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The Innovators & Investors Podcast


1 Venture Investing in Mobility + Tech with University of Michigan’s Early-Stage Zell Lurie Commercialization Fund 39:30
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In this episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with David Brem, Managing Director of the University of Michigan’s Zell Lurie Commercialization Fund. David offers a rare glimpse into the inner workings of a student-led endowment fund focused on early-stage, sector-agnostic investments primarily in the Michigan ecosystem. He shares insights on their unique, founder-first investment approach, how they navigate pre-seed to Series A venture opportunities, and the rigorous due diligence process involving qualitative analysis over pure numbers. David also discusses his roles with global VC networks including Electro Ventures, the London Venture Capital Network, and Level Up Ventures, illustrating how he bridges U.S., European, and Australian venture ecosystems with a special focus on mobility and transportation tech. Highlights include deep dives into emerging trends like eVTOLs (electric vertical takeoff and landing aircraft), smart city infrastructure, and safety innovations in aviation technology. Listeners will gain valuable perspectives on how diverse expertise—from military intelligence and management consulting to academic ventures—shapes David’s investment thesis and community-building efforts. The episode also explores the importance of networking, adding value in the startup ecosystem, and practical advice for aspiring investors or entrepreneurs navigating the venture capital world. With stories of successes, challenges, and future outlooks, this episode is a must-listen for innovators, founders, and investors aiming to understand the intersection of academia, technology, and venture capital in today’s dynamic landscape. Learn more about David's work at https://zli.umich.edu/zell-lurie-commercialization-fund/ Connect with David on LinkedIn at https://www.linkedin.com/in/david-lowell-brem/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…
68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch
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Content provided by Khierstyn Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khierstyn Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.
…
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98 episodes
Manage episode 330970511 series 2511796
Content provided by Khierstyn Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khierstyn Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.
…
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98 episodes
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Launch and Scale®

1 100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024 8:49
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Welcome to the 100th Episode of the Launch and Scale Podcast! Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024. In Today's Discussion: We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness. Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business. Address the key question: Why do many feel that ads don't work anymore? Understanding the Shift: Analyze the current trends in social media advertising and how they differ from past strategies. Examine how consumer behavior and algorithm changes are influencing ad performance. Strategies for Success: Learn actionable strategies to make your ads work effectively in the current landscape. Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising. Avoiding Common Mistakes: Identify the pitfalls that many businesses encounter with Facebook and Instagram ads. Understand how to avoid these mistakes to optimize your ad campaigns for better results. Key Takeaways: Gain insights into why some ads fail and how to pivot your strategy for success. Learn the importance of evolving with the platform changes and consumer expectations. Discover how to view ads as a part of your broader Shopify journey. For Our E-commerce Entrepreneurs: Whether you are just starting out or looking to refine your ad strategies, this episode offers valuable insights and advice. Equip yourself with the knowledge to navigate the changing landscape of social media ads. Additional Resources: Visit LaunchandScale.co /Gold for a comprehensive range of e-commerce resources and guides. For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply .…
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Launch and Scale®

1 99 - Optimize Your Influencer Marketing: Steer Clear of These Mistakes 10:49
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Welcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business. In this episode: We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program. Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process. Learn about setting clear expectations and goals for your brand ambassadors. Discuss strategies for maintaining effective communication and building long-term relationships with your ambassadors. Key Takeaways: Discover how to leverage brand ambassadors to enhance your brand's reach and credibility. Insights into integrating ambassador programs with your overall marketing strategy. Practical tips for measuring the success of your brand ambassador program. For E-Commerce Entrepreneurs: Whether you're just starting out or looking to refine your existing program, this episode is packed with actionable advice tailored for e-commerce entrepreneurs. Tap into the potential of brand ambassador programs to drive growth and engagement for your online store. Additional Resources: Visit LaunchandScale.co/gold for a wide range of e-commerce resources and guides. For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.…
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1 98 - Ready for 2024? Key E-Commerce Shifts to Watch 21:18
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Welcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail. In this session, we will: Uncover key trends set to dominate e-commerce in 2024. Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping. Discuss strategies to adapt and thrive in the changing e-commerce environment. This session is crucial for anyone in the digital marketplace, from established online retailers to new entrants. Equip yourself with insights and tactics to stay ahead of the curve in 2024. Other Resources: Access a wide range of e-commerce resources and guides at LaunchandScale.co/ gold For personalized advice and strategy planning, book a consultation with us at LaunchandScale.co/ apply Let's work together to tailor a successful strategy for your e-commerce business in 2024 and beyond.…
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Launch and Scale®

