Best Will Geronimo Podcasts (2025)

1
STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life) 47:06

1d ago47:06

47:06

Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, …

1
The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle) 46:22

8d ago46:22

46:22

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business …

1
The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free) 1:04:40

15d ago1:04:40

1:04:40

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of…

1
The 9-Step Checklist to Know If You’re Actually Ready for Studio #2 40:10

22d ago40:10

40:10

Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re act…

1
How Studio Owners Can 10x Their Results in 90 Days 38:36

29d ago38:36

38:36

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve …

1
STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter 37:17

1M ago37:17

37:17

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually dri…

1
200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days 51:43

1M ago51:43

51:43

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise…

1
Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In 28:06

2M ago28:06

28:06

Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training,…

1
The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones 44:22

2M ago44:22

44:22

Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we…

1
Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners 25:53

2M ago25:53

25:53

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you. We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on …

1
Why the Cost of Living Isn't Ruining Your Gym: Gen Z Is Spending More Than Ever 25:02

2M ago25:02

25:02

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each …

1
Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It 26:11

3M ago26:11

26:11

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected. In this episode, we’re exposing the real reason so many studios are struggling w…

1
Managing Gen Z: Nightmare or Leadership Wake-Up Call? 30:56

3M ago30:56

30:56

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership? In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show…

1
How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn 27:38

3M ago27:38

27:38

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio…

1
How 7 Figure Studio Owners Plan Their Week to Win 20:40

3M ago20:40

20:40

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner? Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork. In this episode, we’re breaking down exactly how to ru…

1
Studio Owners Ins and Outs for 2025 36:50

4M ago36:50

36:50

If your fitness studio is still running the same way it did last year, you’re already behind. The industry is evolving fast, and the top studio owners are adapting just as quickly. In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn…

1
Stop Doing It All Yourself: How to Build a Team That Works (So You Don’t Have To) 33:12

4M ago33:12

33:12

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate? If your business falls apart the second you step away, we need to talk. In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally ta…

1
The Winning Habits That Will Break Your Studio Out of Survival Mode in 2025 24:01

4M ago24:01

24:01

Are your leads drying up? Is your sales process a mess? Are you just guessing at your numbers? Then this episode is your wake up call. In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business. These are the non-negotiables that wil…

1
We Found Over $100K in Savings From Analysing P&Ls … and You Could Too 20:53

4M ago20:53

20:53

Do you feel like your costs are creeping up but you don’t know where to start cutting? Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account? Then this one is for you. Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business. The conversation we're …

1
How Kye Made His Studio a Second Home + Created a Membership Base FULL of Organic Leads 25:54

4M ago25:54

25:54

What if the secret to tripling your revenue wasn’t about working harder… but working smarter? I’ve been talking a lot about consistency on the pod lately, and here’s the truth: you don’t need a million shiny strategies or the fanciest gear to level up your studio. The most successful gym owners aren’t unicorns with secret superpowers. They’re just …

1
How to Design a Business (and Life) That Works FOR You in 2025 35:43

5M ago35:43

35:43

Are you running your business, or is your business running you? Every year, I meet studio owners hitting impressive targets but still feeling stuck, overwhelmed, and even burned out. Why? Because they’re chasing goals without setting the terms of how they want to live. Every other podcast is releasing New Years goal setting episodes right now, but …

1
Our Gift To You & 12 Life-Changing Lessons 21:41

5M ago21:41

21:41

We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025. Today I’m summarising ALL of the lessons and learnings I’ve had from interviewing some of Australia’s best athletes, studio owners and business owners into 12 lessons that you can reflect on. Doing this will set you up for …

1
The Three Non-Negotiables That Will Drive MASSIVE Success for Your Studio 27:01

5M ago27:01

27:01

Are you grinding out 14 hour days and are still wondering why the numbers aren’t stacking up? Burnt out, fed up, and frustrated because you can’t figure out what’s actually broken? Then this episode is for you. Today, Soph and I are sitting down to talk about the three non-negotiables that every successful studio needs to implement if they want to …

1
“I Slept in My Warehouse to Build Muscle Republic…” The Reality Behind Building Australia’s BIGGEST Sportswear Brand 59:47

5M ago59:47

59:47

From the outside, so many brands look like they were always destined to be successful… But that’s not the case. Today’s guest, Vic from Muscle Republic, is here to share the real, unfiltered journey of what it takes to build a business that LASTS and all the road bumps that come with it. This isn’t a highlight reel. We’re diving into the raw, behin…

1
Bexy Wanted to Quit 3 Times & Now She’s TRIPLED Her Revenue 46:36

6M ago46:36

46:36

How do you stop burning yourself out when you’re trying to grow your studio? What’s the secret to building a team that thrives… without you running every single session? Why do so many gym owners hit eject the second things get tough… and how do you break that cycle for good? Today, I’m sitting down with Bexy, owner of BE-IT Windsor to get real on …

1
Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell 51:48

6M ago51:48

51:48

My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers i…

1
THIS is the #1 Reason Your New Hires Aren’t Sticking Around 34:25

6M ago34:25

34:25

Think hiring is over once they sign? Not even close. Most studios drop the ball here, and end up with team members who burn out, flake or just show up for the paycheck. Last week, we showed you how to write a job ad that cuts through the noise and pulls in driven people. Now let’s talk about what happens after they walk through your door. This is w…

