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Biscuits & Jam
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LikedEpisode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Forget Stability—Chaos Is the New Normal
Manage episode 476317747 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If you’re waiting for things to “go back to normal” in ecommerce… stop.
In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything.
We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market.
Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind.
Show Notes:
- Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
- Get our Tariff Relief Plan: http://ctctariffrelief.com/
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
327 episodes
ShareManage episode 476317747 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If you’re waiting for things to “go back to normal” in ecommerce… stop.
In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything.
We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market.
Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind.
Show Notes:
- Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
- Get our Tariff Relief Plan: http://ctctariffrelief.com/
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
327 episodes
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Ecommerce Playbook: Numbers, Struggles & Growth
1 May Report Card Shocker: Under Budget but Over Profit? 17:11
17:11 Play Later Play Later Lists Like Liked17:11
Play Later Play Later Lists Like LikedHow did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage. We dive into: How we managed to underspend budget but still exceeded contribution margin forecasts. Real examples of price testing and rapid flash sale strategies. Actionable insights from our growth strategists on driving profit despite revenue misses. Discover what worked, what didn't, and how transparent accountability continues to drive real, profitable results for our clients. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Story vs. Volume: The Creative Conflict Killing Your Ads 27:27
27:27 Play Later Play Later Lists Like Liked27:27
Play Later Play Later Lists Like LikedIs your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta. Join Richard and Taylor as they discuss: How the best DTC brands successfully balance creative depth with ad volume. Why two distinct marketing rhythms are essential to growing your business. Practical strategies to empower your internal team while maximizing your external partners. How micromanagement undermines creativity and what you should do instead. Discover how to navigate the creative conflict that's quietly sabotaging your marketing performance and learn exactly what steps you need to take to start driving sustainable growth today. Show Notes: Go to https://bit.ly/4mFOWa1 to get 30% off your first 3 months of Omnisend with code CTC. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 I Almost Lost My Business — Here's Exactly How I Fixed It 55:38
55:38 Play Later Play Later Lists Like Liked55:38
Play Later Play Later Lists Like LikedIn this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around. From facing a payroll crisis that nearly shut her doors, to completely transforming her team's culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience. You'll discover: The pivotal moments that almost ended her business How transparent leadership radically changed her company culture The operating system she built to handle 450 new product launches per month Actionable tips to build a resilient business that thrives through adversity If you're an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch. Show Notes: Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025 1:41:08
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Play Later Play Later Lists Like LikedIn this episode of The Random Show, Taylor Holiday and Andrew Faris are back—new set, same chaos. They dive into the uncomfortable truths of e-commerce: zero barriers to entry, infinite competition, and the creative treadmill that never stops. If you’ve ever felt like you’re sprinting just to stay in place, you’re not alone. Why ecom profits get competed down to zero How “just take a thousand shots” became the default creative strategy What Andrew’s new brand launch reveals about market belief You’ll also hear their usual blend of philosophical rabbit holes, family, AI, and finding purpose. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why 32:36
32:36 Play Later Play Later Lists Like Liked32:36
Play Later Play Later Lists Like LikedMeta just dropped a game changing attribution feature, and it could completely upend how you measure ad performance. In this episode of the Podcast, CTC’s VP of Paid Media Tony Chopp and Paid Social Manager McCay Rasmussen join Richard to break down Meta’s new incremental attribution setting—a behind-the-scenes update that uses continuous holdout testing to determine true incremental conversions in real time. We cover: What incremental attribution actually is How it compares to 1-day click, 7-day click, and 7+1 attribution Early test results from real ad accounts How this changes your media buying strategy going forward Whether this could finally bring an end to attribution guesswork If you're a performance marketer, media buyer, or brand owner, this is a must-watch. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 CMOs: Stop Measuring, Start Creating Moments 12:02
