Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.
In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campaign experiment and discuss the role of influence, collaboration, and choosing the right medium for content creation.
In this episode, you’ll learn:
Why taking creative risks leads to memorable content
How to leverage co-creation and influence in your campaigns
The difference between “passable” and “great” content
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.
In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campaign experiment and discuss the role of influence, collaboration, and choosing the right medium for content creation.
In this episode, you’ll learn:
Why taking creative risks leads to memorable content
How to leverage co-creation and influence in your campaigns
The difference between “passable” and “great” content
“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom , Founder and Brand Strategist of Map & Fire and SmokeLadder . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging using AI. He also explores how agencies are shifting from execution to strategic partnership roles in response to AI-driven changes. In this episode, you’ll learn: The importance of balancing human creativity with AI-driven efficiency in marketing Why agencies are evolving from executional roles to becoming more strategic partners How AI is reshaping the way agencies work and what that means for the future Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/ Explore Map & Fire: https://mapandfire.com/ Explore SmokeLadder: https://smokeladder.com/ Timestamps: (00:00) Intro (01:29) Clay’s background and SmokeLadder (03:14) AI’s impact on marketing and agencies (04:39) Exploring SmokeLadder (07:52) Challenges and opportunities with AI (16:44) Entrepreneurial insights and productization (25:02) Keeping humanity in marketing…
“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook , Co-Founder and Chief Marketing Officer at Fullcast . In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape. In this episode, you’ll learn: Why AI needs human verification to be truly effective How to shift from a point solution to a platform solution in sales tech Why “personalization at scale” is an oxymoron Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com/ Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/ Explore Fullcast: https://www.fullcast.com/ Explore Sellers’ Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/ Timestamps: (00:00) Intro (01:34) Dr. Amy's background and career journey (03:20) Exciting acquisition announcement (06:16) The importance of platform solutions (10:04) Understanding the buyer's journey (12:27) Branding and product naming decisions (19:58) Challenges with AI in marketing (24:14) “Personalization at scale is an oxymoron”…
“Your content shouldn’t be benchmarked against your competitors,” says Alexander Bleeker , Content Marketing Consultant for Goldcast and Head of Operations at AI Marketing Alliance . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Alexander Bleeker to discuss what modern B2B content strategy looks like in a world reshaped by AI, YouTube, and shrinking blog traffic. With hands-on experience leading content strategy at Goldcast and co-running the AI Marketing Alliance, Alexander brings a pragmatic but future-focused POV to today’s shifting landscape. They talk about why blogs are losing ground to large language models, how to get started with video, and why marketers should rethink how they define SEO. Alexander shares how Goldcast’s team uses first-party data to drive better strategy and how consistency on YouTube can finally break through the noise. In this episode, you’ll learn: Why B2B brands should bet on video-first content and how to get started Why SEO is evolving and how to prepare for discoverability in the age of LLMs What makes a repurposing strategy scalable and ROI-positive Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Alexander on LinkedIn: https://www.linkedin.com/in/alexander-bleeker/ Explore Goldcast: https://www.goldcast.io/ Explore AI Marketing Alliance: https://www.aimarketingalliance.com/ Timestamps: (00:00) Intro (03:40) The power of video in B2B marketing (05:26) Consistency in video content (08:17) The impact of AI on video production (11:33) SEO and the shift to LLM search (15:18) First party data and webinar strategies (20:34) Why benchmarking may not matter in marketing…
