The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Our Skin: A Personal Discovery Podcast


1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
E-commerce Expert Michael Affronti of Salesforce: How SFCC Has Evolved to Meet Consumer Demand
Manage episode 428170910 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore
- How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
- The expansion of SFCC’s target into the mid-market
- How SFCC fits into the headless versus composable conversation
- How AI is intersecting with retail
92 episodes
Manage episode 428170910 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore
- How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
- The expansion of SFCC’s target into the mid-market
- How SFCC fits into the headless versus composable conversation
- How AI is intersecting with retail
92 episodes
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The Ecommerce Toolbox: Expert Perspectives

1 Trailblazing Outdoor Commerce: Amanda Carroo on Innovation & Sustainability at Fjällräven 18:45
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In this episode, Amanda Carroo, Global Director of Digital (Americas) at Fjällräven, joins host Kailin Noivo to unpack how the iconic Swedish outdoor brand is modernizing its ecommerce experience without losing sight of its roots. Amanda shares how her team blends heritage with innovation to build omnichannel strategies, regionalized experiences, and white-glove ecommerce journeys that reflect the brand’s commitment to sustainability and repairability. From loyalty programs and CRM upgrades to elevating product storytelling and building cross-functional teams, she offers a clear look at how ecommerce can power long-term value, not just short-term sales. If you’re navigating legacy platforms, scaling digital experience, or trying to connect purpose with performance, this episode is for you. What You’ll Learn How Fjällräven brings its sustainability mission to life through digital channels Why platform evolution starts with team alignment and cross-functional strategy How CRM upgrades and loyalty programs support personalization at scale What white-glove ecommerce looks like for a heritage outdoor brand How ecommerce plays a key role in advancing circularity and long-term value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 Inside H1 2025: Ecommerce Trends, AI Shifts, and What’s Coming Next 11:37
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In this solo episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo breaks down the key trends, challenges, and wins from the first half of 2025. From the quiet rise of AI in internal operations to growing return fatigue and shifting SEO strategies, Kailin shares sharp insights to help ecommerce leaders prepare for what’s ahead. What You’ll Learn How AI is quietly reshaping internal operations in ecommerce Why return fatigue and logistical disruptions are becoming bottom-line issues What consumer demand really looks like heading into H2 Why new projects now demand crystal-clear ROI and CFO alignment How Noibu is evolving from error monitoring to a full revenue-driving platform What ecommerce leaders should watch out for heading into Black Friday To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 2025 Recap: How AI is Powering Ecommerce in 2025 10:09
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This isn't just another AI discussion; it's a curated highlight reel of the most practical AI insights from our conversations this year so far on The Ecommerce Toolbox Expert Perspectives. We've compiled game-changing moments from industry leaders who are actually using AI to drive real results in ecommerce. What you'll learn: How to align AI implementation with business objectives, not technology trends Why backend AI applications deliver immediate bottom-line impact The framework for evolving from basic segmentation to AI-powered personalization How to leverage AI for efficiency while maintaining authentic human connections Practical approaches to automating workflows without losing control Why combining AI tools with human expertise creates the most effective results To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 From Monolith to MACH: Inside Harry Rosen’s Digital Rebuild With Tovi Heilbronn 19:10
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Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you’re navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity. What You’ll Learn Why Harry Rosen ditched its monolith for a MACH stack and how they got buy-in How clienteling went digital with the Herringbone app The underestimated ROI of well-managed tech debt How to align IT and business teams during high-stakes transformation What Tovi sees as the next gap in digital consulting To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo 45:07
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We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance. What You’ll Learn: Why trust is the most important KPI in grocery ecommerce and how to earn it weekly How Carrefour tracks loyalty, churn, and NPS to gauge digital performance How AI helps detect hidden issues before they cause customer drop-off Why resolving bugs in staging is 1,000x cheaper than in production The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams How Carrefour uses AI and automation to manage releases, QA, and site health Why missing product images can silently tank SEO and conversions How Carrefour balances performance across both mobile app and web To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 The Key Strategy Behind BigCommerce’s B2B Pivot and Composable Transformation, with CEO Travis Hess 32:04
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Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays. What You’ll Learn Why BigCommerce is narrowing focus instead of chasing the full market How to lead complex change in a publicly traded SaaS company What makes B2B ecommerce ripe for disruption The difference between flexibility and chaos in composable commerce How Travis applies lessons from Accenture and agency life to platform leadership Where AI fits into BigCommerce’s internal ops and product strategy To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 The Secret to Replatforming Without Breaking the Brand, with Brit Tucker VP of Product Technology & CX at Society6 24:50