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Play Later Play Later Lists Like LikedIn this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the measurement rabbit hole to create a viral TikTok challenge that earned 10M+ impressions over Memorial Day weekend. If you’re a CMO, marketing leader, or operator stuck in the endless loop of attribution models and incrementality debates, this episode is your permission slip to zoom out. Taylor introduces the concept of “Best Available Truth”—a mindset shift that allows you to act with confidence even in the face of imperfect data. Learn how Cozy Earth leveraged their team, their product, and a simple idea to generate massive reach, build community, and create a moment that cut through the noise—without obsessing over the perfect CAC. What you’ll learn: Why chasing attribution perfection is a trap How to build a system that enables bold marketing ideas The behind-the-scenes of a 10M-view viral campaign What great CMOs do that no one else in the org can Ready to stop measuring and start creating? Hit play and get inspired. Show Notes: Join the Growth Strategy Deep Dive: https://webinar.commonthreadco.com/strategic-growth-grade Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Diagnose Your Ecommerce Growth Potential in 5 Minutes 32:07
32:07 Play Later Play Later Lists Like Liked32:07
Play Later Play Later Lists Like LikedIs your brand truly set up for growth? Or just treading water? In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to help you quickly assess the strength of your growth engine. You’ll learn: Why we replaced ROAS with IMR (Incremental Marginal Return) The key metrics behind sustainable, efficient growth How to identify red flags in your customer acquisition strategy What separates brands that scale from those that stall If you’re an 8-figure brand trying to grow in today’s volatile market, this tool is built for you. Get instant clarity on your brand’s biggest growth opportunities—and where you’re most at risk. Show Notes: Download the scorecard: https://commonthreadco.com/blogs/coachs-corner/strategic-growth-grade-scorecard Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 95% of Ecommerce Businesses Are Worth NOTHING 31:03
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Play Later Play Later Lists Like Liked95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does. Taylor and Richard dive deep into: The real odds of building a valuable brand Why success in ecommerce is often delusional by design How to align your business model with your personal financial goals The traits that separate the 5% from everyone else If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your time and money. They dive into the root issue behind inconsistent performance: a lack of belief in the data. Luke shares the system CTC uses to align teams, set targets with confidence, and stop the reactive cycle. You’ll learn why geo holdout testing is the most trustworthy signal in media buying, and how shifting focus to creative output rather than micromanaging ad accounts is the real unlock for growth. If your team is stuck in the weeds, this conversation will show you how to rise above and operate with clarity. Stop second-guessing. Start scaling with confidence. Show Notes: Go to alialearn.com and mention our podcast on the demo, to get 30 days free and 20% off! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Inside the $10M+ Brand Growth Workflow (Real Client Example) 23:57
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Play Later Play Later Lists Like LikedEver wonder how $10M+ ecommerce brands make their next move? In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure brand. Using live data from our proprietary platform, Statlas, we break down exactly how our team evaluates performance, spots hidden opportunities, and decides what to do next. What You’ll Learn: What to do when you’re overperforming Why beating your forecast might signal a problem How a growth strategist holds the tension between short-term efficiency and long-term scale The metrics and hierarchy we use to power every decision If you’re serious about scaling your brand with clarity, precision, and profit in mind this is the inside look you need. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. See Taylor’s Tweet: https://x.com/TaylorHoliday/status/1920552618914373992 Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 We Killed the Growth Map! Here’s What Replaces It 26:01
26:01 Play Later Play Later Lists Like Liked26:01
Play Later Play Later Lists Like LikedWe just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands. Why? Because AI changed the game. In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what we’re building to replace human limitations with 24/7 omnipresence. Learn about: Why the Growth Map is dead What “circadian media buying” is (and why it’s obsolete) How AI forecasts spend, ROAS, and campaign performance better than any human The launch of Compass + Scout—CTC’s next-gen media ops platform What role humans still play in an AI-dominated future This isn’t just a tech update. It’s a shift in how performance marketing will be done from now on. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day. From 400+ ads to 52 product launches a year, we’ll show you what it takes to build momentum, create consistently, and generate real results. You’ll learn: Why most brands dramatically underestimate the effort required The 3-stage framework: Quantity → Diversity → Quality How consistent action builds compound returns The system we use at CTC to drive mid-8-figure growth If you’re tired of waiting and ready to start creating, this is your blueprint.. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Shaping the Future of DTC in 2025: Virtual Event - May 12th - https://go.chargeflow.io/ctc-dtc-2025 Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 How Skullcandy Used a Competitor to Win New Customer 37:54