1 97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition 15:27
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Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock. Episode Outline: 1. Foundational Prep: Establishing Your Unique Selling Proposition How to define your 'Oasis Positioning' and set your brand apart. Evaluating if pre-orders fit your business model. 2. Crafting The Irresistible Offer Overcoming the challenge of selling without social proof. Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling. Understanding customer motivations and leveraging scarcity. 3. Building a Predictable Sales Engine: Effective Customer Communication The crucial role of clear communication in pre-order phases. Tips for keeping customers informed and engaged (emails, website alerts). The risks of poor communication: dealing with refunds and chargebacks. 4. Driving Traffic: Sustaining and Growing Your Customer Base Emphasizing the importance of ongoing marketing efforts. Practical daily and weekly marketing actions. Insights from "Atomic Habits" by James Clear on the impact of consistent small changes. 5. Leveraging OPA for User-Generated Content and Social Proof Starting with budget-friendly, organic marketing approaches. Creative ideas for grassroots marketing and influencer collaborations. Sharing success stories from peers and clients. 6. Optimization and Scaling: Managing Consistent Order Volumes Strategies for sustaining and increasing order flow. When and how to scale your pre-order strategy effectively. Next Steps: For in-depth guidance and additional resources, visit LaunchandScale.co . Stay updated with the latest in e-commerce strategies by subscribing to our podcast. Ready to elevate your e-commerce game? Book a session with us at LaunchandScale.co/apply for personalized strategies to grow your brand.…
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Launch and Scale®

1 96: Best Practices When Hiring Your Next Marketing Partner 19:39
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Welcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice. What We'll Cover: - Identifying Your Brand's Specific Marketing Needs - How to Vet Potential Marketing Agencies - Understanding the Importance of Agency Specialization - Key Questions to Ask Before Hiring an Agency - Red Flags to Watch Out for in Agency Partnerships - Crafting a Collaborative Relationship with Your Marketing Agency Conclusion: Choosing the right marketing agency can be a game-changer for your brand, whether it's your first time or you're looking to switch. This episode will guide you through the nuances of this decision, ensuring you're equipped with the knowledge to form a fruitful partnership that aligns with your brand's goals and values. Next Steps: - For more detailed guidance and resources, visit LaunchandScale.co/gold. Here you'll find a wealth of information to assist you in your marketing journey. - Keep up to date with the latest e-commerce strategies and insights by subscribing to our podcast on your preferred platform. - If you're ready to take your brand's marketing to the next level, schedule a Million Dollar D2C Brand Launch and Scale Session with our team at https://launchandscale.co/apply . We're here to help you navigate the process and ensure you find the perfect marketing partner for your brand's unique needs.…
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1 95: Escaping the E-Comm Trap: Beware These 3 Dangerous Trends 10:06
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Welcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face. What We'll Cover: - The Impact of Vague Messaging on Customer Engagement and Conversion - Over-Reliance on Amazon: Risks and Limitations - The Pitfalls of Unoptimized Pricing Strategies - Effective Communication: Crafting Clear and Compelling Brand Messages - Diversifying Sales Channels Beyond Amazon - Implementing Dynamic Pricing Strategies for Maximum Profitability Conclusion: The wellness industry is booming, yet many brands struggle to capitalize on this growth due to common yet critical mistakes. This episode aims to shed light on these issues, offering actionable strategies to enhance your brand's messaging, diversify sales channels, and optimize pricing. Implementing these insights can lead to significant improvements in sales and overall brand health. Next Steps: - For in-depth insights and actionable tips, visit LaunchandScale.co/gold and access a treasure trove of free resources. - Keep up with the latest trends and strategies in e-commerce by subscribing to the podcast on your favorite platform. - To personalize your brand's growth strategy, schedule a session with our team at https://launchandscale.co/apply . Join us for the Million Dollar D2C Brand Launch and Scale Session, where we'll help chart a successful course for your wellness brand.…
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1 94: Why you should ignore your CPA (and what to do instead) 10:43
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Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition. What We'll Cover: Challenging Traditional CPA Metrics Understanding Blended CPA: A Holistic View Assessing CPA Across Various Digital Platforms Implementing Omnichannel Strategies for Precise CPA Analysis Strategies to Streamline Your Marketing Expenditure Across Channels Conclusion: In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your brand. Next Steps: Visit LaunchandScale.co/gold to grab free resources that can propel your e-commerce journey. Stay updated with the latest e-commerce strategies. Subscribe to the podcast on your favorite platform. For a tailored blueprint towards achieving your brand's success, visit https://launchandscale.co/apply and schedule your Million Dollar D2C Brand Launch and Scale Session with our team.…
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Launch and Scale®

