Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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#11 Another Cup: Todd Talks with Coffee Trader Josh Marsceau
Manage episode 470764328 series 3077106
Content provided by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Takeaways
- Josh's journey into coffee began unexpectedly through a family coffee shop.
- Building relationships with roasters is a key aspect of being a trader.
- Quality control has played a significant role in Josh's understanding of coffee.
- Traveling to coffee origins has been a highlight of Josh's career.
- Memorable experiences include sensory summits in various countries.
- Josh values the collaborative nature of the coffee industry.
- His passion for coffee has remained strong over the years.
- Every day in the coffee industry presents new opportunities and challenges.
91 episodes
Manage episode 470764328 series 3077106
Content provided by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Covoya Specialty Coffee and The Exchange Coffee Podcasting Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Takeaways
- Josh's journey into coffee began unexpectedly through a family coffee shop.
- Building relationships with roasters is a key aspect of being a trader.
- Quality control has played a significant role in Josh's understanding of coffee.
- Traveling to coffee origins has been a highlight of Josh's career.
- Memorable experiences include sensory summits in various countries.
- Josh values the collaborative nature of the coffee industry.
- His passion for coffee has remained strong over the years.
- Every day in the coffee industry presents new opportunities and challenges.
91 episodes
All episodes
×00:00 Introduction to the Coffee Consumption Quiz 02:23 Exploring Coffee Preferences: Lattes vs. Cappuccinos 05:07 Brewing Methods: Percolators vs. Pour-Overs 07:52 Regional Coffee Trends: Dark Roasts and Popularity 10:25 The Shift in Coffee Drinking Habits 13:10 Coffee Consumption Statistics: Age and Preferences 15:54 The Popularity of Single-Cup Brewers 18:26 The Lightning Round: Quickfire Coffee Questions 21:07 Final Thoughts and Wrap-Up Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
00:51 Customer Training for Coffee Roasters 03:44 The Role of Trainers in Coffee Businesses 07:45 Monetizing Training Programs 11:37 Engaging Different Learning Styles 14:39 Training Centers vs. On-Site Training 18:36 Monetizing Training and Communicating Value 22:29 The Importance of Standards in Training 26:00 Alternative Brewing Methods in Restaurants 29:31 Consultative Selling in Coffee Training 32:41 Communication Styles in Training 37:02 Standardization vs. Individual Expression 43:49 The Value of Industry Standards 52:43 Conclusion: The Importance of Training in Coffee Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
Takeaways Quality assurance is crucial in coffee roasting. Cupping is essential for coffee quality. You need to taste your own coffee. Cupping should be a priority in your business. Learn to cup, then cup to learn. Make cupping enjoyable and accessible. Invest in basic quality control tools. Cupping with peers enhances learning. Practice is key to improving your cupping skills. Production brewing can be more effective than cupping. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
00:00 Introduction to Coffee Terminology 02:50 Understanding FOB and Its Importance 05:57 The Process of Coffee Stripping 09:05 Buying Forward: Securing Future Inventory 12:02 Defining Your Coffee Position 15:06 Delivery Orders and Their Role 17:49 Understanding NANS and Its Implications 21:10 Grain Pro: Enhancing Coffee Quality 23:56 The Role of the Green Coffee Association 27:12 Hedging: Managing Risk in Coffee Trading 27:54 Understanding Hedging in Coffee Trading 30:17 The Importance of Allocation 33:38 Counterparty Dynamics in Coffee Transactions 35:51 Differentials: A Unique Pricing Strategy 38:32 Long and Short Positions Explained 41:52 The Concept of Lots in Coffee Trading 46:32 Understanding Carry Charges 49:52 Unit of Measure: The Basics of Coffee Pricing Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #17 Another Cup: Covoya trade analyst, Liesa Collins, and Marketing Manager, Sam Supsky. 17:09
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Takeaways Sam's background in coffee started with Dunkin' Donuts and coffee milk. Her first job in coffee was with coffee extracts. Marketing in coffee involves a variety of tasks and events. The coffee industry is heavily influenced by the people involved. Navigating market changes can be challenging for marketing efforts. Sam values the willingness of others to share knowledge in the coffee community. Covoya aims to be more present in the market and at events. The importance of storytelling in marketing coffee products. Sam enjoys a simple life filled with family and cooking. Having pets adds joy and comfort to her home life. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #16 Another Cup: Rae Tran from Karmic Circle Coffee Trading in Vietnam 16:44
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Takeaways Rae Tran aims to uplift the quality of Vietnamese coffee. Karmic Circle Coffee Trading focuses on quality rather than quantity. Innovative processing methods are being introduced in Vietnam. The US market is diverse and seeks unique coffee offerings. Rae credits Miguel from Paradise for his mentorship. Vietnam is experiencing a mini Renaissance in specialty coffee. The company imports between three and five tons of coffee annually. Pre-orders help minimize risks for small operations. Instagram is the best way for roasters to connect with Karmic Circle. The current political climate poses challenges for coffee importers. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #41 Dan Streetman from Bird and Bear and Greg Buchheister from Coffeebar 42:50
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Takeaways The coffee industry thrives on personal connections and relationships. Attending coffee expos provides invaluable face time with suppliers and peers. Building trust is essential in the coffee business, especially when separated by distance. Newcomers to the coffee industry bring fresh excitement and perspectives. The evolution of coffee expos reflects changes in the industry and community dynamics. Sharing experiences and stories helps roasters learn and grow together. Networking at expos can lead to unexpected opportunities and collaborations. The significance of community in fostering growth and innovation in coffee. Bird and Bear Coffee represents a new wave of coffee roasting in San Francisco. Greg's entrepreneurial spirit was influenced by his mother's example. Starting a coffee business involved overcoming many obstacles. Personal experiences shape the way we approach business. Failure can lead to unexpected opportunities for growth. A unique coffee experience can differentiate a business. The journey of entrepreneurship is filled with ups and downs. Visit: Bird and Bear Coffeebar Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