37:54 Play Later Play Later Lists Like Liked37:54
Play Later Play Later Lists Like LikedWhat happens when you collaborate with a competitor instead of competing with them? In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity. You’ll learn: Why Skullcandy teamed up with Bose (and how it worked) The hidden math behind smart brand partnerships How to make your product the marketing Lessons DTC brands can apply at any scale. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 We Built Our Own Incrementality Testing Tool 43:04
43:04 Play Later Play Later Lists Like Liked43:04
Play Later Play Later Lists Like LikedAfter years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners. We’ll break down: Why incrementality testing is the gold standard of marketing measurement How our tool makes geo holdout testing more affordable and accessible Real world results from brands already using it How this changes the way we plan, forecast, and allocate ad budgets If you’re tired of guessing what your ads are really doing, this one’s for you.. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategy Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 March Report Card: Did We Hit or Miss the Forecast 21:29
21:29 Play Later Play Later Lists Like Liked21:29
Play Later Play Later Lists Like LikedHow did our clients actually perform in March 2025? On this episode of the podcast, Taylor and Richard break down the latest performance scorecard across our client portfolio—revealing exactly how we stacked up against forecasted revenue, spend, and contribution margin goals. Spoiler: We beat margin expectations by +11.68%, but that’s just the beginning. Here’s what you’ll learn: The exact numbers behind our March forecast (and how close we came) Why most agency case studies are misleading How to evaluate an agency with real data, not anecdotes How CTC forecasts client growth using a self-scrutinizing model Why contribution margin is our north star metric—and what that means for your brand If you’ve ever wondered how to hold an agency accountable (including your own), this is the episode for you. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! What Drove March?: https://commonthreadco.com/blogs/coachs-corner/march-lessons-from-ecommerce-growth-strategy Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025. You’ll learn: Why cost caps alone won’t cut it anymore How we’re adapting bidding strategies to Meta’s new algorithm The role of creative diversification in targeting & scale How to use attribution windows (like 1-day view) without losing your shirt The importance of incrementality and media measurement What we’re doing right now to unlock growth in high AOV accounts Whether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Why 50 Brands Trust Our $5K Global Accelerator 18:24
18:24 Play Later Play Later Lists Like Liked18:24
Play Later Play Later Lists Like LikedWhat if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $5K/month on a month-to-month agreement? In this episode of the Podcast, Richard and Taylor break down the $5K Global Accelerator Program that’s helped over 50 seven-figure brands grow through one of the most volatile economic environments in recent memory. You’ll learn: Why this program was built specifically for $1M–$10M brands The systems and structure behind its outsized results How CTC leverages global talent, proven frameworks, and technology to deliver enterprise-grade strategy Why brands are staying longer, scaling faster, and spending smarter We’re opening up 12 new spots this month—this is your chance to join the movement. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 How to Tailor Your Tariff Response: The 4-Part System 19:44
19:44 Play Later Play Later Lists Like Liked19:44
Play Later Play Later Lists Like LikedTariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities. Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between. What’s covered: The 4 key variables shaping your response (cash, inventory, debt, velocity) How to know which type of brand you are What to adjust in your CAC targets and growth strategy Real examples from CTC’s private client webinar This isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position.. Show Notes: Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off! Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
If you’re waiting for things to “go back to normal” in ecommerce… stop. In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything. We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market. Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Get our Tariff Relief Plan: http://ctctariffrelief.com/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Tariffs, Sentiment & Spending: What the Data Says About Q2 20:41
20:41 Play Later Play Later Lists Like Liked20:41