1
The Job Ad That Will GUARANTEE You the Best Applicants You’ve Ever Seen 35:22

6M ago35:22

35:22

Things are getting spicy on the pod today… we’re reviewing (and roasting) your job ads. Listen in to find out if it's yours. So many studios complain that they put up a job ad and receive the WORST applicants, and cover letters that look like they were written by Chat GPT. Have you ever considered that your job ad looks like it was written by Chat …

1
The Truth Behind Why Some Studios Are Having Record Months & Others Are Shutting Down 30:47

7M ago30:47

30:47

76% of our clients are having RECORD breaking months. Right. Now. Yep. They’re not just growing. They’re hitting record revenue, and getting more members through their doors than ever. Today’s episode is in our NEW STUDIO SETUP (Check it out over on YouTube if you haven’t seen it already) and we’re doing something different this time. Soph is letti…

1
The 1:1 Meeting Formula You Need to Increase Productivity, Team Morale AND Have Your Team Upskilling Themselves 20:14

7M ago20:14

20:14

Are you a business owner or team leader who is tired of micromanaging your team? Do you want a high-performing, loyal team that drives profit and keeps the business running when you’re away? Keep reading. This episode isn’t just another ‘tick-the-box’ meeting guide. It’s a step-by-step breakdown of how you can transform your leadership game and see…

1
The 20 Minute Routine That Will 10x Your Week: Separation Sunday 19:06

7M ago19:06

19:06

Alright, let’s cut to the chase. Today, I’m giving you the exact system that’s completely transformed my business and life: Separation Sunday. If you’re like most business owners, you’re probably running from one task to the next all week but still aren’t seeing the results you want. Why? Because you’re focusing on the wrong stuff. In this episode,…

1
3 Ways You’re Losing Money Every Single Session (Even if Your Classes Are Full) 16:22

7M ago16:22

16:22

This topic is something that has got me so fired up. I’ve been doing a lot of travelling recently which means I’ve visited a lot of gyms. And what I have found… has shocked me. In almost every gym I’ve been to, I’ve seen dollars literally walking right out the door, so today I am talking about the three ways you are probably losing money every sing…

1
The Fastest Growing UBX in NZ: How Liv Added $240k to her Bottom Line 29:14

8M ago29:14

29:14

You’ve heard me speak about her on the pod before… Today I’m sitting down with Liv, the owner of the FASTEST growing UBX in New Zealand. From running three studios, leaving home at 3 am to drive to her third studio (without taking away from her working hours), and feeling burnt out… Liv shares how she went from “winging it” to becoming a thriving m…

1
4 Steps to Capitalise on Studios Shutting Down in Your Area 19:41

8M ago19:41

19:41

When another studio shuts down, you are being given the opportunity to make 3 months of sales… in two weeks. Remember: these leads already have a vision, a goal they are working towards, and a training schedule. And it is in their own best interest to fill that gap as quickly as possible. That’s where you come in. But you have to do it the right wa…

1
How to Establish Yourself as a LEADER with Rohan Dredge 53:12

8M ago53:12

53:12

“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.” Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo. Rohan’s f…

1
Two Key Principles That Transformed ACTV Strength Co. from a Single Studio into a THRIVING Franchise Network 41:58

8M ago41:58

41:58

If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co. ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING. An…

1
The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You 45:03

8M ago45:03

45:03

This episode is the shit you NEED to hear. If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place. Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three cor…

1
A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE” 36:03

9M ago36:03

36:03

Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA. So what did he learn? We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness st…

1
What I Would Do If I Opened a Gym/ Fitness Studio Today 29:34

9M ago29:34

29:34

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage. During a particularly tough time with my business, I asked my accountant this question. “Do I push harder or do I start driving Uber to supplement my income?” His response? “If you have enough time to drive an Uber, you have time to focus…

1
Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence 41:26

9M ago41:26

41:26

Can’t find any experienced trainers out there? You’re not alone. Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers. Since then, Chris has gone on to design an education p…

1
EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes 41:28

9M ago41:28

41:28

Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business and in life is on the other side of a couple of reports? Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the g…

1
How to Reach the NEXT LEVEL of Your Business if Money is No Longer a Problem 31:30

10M ago31:30

31:30

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST. These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilitie…

1
The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market 43:36

10M ago43:36

43:36

The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them? So what happens to an industry that was built on a steel will and peak physical strength? Joining us on the show today is Jack …

1
The Secret Tactics We Use to Grow Million Dollar Studios in 2024 28:05

10M ago28:05

28:05

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this). Make sure you sta…

1
4 Things The BEST Gyms and Health & Fitness Studios Are Doing To Set Themselves Apart 23:45

10M ago23:45

23:45

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. So where are these members? And how can you get them into your studio? Every quarter we like to look at what the data and trends are telling us about the industry…

1
Overcome Stress with Herbal Medicine 24:20

10M ago24:20

24:20

Overcoming stress with herbal medicine - there are some great herbal medicines available however you need to be careful. This is part 5 of a miniseries I have been doing on Overcoming Stress. You needn't struggle along with stress and the effects of it. Stress causes sickness and it may be a fair way down the track before you realise you have been …

1
Q&A: Should I Rebrand My Dying Studio + SO much more 38:24

11M ago38:24

38:24

On today’s episode, we are answering YOUR questions. Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue g…

1
Member Already Cancelled? This is what you need to do. 24:20

11M ago24:20

24:20

What do you do when a member cancels their subscription? Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be t…

1
How to Bring a Member BACK from the Brink of Cancellation 37:10

11M ago37:10

37:10

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your G…

1
The Team Handbook: What It Is and WHY Your Studio Needs It 32:51

11M ago32:51

32:51

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get…

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