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Today, we explore the intersection of product, technology, and customer experience with Brit Tucker, VP of Product Technology and CX at Society6. As the brand navigates a bold shift from marketplace to curated retailer, Brit unpacks how Society6 aligned its strategic pivot with a full replatform and redesign all timed ahead of peak season. She shares the mindset required to lead complex digital transformations, why listening to customers matters more than brand messaging, and how a culture of experimentation drives sustainable growth. Tune in for actionable insights on building cross-functional alignment, optimizing tech investments, and scaling ecommerce through real customer understanding. What You’ll Learn Why Society6 rebranded its business model, not just its site The hidden danger of chasing short-term wins in ecommerce How to structure replatforming goals so they don’t become a silver bullet trap Why experimentation isn’t optional and how to scale it cross-functionally How CX, product, and tech can unify under one leadership vision What the rise of creators means for home decor and DTC brands To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack 20:27
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What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills , Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused. What You’ll Learn Why rebrands should never be ego-driven and how to rebrand the right way. The hidden risks of combining a rebrand and replatform How MOO gets physical products into customers’ hands through digital flows Why sample packs and smart mail are still conversion gold The challenge of balancing B2B and B2C experiences on one site How MOO applies AI to internal tooling and customer insights (without losing brand voice) To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune 20:58
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Today, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell’s Playbook 19:03
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In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won’t want to miss this one. What You’ll Learn How to evolve from product-led to lifestyle-led ecommerce Why bottom-line obsession drives smarter growth Lessons from APAC on speed, creators, and live shopping How to use GenAI to scale personalization and performance creative The importance of cost controls in performance marketing Why in-platform ROAS is no longer the north star metric To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar 20:56
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Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar , VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market. What You’ll Learn How Topps expanded its brand globally across digital and retail Why omnichannel isn’t about channels, it’s about the customer experience How setting clear customer expectations builds loyalty The critical mistakes brands make when KPIs compete across teams How NFTs still have future utility beyond the hype Why the post-purchase experience matters more than the checkout journey To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 How Mejuri Balances Tech Innovation and Business Impact with Rohit Nathany 23:19
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We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany , Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stack to Shopify, launched a loyalty-driven mobile app, and built a high-performing internal tech culture that fuels fast, focused innovation. Whether you missed it the first time or just want a fresh take, tune in for sharp insights on balancing speed, scale, and strategy in modern ecommerce. What You’ll Learn How to replatform without stalling your team or innovation Why internal tech culture matters more than tech stack Rohit’s 30% rule for proactive tech debt management How Mejuri uses data to justify mobile and loyalty investments The logic behind custom vs. out-of-the-box ecommerce features Why speed, flexibility, and scalability must align with customer value To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 What Most Companies Get Wrong About Scaling with AI, Tim van der Horst Explains 19:56
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Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst , Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the boundaries of what’s possible when AI and edge technologies converge. Tune in for expert insights from the cutting edge of tech and innovation. What You’ll Learn: Why edge computing is critical to AI scalability and what it means How OnLogic is enabling smart, local decision-making for industrial applications The biggest challenges and opportunities in scaling ecommerce across Europe Why cloud costs are ballooning and how edge computing helps control them Real-world AI use cases: vision systems, predictive maintenance, and more Tim’s take on where AI makes the biggest business impact today To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech 16:58
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Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology. What You’ll Learn: Why personalization is Omoda’s core differentiator and how they’re scaling it with AI How to launch an AI stylist customers actually want to use Ways Omoda is using generative AI to improve product data and customer experience Why traditional chatbots fail and how LLMs are changing the game How to shift from “search-and-scroll” to predictive, personalized shopping What Omoda is experimenting with next: AI-generated imagery and lean-back content To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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The Ecommerce Toolbox: Expert Perspectives

1 H&M’s Game-Changing Approach to Brand, Tech & Customer Experience with Jenn Volk 18:47
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Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, crafting seamless omnichannel experiences, and why today’s ecommerce strategy demands more brand storytelling than ever before. What You’ll Learn: How H&M blended digital storytelling with ecommerce conversion in their 2024 site relaunch Why product detail pages (PDPs) are now the first brand touchpoint, and how to optimize them The omnichannel mindset: How H&M integrates in-person events with shoppable online experiences How to align loyalty programs and measurement to boost cross-channel engagement Why customer journeys are unpredictable, and how H&M stays agile in response How influencer marketing is being embedded directly into the ecommerce experience The key metric Jen’s team uses to evaluate digital success in 2025 To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so…
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