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Driving Revenue Accountability in Cross-Functional Teams
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Episode Guest: Bob Mathers, Revenue Coach & Consultant
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In this episode of CS RevSpeak, Angeline sits down with Bob Mathers, a seasoned revenue coach and consultant, to dive deep into the challenges of leading a revenue-centric Customer Success team. Bob shares his thoughts on why customer success leaders often bear the brunt of retention failures, even as other departments continue to hit their targets. He also discusses the need for cross-functional alignment, the importance of making customer success everyone’s responsibility, and how to build collaborative relationships across departments like sales, marketing, and product to drive revenue growth. If you're looking for practical advice on how to drive cross-functional collaboration, this episode is packed with actionable insights to help you tackle the toughest challenges.
Key Topics:
- Rallying the company towards customer centricity and revenue accountability
- The role the Product, Sales, and Marketing teams play in retention and growth
- Aligning compensation structures to support cross-functional collaboration and revenue accountability
- Breaking down silos between departments to create a unified approach to customer success and revenue generation
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Until next time, keep driving success and speaking the language of revenue!
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