"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni , Senior Integrated Marketing Manager at TrustRadius . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi shares her experience organizing a successful series of executive dinners and the surprising ROI they generated. She explains how selecting the right venues and creating a relaxed, yet strategic atmosphere can lead to meaningful conversations and solid business outcomes. She emphasizes the importance of building relationships with both prospects and current customers, and why the “vibe” of an event can be just as crucial as the content. In this episode, you’ll learn: How to make executive dinners a key part of your marketing strategy Why the right venue can be the secret to successful B2B events What makes a great event invite process that drives urgency and results Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/ Explore TrustRadius: https://trustradius.com/ Timestamps: (00:00) Intro (00:40) Kristi Gamboni’s journey (04:50) Choosing the right markets (06:09) Importance of venue and cuisine (08:50) Effective invite process (10:46) Results from the dinner series (11:18) Strategic partner selection (15:00) Maximizing executive time (16:27) Building a business case for dinners (18:22) Handling invitations and attendees (21:17) Unpopular opinions…
"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo , Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of MarketingOps. From building community-led ecosystems to redefining what it means to "do more with less," Mike shares how MarketingOps professionals are uniquely positioned to own the go-to-market tech stack in today’s AI-driven landscape. They explore why MarketingOps can’t be reduced to just CRMs or automation platforms, how practitioners can move from order-takers to strategic leaders, and why learning to align with business goals is the real unlock for long-term growth. In this episode, you’ll learn: Why MarketingOps is evolving into a strategic function How AI is changing the expectations (and tools) in go-to-market roles What it takes to lead with clarity, alignment, and community Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikedrizzo/ Explore MarketingOps: https://www.MarketingOps.com Check out MOps-Apalooza: https://mopsapalooza.com/ Timestamps: (00:00) Intro (02:00) Building community-led growth (04:38) Starting from a team of one (07:00) MarketingOps in the age of AI (13:00) From order-taker to strategic leader (19:00) The GTM tech stack as a product (24:00) Unpopular opinion: MarketingOps isn’t marketing…
“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin , Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a critical tool for revenue growth. As a former marketer turned CRO, Selma unpacks how she flipped Agorapulse’s content strategy—starting at the bottom of the funnel and scaling upward—driven by sales insights and real customer conversations. Selma and Jonathan dive into how to bridge the gap between content creation and sales usage, why marketers should stop obsessing over attribution, and how aligning revenue teams can unlock smarter content strategies. In this episode, you’ll learn: Why the biggest content mistake is prioritizing production over promotion How to reverse-engineer content from real sales conversations What a CRO can do to finally unite marketing and sales Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://www.agorapulse.com/ Connect with Selma on LinkedIn: https://www.linkedin.com/in/selma-chauvin/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (02:00) Content’s two halves: production vs. promotion (05:00) Why most content never gets used by sales (08:45) Sales as the customer of content (11:30) Flipping the funnel: starting with bottom-of-funnel insights (15:15) Building content with fewer assumptions (20:00) Why CROs should not come from sales (23:45) How Selma leads revenue at Agorapulse (25:30) “Let’s stop marketing ourselves and just do business”…
“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley , Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it’s becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns. They dive into how OOH has evolved from guesswork to data-driven precision, what B2B marketers can learn from D2C, and why internal storytelling is just as critical as external messaging. Plus, Charlie offers sharp insights on the limits of marketing titles, the value of partners over vendors, and how small teams can make a big impact. In this episode, you’ll learn: How out-of-home fits into modern marketing, and what makes it measurable Why internal marketing is often more critical than external campaigns How to use data and instinct to find your ideal customer Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Charlie on LinkedIn: https://www.linkedin.com/in/charlieriley/ Explore OneScreen.ai: https://www.onescreen.ai Timestamps: (00:00) Intro (01:27) Charlie’s path to marketing leadership (03:15) Why out-of-home is more than just billboards (05:30) Creative case studies and real-world OOH impact (07:10) How OneScreen uses data to eliminate the guesswork (10:45) The B2B vs D2C mindset shift (14:15) Using out-of-home for ABM (16:40) Storytelling with data (19:00) Why marketing titles are often misleading (21:10) Internal marketing is your hidden superpower (23:30) Snorkeling vs. deep diving as a modern marketer (25:00) How to partner with OneScreen…
