S1 E3 - Digital Marketing and the engineering of consent

The B2B POD

Are you wondering what is the role of digitalization in the marketing and ad industry? Or want to know Karim’s perception of Influencer marketing? If yes, then tune in as we bring to you, Episode 3 of the B2B POD where our host Radwa Hassan with our guest Karim Fahmy speaks about Digital Marketing and the engineering of consent.

In this Episode,

● We introduce you to our lovely host Radwa Hassan and our guest Karim Fahmy

● Give you an overview of the role of digitalization in the marketing and ad industry

● Our guest gives recommendations & tips on how you could protect yourself from
digital fatigue and overselling?

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 4.

Episode highlight:

[00:45] Radwa Hassan Introduces the guest Karim Fahmy
[01:10] About Karim
[03:44] Radwa asks Karim what are some of the trends that we see in the marketing
and ad industry

[05:33] Karim explains the impact of technology
[06:35] Karim explains the ROI aspects

[06:53] Karim explains about traditional marketing

[07:41] Radwas hassan speaks about lazy marketing

[10:28] Karim talks about the Digital Services Act

[11:06] Radwa asks about the impact of influencer marketing
[12:50] Karim explains about the traditional ways of influencer marketing

[13:46] Radwa asks about the EU regulations of the Digital Services Act and its impact on content marketing

[15:52] Radwa asks about what is the Digital Services Act and how it works

[16:44] Karim explains about platforms and their claims to take down content

[17:02] Karim explains about content engagement

[19:22] Radwa talks about Platforms and their algorithms

[21:47] Radwa asks how would you protect yourself as a consumer from the digital fatigue and the overselling

[23:54] Karim talks about the past advertising trends

[26:42] Karim gives his recommendations and tips on how to retain customers

[30:10] Karim talks about the term Digital first

[31:38] The End

Meanwhile, you can follow us on the following platforms to never miss out on any updates:

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/
Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/
Karim Fahmy - https://www.linkedin.com/in/karimf/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!

Podcast Description:
The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves w