Web Copy for SaaS with Ekaterina Howard

Better Done Than Perfect

#Tech #Entrepreneur #Business #Marketing #Userlist, Inc #Customer Success #Software #Product Management #Customer Lifecycle #Customer Messaging #Startup #Email Marketing #SaaS #User Onboarding

34:01

I think you could probably go back and track the stages of grief, probably that is what I went through. But I think if you do it right, you end up at acceptance. And that's where I ended up. And that's not to say that I've fully accepted the idea that the golden toad is extinct. Personally, I do still hold out hope that it could still be out there in those forests." - Trevor Ritland This conversation is with Trevor Ritland, who—along with his twin brother Kyle—authored The Golden Toad . The book chronicles their remarkable journey into Costa Rica’s cloud forest, once home to hundreds of brilliant golden toads that would emerge for just a few weeks each year—until, one day, they vanished without a trace. What began as a search for a lost species soon became something much more profound: a confrontation with ecological grief, a meditation on hope, and a powerful call to protect the natural world while we still can. Links: SpeciesUnite.com Kyle and Trevor: https://kyleandtrevor.com/ Instagram: https://www.instagram.com/adventureterm/ Goodreads - https://www.goodreads.com/book/show/222249677-the-golden-toad Amazon - https://www.amazon.com/Golden-Toad-Ecological-Mystery-Species/dp/163576996…

3 years ago 28:27

MP3•Episode home

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Visit our website for the detailed episode recap with key learnings.

ekaterinahoward.com — Ekaterina’s consulting website
Finding the Right Message — a book by Jennifer Havice
The Mom Test — a book by Rob Fitzpatrick
Hannah Shamji’s YouTube channel — customer survey teardowns
Coda — a great example of homepage copy
How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
Follow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

87 episodes

Better Done Than Perfect

Web Copy for SaaS with Ekaterina Howard

Better Done Than Perfect

16 subscribers

published 3 years ago

MP3•Episode home

Visit our website for the detailed episode recap with key learnings.

ekaterinahoward.com — Ekaterina’s consulting website
Finding the Right Message — a book by Jennifer Havice
The Mom Test — a book by Rob Fitzpatrick
Hannah Shamji’s YouTube channel — customer survey teardowns
Coda — a great example of homepage copy
How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
Follow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

87 episodes

#Tech #Entrepreneur #Business #Marketing #Userlist, Inc #Customer Success #Software #Product Management #Customer Lifecycle #Customer Messaging #Startup #Email Marketing #SaaS #User Onboarding

All episodes

Better Done Than Perfect

1
Marketing Channels vs Programs with Asia Orangio 50:14

13 weeks ago50:14

50:14

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The Impact Mindset with Connor Joyce 39:03

21 weeks ago39:03

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Bullseye Customer Research with Michael Margolis 29:47

26 weeks ago29:47

29:47

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website for the detailed episode recap with key learnings. Learn More Faster – Michael’s book Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Product SEO with David Pasztor 27:15

31 weeks ago27:15

27:15

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Better Done Than Perfect

1
Storytelling in SaaS with Stephen Steers 39:06

35 weeks ago39:06

39:06

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Visit our website for the detailed episode recap with key learnings. Superpower Storytelling – Stephen’s book PR Strategies for Founders with Sneha Saigal Get Stephen’s resources for podcast listeners Follow Stephen on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Managing Priorities with Harry Max 37:20

40 weeks ago37:20

37:20

Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more. Visit our website for the detailed episode recap with key learnings. Managing Priorities – Harry’s book The Eisenhower Matrix RICE , ICE – scoring models for prioritization Prune the Product Tree Method Innovation Games – a book by Luke Hohmann Analytic Hierarchy Process The Max Priorities Pyramid Thinking in Bets – a book by Amy Duke How I Master Productivity with the “Mise en Place” Method Follow Harry on LinkedIn Visit Harry’s website Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
Implementing Self-service SaaS with Franciska Dethlefsen 34:29

44 weeks ago34:29

34:29

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Visit our website for the detailed episode recap with key learnings. Amplitude Amplitude Academy Amplitude Community Check out their Plus Plan Read more about their Startup Program Follow Franciska on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Measuring Paid Media for SaaS with Barbara Galiza 35:37

49 weeks ago35:37

35:37

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more. Visit our website for the detailed episode recap with key learnings. Data Discrepancies in Marketing Sources Snowplow , Segment – data platforms Decoding Marketing Mix Modeling: A Complete Guide GeoLift , Holdout – types of tests Measuring the ROI of Email with Claudiu Murariu The consequences of privacy features and regulations for consumers 021 Newsletter Follow Barbara on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
PR Strategies for Founders with Sneha Saigal 30:08