“Favor fit over fame for influencer marketing success,” says Vivien Garnès , co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why aligning your influencer’s audience with your brand matters more than follower counts, how influencer marketing has matured beyond vanity metrics to focus on real business impact, and why brands should give influencers creative freedom to unlock authentic engagement. She also opens up about her entrepreneurial journey launching Upfluence, how the co-CEO model works for her company, and an unpopular marketing opinion that changed their approach to ad spend. In this episode, you’ll learn: Why fit matters more than fame when choosing influencers How to measure influencer marketing success beyond impressions and likes The benefits and challenges of sharing creative control with influencers Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Vivien on LinkedIn: https://www.linkedin.com/in/vgarnes/?locale=en_US Explore Upfluence: https://www.upfluence.com/ Timestamps: (00:00) Intro (00:06) Two schools of thought on B2B influencer marketing (06:20) Favoring fit over fame in influencer partnerships (09:00) Balancing editorial control and influencer freedom (12:15) Tracking meaningful ROI in influencer marketing (14:30) Vivien’s entrepreneurial beginnings and launching Upfluence (18:00) How the co-CEO model works for Upfluence (19:50) Branded ad campaigns and marketing assumptions…
“Focus beats frenzy every time,” says Jason Hubbard , founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why narrowing your target market is critical to scaling from series A to B, how AI is transforming go-to-market strategies when applied thoughtfully, and why entrepreneurs need more grit than glamour. He also opens up about his journey as a serial founder and offers practical advice on using AI not as a gimmick but as a problem-solving tool. In this episode, you’ll learn: Why tight focus is vital for early-stage startup success How to approach AI as a tool for solving specific business problems The realities and mindset needed to thrive as a serial entrepreneur Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Jason on LinkedIn: https://www.linkedin.com/in/hubbardjason/ Explore DemandMagic: https://demandmagic.ai/ Timestamps: (00:00) Intro (03:00) Jason’s growth marketing origins and bootstrapped startup mindset (04:30) The rise of services as software and AI’s role (08:20) Why focus beats chasing a wide TAM (11:10) Using AI to solve real business problems, not just for show (14:30) Feeding go-to-market data into AI for actionable insights (16:00) Personal uses of AI and digital nomad lifestyle plans (17:30) The entrepreneurial mindset: why most won’t do it twice…
“You don’t need to dumb down your message—you need to lift it up,” says Zach Messler , messaging strategist In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Zach Messler to unpack what clarity actually means in product marketing, and why so many companies get it wrong. Zach shares the three deceptively simple questions every founder and marketer should be able to answer: “What is it? What does it do? Why does it matter?” He further discusses how to translate product complexity into compelling messaging, and why features don’t matter unless they’re tied to a deeper narrative. Zach also explains how to test your message in the wild, how to avoid the “everything, everywhere, all at once” trap, and the unlikely branding power of a Friday bourbon toast. In this episode, you’ll learn: Why product marketing starts with positioning, and not performance tactics How to talk about your product without actually talking about your product What message clarity really means Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachmessler/ Get Zach’s workbook: https://www.clarityrules.com Check out Zach’s newsletter: https://boomshockalocka.kit.com/e247950337 Explore zachmessler.com: https://zachmessler.com/ Timestamps: (00:00) Intro (02:18) The bourbon journey begins (05:37) The art of sipping whiskey (07:35) Bourbon collections and their value (13:24) The shift to messaging (14:49) The essence of product marketing (16:40) Defining your product (17:25) The importance of clarity in messaging (17:38) Understanding the power of messaging (18:08) The importance of positioning statements (20:17) Balancing product and problem messaging (25:24) Testing and refining your message (28:45) Connecting features to value (30:28) Creating a messaging guide…
“Bold moves get bold results,” says JH Scherck , founder & CEO of Growth Plays In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what’s changing (and what’s not) in B2B content strategy. If you’re tired of surface-level tactics and ready to create content that actually drives results, this one’s for you. In this episode, you’ll learn: Why SEO still works—if you focus on pipeline How AI is reshaping search behavior and discovery Why bold, creative risks outperform safe plays in marketing Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/ Connect with JH Scherck on X: https://x.com/jhtscherck Visit Growth Plays: https://growthplays.com/ Timestamps: (00:00) Intro (01:09) Meet JH Scherck and Growth Plays (02:18) Drinking Dominus and California wine habits (03:06) Is SEO dead? Why it’s evolving, not obsolete (05:18) Fragmented search, new discovery behaviors (06:47) Search as an introduction, not the whole journey (07:44) Differentiation and finding your point of leverage (08:51) Why pipeline matters more than traffic (10:38) Content’s role in qualified lead generation (12:58) How AI and GEO are influencing visibility (14:56) What earns citations in generative engines (15:27) Coining phrases over chasing keywords (16:51) Why no one has GEO figured out—yet (18:36) Personalization, prompts, and user context in AI (20:11) JH’s unpopular opinion: Play it safe, stay stuck (21:29) Career-defining content risks that paid off (22:41) Playing it safe won’t get you promoted (23:16) How to connect with JH and Growth Plays…