1 93: Are Your Products Scalable? The other side of validation 8:29
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Are Your Products Scalable? The other side of validation Introduction: Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea. What We'll Cover: Assessing Product Viability Margins and Profitability Case Studies on Product Viability Strategies for Scaling with Healthy Margins Risk Assessment for Scaling Conclusion: It's essential to remember that product viability and margins play a significant role in the long-term success of your business. As you evaluate your ideas and plan for scalability, keep these insights in mind. Making informed decisions now can set the foundation for a thriving brand in the future. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don't forget to subscribe to the podcast on your favorite platform to stay updated with our latest insights on building a successful brand. For a personalized blueprint to your brand's success, schedule a Million Dollar D2C Brand Launch and Scale Session with our team. We're here to help you achieve your business goals.…
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1 92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales 11:25
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In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don’t forget to subscribe for more insights on building a successful e-commerce brand. Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.…
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Launch and Scale®

1 91 - 2024: Kickstarter or Shopify? The 3 Things to Consider 23:26
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In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch. Key Discussions: Product Platform Fit: Understanding Kickstarter's audience demographics (age, geography, psychographics). Exploring trending product categories on Kickstarter including technology, board games, design, and fashion. Evaluating your product’s alignment with Kickstarter’s unique audience and categories. Investment for a $100K Launch: Vanity metrics vs. reality in Kickstarter campaigns. The real costs of a successful Kickstarter launch, including audience building and marketing. Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter. A detailed breakdown of costs for both Kickstarter and Shopify launches. Fundraising Goals & Order Quantities: Assessing the actual fundraising needs for your startup. The dilemma of Minimum Order Quantity (MOQ) for startups. Weighing the pros and cons of Kickstarter’s fundraising model against the Direct-to-Consumer approach on platforms like Shopify. Conclusion: We conclude with a reflection on the vital aspects to consider when choosing between Kickstarter and Shopify. Whether it’s aligning with Kickstarter’s community or opting for a more controlled, scalable approach with Shopify, the decision shapes your brand’s path. Special Offers: Take our tailored Kickstarter vs. Shopify quiz to find the best fit for your product. Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success. Next Steps: Visit [Podcast Website] for detailed show notes and resources. Don’t forget to subscribe for more insights on building a successful brand.…
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Launch and Scale®

We're going to talk about why your Shopify store isn't growing, and how you can fix it. If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.
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Launch and Scale®

1 89 - Crowdfunding On Your Shopify Store vs Kickstarter? 28:40
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Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo? If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it! Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply ============= About Kurt Elster: ============ One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his e-commerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. Get the Crowdfunder Shopify App: https://apps.shopify.com/crowdfunder-...…
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1 88 - Expert-Approved Tips to Increase Your Shopify Conversion Rate 32:55
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Mastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.…
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Launch and Scale®

1 87 - Is My Shopify Store Ready For Paid Ads? 30:00
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Are you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start? Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started. Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpad Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply…
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Launch and Scale®

1 86 - How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand 23:48
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In this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product]. If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $20,000 in sales with a new baby brand with just one product! So if you're looking for tips on starting your own e-commerce business, then you should watch this video! It's packed with valuable information that will help you succeed in the online marketplace. Visit them at: https://www.movifamily.com/…
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Launch and Scale®

