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From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing
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"Marketers don’t need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth."" Matt Greitzer
In this episode of Revenue Boost: A Marketing Podcast, titled From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing, Kerry Curran sits down with Matt Greitzer, CEO and Co-founder of Actable, to break down why customer data is still your most valuable yet most underutilized marketing asset.
Matt shares how brands across retail, CPG, publishing, and financial services can unlock their existing first-party data to predict churn, increase retention, suppress wasted ad spend, and personalize messaging at scale.
You’ll learn how to: Unify online and offline customer data into a clean, cloud-based system
Align IT and marketing teams around shared business outcomes
Use AI-powered scoring and segmentation to identify high- and low-propensity buyers
Deploy more efficient media strategies through intelligent suppression
Move from basic personalization to advanced, predictive lifecycle marketing
Whether you’re starting from siloed systems or scaling a sophisticated CDP, this episode gives you a roadmap to smarter, revenue-driving activation.
🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀
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Read Revenue Boost: A Marketing Podcast transcripts.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.
RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth.
If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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