“Our content should be worth someone’s time—and money,” says David Ebner , founder & CEO of Content Workshop In this episode of The Content Cocktail Hour, David J. Ebner, founder & CEO of Content Workshop, returns to chat with Jonathan Gandolf about the evolving expectations for content in a post-AI world. David shares why content should meet a new “threshold of value”—so good people would willingly pay for it—and explains how this mindset influences everything from newsletters to long-form assets. He also unpacks the tension between automation and authenticity, why “moral marketing” matters, and how brands can embrace SEO and backlinks even in a zero-click search environment. If you’re feeling stuck on the AI content hamster wheel, this episode offers a compelling case for slowing down and zigging when everyone else is zagging. In this episode, you’ll learn: How to create content that earns attention and trust Why brands should rethink the ROI of SEO and backlinks How to frame content creation as a moral decision, not just a metric Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with David Ebner on LinkedIn: https://www.linkedin.com/in/davidjebner Visit Content Workshop: https://contentworkshop.com Timestamps: (00:00) Intro (01:06) David’s background and the origin of Content Workshop (03:27) Ube mocktails and scaling back on drinking (04:01) Why content should be worth paying for (06:13) Valuing time and attention in the age of AI (08:21) The ROI of high-value content (09:57) Content libraries as recurring revenue assets (11:21) Real examples of premium content from David’s team (12:03) Give away the secret sauce (13:54) Standing out with quality, not just quantity (15:55) Why marketers must create with morality in mind (17:22) Who does your content help—and hurt? (20:54) David’s unpopular opinion: SEO still matters (22:24) Why backlinks are more important than ever (24:10) What generative engines reveal about good SEO (25:20) How to connect with David and Content Workshop…
“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey , founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world. Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity. In this episode, you’ll learn: Why a podcast might not be the best place to start—and what to do instead How to differentiate between metrics of performance and metrics of success What “people-first” content actually looks like and how to scale it effectively Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/ Explore Share Your Genius: https://www.shareyourgenius.com Timestamps: (00:00) Intro (01:26) The evolution of podcasting (02:24) Personal journey in podcasting (04:38) Show vs. feed (06:29) Measuring success in podcasting (14:08) Building a business case for podcasts (17:21) The role of AI in content creation (21:42) Why LinkedIn works better without a plan…
“I don’t think B2B is as boring as people say it is. I think people are just bored in general,” says Brianna Doe , founder and CEO of Verbatim . In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Brianna Doe, founder and CEO of Verbatim, to unpack how B2B brands can show up with the same creative energy as B2C—without chasing trends or bloating their budgets. Brianna shares why influencer marketing deserves a real seat at the B2B table, what a minimum viable pilot program actually looks like, and how building a network on LinkedIn helped her go all-in on her own agency with zero outbound. She also dives into how internal influencers (yes, even your CEO) can drive brand affinity more authentically than any corporate page. In this episode, you’ll learn: How to test influencer marketing in B2B—without a 6-figure budget Why internal creators are your brand’s most underutilized asset What it takes to confidently build a business and brand from scratch Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Brianna on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Explore Verbatim: https://www.verbatim.com Timestamps: (00:00) Intro (01:07) Brianna's background and current work (01:52) From old fashioneds to margaritas (03:06) Journey into influencer marketing (04:42) Influencer marketing strategies for B2B (12:28) Tools and resources for influencer marketing (13:21) Internal influencers and company culture (16:48) The journey to Verbatim…
