The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1 Encore: Will Poulter, Dave Beran, and The Bear 52:22
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LikedSeason 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
What does "grass-fed" actually mean with Julia Joseph of Maple Hill Creamery
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Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery, Julia Joseph. In this episode, Julia broke down the differences between "organic" and "grass-fed" meat and dairy, and explained why grass-fed dairy products are often considered higher quality. We also discussed some of the issues that the dairy industry is facing, and what the future of the industry may look like.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
138 episodes
ShareManage episode 327457331 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery, Julia Joseph. In this episode, Julia broke down the differences between "organic" and "grass-fed" meat and dairy, and explained why grass-fed dairy products are often considered higher quality. We also discussed some of the issues that the dairy industry is facing, and what the future of the industry may look like.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
138 episodes
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1 Finding your niche within the food & beverage CPG industry with Kamaal Jarrett of Hillside Harvest 34:08
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Play Later Play Later Lists Like LikedFor new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest , Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor profiles for their line of hot sauces, and how they overcame challenges with scaling their brand. We also discussed his experience on Entrepreneur Elevator Pitch . To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage CPG industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Curating the world's first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market 33:44
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Play Later Play Later Lists Like LikedAs the world's first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond the Shelf we spoke with the Director of Merchandising of Thrive Market , James Ren. On this episode, James shared with us how he and his team curate the eCommerce platform's selection of over 5500 products to align with what their customers care about most. We discussed some of the tools and guidelines the company uses to select new brands for the eCommerce platform to partner with, and how organizing their products into categories helps customers find products that align with their personal preferences. James also shared his thoughts on current food & beverage trends, including the increased interest in convenience, flexitarian diets, and the rise of functional foods/ingredients. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Innovations in plant-based meat alternatives with Aakash Shah & Damian Felchlin of High Time Foods 35:41
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Play Later Play Later Lists Like LikedPlant-based meat alternatives have been one of the fastest-growing trends in food & beverage for the past several years. However, with plenty of brands in the market, standing out takes careful planning and innovative products. This week on Beyond the Shelf, we spoke with Aakash Shah (CEO & Co-Founder) and Damian Felchlin (COO & Co-Founder) of High Time Foods , creators of innovative plant-based meat alternatives for foodservice. Aakash and Damian shared with us why it was important for them to create a shelf-stable product that would give chefs the freedom to create interesting and diverse dishes. We also discussed how their product helps ease chefs' and consumers' concerns about traditional meat products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Harnessing the power of the lupini bean with Isabelle Steichen & Allie Dempster of Lupii 42:21
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Play Later Play Later Lists Like LikedThis week on Beyond the Shelf we spoke with Isabelle Steichen (Co-Founder & CEO) and Allie Dempster (Co-Founder & CMO) of Lupii . In this episode, Isabelle & Allie shared some insights into how they are utilizing the mighty lupini bean to create a line of protein- and fiber-rich plant-based products. We discussed some of the barriers that come along when using an ingredient that is mostly unknown in American food products. Isabelle & Allie also discussed why introducing a line of pasta products was a natural next step for the brand, and they shed some light on how they hope to expand their business and spread the word about the power of the lupini bean in the future. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika 50:35
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Play Later Play Later Lists Like LikedAlthough coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages designed to address some of the common concerns about traditional coffee drinks. In this episode, Michael and Kal gave us some valuable insights into the coffee industry including why/how coffee can affect everyone differently, and why it was important for them to create a line of products that utilized adaptogenic ingredients. We also discussed how the brand has used innovative tech to create a loyal and engaged community, and how their partnership with Friends with Benefits is helping to fuel creativity. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman 47:09
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Play Later Play Later Lists Like LikedOnce dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorman , Tom Gibson and Scott Weddle. Flavorman helps beverage brands formulate and develop products, ranging from energy drinks, seltzers, RTD cocktails and more. In this episode, Tom and Scott shared with us how recent innovations and advancements in technology have helped to create more space for unique beverage products. We also discussed why and how flavor is so personal to each and every consumer, and how their process helps brands create scalable beverage products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods 32:12
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Play Later Play Later Lists Like LikedFunctional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the Co-Founder & Co-CEO of Brainiac Foods , Jonathan Wolfson. Focused on promoting brain health, Brainiac Foods has a line of snack products for the whole family that is loaded with better-for-you ingredients. In this episode, Jonathan gave us some insights into the ever-growing better-for-you market, and we discussed why brain health is often left out of the conversation when discussing health & wellness in food & beverages. We also discussed how the past three years have shifted consumers' understanding and interest in functional ingredients. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy 33:21
