 Take of the Week - 22:13 ⚡ Lightning Round ⚡ Paid - 23:20 Organic - 39:02 Social - 50:09 ⚙️ Working hard, or Hardly Working - 52:50 🔎 ICYMI - 55:28 🧠 Must Read Marketing Article of the Week - 56:15…
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