“Building strong relationships takes time, and that’s what many B2B marketers miss,” says Mike Allton , Chief Storyteller at Agorapulse In this episode of The Content Cocktail Hour, Mike Allton, Chief Storyteller at Agorapulse, joins Jonathan Gandolf to discuss the evolution of social media marketing and why relationships, not quick sales, are the foundation of B2B success. Mike shares his journey from influencer ambassador to storyteller at Agorapulse, his thoughts on how brands can empower employees to share their story, and why relationship-building in social media cannot be automated by AI. He also discusses the challenges of AI-generated content, the importance of brand consistency, and why LinkedIn connection requests shouldn’t always lead to a sales pitch. In this episode, you’ll learn: How to empower employees to authentically represent your brand Why building relationships on social media requires patience and time How to balance automation with personal connection in B2B marketing Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mike Allton on LinkedIn: https://www.linkedin.com/in/mikeallton/ Connect with Mike Allton through The AI Hat: https://theaihat.com/connect/ Explore The AI Hat: https://theaihat.com/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (01:31) Mike Allton’s journey and role at Agorapulse (04:03) The importance of empowering employees to share brand stories (07:02) The shift from corporate to human voices in social media (11:06) Navigating AI’s influence on social media content (12:30) How AI is both a tool and a challenge for content creation (13:04) The dangers of LinkedIn pitch slaps (14:30) Balancing automation and personal connection in outreach (19:17) The evolution of social media marketing in B2B (22:19) The future of relationship-building in digital marketing…
“Positioning and messaging might be perfect, but without distribution, it doesn’t mean anything,” says Jonathan Pipek , founder and CEO of Blue Manta Consulting In this episode of The Content Cocktail Hour, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Jonathan Gandolf to unpack the often-misunderstood world of product marketing—and why distribution, not differentiation, is the real battleground for startups. Jonathan shares why startups should consider fractional product marketing support before making their first full-time hire, what’s broken about personalization at scale, and why webinars feel increasingly outdated in today’s crowded B2B environment. He also dives into the critical role of language, community, and actionable content in building trust with modern buyers. In this episode, you’ll learn: When startups should hire product marketing and when they shouldn’t Why AI personalization at scale often backfires How distribution has overtaken positioning as the real growth challenge Resources: Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Jonathan Pipek on LinkedIn: https://www.linkedin.com/in/jonathanpipek/ Explore Blue Manta Consulting: https://www.bluemantaconsulting.com/ Timestamps: (00:00) Intro (01:31) Jonathan Pipek’s background and approach to startups (04:03) Defining product marketing at early-stage companies (07:02) When to hire product marketing full-time vs fractional (11:06) What’s not working: AI personalization at scale (12:30) Why ads are delivering diminishing returns (13:04) The distribution problem no one talks about (14:30) How product marketing and content marketing should collaborate (19:17) Why webinars feel outdated in 2025 (22:19) Why actionable content beats thought leadership today…
“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath , co-founder and CEO of YOYABA In this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it’s much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today’s B2B environment. He also explains why marketing teams need to think beyond MQLs and focus on what actually drives revenue, retention, and growth. In this episode, you’ll learn: How revenue marketing shifts focus from lead gen to business outcomes The importance of product-market fit and message-market fit The underrated power of personal branding in a noisy AI-driven world Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Tim on LinkedIn: https://www.linkedin.com/in/timrathofficial/ Explore YOYABA: https://www.yoyaba.com/ Timestamps: (00:00) Intro (03:52) The concept of revenue marketing (07:22) Aligning marketing and sales for success (12:20) The role of brand marketing (13:37) Keys to rapid business growth (17:01) Founding a business with family (18:32) Building a marketing career from scratch (19:58) AI is not the future…