Play Later Play Later Lists Like LikedIn this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming next. We’re breaking down the latest from our Direct to Consumer Confidence Index (DTCCI) and revealing what macroeconomic signals, consumer sentiment, and real brand performance tell us about the road ahead. Spoiler: It’s not just vibes anymore — the data shows real shifts in behavior that you need to understand. What You’ll Learn in This Episode: Why Q1 consumer sentiment hit record lows How shoppers are thinking (and acting) in the face of economic uncertainty What our data reveals about new customer acquisition struggles The impact of tariffs, stock market drops, and shifting confidence on Q2 forecasts How Facebook’s Andromeda update is influencing ad performance (hint: high CTR, low CVR) Why future and present purchase sentiment matters more than ever What our MER based DTCCI forecast predicts for April and beyond Whether you’re a DTC founder, performance marketer, or ecommerce operator, this conversation is packed with insights to help you navigate a turbulent Q2. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Get our Tariff Relief Plan: http://ctctariffrelief.com/ Get the DTCCI: https://dtcci.co/ The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Tariffs Are Here: We’re Offering Emergency Support 6:05
6:05 Play Later Play Later Lists Like Liked6:05
Play Later Play Later Lists Like LikedEmergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone. In this special episode, Taylor Holiday (CEO, Common Thread Collective) breaks down the immediate impact of these tariffs and announces the CTC Tariff Relief Program—an emergency initiative designed specifically to protect your profitability, reduce your costs, and offer vital cash-flow relief. What You’ll Learn: Immediate steps to reduce your operating expenses by at least 20% Strategies for managing cash flow in uncertain times How to maintain growth despite sudden cost increases Details on the CTC Tariff Relief Program (including a special $500 guarantee) Get our Tariff Relief Plan: https://commonthreadco.com/pages/tariff-relief…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 YouTube Ads: The Underestimated Channel Driving Real Growth Right Now 44:08
44:08 Play Later Play Later Lists Like Liked44:08
Play Later Play Later Lists Like LikedAre you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers. Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into: Why YouTube ads are misunderstood and undervalued by most brands Key insights from recent incrementality studies that reveal YouTube’s true potential Practical strategies for integrating YouTube ads effectively into your current marketing mix A step-by-step approach for testing and scaling your YouTube investment If you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer. Show Notes: Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 This Broke the Internet: The ChatGPT Update That Changed Everything 44:35
44:35 Play Later Play Later Lists Like Liked44:35
Play Later Play Later Lists Like LikedThe future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5. Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral Twitter threads to wild reactions from the creative world, this is the moment where AI became a real force in advertising. What You’ll Learn: Why the new GPT update is a game-changer for ad creative The exact moment Jacob realized AI had “solved” ads What happens when media buying meets infinite creative Why most brands still don’t believe this is real — and what that means How you can prepare for the future of AI-generated video, creative, and strategy For marketers, creators, and founders: This is your wakeup call. The game just changed. Get obsessed or get left behind. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same struggles—limited resources, information overload, and the stress of choosing the right growth strategies. In this episode of the podcast, Richard and Grant Zanini, VP of Education at CTC (and founder of our ADmission program ), break down how to break through from six to seven figures—without hiring an expensive marketing agency. You’ll discover: Why hiring agencies often fail at this growth stage—and what you should do instead. How to find the RIGHT advice in a world full of “gurus” and misinformation. Practical ways to get direct, actionable support for your brand at a fraction of agency prices. Common pitfalls most entrepreneurs face at this critical stage and how to avoid them. Ready to level up your ecommerce brand? Let’s dive in. Show Notes: The ADmission portal is now only $97/mo. — check it out here . Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14 31:03
31:03 Play Later Play Later Lists Like Liked31:03
Play Later Play Later Lists Like LikedMeta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda. We’re talking about: The death of cost caps and the rise of AI optimization Why Advantage+ Shopping is the new default How to structure your ad account for 2025 and beyond Why creative volume (yes, 5,000 ads, not 5) is the key to winning The future of profit-optimized campaigns, incrementality testing, and more This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening. Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming. Show Notes: Go to Opensend.com/book-a-demo and start your 2-week trial for just $1. Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand 32:51
32:51 Play Later Play Later Lists Like Liked32:51
