#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)

Serve First, Sell Later Marketing

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

19 days ago 26:11

MP3•Episode home

Send us a text

In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety. Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.

In this episode, you’ll learn:

Building Trust in Conflict Resolution (02:30)
Techniques for Emotional Engagement (16:01)
Building Trust Through Calm Marketing (18:31)

Resources:

Feeling stuck about how to grow your practice, book a free strategy call here.
#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
#50 Empathy's Role in Marketing From Client Care to Brand Building
#41 How To Ensure That Your Consultations Convert Into New Clients
#16 Expert Ways to Build Your Client’s Trust

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

73 episodes

#Business #Marketing #Sylvia Garibaldi

#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)

Serve First, Sell Later Marketing

published 19 days ago

MP3•Episode home

Send us a text

In this episode, you’ll learn:

Building Trust in Conflict Resolution (02:30)
Techniques for Emotional Engagement (16:01)
Building Trust Through Calm Marketing (18:31)

Resources:

Feeling stuck about how to grow your practice, book a free strategy call here.
#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
#50 Empathy's Role in Marketing From Client Care to Brand Building
#41 How To Ensure That Your Consultations Convert Into New Clients
#16 Expert Ways to Build Your Client’s Trust

The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST

Sign up for our free LinkedIn newsletter on marketing your professional practice

Connect with me on linkedin

Join our online community

Subscribe to my youtube channel

73 episodes

#Business #Marketing #Sylvia Garibaldi

All episodes

Serve First, Sell Later Marketing

1
#73 What Rainmakers Know: The Relationship Rules No One Teaches 22:22

5 days ago22:22

22:22

Send us a text In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide. In this episode, you’ll learn: 01:11 Why being skilled is no longer enough to stand out 03:27 What authenticity in business really means 06:30 Five ways that rainmakers use to build deep, lasting relationships 09:17 How becoming a connector creates more opportunities 09:54 Why honesty and integrity build trust 11:33 How trust turns into referrals and builds reputation 12:22 The ripple effect of strong connections Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #62 Attract Clients: The "Serve First" Secret #50 Empathy's Role in Marketing From Client Care to Brand Building #26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up #16 Expert Ways to Build Your Client’s Trust Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#72 How to Stand Out in a Crowded Legal or Mediation Market 27:48

12 days ago27:48

27:48

Send us a text In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it’s essential. Sylvia walks you through the same step-by-step process she uses with her clients to help them identify their unique value, communicate it clearly, and attract their ideal clients. From discovering your superpower and niche to building your personal brand and leveraging technology, this episode is packed with practical advice you can implement right away. In this episode, you’ll learn: (00:05) Why it’s more important than ever to stand out in a saturated market (04:15) How to identify your superpower by listening to what clients appreciate most (06:27) Personal branding 101 (08:42)The importance of building real relationships (11:17) The four parts of a strong UVP. Appeal, exclusivity, credibility, and clarity — with actionable examples Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #21 Visibility Matters: Strategies to Stand Out #17 How Successful Professionals Build A Loyal Community #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks) 26:11

19 days ago26:11

26:11

Send us a text In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety. Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions. In this episode, you’ll learn: Building Trust in Conflict Resolution (02:30) Techniques for Emotional Engagement (16:01) Building Trust Through Calm Marketing (18:31) Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty #50 Empathy's Role in Marketing From Client Care to Brand Building #41 How To Ensure That Your Consultations Convert Into New Clients #16 Expert Ways to Build Your Client’s Trust Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#70 How To Use LinkedIn To Get Booked As A Speaker 35:48

26 days ago35:48

35:48

Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don’t know about)! She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the importance of a well-crafted headline, compelling summary, and a dynamic 'Featured' section. Sylvia also discusses creating engaging content to build relationships with event organizers, leveraging social proof, and maintaining consistent visibility. This episode is packed with powerful strategies to help professionals become more visible, credible, and ultimately get booked for speaking engagements. Definitely a must-listen episode! In this episode, you’ll learn: 01:26 The Power of LinkedIn for Speakers 03:07 Crafting a High-Converting LinkedIn Profile 16:36 Building Relationships with Event Organizers 24:46 Leveraging Social Proof 30:24 Consistency and Systems for Success Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary #8 How to Use Virtual Stages To Bring In New Clients #13 Marketing Marathon: Strategies for Professional Practices #31 How To Turn Your LinkedIn Company Page Into A Client Magnet #63 Build Authority and Attract Clients with Confidence Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty 22:57

30 days ago22:57

22:57

Send us a text In episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times of volatility, clients become more selective and are more likely to trust those who remain consistently active and visible. She outlines four core marketing strategies— that you can never pause, especially in times of chaos and crisis. In this episode, you’ll learn: 00:46 The Importance of Resilience in Uncertain Times 02:24 The Risks of Going Silent 05:55 Core Marketing Strategies to Maintain Visibility 11:12 The Three Cs of Visibility 15:33 Mindset Shift: Embracing Uncertainty Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #13 Marketing Marathon: Strategies for Professional Practices #18 How To Fill Your Prospecting Pipeline #22 How To Skyrocket Visibility In Your Niche with Lili Vasileff #31 How To Turn Your LinkedIn Company Page Into A Client Magnet #63 Build Authority and Attract Clients with Confidence Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#68 Two Brands. One Strategy. Wildly Different Results. Here’s Why. 21:42

