Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale

Roofing Success

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot?
In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Instead, he built a highly profitable, referral-driven roofing business by doing things differently.
✅ The number one reason most roofers struggle with referrals (and how to fix it)
✅ Why “Hobby-Based Marketing” is the secret weapon for endless leads
✅ How hiring the right sales team doubles your revenue
✅ Why focusing on the RIGHT customer experience fuels unstoppable growth
If you want to build a roofing company that thrives year after year without chasing the next storm, this episode is for you.
🔗 Links:
https://blacksmithroofing.com/
facebook.com/blacksmithroofing
instagram.com/blacksmith_roofing
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-253
Listen to the episode on Spotify & Apple Podcasts (253) 👇
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🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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Chapters

1. Growing a $6M Roofing Business Differently (00:00:00)

2. Building a Referral-Based Company Culture (00:08:43)

3. Developing Systems for Sales Team Success (00:18:10)

4. Optimizing Production and Profitability (00:26:53)

5. Creating a Family-Like Team Culture (00:34:23)

6. Preparing for Future Insurance Changes (00:44:56)

7. Key Advice: Go Far Together (00:54:10)