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Play Later Play Later Lists Like LikedBetter-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers' misconceptions about the quality n and taste of "healthy" products. This week on Beyond the Shelf, we spoke with the founders of TiDBiTS Candy , Kristi and David Vartanian. On this episode, David and Kristi gave us some insights into what led them to create a line of better-for-you candy. We also discussed why candy was late to the better-for-you trend, and why it's extremely important for them to highlight their product's simple ingredient lists and great flavor in their marketing efforts. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster 34:50
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Play Later Play Later Lists Like LikedMost modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of Perfy , growthbuster , and Outer Aisle . In this episode, Vasa gave us some background into his extensive history in the food & beverage industry, including what led him to create growthbuster and Perfy. We also discussed what modern brands often misunderstand about organic social marketing, and why building a community is the best way to hit all points in a customer's journey. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
1 What's changed in the protein/nutritional bar category with Jennifer Maxwell of JAMBAR 21:47
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Play Later Play Later Lists Like LikedNow seen as a very competitive market, the protein/nutritional bar category has gone through many ups and downs. This week on Beyond the Shelf, we spoke with the Founder and CEO of JAMBAR , Jennifer Maxwell. As an industry veteran, Jennifer walked us through how the protein/nutritional bar category has shifted since she first created the iconic PowerBar brand several decades ago. She also gave us some insights into her latest brand, JAMBAR, including why it was important for them to create a nutritional and artisan product that gives back to their community. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
1 Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal 49:37
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Play Later Play Later Lists Like LikedIn any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal , Éva Pelczer . In this episode, Éva took the time to clarify what the difference is between mezcal and tequila, and to debunk common misconceptions about the popular spirit. Éva also gave us some much-needed background on how mezcal is made, and why it's important to honor the indigenous communities in Mexico where the spirit is produced. As Director of Brand Education, Éva took the time to explain why it's important for Del Maguey to educate retailers and bartenders about the history and complexities of their products and how that benefits consumers. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Becoming a top-selling brand on Amazon with Alex French of Bizzy Coffee 40:16
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Play Later Play Later Lists Like LikedFor many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee , Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in brick-and-mortar grocery retailers. In this episode, Alex shared with us how their brand found success on Amazon and gave us an invaluable playbook on how to improve your SEO to become a top-selling brand on Amazon and improve your organic reach. They also shared with us how they used Google Analytics to understand the demand for cold brew coffee to formulate a plan as to how Bizzy Coffee could fill a void within the food & beverage industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
1 Standing out in the crowded beverage industry with Paul Voge of Aura Bora 36:23
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Play Later Play Later Lists Like LikedThe beverage industry is an incredibly crowded market. Standing out on shelves takes more than just having a great-tasting product. This week on Beyond the Shelf, we spoke with the Co-Founder and CEO of Aura Bora , Paul Voge. In this episode, Paul shared some of the common struggles that brands in the beverage industry face, and how their creative branding and flavor profiles are filling a void within the market. They also gave us some insights into their long-term goals which include getting into larger national grocery retailers and competing against legacy soda brands. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
1 Increasing supply chain predictability with data-driven solutions with Amit Noam of AgriTask 25:50
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Play Later Play Later Lists Like LikedWith the current state of the global supply chain, having accurate and real-time data is important for any food & beverage brand when managing their ag-operations. This week on Beyond the Shelf, we spoke with the Chief Operating Officer of AgriTask , Amit Noam. In this episode, we discussed how AgriTask's innovative data-driven solutions help food & beverage companies manage their supply chains across the world. Amit also shared with us how data can be used to increase precision and predictability with resource and agriculture management and gave us some insights into the current state of the global supply chain. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
1 Utilizing sensory testing to develop products with Shawn Kapanke of Silver Spring Foods 25:44
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Play Later Play Later Lists Like LikedSensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Beyond the Shelf, we spoke with the Business Development Manager at Silver Spring Foods , Shawn Kapanke. Founded in 1929, Silver Spring Foods is one of the largest producers of horseradish in the United States. In this episode, Shawn gave us some background into the family-owned business, and how the market for horseradish has shifted since the start of the company. We also discussed their Zing Master program, which consists of a collection of employees that help develop and conduct sensory testing on their products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles 34:11