6 weeks ago21:42

21:42

Send us a text In this episode, Sylvia Garibaldi, Founder and CEO discusses why marketing strategies that work for some professionals might fail for others. She introduces the concept of 'strategy influencers,' detailing eight key factors that influence the success of any marketing plan. By understanding these influencers, professionals can align their strategies to fit their unique brands and needs, resulting in more effective and sustainable marketing efforts. Don’t miss this episode! In this episode, you’ll learn: 01:52 Why Marketing Strategies Fail 03:42 The Eight Hidden Factors of Marketing Success 06:33 Diving into the Eight Influencers 13:18 Aligning Your Marketing Strategy 20:05 Action Steps and Conclusion Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #11 What They Don’t Teach You In School About Client Attraction and Retention #12 How To Create Your Messaging That Gets Attention #21 Visibility Matters: Strategies to Stand Out #40 What Most People Aren’t Telling You About Growing A Practice #44 Top Social Media Mistakes Professionals Make (And How to Fix Them) Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#67 What Top 1% Professionals Really Do When No One’s Watching (To Stay 10 Steps Ahead) 17:49

6 weeks ago17:49

17:49

Send us a text In this no-fluff episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi uncovers what the top 1% of legal, mediation, and divorce pros are doing behind the scenes to stay ahead while everyone else is stuck. If you’ve ever hit a plateau and wondered, “Is this it?” — this is your wake-up call. Sylvia drops the mindset shifts, power habits, and resilience tactics that high-performers quietly use to break through blocks and keep winning. It’s not about doing more — it’s about thinking differently. If you're ready to turn pressure into momentum and reclaim your edge, hit play now! In this episode we discuss: 01:26 - How to break free from feeling stuck and level up your professional growth. 02:58 - The importance of a growth mindset and how top performers reframe challenges. 05:24 - Actively seeking feedback as a way to improve and grow. 09:43 - The power of visualization and mental preparation for overcoming challenges. 11:37 - Mental resilience: the ability to stay calm and recover from setbacks. 16:01 - Recap of key tools and mindset shifts to keep growing and evolving. Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #10 The Secrets of High Achieving Professionals That Make A Difference #15 Secrets to Conquering Self-Doubt and Productivity with Gary Miles #40 What Most People Aren’t Telling You About Growing A Practice Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#66 Ditch Shiny Object Syndrome and Watch Your Practice Soar 30:55

8 weeks ago30:55

30:55

Send us a text In episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, and conducting regular marketing audits. Listeners are encouraged to focus on what works, resist the temptation to chase every new trend, and invest in long-term strategies that align with their strengths and attract high-quality clients. This is a must-listen! In this episode we discuss: 02:21 Understanding Shiny Object Syndrome 07:09 The Cost of Inconsistent Marketing 13:30 Building a Consistent Marketing Strategy 20:25 The Importance of Regular Marketing Audits Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #44 Top Social Media Mistakes Professionals Make (And How to Fix Them) #21 Visibility Matters: Strategies to Stand Out #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding #13 Marketing Marathon: Strategies for Professional Practices Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#65 How To Build a 6-Figure Practice Without Paid Ads 28:07

8 weeks ago28:07

28:07

Send us a text What if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads. You’ll learn why ads aren’t a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements, and how to use content marketing to bring clients to you. In this episode we discuss: 02:24 Debunking the Ad Dependency Myth 04:49 Building Authority: The First Step 09:09 Mastering Referrals and Word of Mouth 15:02 Content Marketing Strategies 19:07 Leveraging PR and Speaking Engagements 21:35 Building a Strong Network and Community Presence Resources : Feeling stuck about how to grow your practice, book a free strategy call here . #3 Unleashing the Giant: The Untapped Power of Referral Partnerships #8 How to Use Virtual Stages To Bring In New Clients #4 From Zero to Hero: Becoming a Micro-Celebrity Professional #21 Visibility Matters: Strategies to Stand Out #17 How Successful Professionals Build A Loyal Community Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#64 From Referral Plateau to Referral Powerhouse 28:57

10 weeks ago28:57

28:57

Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, founder and CEO Sylvia Garibaldi unveils game-changing strategies for professionals to exponentially grow their referral networks. Sylvia discusses the pitfalls of relying on a small number of referral partners and reveals methods to tap into entire communities of potential referrers. Tune in to learn how to convert referral plateaus into a steady stream of high-quality client inquiries. In this episode, we discuss: 01:51 Understanding the Referral Plateau 02:34 Scaling Your Referral Network 05:28 Leveraging LinkedIn for Referrals 06:36 Hosting Effective Webinars 21:15 Strengthening Referral Relationships Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #3 Unleashing the Giant: The Untapped Power of Referral Partnerships #7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary #8 How to Use Virtual Stages To Bring In New Clients #20 What Not To Do When Building Referral Partnerships #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It) Share this episode with a friend! If you enjoyed it, tag us on social media and let us know your favorite takeaway. Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#63 Build Authority and Attract Clients with Confidence 29:01