1 year ago30:08

30:08

What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more. Visit our website for the detailed episode recap with key learnings. Geeks & Experts Help a B2B Writer , Source of Sources (formerly HARO) Survey-based Research Projects with Becky Lawlor Follow Sneha on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Hybrid Messaging Approach with Carolyn Beaudoin 47:48

1 year ago47:48

47:48

How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our website for the detailed episode recap with key learnings. Boxcar Agency Copyhackers Proven Ideas for A/B Testing with Sahil Patel JTBD for User Onboarding with Ramli John Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis The Copywriting Formula: Features — Advantages — Benefits (FAB) Demand Side Sales – a book by Bob Moesta Get Boxcar Agency’s free resources for BDTP listeners Follow Carolyn on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
SEO Optimization for Existing Content with Kai Davis 41:04

1 year ago41:04

41:04

How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Visit our website for the detailed episode recap with key learnings. Survey-based Research Projects with Becky Lawlor Ahrefs , Semrush – popular SEO tools Screaming Frog Hotjar – a heat mapping tool Follow Kai on Twitter Get Kai's exclusive resources for BDTP listeners Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Data-powered Growth with Arpit Choudhury 40:26

1 year ago40:26

40:26

How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Visit our website for the detailed episode recap with key learnings. Databeats Make (formerly Integromat) — Arpit’s previous place of work Good Data To Growth: The GDG Model Measuring the ROI of Email with Claudiu Murariu Get Arpit’s book Follow Arpit on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
Pricing and Packaging for SaaS with Dan Balcauski 44:24

1 year ago44:24

44:24

How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode recap with key learnings. Product Tranquility Follow Dan on LinkedIn SaaS Scaling Secrets — Dan’s podcast Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Running a Portfolio of Products with Tim Schumacher 34:23

1 year ago34:23

34:23

How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Visit our website for the detailed episode recap with key learnings. saas.group — Tim’s company UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Prerender , Pipeline CRM , Rewardful — some companies acquired by saas.group TinySeed Send Tim an email Follow Tim on LinkedIn Follow Dirk Sahlmer on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
QA in Email Marketing with Michael Wilding 25:38

1 year ago25:38

25:38

With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Visit our website for the detailed episode recap with key learnings. DEPT ® — Michael’s place of work Litmus , Email on Acid — template testing tools Postman Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Proven Ideas for A/B Testing with Sahil Patel 31:00

2 years ago31:00

31:00

How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Visit our website for the detailed episode recap with key learnings. Spiralyze Connect with Sahil on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
Community-led Growth with Lloyed Lobo 45:11

2 years ago45:11

45:11

How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more. Visit our website for the detailed episode recap with key learnings. From Grassroots To Greatness — Lloyed’s new book Start with Why — a book by Simon Sinek Nick Mehta , Dharmesh Shah , Kipp Bodnar , Mark Roberge — brand evangelists Larry Ellison , Jason Lemkin , Gary Vaynerchuk Follow Lloyed on LinkedIn From Grassroots To Greatness website Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Automated Webinars with Melissa Kwan 24:20

2 years ago24:20

24:20

How can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more. Visit our website for the detailed episode recap with key learnings. eWebinar — Melissa’s product Zoom , Livestorm , Demio — popular tools for live webinars How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them! Connect with Melissa on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
Marketing for All-in-one Platforms with Geoff Roberts 41:10

2 years ago41:10

41:10

How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Visit our website for the detailed episode recap with key learnings. Outseta — Geoff’s product Basecamp , HubSpot — popular all-in-one products Follow Geoff on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Lifecycle Marketing with Nout Boctor-Smith 40:51

2 years ago40:51

40:51

Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more. Visit our website for the detailed episode recap with key learnings. Nine Lives Digital What is Product-led Growth? The Ultimate Guide to Account-Based Marketing B2B Marketing Attribution with Steffen Hedebrandt Connect with Nout on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

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Marketing for Humans with Sarah McCredie 31:29

2 years ago31:29

31:29

How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more. Visit our website for the detailed episode recap with key learnings. Recurly — Sarah’s place of work Glossier — one of direct-to-consumer pioneers in human marketing Slack — an example of human branding in SaaS State of Subscriptions: What consumers want Connect with Sarah on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

1
Re-engagement Emails with Tim Hart 29:29

2 years ago29:29

29:29

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more. Visit our website for the detailed episode recap with key learnings. Response Labs Email Geeks Connect with Tim on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

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Customer Acquisition Strategies with Farzad Rashidi 42:33