1 85 - Unlock Your Brand's Growth Potential with Cash Flow Financing | 8Fig.co 30:39
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In this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business. We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers. By using cash flow financing, you can get the funding you need to grow your business without having to take on large credit risks. With access to a range of funding options, you can find the right option for your business and reach your goals faster!…
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Launch and Scale®

In this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch. Validation is the process of determining whether a product or idea is sound and meets the requirements specified by a customer or client. By validating your product, you can ensure that it is quality-checked and meets the needs of your target market. This video will teach you everything you need to know about validation and help you get started on the road to launching a successful product!…
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Launch and Scale®

1 83 - Discover How to 10X Your E-Commerce Brand with TikTok Ads 29:10
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TikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates! If you're looking to take your e-commerce business to the next level, then watch this video interview with TikTok's own Ryan Rali!…
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Launch and Scale®

1 82 - The 30-Day Launch: How BigSpoonPillow.com Hit $4K In Revenue Starting From Zero 39:56
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In this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of BigSpoonPillow.com launched in 30 days from scratch. This video is full of valuable information that you can use to start or grow your own e-commerce Shopify brand.…
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1 81 - The Hidden Danger of Kickstarter Campaigns 13:25
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In this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign. This video will give you a sneak peek into the dangers of running a Kickstarter campaign and help you avoid some of the common mistakes made by entrepreneurs. By watching this video, you'll be well-equipped to launch a successful Kickstarter campaign…
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Launch and Scale®

1 80 - Secrets Entrepreneurs Use to Master Mindfulness | ft. Julie Barlow of JMBLiving.com 51:15
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In today's world, it's easy to get stressed out and overwhelmed. But mindfulness can help you to manage and thrive in the crazy, fast-paced world. In this video, we'll share some mindfulness tips for entrepreneurs, so you can stay calm and focused no matter what the situation. Mindfulness is a powerful tool that can help you to manage stress and stay productive. In this video, we'll give you tips on how to practice mindfulness and use it to improve your life as an entrepreneur. We'll discuss different ways to incorporate mindfulness into your life, from work and study to everyday tasks and relationships. If you're looking for ways to improve your productivity and manage stress, then this video is for you!…
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Launch and Scale®

1 79 - From Lawyer to Full Time CEO Disrupting the Breastfeeding Space 1:31:30
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Lisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO. If you aren’t familiar with Lisa and Ceres Chill... Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy moms. Lisa’s last interview with us is one of the most popular interviews on our YouTube channel. And today, she’s coming back for an update now that Lisa’s hit the 7-figure mark with Ceres Chill business and has raised over 500K worth of investment on WeFundr. Join Lisa and me LIVE today on YouTube at 4.15pm EST / 1.15pm PST…
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1 78 - The $400K Kickstarter Email Marketing Strategy 42:21
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Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========================================================== Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days Get it here → https://launchandscale.co/product-launch-bundle WANT MY HELP? Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT 5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00 PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT I’m Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4 Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI LISTEN ONLINE LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308 CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734 FOLLOW ME ONLINE WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1 ABOUT KHIERSTYN: Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms. On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity. If you’re an online business owner looking to launch or scale your e-commerce brand, you’re in the right place. Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den. I’ll keep this short and sweet - if you like what you see so far, subscribe to my channel for more launch and scale GOLD: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1…
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Launch and Scale®