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Play Later Play Later Lists Like LikedCo-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles , Young Chang. Young shared with us how his previous experience in the computer sciences and tech world allowed him to think outside the box in the food & beverage industry. We also discussed what the process was like in bringing an iconic Tawaineese brand to the United States, as well as what sets their products apart from other noodles on the market. Young also gave us some valuable insights into A-Sha Noodles' co-branded products with companies such as Sanrio and Momofuku . To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Why private brands need to be bold with Chris Faridniya of ChefsBest 46:56
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Play Later Play Later Lists Like LikedThis week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the 2022 Velocity Institute Innovation Expo + Conference , one of the largest gatherings for private brands, manufacturers, agencies, and other service providers. We sat down with him to discuss what leading experts in the private brand industry are discussing and what he learned from attending the conference. He shared with us why private brands are pushing the boundaries of the food & beverage industry by being bold and innovative, as well as what the future has in store for the growing market. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. Additional Resources Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 1 Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 2…
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Beyond the Shelf
1 Trends in health & wellness with Sarah Marion of Murphy Research 40:30
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Play Later Play Later Lists Like LikedThis week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes around health & wellness, fitness, and nutrition since 2018, and have helped some of the largest food & beverage CPG brands make informed and data-driven decisions. Sarah gave us some valuable insights into the SOOH series and how the data has changed within the past few years. We also discussed some of the biggest trends in health & wellness, including consumers' growing holistic approach to food and diets. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 Improving your gut health with tasty beverages with Rosa Li of wildwonder 27:16
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Play Later Play Later Lists Like LikedGut health is a huge hot topic in the food & beverage industry. Kombucha and cultured products can be found in many different grocery aisles. However, a consistent hurdle for brands in this space is taste. This week on Beyond the Shelf, we spoke with the Founder & CEO of wildwonder , Rosa Li. wildwonder has created a line of delicious, gut-healthy, immune-supporting prebiotic/probiotic beverages with complex and interesting flavor profiles. In this episode, Rosa shared her story of how the brand came to be and gave us some valuable insights into how gut health is a huge factor in our overall well-being. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 What does "grass-fed" actually mean with Julia Joseph of Maple Hill Creamery 33:44
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Play Later Play Later Lists Like LikedTerms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery , Julia Joseph. In this episode, Julia broke down the differences between "organic" and "grass-fed" meat and dairy, and explained why grass-fed dairy products are often considered higher quality. We also discussed some of the issues that the dairy industry is facing, and what the future of the industry may look like. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 Sustainable online grocery delivery with Bentley Hall of Good Eggs 48:28
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Play Later Play Later Lists Like LikedThe online grocery delivery market has grown exponentially since 2020. With more shoppers discovering the convenience of home grocery delivery, there's a growing interest for online grocers who provide sustainably sourced and local food & beverage products. This week on Beyond the Shelf, we spoke with the CEO of Good Eggs , Bentley Hall. Good Eggs is a California-based online grocery delivery service that provides shoppers with access to local and sustainably sourced food & beverage producers. In this episode, Bentley gave us some background on Good Eggs' quality standards for producers and growers and why it's important for them (and their customers) to partner with sustainable and equitable companies. We also discussed their recent expansion into the Los Angeles market, and what the future has in store for their online grocery delivery services. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Creating a fan favorite ice cream brand with Ben Van Leeuwen of Van Leeuwen Artisan Ice Cream 32:28
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Play Later Play Later Lists Like LikedIn the past few years, artisan ice cream brands have leveraged their unique and innovative flavor profiles and high-quality products to become a massively growing market across the country. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder & CEO of Van Leeuwen Artisan Ice Cream , Ben Van Leeuwen. In this episode, Ben gave us some background as to how driving an ice cream truck as a teenager led him to open a fan favorite ice cream brand. He also shared with us some of the lessons he learned along the way, including how creating a line of vegan ice cream flavors differs from traditional dairy flavors. To learn more about his innovative ice cream brand, please visit vanleeuwenicecream.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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1 Scaling a plant-based meat brand with Max Elder of Nowadays 38:38
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Play Later Play Later Lists Like LikedCreating a plant-based meat brand that not only fills a void in the market but also serves a larger purpose, is the goal for many modern food & beverage brand managers. This week on Beyond the Shelf, we spoke with the Co-Founder & CEO of Nowadays , Max Elder. In this episode, Max shared with us how his background and experience in the Humanities helped him gain a different perspective on the plant-based meat alternative market. We discussed how the market has shifted in the past 10 years, and why it was important for them to create a plant-based meat brand with minimal ingredients that could be scaled as the brand grows. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 Building a socially conscious brand with Rod Johnson of BLK & Bold Specialty Beverages 33:50
