Every (buying) decision is emotional with Talia Wolf

Insights Unlocked

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10d ago 30:22

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Episode web page: https://bit.ly/3Jjar14

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Episode summary:In this episode of Insights Unlocked, host Nathan Isaacs sits down with Talia Wolf—founder of GetUplift and author of Emotional Targeting—to explore how emotions drive conversions and why most teams overlook this critical factor in their optimization efforts.

Talia shares her journey from social media marketing to creating her own emotional targeting framework, explaining how she discovered that every buying decision—whether for a luxury watch or a B2B SaaS tool—hinges on how customers feel. She calls out the “deadly hamster wheel” of CRO, where teams rely on best practices, competitor mimicry, and quick fixes instead of building strategies rooted in genuine customer insight.

Listeners will learn:

Why emotions are the foundation of all decisions—and how to identify the emotional triggers that influence your customers.
How even “boring” products can connect on a deeply emotional level to boost conversions.
Strategic questions to audit your digital experiences beyond surface-level UX fixes.
How to prioritize CRO efforts when resources are limited, and why solving specific problems beats chasing generic best practices.
The right way to integrate AI into your optimization process without losing the human touch.
Steps leaders can take to embed emotional targeting into their team’s culture and win buy-in through small, high-impact experiments.

Resources & Links:

Tara Wolf on LinkedIn: https://www.linkedin.com/in/taliagw/
GetUpLift: https://getuplift.co/
Emotional Targeting book: https://taliawolf.com/book
Tara Wolf’s personal website: https://taliawolf.com/
Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
Learn more about Insights Unlocked: https://www.usertesting.com/podcast

192 episodes