Takeaways The absence of dark roast options in specialty is puzzling. 35% reported drinking dark roast, while only 12% light roast. Consumer preferences shift significantly after age 40. Dark roast consumption is higher among older demographics. Specialty coffee roasters should offer dark roasts for business growth. Good roasting skills are essential for quality dark roasts. The coffee industry has shifted towards lighter roasts in recent years. Understanding consumer preferences can drive better business decisions. Theme music: Dark Symphony Written blog: Making a Case for Dark Roast Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #15 Another Cup: A Chat with David Griswold Founder of Sustainable Harvest 31:23
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Coffee is a collaborative journey involving various stakeholders. Sustainability in coffee is not just a trend but a necessity. The coffee market is evolving, and so are consumer expectations. Entrepreneurship in coffee requires resilience and adaptability. The importance of community and relationships in the coffee industry cannot be overstated. The Cup of Excellence highlights the best in coffee but needs to support all farmers. Innovative solutions like biochar can help address climate issues in coffee. The coffee industry offers endless opportunities for growth and exploration. Compassion and empathy are key traits for success in the coffee business. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
Packaging is both a marketing tool and a means to preserve freshness. The choice of packaging should reflect the coffee's intended market and distribution method. Simple and elegant packaging can be effective for local sales. Investing in quality packaging technology can enhance operational efficiency. Distinctive packaging helps brands stand out on crowded shelves. Understanding your brand identity is crucial for packaging decisions. Cost considerations are important when choosing packaging options. Freshness is a key factor in packaging for longer distribution routes. Artisanal approaches to packaging can slow down production but may add value. Collaborating with established roasting plants can reduce initial packaging costs. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #14 Another Cup: Mark Inman, Coffee Trader Rachel Stanich, and Steve Cuevas from Freelance Coffee 34:43
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00:00 Introduction to Coffee Journeys 02:59 Rachel's Coffee Origins and Career Path 06:01 Transitioning to Coffee Trading 08:58 The Impact of Coffee Quality and Sourcing 12:04 Exploring Coffee Preferences and Brewing Methods 15:08 Steve Cuevas and Freelance Coffee Project 18:10 Building Relationships in the Coffee Industry 20:54 Learning and Mentorship in Coffee Roasting 23:49 Coffee Trends and Market Insights 26:47 Show Highlights and Recommendations 29:47 Closing Thoughts and Future Directions Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #8 Ristretto: Mark Talks with Martell from Sepia Coffee Project 9:52
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Takeaways Sepia Coffee Project is a black-owned roastery in Detroit. Martell Mason transitioned from coffee trading to roasting during the pandemic. The coffee market is volatile, but staying focused is key. Building relationships in the coffee community is essential. Transparency with partners helps navigate market challenges. Detroit has a growing coffee market with many opportunities. Sourcing diverse coffee blends is important for differentiation. Small businesses should prioritize their core offerings. Don't panic; take time to understand the market. Community engagement is vital for the success of coffee businesses. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #40 Madcap Coffee Launches The Proper Cap Podcast 48:43
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The Proper Cap on Spotify The Proper Cap on Apple 00:00 Welcome to the Coffee Business Lounge 02:55 Introducing The Proper Cap Podcast 04:32 The Vision Behind The Proper Cap 08:26 The Exchange Podcast Journey 12:48 Navigating Challenges in the Coffee Industry 18:32 Teasing Future Episodes and Guests 25:34 The Espresso Experience: Crafting Perfection 28:05 Exploring Coffee Options: Tradition vs. Innovation 31:57 The Podcast Journey: Embracing Imperfection 34:51 Building Relationships: The Heart of the Coffee Industry 40:15 Inspiration and Community: Creating Meaningful Connections Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 Ex-Files #1: Providing Equipment to Retailers 46:32
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00:00 Introduction to Coffee Equipment Challenges 02:53 The Pressure of Providing Equipment to Retailers 06:03 Historical Context of Equipment Provisioning 08:49 Negotiating Equipment Deals with Clients 11:59 Structuring Contracts for Equipment Provisioning 15:10 The Importance of Equipment Maintenance 17:46 Navigating Risks in Equipment Financing 20:49 Alternative Strategies for Small Roasters 24:00 Understanding the Cost of Espresso Equipment 26:51 Exploring Distribution and Financing Options 29:59 The Role of Equipment Repair in Business 32:54 Final Thoughts on Equipment Provisioning Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…

1 #7 Ristretto: Rob Stephen Explains SAS Contracts 5:50
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Takeaways There are two types of SAS contracts: SASNANS and SAS Replace. SASNANS allows roasters to hold coffee while waiting for samples. SAS Replace is used to hold a commitment for a type of coffee. Traders should be consulted about using SAS contracts effectively. SAS contracts help roasters access unique coffee offerings. Understanding SAS contracts can lead to better coffee quality. Roasters should not abuse SAS contracts to hoard coffee. Effective use of SAS contracts can differentiate successful roasters. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY…
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