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Cracking the Event Code with Beth Pyne
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In this episode of the SUM Disruptors Podcast, co-hosts Mack McKelvey and HK explore the ins and outs of event marketing with Beth Pyne, VP of Marketing at SalientMG. With over 15 years of experience working at both growth-stage startups and industry giants like Yahoo!, Beth shares her tips for selecting, planning, and maximizing events for every budget.
Are trade shows still worth it? (It depends!) Are events measureable? (Absolutely!) Who’s the best booth partner? (Solutions engineers, hands down!) Beth tackles these questions and more, sharing key strategies for tracking ROI, collaborating effectively with sales, and implementing creative tactics that make events truly memorable.
Ditch the trash and trinkets and tune in to discover how to properly stand out on the trade floor, elevate your event game, and drive results.
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