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Play Later Play Later Lists Like LikedThere is a growing appetite for socially conscious brands. Shoppers want great products that support their communities and initiatives that they care about. This week on Beyond the Shelf, we spoke with the Co-Founder of the socially conscious brand BLK & Bold Specialty Beverages , Rod Johnson. In this episode, Rod shared with us how he and his friend/business partner, Pernell Cezar, created a line of specialty beverages that gives back to communities across the nation and internationally. He also shared how in just a few years their brand gained quite a bit of traction, which landed them partnerships with the NBA and Ben & Jerry's, as well as why he believes there should be more socially conscious brands. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 How local vertical farming can change the way we think about food with Eddy Badrina of Eden Green Technology 41:01
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Play Later Play Later Lists Like LikedAccessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology , Eddy Badrina. In this episode, we discussed their greenhouse systems and vertical farming technology that are helping to bring nutritious, fresh, and safe food to communities across the country. Eddy shared with us how their technology differs from traditional greenhouse and vertical farming systems, why shortening the supply chain benefits retailers and consumers, and how their technology can produce fresh fruits and vegetables year around. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 How tortilla chips are changing the way we think of water conservation with Josh Death of Kazoo Snacks 36:28
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Play Later Play Later Lists Like LikedThe food & beverage industry needs to talk about water conservation. Every year, massive amounts of water are used in the agriculture industry. Typically, this water is viewed as a byproduct of traditional food manufacturing methods, but a few brands are helping to change the way we view water conservation. This week on Beyond the Shelf, we spoke with the Founder of Kazoo Snacks , Josh Death. In this episode, Josh shared with us how each bag of their upcycled corn tortilla chips saves 20 gallons of water. He also gave us some insights into their patent-pending manufacturing process and the importance of brands pushing for sustainability and transparency in all areas of the food & beverage industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 Innovation in the plant-based meat industry with Jody & Todd Boyman of Hungry Planet 32:01
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Play Later Play Later Lists Like LikedThe plant-based meat industry has grown exponentially within the past few years. With a few brands entering the foodservice space and releasing innovative new products - there's no doubting that the market will continue to grow. This week on Beyond the Shelf we spoke to the Co-Founders of Hungry Planet , Jody & Todd Boyman. In this episode, we discussed how Jody's decision to go plant-based as a teenager prompted them to create a line of truly plant-based meat alternatives that are meant to be used as direct substitutions for traditional meat products. Todd & Jody shared why they believe it's important to appeal to flexitarians (those who are looking to cut down on their meat consumption), and how entering the foodservice industry has helped grow their business. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 Crisis Management with Jeff Hahn of TexHahn Media 34:19
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Play Later Play Later Lists Like LikedIs your brand ready to handle a crisis? It's a bridge that we never want to cross, but a crisis management plan is an extremely valuable tool that all brands should have. This week on Beyond the Shelf, we spoke with the Owner & Principal of TexHahn Media , Jeff Hahn. Jeff provided us with some valuable insights into what food & beverage companies should know about crisis management, including why it's important to have an established crisis response team, who should be on that team, and what steps should be made when responding to a crisis. We also spoke to Jeff about his new book Breaking Bad News: 12 Essential Crisis Communication Tools, and discussed a few fascinating case studies. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. And to learn more about Jeff Hahn's book please visit breakingbadnewsbook.com…
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Beyond the Shelf
1 What we should know about sustainability in the food industry with Kathryn Bernell of reHarvest Provisions 35:39
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Play Later Play Later Lists Like LikedAs we enter 2022, sustainability in the food industry is a huge hot topic. This week on Beyond the Shelf we spoke with Kathryn Bernell, the CEO & Founder of reHarvest Provisions . Kathryn shared her journey to create a line of smoothie pops made from whole fruits and veggies that would otherwise be considered "waste". She gave us some valuable insights into how much waste is created by the food industry, and how organizations such as T he Kroger Co. Zero Hunger | Zero Waste Foundation are to improve sustainability in the food industry To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 How to create a gut-friendly product with Alex Corsini of Alex's Awesome Sourdough 31:13
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Play Later Play Later Lists Like LikedGut-friendly products have been on the rise for the past few years. With shoppers increasingly interested in improving their wellness through food, many have turned their attention to their gut health . This week on Beyond the Shelf, we spoke with the Founder of Alex's Awesome Sourdough , Alex Corsini. In this episode, Alex gave us a rundown of how they created a line of delicious gut-friendly sourdough pizzas, and how his experience in the tech space and personal health journey led to the creation of his brand. Alex also shared a few tips for emerging entrepreneurs in the food & beverage industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 What's next for the private label industry with Christopher Durham of Retail Brands Institute 28:31
