Content Hacking For Results The Content Hacking Show podcast

14:44

In today’s episode of the Content Hacking podcast, I’ll tell you about a funnel that I’ve been tweaking for our coaching program. I’ll share with you some secrets to creating a funnel that can scale and achieve massive results. Here are some of the most valuable things you’ll learn: - How thinking outside the box helped me boost my click-through rates - Why funnels don’t work (and how to approach them the right way) - How I’m combining different elements of the funnel for maximum results. So if you’d like some proven tips for making your funnel scalable, jump right into the podcast!…

1
How to Design an Amazing Offer 16:33

4 years ago16:33

16:33

In this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist. Here are some of the most valuable things you’ll learn: - How to predict and overcome objections - How to figure out what your target market needs - How to price your offer correctly So if you’d like to learn how to structure a compelling offer, jump right into the podcast!…

1
Dealing with Overwhelm and Simplifying Your Business 12:50

4 years ago12:50

12:50

In today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth. You’ll uncover many nuggets of wisdom, such as: - The Five Ones concept and how to apply it - How to de-risk your business while scaling - How to narrow your focus on what matters If you want to eliminate burnout and scale without struggles, go ahead and listen to the podcast.…

1
Email Marketing Is King 12:41

5 years ago12:41

12:41

In this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential. Here are some of the most valuable things that you’ll learn: - Why email marketing works better than most other channels - How to make your campaigns wildly profitable - Content secrets from the most successful copywriter in history So if you want to learn how to thrive with email marketing, jump right into the podcast.…

1
Finding a Good Business Model 13:55

5 years ago13:55

13:55

In this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth. Here are some of the most valuable things you’ll learn: - What makes a sound business model - Why operating leverage matters - How to remove bottlenecks from your business So if you want to understand the makings of a thriving business model, go ahead and listen to the podcast.…

1
Solving Problems with the Current Reality Tree 12:29

5 years ago12:29

12:29

In this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. It’s also one of the key tools I use to get to the ROOT of issues in business. So if you want to learn about dealing with problems effectively, jump right into the podcast.…

1
Mastering Client Experience 12:38

5 years ago12:38

12:38

I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar. In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are: - Taking responsibility - Cause and effect - Getting your team involved - The CEO has to champion great client experience - How important is financial metrics That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again…

1
How to Do Email Marketing 16:01

5 years ago16:01

16:01

Recently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. No joke. And that’s the reason for the cancellation. I know that it’s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the “know” always report the same thing: email is their profitable channel. For this reason, this episode will cover: - Email list as an equity - How attribution works - Challenges of using Facebook only - Using emails for ads If you want to get massive ROIs from your email, tune in to this podcast.…

1
The Most Incredible Marketer I Know 19:01

5 years ago19:01

19:01

In this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like: - How he tested for failure regularly and what he could control - When he finds winners and something that works, he hits it hard - How he built a dream team to make up for his own limitations Why he took a marketing first philosophy about everything So, listen here to do a deep dive into this incredible guy... and find out some secrets to his success.…

1
Getting a Read on the Market 11:41

5 years ago11:41

11:41

Reading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market. So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like: - How to look at what people are buying to get a good read on the market - Why there are no such thing as being too obsessed with your market - The single best market research tool I’ve ever found (and it’s free; not it’s not a survey). Check out this episode if you want to go from average to ninja-level market reading.…

1
Bringing a New Business to Market 14:02

5 years ago14:02

14:02

I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include: - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market Listen here to find out more about our checklist and how you can apply it to new campaigns.…

1
Digging Into My Personal Process 13:36

5 years ago13:36

13:36

I want to try something I’ve never done before. In this episode, I want to give you a sneak peek into my creativity process. Some awesome things I’ll cover include: - Key things I need to spur my process and why - How oscillating between rest and intense focus works for me - The thinking models I use to help the creative process Listen here to find out how I go from zero to firehose intensity as I get into my creative zone. Hopefully, you’ll be able to adopt a few tips to spur your own creative process.…

1
How to Sell Big-Ticket Products and Services 18:06

5 years ago18:06

18:06

In this podcast, I dive deep into the process of selling high-ticket items. I break down the steps to show you how to structure everything properly and reach the right people with your offer. You’ll learn lots of essential things about marketing and sales, such as: - The importance of qualifying and how to do it right - How to dispel objections like a pro - How to create an effective follow-up system So if you have the desire to sell big-ticket items, jump right into the podcast to learn how to build a system that works.…