1 77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ Months 15:04
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Are you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here -- https://launchandscale.co/intensive ********** Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day Launch Your Product Online Mini Course * 32 Free (or Inexpensive) Ways to Market Your Product *Case Study: How We Increased a Shopify Store Conversion Rate from 1.83% to 4.73% in 30-days Get it here → https://launchandscale.co/product-launch-bundle WANT MY HELP? Want help launching or scaling your e-commerce brand? Schedule a quick chat with me here: launchandscale.co/apply-now SCALE YOUR BRAND PLAYLIST - WHAT TO WATCH NEXT 5 Things You Need For Your Shopify Store To Convert Customers -- https://youtu.be/DxvlM5r0Ems Top 3 Recommended Apps To Increase Your Store Conversion Rate -- https://youtu.be/RFF212i3o00 PRODUCT LAUNCH PLAYLIST - WHAT TO WATCH NEXT I’m Leaving Kickstarter – https://youtu.be/bt1-dVdLAu4 Use this 1 Tip To Build Your Audience Fast https://youtu.be/yKgENB0jsKI LISTEN ONLINE LAUNCH AND SCALE PODCAST: https://podcasts.apple.com/us/podcast/launch-and-scale/id1465155308 CROWDFUNDING UNCUT PODCAST: https://podcasts.apple.com/us/podcast/crowdfunding-uncut-kickstarter-indiegogo-where-entrepreneurs/id1028913734 FOLLOW ME ONLINE WEBSITE: https://launchandscale.co TIKTOK: https://www.tiktok.com/@khierstyn_ INSTAGRAM: https://www.instagram.com/khierstyn LINKEDIN: https://www.linkedin.com/in/khierstyn/ TWITTER: https://twitter.com/khierstynross PODCAST: https://link.chtbl.com/launchandscale YOUTUBE: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1 ABOUT KHIERSTYN: Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands. Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others. She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms. On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity. If you’re an online business owner looking to launch or scale your e-commerce brand, you’re in the right place. Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den. I’ll keep this short and sweet - if you like what you see so far, subscribe to my channel for more launch and scale GOLD: https://www.youtube.com/channel/UC4KERUpDvLCTTL5iTS6aZzg/featured?sub_confirmation=1…
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1 76 - The BEST Way Brands Can Use Kickstarter For Their Next Product Launch 14:11
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Looking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the next level. RSVP to the Intensive here -- https://launchandscale.co/intensive…
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Launch and Scale®

This is a follow-up video to my popular "I’m leaving Kickstarter" from November 2021. In it, I discuss what has changed over the last 8 months, and go more in-depth on WHEN you should use it. RSVP to our INTENSIVE here -- https://launchandscale.co/intensive
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1 74 - 3 Things You Can Do Today To Recession Proof Your Business 10:43
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There are three things you can do RIGHT NOW to recession proof your business! There's no doubt that we'll experience a recession. But that doesn't mean your business has to suffer. Listen to this podcast and find out what they are!
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1 73 - 7 Top Ezra Firestone E-Commerce Marketing Tips 14:56
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Ezra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.…
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1 72 - Use Short Form Video to Build A Content Machine For Your E-Commerce Brand (ft Rebekka Reynolds) 37:50
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Short form video is a powerful way to drive traffic and sales for your eCommerce brand. In this video, you'll learn how to create a content machine that produces short, engaging videos that will keep your customers coming back for more.
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1 71 - How Jake Scaled from $187 to $10K/mo on Shopify in Under 6 Months 38:10
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In this video, Jake shares how he was able to scale his Shopify store from $187 to over $10K/mo in just six months. He'll share some of the tactics and strategies that he used to achieve this growth, so if you're looking to grow your own Shopify store, be sure to listen!
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1 70 - Should I Manufacture My Product In the USA Or China? 16:10
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Making the decision on where to manufacture your product can be tough. In this video, we'll compare some of the pros and cons of manufacturing in the USA vs China. By the end of it, you'll hopefully have a little better idea of which option is best for you!
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1 69 - How Paul Used Pre-Orders to Validate His New Product 34:57
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In this episode, we're going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you're thinking of launching. You can also use them as a way to get some early traction and start building your customer base. So, if you're thinking about launching a new product, or you just want to know more about pre-orders, then this is for you.…
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1 68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch 14:25
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7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.…
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1 66 - How to Set Up A Recurring Payments in Shopify in 2022? 10X Your Product Revenue! 10:28
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Setting up subscriptions or recurring payments in Shopify is a great way to streamline your ecommerce strategy and increase your revenue in 2022. Selling product is great, but it can be troubling when you have to find new customers every day. Subscription models help you sell to one customer many times and Shopify does this very well.…
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1 65 - Build A Pre-Order Pipeline For Shopify eCommerce | The Ultimate Guide 15:30
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Watch this video is you want to ensure your pipeline remains full from preorders to fulfillment and beyond. How To Build A Pre-Order Pipeline For Shopify eCommerce. Are you looking to build a pre-order pipeline for your Shopify eCommerce store? In this video, you'll learn everything you need to know about setting up a pre-order system that will keep your customers happy and increase sales.…
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1 64 - The Mindset Of A 7 Figure eCommerce Business (5 Lessons From My Best Clients) 17:08
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Over my years, of working with multiple 7 Figure eCommerce Businesses, I have learned some valuable lessons that I wish to teach you. There are 5 Mindsets that are consistent among the eCommerce brands that succeed. How do you build a new eCommerce store to 7 Figures and beyond? How do the most successful eCommerce brands push through adversity, source products, position their marketing, and increase their revenue? Whether you're growing your store on Shopify or leveraging your own website, the mindset is the same.…
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1 63 - STOP Spending Too Much On International Wire Fees And Save On Foreign Exchange Rates With OFX 23:14
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If you are ordering products overseas, making a wire transfer, or paying international employees you might be paying a lot in international transaction fees and dealing with varying exchange rates. Using money transfer services like OFX can help you save potentially thousands of dollars a year. International transaction fees and exchange rates can eat up profit. Luckily, OFX helps reduce your fees and lock in foreign exchange rates for up to 12 months.…
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1 62 - The Hidden Danger Of Crowdfunding Your eCommerce Business 18:29
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One of the most popular ways to finance your eCommerce business is through crowdfunding platforms like Kickstarter or Indiegogo. But what many people don't know is that there's a hidden danger in using these platforms. Crowdfunding can actually hinder the growth of your product launch and can slow down, if not halt your scaling efforts. In this podcast, I'll explain why crowdfunding can be dangerous and also provide a solution.…
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1 61 - How To Make Over $100,000 Per Year On Shopify With ONE Product 13:16
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In this podcast, you'll learn how to make over $100,000 per year on Shopify with one product. You'll also learn the exact steps you need to take to get there. So if you're looking to make some serious money with Shopify, then be sure to listen to this podcast
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Launch and Scale®