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Play Later Play Later Lists Like LikedThe growing popularity and success of the private label industry are changing the way that shoppers view grocery stores. This week on Beyond the Shelf, we spoke with the President of the Retail Brands Institute , Christopher Durham, who gave us some invaluable insights into the world of private brands/private labels/store brands. In our interview, he shared how the past two years have dramatically shifted the goals and needs for many private labels. We also discussed how the next few years will be extremely monumental for the private label industry, and how the Retail Brands Institute is helping to create an opportunity for industry leaders to network and grow. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 The power of experiential marketing with Daniel Yaffe of AnyRoad 42:11
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Play Later Play Later Lists Like LikedCurating unique customer experiences is a vital marketing tactic for most modern brands. Virtual and in-person events help brands create stronger and lasting relationships with customers. This week on Beyond the Shelf, we spoke with Daniel Yaffe, the Co-Founder and COO of AnyRoad. In our interview, Daniel shares how experiential marketing is changing the way that customers interact with brands. He gave us some insights into the often misunderstood and underutilized power of experiential marketing, as well as how AnyRoad is helping brands track and analyze valuable data from curated customer experiences. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 Why it's important for small businesses to say "no" with Meghan Lynch of Six-Point Creative 36:04
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Play Later Play Later Lists Like LikedManeuvering through the food & beverage industry as a small family business is extremely tricky. It takes practice and sometimes failure to really find your space and your market. This week on Beyond the Shelf, we spoke with the Founder & CEO of Six-Point Creative , Meghan Lynch. In this episode, Meghan shares some valuable insights into what they believe can help and hinder new small family businesses' growth and development. They also explained why sometimes it's best for business owners to say "no" to opportunities, and why more is not always better. To learn more about Six-Point Creative, and to access information for small businesses, please visit sixpointcreative.com/beyondtheshelf To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 Exploring the versatility and complexity of bitters with Genevieve Brazelton of The Bitter Housewife 38:49
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Play Later Play Later Lists Like LikedDespite being considered a bar staple, bitters are often a very misunderstood product. What exactly are they? And how has the market for them changed over the past ten years? This week on Beyond the Shelf, we spoke with the Co-Founder and CMO of The Bitter Housewife , Genevieve Brazelton. In this episode, Genevieve gave us some much-needed insights into the bitters market, as well as walked us through the process of how they are made. We also discussed the ever-growing non-alcoholic spirits/beverage market, and how consumer interest in better-for-you options is changing the industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 What has caused the recent cocktail boom with André Darlington 38:07
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Play Later Play Later Lists Like LikedThe recent cocktail boom has marked a significant shift in the beer, wine, and spirits industry. Focused on complex flavor profiles and international-inspired ingredients, this recent resurgence has been a long time in the making. This week on Beyond the Shelf, we spoke with author, journalist, and cocktail connoisseur, André Darlington . His latest book, Booze Cruise: A Tour of the World's Essential Mixed Drinks, chronicles his travels across the globe to the world's top cocktail destinations. In our interview, we discussed what he learned along his travels as well as how the world of cocktails and mixology has changed in the past 20 years. We also talked about what has caused the recent cocktail boom, and what he really thinks about celebrity-backed spirits. You can order his latest book Booze Cruise: A Tour of the World's Essential Mixed Drinks on Amazon . To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 The importance of accurate nutritional labels with Sonia Couto of MenuSano 31:09
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Play Later Play Later Lists Like LikedNutritional labels are not only an extremely important resource/tool for consumers but also for food manufacturers. With a growing demand for more transparency in the food & beverage industry, having access to thorough nutrition analysis can help companies better inform their customers. This week on Beyond the Shelf, we spoke with Sonia Couto, the Founder of MenuSano . They've created an online nutrition analysis software that helps restaurants and food manufacturers create accurate nutritional labels. In this episode, Sonia shared with us how they created the software and why software like this is important to consumers. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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Beyond the Shelf
1 Innovation in the Protein Bar Category with Mark & Chris of Buddha Brands 45:35
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Play Later Play Later Lists Like LikedThe protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar that is free from GMOs, palm oil, sugar alcohols, dairy, and soy. They also explain why it was so important for them to create a clean-label protein bar, and gave us some insights into how innovation is challenging the protein bar category. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 Can better-for-you products be indulgent with Sydney Chasin of Chasin' Dreams Farms 26:57
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Play Later Play Later Lists Like LikedTypically, better-for-you products are often characterized by their functional properties but often aren't seen as indulgent. Although great strides have been made in the industry to make better-for-you products that taste great, overcoming that long-standing stereotype is a battle that many brands are tackling. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder of Chasin' Dreams Farm , Sydney Chasin. In this episode, Sydney gives us some background into the farming and production of sorghum, an ancient grain that is extremely versatile and is considered to be environmentally sustainable. She also shares how Chasin' Dreams created a popped sorghum product that is helping to fill the market of indulgent better-for-you products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 What's new in the vitamin and supplement industry with Michael Vercelletto of Church & Dwight 30:05
