S1 E2 - Why you must create a Brand New Lead scoring model in 2022 to talk to hidden SQLs

The B2B POD

Are you wondering how the B2B process works? Or do you want to know the best practices for generating MQLs and SQLs? Or are you interested to know the recommendations & best strategies for marketers to enable sales with better-qualified leads? If yes, then tune in as we bring to you, Episode 2 of the B2B POD where our host Radwa Hassan with our guest Umesh Malhotra speaks about Why you must create a brand new lead scoring model in 2022 to talk to hidden SQLs? Get all insights from our guest Umesh Malhotra the B2B Expert with an experience of 20 years in the B2B Space as he addresses all the aspects of MQLs and SQLs.

In this Episode,

● We introduce you to our guest, Umesh Malhotra

● Give you an overview of the challenges of lead conversion for MQLs and SQLs

● Our guest gives recommendations & best strategies for conversions of MQLs, SQLs, and SQOs

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 3.

Episode highlights -

[00:48] Radwa Hassan introduces the guest Umesh Malhotra

[01:10] About Umesh

[01:54] Radwa asks about why you must create a brand new lead scoring model in 2022 to talk to hidden SQL’s

[02:33] Umesh explains the challenges before and after the pandemic for qualifying leads
[03:29] Umesh explains the pain points of the prospects after the pandemic

[04:45] Umesh explains the B2B industry going digital due to the pandemic

[05:16] Radwa asks what are your recommendations for marketers to enable sales with better-qualified leads.

[08:13] Radwa asks what type of qualifying questions and filters do you use with your targets to have a better grading

[10:38] Radwa asks how do you see buyer intent as a qualifying approach

[12:35] Radwa asks would you pay less for a larger number of MQLs or a much higher cost for an SQO?

[16:04] Umesh explains the importance of SQL leads

[16:34] Umesh explains the Challenges of converting MQLs

[20:12] Radwa asks Umesh for recommendations for conversion of MQLs

[21:59] Umesh explains the best digital platforms for engagement

[23:36] The end

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Umesh Malhotra - https://www.linkedin.com/in/umesh/

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Podcast Description:
The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our season host Radwa Hassan as she covers a profuse number of topics with a diverse set of guests.