“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby , CEO and co-founder of Scrappy ABM In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software. Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools instead of strategy. He also outlines the criteria for who should and shouldn’t be running ABM, and how aligning with finance, sales, and customer success is the real game-changer. In this episode, you’ll learn: Why tooling isn’t what makes or breaks your ABM program—and what actually does How to build a content-led ABM engine using what you already have The critical signals that mean your company is (or isn’t) ready for ABM Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Explore Scrappy ABM: https://scrappyabm.com Timestamps: (00:00) Intro (01:20) Marketing insights (01:49) The essence of Scrappy ABM (04:01) Building effective ABM programs (16:28) The role of content in ABM programs (16:56) Starting with what you have (19:23) Mapping content to buyer journeys (26:43) Don’t ask for the meeting…
“You can’t expect customers to come back if they’re not getting a good experience,” says Christian Burne , CTO of Oshyn In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars. Christian shares insights from Oshyn’s Digital Trust Index, which measures how well websites perform across these areas, and discusses why companies with the best security scores aren’t always excelling in other areas. He also explores the implications of headless websites, sharing when they make sense and when they might not be the right fit for every business. The conversation touches on how small adjustments can make a big difference in customer experience and why prioritizing digital hygiene is more important than ever. In this episode, you’ll learn: Why security alone isn’t enough for a great website experience How the Digital Trust Index helps brands measure their online performance When to choose headless websites—and when to reconsider Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianburne/ Explore Oshyn: https://www.oshyn.com/ Check out the Oshyn Digital Trust Index: https://lp.oshyn.com/o/oshyn-digital-trust-index-report/ Analyze your site’s performance using Oshyn’s AI-Enabled Reliability Report: https://www.oshyn.com/reliability-report?utm_source=chatgpt.com Timestamps: (00:00) Intro (01:12) Christian’s role at Oshyn and the Digital Trust Index (03:00) The importance of performance, accessibility, and security (06:10) When headless websites make sense (09:30) Key findings from the Digital Trust Index report (12:20) Measuring what matters in web performance (15:00) The role of AI in web experiences (17:00) What companies often overlook in their websites…
“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult , co-founder and CEO of Agorapulse In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads. From Agorapulse’s early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results. In this episode, you’ll learn: How to effectively leverage your employees’ networks to hire top talent Why social media isn’t just about posting content, but about creating genuine connections The balance between branding and lead generation in B2B marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/ Explore Agorapulse: https://www.agorapulse.com/ Timestamps: (00:00) Intro (01:10) Emeric’s background and entrepreneurial journey (03:00) The evolution from product-led to marketing and sales-led at Agorapulse (06:45) The importance of leveraging your employees’ networks for growth (10:20) Balancing branding with lead generation (13:30) Measuring social media success and ROI (17:10) The future of social media marketing in B2B (21:00) Key lessons learned from failures and successes in business…
“People relate to people, not tasting notes,” says Haley Moore , founder of Acquire In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences. She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions. In this episode, you’ll learn: How Acquire brings Michelin-level hospitality to virtual and in-person B2B events Why personalization at scale beats templated “event in a box” strategies The power of follow-up: what happens after the event matters most Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/ Explore Acquire: https://acquire-wine.com Timestamps: (00:00) Intro (01:15) Haley's journey in the restaurant business (02:01) The birth of Acquire during the pandemic (02:25) The evolution of virtual events (03:13) The magic of wine and storytelling (05:33) Jonathan's background and insights (08:52) The power of hospitality in business (15:44) Learnings about founding and scaling a business (18:50) How salespeople are missing what actually matters…