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Play Later Play Later Lists Like LikedIn this very special 100th episode of Beyond the Shelf presented by ChefsBest, we spoke with the Marketing Director of Vitamins, Minerals and, Supplements at Church & Dwight , Michael Vercelletto. In this episode, Michael shared with us how Vitafusion and L'il Critters have continued to share their core value of providing delicious vitamins for all. We also discussed how the last year has shaped the vitamin and supplement industry, as well as how their partnership with the Fruit Tree Planting Foundation is helping to bring fresh affordable food options to underserved communities. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 How a social strategy can drive business with Nicole Hamzeloo of Thrive Collective 34:10
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Play Later Play Later Lists Like LikedCreating a social strategy that works for your brand takes quite a bit of trial and error. This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co . In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking to create a social strategy to help drive traffic to their eCommerce sites. We also discussed the importance of finding what works best for your brand, and why you don't necessarily have to be active on all social media platforms. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 What happens to produce that's not marketable with Ben Moore of The Ugly Company 38:07
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Play Later Play Later Lists Like LikedIt's no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the "best looking" produce is available for shoppers - but what happens to all the fruits and vegetables that are deemed "unmarketable?" This week on Beyond the Shelf, we spoke with Ben Moore, the Founder of The Ugly Company . Ben's company sells dried fruit snacks made from upcycled fruits that have previously been identified as being unable to be sold in grocery stores. In this episode, Ben shared with us how his background in farming gave him the resources and experience to create a brand that is tackling our food waste problem one ugly fruit at a time. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 How is saffron harvested? with Mohammad Salehi of Heray Spice 26:25
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Play Later Play Later Lists Like LikedKnown as one of the most expensive spices in the world, there's much about saffron that Western cultures often misunderstand. This week on Beyond the Shelf, we spoke with the CEO & Co-Founder of Heray Spice , Mohammad Salehi. In this episode, Mohammad shared with us how their business is bringing equity to Afghani farmers through promoting sustainable farming practices as well as helping to de-mystify American's knowledge of saffron. They also gave us some much-needed insight into the global saffron market, and the variety of quality that can be found around the world. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio - or visit our website . What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn .…
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1 How customers can help create new flavor profiles with Brian Tate of Oats Overnight 27:44
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Play Later Play Later Lists Like LikedInnovation products are often a risky move for food & beverage brands. Even with substantial market testing and research, your core customers may still not be receptive to new flavor profiles. But what if you could use your most dedicated customers to help beta-test new products? This week on Beyond the Shelf, we spoke with the Founder & CEO of Oats Overnight , Brian Tate. Brian shared with us how Oats Overnight utilizes a subscription service to get feedback on new flavor profiles from their core customers. With over 20,000 people signed up for their monthly subscription service, and an internal collaborative work model, Oats Overnight is able to get direct feedback from those who love and support the brand. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio - or visit our website . What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn .…
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1 Why innovation is key in the hard seltzer category with Nate Medow & Zeke Bronfman of SESH 31:39
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Play Later Play Later Lists Like LikedThe hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH , Nate Medow & Zeke Bronfman. In this episode, Nate and Zeke share their journey of making a low-calorie, low-carb, naturally flavored, diabetic-friendly hard seltzer with robust flavor profiles. The duo explained how they saw a void in the highly saturated hard seltzer market and sought to create a line of beverages inspired by classic cocktails while appealing to health-conscious shoppers. If you are interested in being a guest on Beyond the Shelf, please email us at info@chefsbest.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio - or visit our website . What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn .…
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1 Navigating Ad Claims: Episode 3 with Pamela Deese of Arent Fox 32:32
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Play Later Play Later Lists Like LikedThis week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2 , we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media advertising. This week is all about awards and certifications, including how brands can earn them, how they may be used in marketing, and why you should never create your own certification program. We also touched on how advertisers (and your legal teams) can keep up with recent NAD rulings, and why it's important to do so. If you would like to listen to the previous episodes of our series Navigating Ad Claims with Pamela Deese, you can stream them all on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – or wherever you get your episodes. If you enjoyed the series, please subscribe/follow to Beyond the Shelf on your preferred podcast platform and leave us a review on Apple Podcasts. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.…
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Beyond the Shelf
1 Why transparency is important in the plant-based market with Dan Curtin of Greenleaf Foods 28:44