11 weeks ago29:01

29:01

Send us a text In episode 63 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the importance of establishing authority in legal, mediation, and divorce professions. The episode emphasizes that authority is built through consistent, strategic actions and encourages professionals to start implementing these tactics to attract the right clients and grow their practice. In this episode, we discuss: 01:39 Understanding the Root Cause of Professional Challenges 02:55 Developing a Niche to Stand Out 04:22 Creating Valuable Content to Showcase Expertise 06:25 Building Trust Through Transparency and Empathy 09:45 The Power of Client Testimonials 14:25 Building Relationships and Networking 19:31 Hosting Educational Events to Showcase Expertise Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #42 3 Key Ways to Position Yourself as a Power Player #41 How To Ensure That Your Consultations Convert Into New Clients #16 Expert Ways to Build Your Client’s Trust #8 How to Use Virtual Stages To Bring In New Clients #4 From Zero to Hero: Becoming a Micro-Celebrity Professional #3 Unleashing the Giant: The Untapped Power of Referral Partnerships Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#62 Attract Clients: The "Serve First" Secret 28:37

12 weeks ago28:37

28:37

Send us a text In this episode, we dive into why marketing and selling professional services often feels uncomfortable, especially for legal, mediation and divorce professionals. Host Sylvia Garibaldi emphasizes how adopting a "Serve First" mindset can transform your practice. Learn practical strategies to build trust and attract the right clients. This episode also includes actionable steps to help you grow your practice and make marketing feel more natural and enjoyable. In this episode, we discuss: (01:21) Why Selling Feels Hard (03:04) Mental Blocks and Common Pitfalls (05:56) Adopting a Service-First Mindset (12:30) Practical Strategies for Service-First Marketing (16:53) Overcoming Resistance to Marketing (22:22) Step-by-Step Action Plan Resources: #54 The Credentials Trap and Why Marketing Wins #37 Serve First, Sell Later: How Free Resources Can Transform Your Practice #28 Powerful Strategies To Help You Overcome Your Fear of Self-Promotion #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It) #17 How Successful Professionals Build A Loyal Community Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#61 Is Your Marketing Pushing Clients Away? 22:46

13 weeks ago22:46

22:46

Send us a text Many professionals make a critical marketing mistake: they focus too much on their credentials and not enough on their clients’ problems. In this episode, Sylvia Garibaldi breaks down why your marketing should center on the client’s needs, not your resume. She shares practical steps to rewrite your messaging, audit your online presence, and strengthen referral relationships so that potential clients see you as the trusted guide they need. In this episode, we discuss: [00:00] Why Clients Do Not Care About Your Credentials [04:51] How to Reframe Your Marketing for Maximum Impact [07:51] Why Referral Partners Alone Will Not Sustain Your Business [08:31] The Importance of Building an Online Presence [11:24] How to Improve Your Digital Footprint [14:14] Two Simple Ways to Strengthen Your Referral Network Resources: Feeling stuck about how to grow your practice, book a free strategy call here . #54 The Credentials Trap and Why Marketing Wins #49 The Hard Truth: Why Being the Best Isn’t Enough #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It) #18 How To Fill Your Prospecting Pipeline #12 How To Create Your Messaging That Gets Attention Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#60 The 85% Rule: Why Most Clients Won’t Call You First 18:54

13 weeks ago18:54

18:54

Send us a text In this episode of the Serve First, Sell Later Marketing Podcast , Sylvia Garibaldi breaks down why having an online presence is critical for professionals. While referrals are great, they can be unpredictable. With 85% of potential clients searching online before reaching out, if you’re not visible, you’re losing business to competitors. Sylvia shares common roadblocks that hold professionals back and provides three key shifts to build a consistent and effective online presence without feeling salesy. In this episode, we discuss: Episode Chapters: 00:00 Why online visibility matters in today’s competitive market. 03:49 Overcoming fear of sales, time constraints, and marketing overwhelm. 06:33 How showing up online builds credibility before clients even contact you. 08:49 Reframing mindset, building consistency, and starting small for success 13:54 Simple steps to improve your online presence today Resources : Feeling stuck about how to grow your practice, book a free strategy call here . #49 The Hard Truth: Why Being the Best Isn’t Enough #44 Top Social Media Mistakes Professionals Make (And How to Fix Them) #25 Two Key Approaches That Will Get You Noticed #1 Online Visibility Made Easy Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel…

Serve First, Sell Later Marketing

1
#59 5X Cheaper, 10X Stronger: Grow Without Chasing Clients 36:02

15 weeks ago36:02