1 60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum) 15:59
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As any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022. But what happens when you're ready to move beyond Kickstarter? In 2022, the answer may be Shopify. The move from Kickstarter to Shopify is not only profitable but necessary for your business. Kickstarter is a Crowdfunding platform, which means that businesses can solicit funding from the general public in order to launch their product or service. In return for their investment, backers typically receive rewards such as discounts or early access to the product. Kickstarter is best suited for businesses that are looking to raise capital quickly and have a solid plan for how they will use the funds. Shopify is a powerful e-commerce platform that provides all the tools you need to run an online store. Unlike Kickstarter, which is focused on raising funds for a single project, Shopify lets you sell products and services on a long-term basis. In addition, Shopify offers a wide range of features and plugins that can help you grow your business. So enjoy this latest podcast where we discuss, How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)…
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1 59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022 19:36
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Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022. Now, I know what you're thinking: "Why would I want to stop using one of the most popular crowdfunding platforms in the world?" Well, it turns out that there are a few key reasons why Kickstarter might not be the best option for your crowdfunding campaign in 2022. So if you're planning on launching a Kickstarter campaign in the next few years, make sure to listen to this podcast episode!…
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1 58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand 18:38
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Looking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way. I want to share with you top five mistakes that people make when scaling their business on Shopify. You don't want to be one of those people who end up wasting money and time or not getting the results they were expecting - so listen to this podcast episode for some great tips on how to avoid these common pitfalls.…
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1 57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It 17:04
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I've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that launching a product is difficult. It requires a lot of energy and focus, but it can also be very rewarding! In this podcast I share my thoughts on the common reasons for launch failure and how you can use a few different strategies to make your next launch successful! In this podcast, I'm going to share the reason your launch failed and five product launch strategies that will fit it.…
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Launch and Scale®

1 56 - What Completing An Ironman Taught Me About Product Launches 21:04
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Building an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches. Here are nine lessons that you can apply to your next product launch.…
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Launch and Scale®

1 55 - The Best Email Marketing Software For Shopify Stores In 2022 22:08
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I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choice of an excellent Shopify-compatible Marketing Automation Tool (that's also permanently available)…
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