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Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum
Manage episode 488118613 series 3584081
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"You can’t scale on bad data. If marketers don’t learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” Kim Tran
In this episode of Revenue Boost: A Marketing Podcast, titled Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum, Kerry Curran welcomes back Kim Tran, Head of Marketing and Business Development at Gimmal, for a deep dive into one of the most critical and overlooked challenges in modern B2B marketing: dirty, disjointed, and disconnected data. Kim shares her firsthand experience navigating data chaos, aligning stakeholders, and building the systems and skills needed to transform flawed inputs into strategic growth.
From Salesforce nightmares to AI hallucinations, she reveals how smart marketers can become better data stewards and why your business outcomes depend on it.
You’ll learn how to:
Translate data into decisions that drive pipeline, not panic
Align marketing metrics with stakeholder language and executive priorities
Spot cognitive biases and survivorship gaps in your analysis
Lay the groundwork for accurate AI-driven insights by fixing your foundation
Whether you’re wrangling your CRM or trying to prove ROI in an AI world, this episode will help you take your data and your strategy from messy to meaningful.
🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀
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New episodes drop regularly—don’t miss out! 🎧
Read Revenue Boost: A Marketing Podcast transcripts.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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