Play Later Play Later Lists Like LikedIn this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path to eight figures. Key Topics Covered: Trusting the Process – How D Louise committed fully to CTC’s creative volume methodology — and saw results almost immediately. Building Stability – Why relying on big product drops or seasonal moments is risky, and how D Louise shifted toward a more predictable growth model. From Side Hustle to Full Commitment – The pivotal Black Friday moment that convinced Jack to go all-in on the business. If you’re an e-commerce founder looking for actionable insights on scaling efficiently, this episode offers valuable lessons on embracing proven strategies and building a stable foundation for growth. Show Notes: - Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation. - Explore the Global Accelerator : https://commonthreadco.com/pages/accelerator - The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 Unbiased eCom Forecasting Starts with a Reality Check 27:48
27:48 Play Later Play Later Lists Like Liked27:48
Play Later Play Later Lists Like LikedIn this episode of the Ecommerce Playbook Podcast , we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven forecast can provide the reality check needed to reset and rebuild. Key Topics Covered: - The E-Commerce Intervention – Why many brands today need a forecasting “intervention” to identify the cold, hard reality of their current state. - Rooting Forecasts in Reality – How unbiased, third-party forecasting exposes overestimations and reveals realistic growth targets. - The Power of Data-Driven Forecasting – Why accurate forecasting starts with data, not desire — and how this truth can save your business. - Aligning Ambition with Attainability – How to set aggressive yet achievable goals using accurate forecasting models. - Forecasting as a Growth Lever – Why your forecasting process can be the difference between stagnation and sustainable growth. If you’re feeling stuck, overwhelmed, or unsure how to set meaningful growth targets, this episode will help you reset your approach and build a forecast rooted in reality. Show Notes: - Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation. - The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 How Taylor Holiday Views Influencer Marketing 27:41
27:41 Play Later Play Later Lists Like Liked27:41
Play Later Play Later Lists Like LikedIn this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episode is a prelude to our new Sharpen Your Skills episode dropping tomorrow (Season 2, Episode 3) - which covers this even more in depth! Key Topics Covered: - The Influencer Foundation – Why influencer marketing was my starting point in marketing and why it still matters today. - Beyond Paid Media – How influencer-driven distribution impacts brand growth beyond just running ads. - Seeding Strategies – The importance of getting products in the right hands and how top brands execute seeding effectively. - Influencers as Growth Levers – Why influencer relationships, not just transactions, drive sustainable demand. - Rethinking Brand & Distribution – How the best-performing brands integrate influencers into their broader marketing strategy. If you’re relying too much on paid media and want to unlock new growth levers, this episode is for you. Show Notes: - Access Postscript: https://bit.ly/4h2v0Lb - The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 How Tecovas’ CMO Uses Product to Unlock New Markets 59:45
59:45 Play Later Play Later Lists Like Liked59:45
Play Later Play Later Lists Like LikedThis episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketing success. From understanding the customer to building the right product, finding the ideal distribution channels, and crafting memorable ads—this episode dives into how great marketing is built from the ground up. We cover: -How deeply understanding your customer and product can unlock new marketw -Why the best campaigns don’t always rely on direct response—they can thrive by tapping into identity -The strategy behind Tecovas’ marketing success and what it reveals about growth marketing and TAM Krista Dalton shows us how authentic marketing extends from a brand identity, to the final ad unit. Don’t miss this one. Show Notes: -Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. -Explore the PROPHIT System: prophitsystem.com -The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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Ecommerce Playbook: Numbers, Struggles & Growth
1 We Ranked Every Employee—Here’s What Happened! 51:59
51:59 Play Later Play Later Lists Like Liked51:59
Play Later Play Later Lists Like LikedEver wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening. In this episode of the Podcast, we dive deep into the Key Employee Index, our custom-built employee scorecard that tracks performance, impact, and cultural fit at Common Thread Collective. Our VP of Employee Development & Performance, Dane Sanders, breaks down: Why we created an employee ranking system How we objectively and subjectively score employees The unexpected impact on team morale and company culture How this scorecard helps us retain top talent and improve performance Some people think ranking employees is ruthless—but we’ve found that clarity creates opportunity. By measuring who’s truly driving results, we’re able to develop, reward, and support our best employees while creating an elite, high-performance culture. Watch to see how this scorecard transformed our business—and why you might want to try it in yours. Show Notes: Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…
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