“Video is a tool for democratizing creative storytelling,” shares Drew Brucker, Director of Brand & Content at Goldcast In this episode of The Content Cocktail Hour, Drew Brucker, Head of Brand and Content at Goldcast, shares how B2B marketing has evolved in a video-first world, and why companies can no longer afford to avoid using video as a key content strategy. Drew discusses Goldcast’s shift from being an event platform to a comprehensive B2B video content solution, and how AI is playing a huge role in making video production more accessible and scalable for marketers. He explores the power of video for building mindshare, the importance of creating memorable content, and why marketers need to adapt to the growing trend of video-first strategies. In this episode, you’ll learn: Why video-first content strategies are the future of B2B marketing How to leverage AI to make video production more efficient The shift from transactional marketing to relationship-building with mindshare Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/ Explore Goldcast: https://goldcast.io Explore Content Lab: https://www.goldcast.io/contentlab Timestamps: (00:00) Intro (01:33) Drew’s journey and Goldcast’s evolution (03:00) The role of AI in content creation (06:00) Shifting to a video-first content strategy (10:00) Building mindshare with video (14:20) Why marketers need to rethink ROI (17:00) The impact of video on brand awareness (20:00) Tips for successfully integrating video in B2B marketing…
“Great content is content that’s worth 10x the reader’s time,” says Ryan Allis , CEO and Founder of SaasRise In this episode of The Content Cocktail Hour, Ryan Allis, Founder of SaasRise, shares the playbook behind scaling a content-led B2B growth engine in 2025. He breaks down why traditional inbound and SEO strategies are losing steam, and how AI-personalized outbound and ABM are becoming the new standards for driving qualified leads. Ryan also walks through his weekly content creation workflow, SaasRise’s approach to LinkedIn thought leadership, and the underrated power of tracking content impressions across every touchpoint. In this episode, you’ll learn: Why inbound marketing and SEO need a major update in the age of AI How SaasRise uses AI-personalized outbound to achieve high-performing lead gen What a modern B2B content machine looks like and how to build one from scratch Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanallis/ Explore SaasRise: https://www.saasrise.com/ Timestamps: (00:00) Intro (03:52) Inbound marketing is losing ground (06:31) Reaching cold leads that convert (11:28) How Ryan creates weekly content fast (13:18) Why AI outbound works better now (16:20) What Ryan tracks across all channels (21:38) AI emails are driving most leads…
“Marketers are sociologists. We see the entire market. Sales are psychologists. They focus on one thing in front of them,” shares Nadia Davis , VP of Marketing at CaliberMind In this episode of The Content Cocktail Hour, Nadia Davis, VP of Marketing at CaliberMind, unpacks the realities of ABM, revenue marketing, and why marketing leaders need to align with the language of the boardroom. Nadia shares how ABM has always existed—long before platforms tried to "productize" it—why MQLs aren’t actually dead, and the biggest mistake companies make when implementing account-based strategies. She also explores the operational side of marketing, offering insights on why instrumentation and process matter just as much as creativity, and how marketers can set themselves up for success when stepping into new leadership roles. In this episode, you’ll learn: Why ABM isn’t as new as people think—and how to actually make it work How to prove marketing’s value in the boardroom and tie impact to revenue The biggest tech trap ABM marketers fall into—and how to avoid it Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Nadia on LinkedIn: https://www.linkedin.com/in/nadiadavis/ Explore CaliberMind: https://www.calibermind.com Timestamps: (00:00) Intro (01:33) Nadia's marketing journey and insights (03:56) The evolution and misconceptions of ABM (05:16) Defining ABM and its practical applications (08:21) Challenges and strategies in ABM implementation (15:28) Tracking success in ABM and marketing (20:35) Nadia's first 90 Days at CaliberMind (23:41) Why MQLs aren’t dead…
“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam , Co-Founder of Audience Haus In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand. She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today’s landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies. In this episode, you’ll learn: Why Movement Marketing is the key to standing out in B2B How AI can enhance, not replace, human-led marketing The importance of founder-led sales and why leaders should be the face of their brand Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/ Explore Audience Haus: https://www.audiencehaus.com/ Timestamps: (00:00) Intro (01:12) What is Movement Marketing? (03:28) Why traditional B2B marketing is failing (06:45) The psychology behind movement-driven branding (10:02) The rise of founder-led sales and why it matters (14:30) How AI can support human-first marketing (19:20) The challenges of building a brand-led community (24:05) Karthi’s unpopular opinion on B2B marketing…
“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott , VP of Marketing at Bounti.ai In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape. Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise. In this episode, you’ll learn: How AI can eliminate the “blank page” problem and accelerate content creation Why AI should be used to augment human decision-making rather than replace it The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/ Explore Bounti.ai: https://bounti.ai Timestamps: (00:00) Intro (01:09) AI's role in marketing (01:56) The human touch in AI (03:29) AI in sales and marketing (08:13) Bounti Labs' unique approach (13:25) Using AI in daily marketing tasks (15:15) Challenges and success metrics (19:01) Skepticism about LinkedIn…
