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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How To Retain Clients Using Full Funnel Marketing Attribution
Manage episode 362229997 series 2513634
Content provided by Justin Brenner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Brenner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.
122 episodes
Manage episode 362229997 series 2513634
Content provided by Justin Brenner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Brenner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.
122 episodes
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Sifting Through The Static

1 How To Win In Search In A Post-Click World - Part 1 38:54
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The Search Shift: AI, SGE, and the Collapse of Old Search Optimization Rules: From Rankings to Rich Results
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1 AI & Media Buying In 2025 With Maxwell Finn - Part 2 57:15
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1 AI & Media Buying In 2025 With Maxwell Finn 1:12:33
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AdLeaks' COO, Justin Brenner talks with Matt Wright, CEO of Matt Wright Consulting.
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AdLeaks' COO, Justin Brenner talks with Noah Tucker, CEO of Social Snowball. Social Snowball is an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.
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1 Justin Brenner Sits Down With Frederik Bonneau 42:50
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AdLeaks' COO, Justin Brenner talks with Frederik Bonneau, Digital Marketing Consultant at Frederik Bonneau Inc., Founder, Director and CEO at 5for5 Soundtracks, CMO at Smartsound Cloud and Music Producer at Beatclub.
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1 FTC: Deceptive Advertising and Unfair Practices 1:00:31
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Definition of deceptive advertising and unfair practices according to the FTC Case studies and examples of deceptive advertising and unfair practices Consequences of engaging in deceptive or unfair marketing practices
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Overview of key FTC regulations and guidelines relevant to marketing and advertising Detailed examination of the FTC Act and its implications for businesses Understanding the FTC's Endorsement Guides and Dot Com Disclosures
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1 Introduction to the Federal Trade Commission (FTC) 1:38:45
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Overview of the FTC: history, mission, and authority Understanding the role of the FTC in regulating marketing and advertising practices Importance of FTC compliance for businesses and marketers
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1 How To Retain Clients Using Full Funnel Marketing Attribution 55:09
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Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.
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1 How To Easily Hire & Retain Top Remote Leadership 48:45
48:45
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Anna Shcherbyna & Justin Brenner talk about finding top talent.
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1 Capitalize on Traffic and Leads Through Building A Badass Sales Team 51:31
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Lauren Tickner and Justin Brenner discuss how to capitalize on your leads.
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1 7 Aspects Successful and Scalable Ecom Businesses Have In Common 51:56
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Jeremy Howie and Justin Brenner discuss Meta ads and much more!
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1 Leveraging Messenger Mascots For Your Brand 37:27
37:27
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Marty Marion and Justin Brenner continue on in our series! This week they discuss how you can accelerate the frequency and recency of purchases.
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