S1 E4 - Seeking the perfect agency partners - A Dilemma or a Dream?

The B2B POD

In today’s fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 of The B2B POD with our host Radwa Hassan and guest Jason Gladu where they discuss the pain points related to how consumers are disconnected from brands or companies-and elaborate on how you can fix it.

In this Episode,

• We introduce you to our host Radwa Hassan and guest Jason Gladu.
• Give you a checklist of dos and don'ts for keeping a positive customer relationship.
• Our guest offers advice and guidance on how to reconnect with clients.

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 5.

Episode highlight:

[00:31] Radwa Hassan introduces the guest Jason Gladu
[00:55] About Jason Gladu
[02:06] Radwa asks about the great disconnect between B2B marketers and agencies
[02:55] Jason explains the disconnect between clients and the agencies
[04:10] Radwa asks Jason who should incentivize the agency? Should it be the client or
agency.
[04:32] Jason explains his views and opinions on who should incentivize the agencies
[05:39] Radwa speaks about the perceptions of agencies
[06:15] Jason explains his perceptions of agencies
[12:00] Jason talks about the importance of having empathy towards the client
[13:45] Radwa talks about how agencies perceive difficult clients
[15:23] Radwa asks Jason what is a good lead and how to reach the end of the funnel
[15:30] Jason explains his views on how to reach the end of the funnel
[18:44] Radwa talks about the importance of understanding how every client is different
[24:40] Radwa talks about A players and C players from an Agency perspective
[27:02] Jason gives five tips and tricks on what makes an agency successful

[39:20] The End

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Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Jason Gladu - https://www.linkedin.com/in/jasongladu/

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Thank You!

Podcast Description:
The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our