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Play Later Play Later Lists Like LikedWith more options than ever for plant-based alternatives, consumers are becoming increasingly wary of what exactly these products are made of. This week on Beyond the Shelf, we had the privilege of speaking with Dan Curtin of Greenleaf Foods . As President of two of the biggest brands in the plant-based market ( Lightlife and Field Roast ), he was able to lend us important insights into the ever-expanding market. In this exciting episode, we discussed how consumers are extremely interested in clean label products, and why he encourages other brands to be more transparent about their products.…
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1 Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co. 40:47
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Play Later Play Later Lists Like LikedInfluencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand.…
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1 How to create branding your customers will love - with Ross Kimbarovsky of Crowdspring 37:01
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Play Later Play Later Lists Like LikedFor new small businesses, establishing cohesive and effective branding is key in catching the attention of new customers. However, the typical process of partnering with one artist/graphic designer (or agency) often leads to long timeframes and ineffective communication. This week on Beyond the Shelf, we spoke with Ross Kimbarovsky of Crowdspring . In this episode, Ross shared with us how Crowdspring has created a marketplace for small businesses to connect with hundreds of artists and graphic designers. Their unique platform gives brands the opportunity to choose between many different designs, while still fostering collaborative and efficient workflow. Ross also shared with us his experience with marketing and branding, including what he believes to be common pitfalls small business encounter.…
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Beyond the Shelf
1 How can CPG brands catch the attention of grocery buyers? with Alli Ball 47:38
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Play Later Play Later Lists Like LikedCatching the attention of a Grocery Buyer is one of the toughest hurdles for emerging food & beverage CPG brands. Buyers at most major chains often see thousands of new products a month. When making purchases, they must factor in not just how much shelf space they have to fill in each category, but also what their customers are interested in at the moment. So what can you, as a food & beverage brand, do to stand out from the competition and catch the eye of a Grocery Buyer? This week on Beyond the Shelf, we spoke with Alli Ball. Alli is a food business consultant and founder of Retail Ready, an online course designed to help emerging brands grow their business. She is also the host of the Food Biz Wiz podcast. In this episode, she shared with us what she has learned over the years as a former Grocery Buyer, and the advice she has to new brands who are looking to get their products on shelf.…
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1 What are fermented products and how can they help you? with Lauren Mones of Fermenting Fairy 43:44
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Play Later Play Later Lists Like Liked"Fermented" has quickly become one of the biggest buzzwords within the food & beverage industry. With an influx of new kombucha, kimchi, and other fermented products hitting the shelves in the past year, there's no shortage of these wellness-focused products. However, many consumers are still unsure as to what exactly does "fermented" actually mean, and why are these products so popular? This week on Beyond the Shelf, we spoke with the CEO and Founder of Fermenting Fairy , Lauren Mones. She shared with us her personal journey with gut health, as well as how fermented products differ and why many consumers have found solace in them to improve their own wellness.…
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Beyond the Shelf
1 How can brands plan for an uncertain future - with Walker Smith of Kantar 31:23
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Play Later Play Later Lists Like Liked2020 has proven to be a challenging year for many brands. COVID-19 partnered with the growing demand for social justice has forced many companies to look inward and reconsider their business practices. This week on Beyond the Shelf, we spoke with Walker Smith. Smith is the Chief Knowledge Officer, Brand & Marketing at Kantar. In this episode, they shared with us what food & beverage brands need to do in order to adapt to the ever-changing market. With the ongoing pandemic preventing long-term planning, and the Black Lives Matter movement placing necessary pressure on brands to reevaluate their business practices, Smith explains what brands need to do in order to be successful.…
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Beyond the Shelf
1 Why are consumers stocking up on protein powders? with Claire Morton Reynolds of New Hope Network 28:25
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Play Later Play Later Lists Like LikedOnce considered a product designed for athletes and muscle recovery, protein powders have evolved rapidly to fit into many consumer's daily routines. With the growing popularity of alternative forms of protein, this ever-changing market has been on the rise for many years now. This week on Beyond the Shelf, we spoke with Claire Morton Reynolds about the data her team has collected about the rising and stable popularity of protein powders. Claire is a Senior Industry Analyst at Nutrition Board Journal and New Hope Network . In this episode, she shared with us how the protein category has been on a steady rise for the past year, and how COVID-19 buying behaviors have shifted (but not disrupted) the market.…
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Beyond the Shelf
1 What can new business owners expect when launching a brand - with Cindy Poiesz of Supernola 18:37
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Play Later Play Later Lists Like LikedAlthough still a relatively small brand, Supernola has taken the snacking world by storm. Focused on good-for-you ingredients, and promoting a healthy balanced lifestyle, they exude all the qualities an upcoming brand needs to succeed - especially during these trying times. This week on Beyond the Shelf, we spoke with Cindy Poiesz, the co-founder and CEO of Supernola . She shared with us how they have created a superfood-packed snack that ticks a lot of the boxes that modern, wellness-focused consumers are interested in. She also gave us tips on what young entrepreneurs should expect (and plan for) when starting their own food & beverage brand, as well as their best practices for adapting to an ever-changing market.…
