Why I Push For Authenticity in Business | Ep 96

Business Your Way

Compared to a few decades ago, consumer trust is low. Very low.

Customer loyalty is equally up for grabs. 😭

For businesses (like YOU!) who genuinely want to distance themselves from the landscape of tricksters, dodgers and mild manipulators of truth, it’s hard to differentiate yourself.

BUT IT IS POSSIBLE!

And the answer is AUTHENTICITY.

See,...AUTHENTIC BUSINESSES INSPIRE AND PROSPER.

It’s a bold statement, but it’s very hard to argue with.

The question is... how do you create an authentic business?

I believe BRAND PROMISE and BRAND POSITION (or positioning) hold the key.

With the right approach to brand positioning and brand promise, they will help deliver authenticity in business.

As a result,...

• your business will stand out from the competition
• your customers will keep coming back

Can I Get Some Help With That?

As much as I would like to, I can’t give you a formula to create authenticity in business. Because it is such an individual path, you’re going to have to do the work and the miles to nail it down yourself.

HOWEVER, you don’t need to go it alone, feeling overwhelmed and second-guessing every step.

I can guide you during My Business Your Way Coaching Container "BEING BOSS".

It’s a 3 or 6 month coaching package empowering you to take your business to unprecedented heights. You’ll receive personalised guidance to create brand authenticity, focusing strongly on brand positioning and brand promise.

You can learn more or book a call here https://sandrajulian.co/coaching

If you have a question you’d like me to answer on the podcast? Write in with your question at

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