“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton , founder and CEO at Antidote In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out. In this episode, you’ll learn: Why traditional social media strategies in B2B are failing—and how to fix them How Creative Demand combines storytelling and strategy to drive revenue The role of strategic campaigns in turning social into a demand engine Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Follow Darien on X: https://x.com/DarienPayton Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/ Explore Antidote: https://www.antidotemedia.co/ Timestamps: (00:00) Intro (01:18) Creative demand explained (03:18) The role of creativity in demand generation (06:14) Successful creative campaigns (08:10) Social media strategies for B2B (14:56) Converting social media into demand (18:47) Misalignment of social media and business objectives…
“The minute you put down a sales motion on paper, it’s already broken. Like it’s no longer relevant, right? It’s no longer relevant because your buyer has moved on,” says Ashar Rizqi , co-founder at Bounti.ai . In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth. In this episode, you’ll learn: How Bounti.ai is building an alternative to enterprise sales motions Why AI-driven content saturation could kill email and web marketing The role of proprietary AI models in reshaping sales and marketing Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/ Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/ Explore Bounti.ai: http://Bounti.ai Timestamps: (00:00) Intro (01:06) Why traditional go-to-market strategies are broken (04:14) The problem with forecasting in sales (06:32) How Bounty AI automates sales prospecting and outreach (09:46) Why AI should focus on delighting customers, not just efficiency (14:16) The impact of AI on buyer behavior and marketing channels (19:33) Why B2B sales needs a new model…
“People read three-star reviews. They don't read five-star reviews. People are looking for truth. They're looking for actual helpful content, and nothing's five stars,” says Allyson Havener , CMO at TrustRadius In this episode of The Content Cocktail Hour, Allyson Havener, CMO at TrustRadius, explores how reviews, AI, and data-driven content are shaping modern B2B marketing. Allyson shares why quality beats quantity when it comes to reviews, how TrustRadius is setting the industry standard for authenticity in customer voice, and why proprietary data is a brand’s secret weapon in the age of AI. She also offers her unique perspective on why CMOs, not CROs, should lead go-to-market teams and how aligning marketing with finance is a game-changer. In this episode, you’ll learn: Why TrustRadius rejects nearly half of its submitted reviews to maintain quality and credibility How AI is affecting buyer trust—and how businesses can protect their content from becoming commoditized The hidden power of proprietary data and how it fuels content, product, and marketing strategy Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-havener Explore TrustRadius: https://www.trustradius.com Timestamps: (00:00) Intro (01:16) Understanding TrustRadius (02:04) Balancing vendor and buyer solutions (04:54) The importance of quality reviews (05:53) Philosophy and strategy at TrustRadius (08:52) AI's role in reviews (12:39) TrustRadius' data-driven content strategy (17:32) The value of content marketing (23:38) Why CMOs may be better suited to lead revenue teams…
“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter , Senior Director of Demand Generation at Pavilion In this episode of The Content Cocktail Hour, Josh Carter , Senior Director of Demand Generation at Pavilion , explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies. In this episode, you’ll learn: Why referrals drive 60-70% of Pavilion’s new memberships - and how they activate that channel How AI is helping sales teams personalize outreach and improve conversion rates The role of brand investment in building long-term demand and trust Resources: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Explore AudiencePlus: https://audienceplus.com Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116 Explore Pavilion: https://www.joinpavilion.com/ 2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report Timestamps: (00:00) Intro (02:00) Understanding Pavilion's unique DemandGen approach (04:06) The role of AI in Pavilion's sales process (04:57) Optimizing the sales funnel with AI (06:02) Leveraging AI for personalized marketing (15:17) Building a centralized AI knowledge repository (17:29) Balancing AI and brand authenticity (21:55) The importance of brand in B2B marketing…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...