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Beyond the Shelf
1 How can private labels stand out? with Aimee Becker of Daymon 38:24
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Play Later Play Later Lists Like LikedIn the past few years, many companies have revitalized their private labels. With new modern packaging and increased consumer interests, private brands are on the rise. This week on Beyond the Shelf, Aimee Becker shared with us her recommendations on how private brands should maneuver through these tricky times in order to build a lasting relationship with their new (and existing) customers. As the Senior Vice President of Brand Development at Daymon , Aimee has over ten years of experience with helping brands build their private labels. In this episode, Aimee walked us through the history of private labels, and her five tips for companies attempting to make the most out of our "new normal".…
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Beyond the Shelf
1 How are online grocery retailers faring through COVID-19? with Brandon Wehmeyer of Boxed 30:00
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Play Later Play Later Lists Like LikedOnline grocery retailing has been on our radar for many years now. But recently, as COVID-19 has forced consumers to seek out alternative shopping methods, many digital platforms have seen a boom in business. But how have online grocery retailers reacted to this sudden increase in traffic? This week on Beyond the Shelf, we spoke with Brandon Wehmeyer, the Senior Private Brands Product Development Manager at Boxed. He shared with us what has made this online retailer warehouse-style grocery retailer the "Costco for millennials". He also explained to us how COVID-19 has jumpstarted the rising interest in online grocery shopping, and how Boxed is reacting to this surge in consumer demand.…
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Beyond the Shelf
1 How can emerging brands get better distribution - with Larissa Russell of Pod Foods 25:56
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Play Later Play Later Lists Like LikedIt's no surprise that most large distribution systems favor national brands. They have the funding and stable logistical systems that allow buyers to trust them. For smaller, emerging brands, this isn't always the case. Grocery buyers are less likely to purchase from these brands because of the uncertainty about whether they could consistently stock their shelves due to inadequate distribution systems. This week on Beyond the Shelf, we spoke to Larissa Russell, the CEO & Co-founder of Pod Foods . She shared with us how small brands are often underrepresented on grocery shelves because of inaccuracies in common distribution systems, and how their software helps bridge this gap.…
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Beyond the Shelf
1 How can food waste be upcycled? with Daniel Kurzrock of ReGrained 32:15
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Play Later Play Later Lists Like LikedDid you know that it takes 1 lb of grains to make 1 six-pack of IPA beer? And although many breweries donate their leftover grains to farms for feed, much of it is left unused. This food waste is often full of nutrients, and with the right technology could be turned into a superfood. This week on Beyond the Shelf, we spoke with Daniel Kurzrock, the Co-Founder and CEO of ReGrained . He shared with us not only how his company partners with breweries to turn leftover grains into delicious snacks, but also how their patented technology could revolutionize food waste throughout the entire industry.…
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Beyond the Shelf
1 How can brands continue marketing during COVID-19? with Jess Saba of Good Point PR 37:42
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Play Later Play Later Lists Like LikedIn just a few months, COVID-19 has completely flipped America on its head. With panic spreading rapidly, many brands are struggling to stay afloat and react properly to consumer's reasonable concerns. Although some markets within the food & beverage industry have seen an increase in sales, many brands that have been deemed non-essential are having to think out-of-the-box to appeal to the ever-changing consumer demand. This week on Beyond the Shelf, we spoke with Jess Saba (founder of Good Point PR ) about what brands can do during COVID-19. She shared with us how companies should approach marketing during the pandemic, and how to share philanthropic initiatives with consumers without appearing insensitive.…
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Beyond the Shelf
1 Why hard kombucha should be your new go-to drink - with Adam Hiner of Boochcraft 22:59
22:59 Play Later Play Later Lists Like Liked22:59
Play Later Play Later Lists Like LikedKombucha. Love it or hate it, it's here to stay. The cult-favorite, probiotic heavy beverage has taken the industry by storm in the past five years. Focusing on their wellness properties, many brands have found their audience in health-minded individuals who are seeking a unique beverage experience. But this is just the tip of the iceberg for the market. Enter hard kombucha. Meeting at the intersection of wellness and alcohol, hard kombucha has quickly become a fan favorite. This week on Beyond the Shelf, we spoke with co-founder of Boochcraft , Adam Hiner. He shared with us his experience launching California's first hard kombucha brand, as well as consumer's reception of this fast-growing market.…
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Beyond the Shelf
1 What is cell-based meat? with Megan Poinski of Food Dive 30:00
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Play Later Play Later Lists Like LikedSustainability has been and will continue to be an important discussion within the food & beverage industry. Many brands have already taken the necessary steps to lessen their environmental impact, but there is still plenty of room for improvement. The meat industry, in particular, has been consistently under fire for their non-sustainable practices. However, a new market is in development, one that could theoretically change the industry forever: cell-based meat. This week on Just a Taste, we spoke with Megan Poinski, a Senior Editor at Food Dive. We discussed what exactly is cell-based meat, and the legislative conundrum that the industry is facing…
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