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683: Why Food Bloggers Need to Know About Email Swaps (+How To Easily Add New Subscribers) with Chad Allen
Manage episode 478749490 series 3012633
In episode 683, Chad Allen delivers a game-changing strategy that could transform the way food bloggers think about growing their email lists: the powerful and often overlooked technique of email swaps
Chad R. Allen is a writer, speaker, editor, and writing coach. A 25-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle. He is the creator of BookCamp, a training center and community for writers, as well as Book Proposal Academy, an online course. His passion is helping writers craft must-read books that reach large audiences, and he blogs at http://www.chadrallen.com/.
In this episode, you’ll learn about email swaps, how they can benefit you, and how to execute them effectively so you can get high-quality, valuable email subscribers.
Key points discussed include:
- Email is essential: You need an email list to build a solid business because social media is “rented property”.
- Anyone can do an email swap: It is best to start with someone you know with a list comparable in size to yours.
- Make it about them: If you’re reaching out to someone you don’t know, focus on how you can help them reach their audience.
- The freebie matters: You want to offer an irresistible freebie to the other person’s audience to encourage sign-ups.
- Provide swipe copy: Make it easy for your partner by providing an email template they can adapt.
- Email swaps yield warm leads: Email swaps can provide warmer leads than you find through paid ads.
- Welcome new subscribers: Have a welcome email sequence to introduce yourself to new subscribers and build a relationship.
- Avoid misaligned audiences: Make sure you and your partner have overlapping audiences.
Connect with Chad Allen
689 episodes
Manage episode 478749490 series 3012633
In episode 683, Chad Allen delivers a game-changing strategy that could transform the way food bloggers think about growing their email lists: the powerful and often overlooked technique of email swaps
Chad R. Allen is a writer, speaker, editor, and writing coach. A 25-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle. He is the creator of BookCamp, a training center and community for writers, as well as Book Proposal Academy, an online course. His passion is helping writers craft must-read books that reach large audiences, and he blogs at http://www.chadrallen.com/.
In this episode, you’ll learn about email swaps, how they can benefit you, and how to execute them effectively so you can get high-quality, valuable email subscribers.
Key points discussed include:
- Email is essential: You need an email list to build a solid business because social media is “rented property”.
- Anyone can do an email swap: It is best to start with someone you know with a list comparable in size to yours.
- Make it about them: If you’re reaching out to someone you don’t know, focus on how you can help them reach their audience.
- The freebie matters: You want to offer an irresistible freebie to the other person’s audience to encourage sign-ups.
- Provide swipe copy: Make it easy for your partner by providing an email template they can adapt.
- Email swaps yield warm leads: Email swaps can provide warmer leads than you find through paid ads.
- Welcome new subscribers: Have a welcome email sequence to introduce yourself to new subscribers and build a relationship.
- Avoid misaligned audiences: Make sure you and your partner have overlapping audiences.
Connect with Chad Allen
689 episodes
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1 684: How to Grow Your Business While Being a Mom for the First Time with Chelsea Cole 48:14

1 683: Why Food Bloggers Need to Know About Email Swaps (+How To Easily Add New Subscribers) with Chad Allen 36:54

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1 681: Authenticity is The Secret to Long-Term Success (+How to Pivot as a Veteran Blogger) With Megan Keno 46:51

1 680: Easy Strategies to Manage Mental Health Struggles As A Food Blogger with Coley Gaffney 51:26

1 679: 5 Ways To Slow Down and Savor Life (Mindset & Self-Care) 24:30

1 678: Successful Collaboration - How to Create a Cookbook with Other Bloggers With McKenna Pulda, Emily Christensen & Amy Coyne 54:18

1 677: How to Start a Successful Food Podcast or Live Stream That Supports Your Brand with Debra Eckerling 55:26

1 676: 5 Steps to Build Consistency in Your Habits for Long-Term Success (Mindset & Self-Care) 28:25

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1 671: From Hobby to 10 Million Page Views - The Instagram Strategy Behind My Food Blog’s Success with Amy Coyne 48:48

1 670: 5 Ways To Stop Ruminating (Mindset & Self-Care) 26:40

1 669: How to Build High-Quality Backlinks for Your Food Blog with Chris Panteli 52:25

1 668: The Growth Mindset Shift - How Failure Leads to Success with Donnie Lygonis 43:55

1 667: 5 Strategies To Recover From A Week Turned Upside Down (Mindset & Self-Care) 23:19

1 666: Self-Doubt is Holding You Back - How to Fix It with Dawn Ledet 48:20

1 665: Build an Online Business Without Relying On Social Media - Powerful Collaboration Strategies for Food Bloggers with Brett Dupree 40:40

1 664: 5 Small Habits That Lead to Big Personal Growth (Mindset & Self-Care) 23:33

1 663: The Truth About Traditional Cookbook Publishing (Do You Really Need a Large Social Media Following?) with Jess Smith 38:39

1 662: How to Rebuild Your Blog Traffic After Google's Helpful Content Update (HCU) with Christina Jolam and Nadia Shatila 44:40

1 661: 5 Fear-Facing Opportunities to Embrace This Year (Mindset & Self-Care) 22:12

1 660: Unlock the Power of Substack - How to Grow Your Substack Fast with Lauren Less 35:27

1 659: 7 Common Email Marketing Mistakes from 7-Figure Earners (+How to Fix Them) with Allea Grummert 52:01

1 658: 5 Quick Shifts for Instant Positivity (Mindset & Self-Care) 21:44

1 657: Your Brain is Not a Project Management System - How to Boost Productivity and Reduce Overwhelm in 2025 with Kara Myers 59:44

1 656: How To Turn a Personal Struggle Into a Thriving Niche Blog with Alicia Wolf 1:06:46

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