2 years ago42:33

42:33

How can you improve your customer acquisition funnel? In this episode, we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more. Visit our website for the detailed episode recap with key learnings. Respona — Farzad’s tool UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei Semrush , Ahrefs , Moz — Farzad’s tool stack Outreach Strategy Hub Connect with Farzad on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Prioritizing Engineering Resources with Phil Alves 38:23

2 years ago38:23

38:23

How do you get the best ROI from your engineering team while keeping them happy? In this episode, we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more. Visit our website for the detailed episode recap with key learnings. DevSquad — Phil’s consultancy DevStats — Phil’s product Shape Up — a book by Ryan Singer UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz DORA Metrics SPACE Framework SaaS Origin Stories Check out Phil’s website Follow Phil on Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

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Virality & Word of Mouth with Gaurav Vohra 42:10

2 years ago42:10

42:10

How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more. Visit our website for the detailed episode recap with key learnings. Superhuman — Gaurav’s company Traction — a book by Gabriel Weinberg and Justin Mares Warby Parker — an example of great customer experience How to Model Viral Growth: The Hybrid Model What is K-Factor in Viral Marketing? Snowflake , HubSpot , BigQuery Wordle , DALL·E , Midjourney , ChatGPT , Lensa — viral success stories Check out Gaurav’s website Follow Gaurav on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

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Using Swag to Grow Your SaaS Brand with Scott Markovits 46:57

2 years ago46:57

46:57

How can swag amplify your SaaS brand reputation? In this episode, we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more. Visit our website for the detailed episode recap with key learnings. InVision — Scott’s previous place of work Threadbird Cotton Bureau Fathom Analytics Follow Scott on Twitter and LinkedIn Check out Scott’s website Leading From Afar Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

Better Done Than Perfect

1
Personal Motivation in B2B SaaS with Sofia Quintero 52:44

2 years ago52:44

52:44

How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Visit our website for the detailed episode recap with key learnings. Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ — Sofia’s previous company Know Your Customers’ “Jobs to Be Done” Uncovering Customer Insights with Aggelos Mouzakitis Check out Sofia’s personal website Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

Better Done Than Perfect

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SaaS Brand Architecture with Karrie Sanderson 40:34

2 years ago40:34

40:34

What makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more. Visit our website for the detailed episode recap with key learnings. Typeform , Smartsheet — Karrie’s previous employers Uncovering Customer Insights with Aggelos Mouzakitis Wynter — a research platform Warby Parker — an example of a consistent brand Brandfolder , Frontify — Digital asset management systems Connect with Karrie on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Managing SaaS Growth with Asia Orangio 42:47

2 years ago42:47

42:47

How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more. Visit our website for the detailed episode recap with key learnings. DemandMaven — Asia’s company Hacking Growth — a book by Sean Ellis and Morgan Brown Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz North Star KPI Van Westendorp Price Sensitivity Survey How Superhuman Built an Engine to Find Product-Market Fit Price Intelligently Blog Software Pricing Design with Chris Mele 10+ Survey Email Examples for Your SaaS + Free Template Follow Asia on Twitter and on LinkedIn In Demand Podcast Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Software Pricing Design with Chris Mele 1:05:11

2 years ago1:05:11

1:05:11

Why should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more. Visit our website for the detailed episode recap with key learnings. Software Pricing Partners The three worst B2B SaaS pricing errors – and how to avoid them Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis 51:49

2 years ago51:49

51:49

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more. Visit our website for the detailed episode recap with key learnings. headofgrowth.io — Aggelos’ consultancy Whereby — the case study we’re talking about What is Jobs to be Done (JTBD)? UI Breakfast Episode 254: Learning to Build with Bob Moesta Demand-Side Sales 101 — a book by Bob Moesta Clayton Christensen See Aggelos’ service for B2B SaaS teams Connect with Aggelos on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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SaaS Metrics from $0 to $100M MRR with Sid Jain 37:18

2 years ago37:18

37:18

How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more. Visit our website for the detailed episode recap with key learnings. ChartMogul – Sid’s place of work GitLab KPI Jamin Ball SaaS Metrics that matter to Investors The SaaS Metrics that Matter SaaStr Follow Sid on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Data Activation for SaaS with David Sepulveda 33:16

3 years ago33:16

33:16

What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Visit our website for the detailed episode recap with key learnings. Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python Follow David on LinkedIn and Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Creative SEO for SaaS with Monica Lent 45:57

3 years ago45:57

45:57

How can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more. Visit our website for the detailed episode recap with key learnings. Affilimate – Monica’s SaaS Sanity – Affilimate’s CMS of choice SEO for B2B SaaS with Pawel Grabowski Follow Monica on Twitter Check out Monica’s free course, SEO for Devs Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Measuring the ROI of Email with Claudiu Murariu 47:07