1
Turning Your Business Into a Cashflow Machine 13:53

5 years ago13:53

13:53

In today’s episode, I’m not talking about content or marketing for a change. I’m going to focus on the operational side of your business. I’ve learned a great deal about making my business run like a machine. In this podcast, I’ll share with you the wisdom that applies to any business. Here are some of the awesome things that you’ll learn: - What improvement is really about - How to achieve consistency - Why you should create a boring business If you want to see what it takes to streamline your business and maximise its potential, you’ve got to listen to the podcast!…

1
How to Think About Marketing Campaigns 12:16

5 years ago12:16

12:16

If there’s one thing I keep talking about time and time again, it’s how to make campaigns work. There’s a specific set of characteristics that separate killer campaigns from the duds. In this podcast, I’ll show you what those characteristics are. You’ll learn: - What makes a campaign scale to tens or hundreds of millions of dollars - How to know if you should ditch or scale a funnel - Why it’s normal to feel like you’re constantly screwing up To learn what it takes to create campaigns that get real results, jump right into the podcast!…

The Content Hacking Show

1
The Broken Book Funnel 13:19

5 years ago13:19

13:19

What do you do when a funnel breaks? That’s the question I’ve had to answer about our book funnel. We hit the $20,000 spend mark and everything changed. Cost per acquisition skyrocketed and our revenue per client plummeted. But this isn’t a “woe is me” story. This is my chance to share what you need to do when a funnel stops working. In this episode of the Content Hacking Podcast, you’ll learn: - The key lessons I’ve learned from my broken book funnel. - Why getting more granular may be the solution. - The changes I’m going to make to my funnel to get it working again. This is a big one for anybody who’s ever struggled to get a funnel working properly. Check out the podcast today for some valuable insights.…

The Content Hacking Show

1
Using Content to Get People to Buy More 10:58

5 years ago10:58

10:58

Amazing success stories always give me tingles. This stuff lights up my brain and makes me so excited to share with you. In this episode of the Content Hacking Podcast, I hit you with the stats of a company that has done amazing things with their content and ad campaigns. You’ll learn a ton, including: - The two different ways that you can use content. - The raw numbers behind one company’s powerful campaign. - The three things you have to combine to make content marketing work for you. This is exciting stuff and I know it can help you to make better use of your own content. Check out the podcast to find out how.…

The Content Hacking Show

1
My Big Announcement 13:50

5 years ago13:50

13:50

When is enough, “enough”? It’s an important question that I don’t think many business owners ask of themselves. We’re always so focused on growth that we never stop to think that we may have reached exactly where we need to be. I believe that I’m where I need to be with Fubbi right now. And in this episode of the Content Hacking podcast, I talk about… - Why I’m closing the books on our full service packages. - How I’ve aligned by business with my own needs. - Why this decision means bigger and better things for Fubbi’s clients. Sometimes, you have to stop and think about what you really want from your business. Check out the podcast to learn what that means for me.…

The Content Hacking Show

1
Staying on the Merry-Go-Round 13:49

5 years ago13:49

13:49

Business is a lot simpler than most people make it. I’m not saying that it’s easy . I’m saying that the core concepts of business are simple enough for anybody to understand. And yet, so many of us feel like we’re getting spun off the merry-go-round every other day! In this edition of the Content Hacking podcast, I dig into several business issues, including: - The five ways you can increase profit and revenue. - The distractions that bog us down as business owners. - How I’ve engineered business accounting to work for me. If the concepts behind business are so simple, why make them more complicated? Check out the podcast to find out how I stay glued to the merry-go-round.…

The Content Hacking Show

1
An Inside Look Into My Marketing Campaigns 11:22

5 years ago11:22

11:22

Have you ever wondered how the Fubbi team gets such amazing results day in and day out? You won’t have to wonder for long because I reveal some of my secrets in the latest edition of the podcast. I cover a bunch of stuff, including: - Why video ads are one of the keys to our success. - The power of batching when creating your ads. - The one trait that all of our most awesome clients have and why it’s a great thing. You wanted the secrets and I’ve laid them bare. Check out the podcast to dig into a marketing strategy that works wonders.…

The Content Hacking Show

1
How You Should Use Your Content 13:39

5 years ago13:39

13:39

You’ve got your content… Now how do you use it? It’s a question that a lot of clients ask me and it’s the question that I dive into in this edition of the Content Hacking podcast. After all, having amazing content doesn’t mean much if you’re not using it to maximum effect. In this episode of the podcast, you’ll learn… - Why you need to stick with what works. - The rinse and repeat strategy that helps you squeeze every drop out of your content. - How your numbers reveal the truth of your content strategy. When you know how to use it, content is the most powerful marketing tool in your arsenal. Check out the podcast to learn how to use it.…