3 years ago47:07

47:07

How do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more. Visit our website for the detailed episode recap with key learnings. InnerTrends – Claudiu’s SaaS The Big User Onboarding Roundtable The One Metric for User Onboarding Tuple – a tool by Ben Orenstein How to Save Money on High Volume Email ProfitWell – a SaaS analytics tool DreamHost emails Follow Claudiu on Twitter and LinkedIn The Data-led Podcast Send Claudiu an email Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Content Curation with Jonathan Gandolf 38:02

3 years ago38:02

38:02

How can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Visit our website for the detailed episode recap with key learnings. The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley SparkToro – a tool by Rand Fishkin G2 – business software and services reviews site BDTP S5E4: Survey-based Research Projects with Becky Lawlor The Cold Start Problem – a book by Andrew Chen Follow Jonathan on LinkedIn and Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Email Deliverability with Lauren Meyer 39:02

3 years ago39:02

39:02

Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more. Visit our website for the detailed episode recap with key learnings. SocketLabs – Lauren’s place of work Patrick McKenzie’s Twitter thread about self-hosting emails Google Postmaster Tools , Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools SPK, DKIM, DMARC – email authentication protocols Spamhaus , SpamCop – spam blocklist providers Follow SocketLabs on Twitter Follow Lauren on Twitter and LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Email Strategy with Samar Owais 33:48

3 years ago33:48

33:48

When is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more. Visit our website for the detailed episode recap with key learnings. Emails Done Right Joanna Wiebe – founder of Copyhackers Val Geisler – an email strategist and educator Join Samar’s list to get updates about her upcoming SaaS email strategy course Follow Samar on Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Product-led Growth with Todd Olson 41:26

3 years ago41:26

41:26

What does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more. Visit our website for the detailed episode recap with key learnings. Pendo – Todd’s SaaS Measuring and Managing Performance in Organizations – a book by Robert Austin Mailchimp , Datadog – SaaS companies with freemium plans Follow Pendo on Twitter and LinkedIn Follow Todd on Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Founder-led Sales with Josh Ho 42:42

3 years ago42:42

42:42

Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. Visit our website for the detailed episode recap with key learnings. Referral Rock – Josh’s product Streak – a simple CRM tool HubSpot – a popular CRM tool Steli Efti – a thought leader in sales, CEO of Close The Sales Acceleration Formula – a book by Mark Roberge Searching for SaaS Podcast Marketing Retro Podcast Follow Josh on Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Product Monetization with John Kotowski 42:39

3 years ago42:39

42:39

How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more. Visit our website for the detailed episode recap with key learnings. Buyerson, Inc. — John’s consultancy SaaS Monetization: The Secret Weapon for Growth How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies How To Price Your Product: A Guide To The Van Westendorp Pricing Model Follow John on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Now/Next/Later Roadmapping with Janna Bastow 40:18

3 years ago40:18

40:18

Can your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation. Visit our website for the detailed episode recap with key learnings. ProdPad – Janna’s product Simon Cast – Janna’s co-founder at ProdPad and Mind the Product Shape Up – a book by Ryan Singer Tom Loosemore’s talk at Mind the Product 2012 Mind the Product – the world’s largest community of product people The Product Experience Podcast Startups for the Rest of Us ProductTank – an informal meetup that brings together product people Dovetail , Aurelius – research management tools UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish Ditch the Timeline Roadmap Follow Janna on LinkedIn and Twitter Explore ProdPad in Sandbox mode Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .…

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Finding Product-market Fit with Andrew Reifman 32:48

3 years ago32:48

32:48

How do you find that elusive product-market fit? In this episode, we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more. Visit our website for the detailed episode recap with key learnings. Makeswift – Andrew's product Alan Pledger – co-founder and CEO of Makeswift Guillermo Rauch – one of Makeswift's investors, creator of Next.js and CEO of Vercel Brand New – UnderConsideration 's blog Colossal Tobias van Schneider – creator of Semplice and MyMind Follow Andrew on Twitter Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Survey-based Research Projects with Becky Lawlor 44:45

3 years ago44:45

44:45

How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Visit our website for the detailed episode recap with key learnings. Sparkifico – Becky’s research and content agency Michele Linn – co-founder and chief strategy officer at Mantis Research Pollfish , SurveyMonkey – panel companies for consumer audiences HARO , Help a B2B Writer – popular PR platforms Alchemer , Qualtrics – popular survey tools QUAID – an online tool that helps evaluate survey questions Questionnaire Design — a book by Ian Brace Follow Becky on LinkedIn Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .…

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Google Analytics with Julian Juenemann 37:40

3 years ago37:40