The Content Hacking Show

1
2,000 Book Sales Per Month? 19:04

5 years ago19:04

19:04

My ultimate goal for my book sales funnel is to get to a point where I’m spending $100,000 a month on ads. Assuming a cost per sale of $50, that would mean 2,000 book sales per month. And if just 5% of book buyers ask us to help with their content, you can see the value to the business. In today’s podcast because you’ll learn… - How I plan to scale my ad campaigns. - How you can use automation to sell more of your services through one funnel. - The importance of finding a balance between growth and quality. If you’re going to scale like this, you’ve got to know how to do it right. Listen to the podcast to learn some of my secrets for explosive ad performance.…

The Content Hacking Show

1
Split Testing a Funnel 15:49

5 years ago15:49

15:49

As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately. i.e. a free marketing budget. But that didn’t come easy. It took 14 variations of the funnel to get it to that level! In this episode, I dig into split testing your funnels so that they’re as good as they can possibly be. Listen along and you’ll learn… - Why every funnel needs tweaking and refining. - Why burning money to get data isn’t a bad thing. - How you can scale when you finally get your funnel right. Building a funnel is the easy part. It’s the little tweaks and changes that make all of the difference. Check out the podcast to learn more.…

The Content Hacking Show

1
Creating Quick Wins in Your Business 11:34

5 years ago11:34

11:34

With all of the corona-drama surrounding your business right now, you’re probably panicking. You need to pivot fast and get some quick wins under your belt. But that pivot doesn’t need to be as big as you think! In this episode, I discuss some techniques that you can use right now to land some quick wins. Some of the things you’ll learn include: - How tracking your emails reveals your best-performing content. - How your underutilised assets may be your saving grace. - Why your previous buyers can help you generate new revenue. Pivoting your business may be as simple as finding new ways to leverage what you already have. Check out the podcast to find out more.…

The Content Hacking Show

1
Massive Results From a Hugely Successful Funnel 11:09

5 years ago11:09

11:09

In this podcast, I show you how we’ve built a funnel that’s driving massive results right now. I dissect the funnel for you and show you what makes it work so amazingly. Of course, I also share some actionable tips that you can apply to your own funnel. You’ll learn a bunch of valuable lessons about building a high-performing funnel, such as: - How we email our list to generate tons of hot leads - What our upsell page looks like and how it works - How we separate our leads and nurture them If you want to learn about turning your funnel into a powerful machine, jump into the podcast now.…

The Content Hacking Show

1
Content, Funnels, and Your Paid Ads 14:11

5 years ago14:11

14:11

In this episode, I talk about content and how it relates to your funnel and paid ads. I dive deep into what your content should do and how to use it right if you want to get better results. Here are some amazing things that you’ll find in this podcast: - Why making content your top priority isn’t always a good idea - How you can repurpose your content to drive massive amounts of traffic - How my client who makes $50 million per year uses email content So if you’re struggling to make your content work, or just want better results, go ahead and listen to the podcast.…

The Content Hacking Show

1
The Right People and the Right Systems 10:18

5 years ago10:18

10:18

In this episode, I share some interesting stories that have valuable lessons behind them. I talk about the importance of finding the right people and setting the right systems in place if you want to supercharge your growth. You’ll discover a few valuable nuggets of wisdom, such as: - Who is “The One” in your business and how do you find them - Why incentivising your people the right way makes all the difference - How to choose the metrics that you should track So if you want to learn about maximising your team’s performance and driving better results, jump right into the podcast.…

The Content Hacking Show

1
Funnel Secrets Exposed and Myths Debunked 15:53

5 years ago15:53

15:53

In this podcast, I uncover some of the most valuable funnel secrets that you can use to unlock your marketing potential. I debunk some common myths around content and talk about how to use your content the right way. Some of the main things you’ll learn include: - Your content’s place in the funnel and the purpose that it truly serves - The importance of understanding your allowable cost per sale - The critical decisions to make if your funnel isn’t working If you want to learn some pro tips for making your funnel work at its best, go ahead and listen to the podcast right now.…

The Content Hacking Show

1
Getting Free From the Bottlenecks 14:36

5 years ago14:36

14:36

In this episode, I talk about freeing your business from bottlenecks and turning it into a well-oiled machine. I dive deep into the importance of taking full charge of your schedule and creating a streamlined, focused workflow. Some of the most valuable lessons you’ll learn here include: - Why you should ritualise your actions and how to do it right - What kind of meetings you should have and how often - The value of planning your personal and business lives in advance So if you want to learn how to tighten the screws on your business and have things running smoothly, jump right into this podcast.…

The Content Hacking Show

1
The Common Thread 7:17

5 years ago7:17