Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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LikedThe truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…
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Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.
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ShareManage episode 330355234 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.
Tune in to learn:
- How marketers should change their mindset to adapt to using GA4
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The Marketing Intelligence Show
1 How to build smarter e-commerce marketing dashboards and avoid data overwhelm 18:13
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Play Later Play Later Lists Like LikedDo your e-commerce reports tell the full story—or just a fraction of it? In this episode of The Marketing Intelligence Show , host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards. You’ll learn: Why so many e-commerce reports fall short How to organize your dashboard by funnel stage The metrics that matter at each phase of the customer journey How to connect marketing and product data for more accurate reporting Real-life examples from brands like Manscaped and Benefit Cosmetics Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight. Related resources: Custom data import: https://supermetrics.com/blog/custom-data-import Essential ecommerce metrics for 2025 success: https://supermetrics.com/blog/ecommerce-metrics What is ecommerce reporting, and why does it matter?: https://supermetrics.com/blog/ecommerce-reporting The 2025 marketing data report: https://discover.supermetrics.com/marketing-data-report-2025/…
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1 The future of the marketing tech stack: navigating complexity, CDPs, and AI hype 20:55
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Play Later Play Later Lists Like LikedIn this episode of The Marketing Intelligence Show , Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics’ Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report —like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders. You’ll learn: Why bi-directional data connectivity is the new normal The truth about composable CDPs and who they’re really for How to choose the right measurement model, from MMM to incrementality What’s hype and what’s real when it comes to AI in marketing How marketers can build a flexible, composable tech stack If you’re grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one’s for you. Get the 2025 Marketing Data Report : https://discover.supermetrics.com/marketing-data-report-2025/…
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1 TikTok trends: Turning viral moments into business results 19:33
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Play Later Play Later Lists Like Liked47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes. Join Ankita Mehta Shodhan, Product Marketing Lead at TikTok, and Kristina Knut, Creative Program Manager at Supermetrics, as they break down what makes a trend on TikTok—from niche nano trends to viral macro moments. You’ll learn how to spot trends with real potential, analyze TikTok performance data, and boost your brand’s visibility and engagement on one of the world’s fastest-growing platforms. 🔗 For more insights, download the 2025 Marketing Data Report: supermetrics.com/report 🔗 Plus, explore more sessions and resources at https://community.supermetrics.com/…
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1 Modern marketing measurement with Supermetrics and Google Cloud 28:08
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Play Later Play Later Lists Like LikedIn today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show , we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook. Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth. Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you’re looking to future-proof your marketing measurement strategy, this is a session you don’t want to miss! 🎧 Tune in now to learn: ✅ How to apply Google’s Modern Measurement Playbook ✅ Why multi-measurement frameworks are the key to actionable insights ✅ How to navigate privacy challenges while maintaining data accuracy 🔗 For more insights, download the 2025 Marketing Data Report: supermetrics.com/report Plus, explore more sessions and resources at https://community.supermetrics.com/…
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1 Proving marketing effectiveness in the age of data fragmentation 26:34
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Play Later Play Later Lists Like LikedWith marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of The Marketing Intelligence Show , we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution. Tune in for insights that will help you turn complexity into clarity. If you’d like to catch more episodes like this, head over to the Supermetrics Community community.supermetrics.com , where we share resources from events, webinars, and much more.…
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1 Navigating the TikTok turmoil: what marketers need to know 21:53
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Play Later Play Later Lists Like LikedWhat happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show , host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers. Will TikTok go dark? What should marketers and advertisers do right now? And how can brands prepare for whatever comes next? Tune in for expert perspectives, actionable tips, and a look at how to navigate this pivotal moment in digital marketing. Whether TikTok stays or goes, this episode will help you stay ahead of the game.…
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The Marketing Intelligence Show
1 Inside media measurement at Google: Balancing brand, performance and AI 48:16
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Play Later Play Later Lists Like LikedIn this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement. Key topics include: - How Google balances brand and performance marketing. - Tools and metrics Google uses to measure media impact. - The future of creative testing and AI-driven marketing strategies. Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach!…
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The Marketing Intelligence Show
1 The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo 22:10
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Play Later Play Later Lists Like LikedIn this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose: Transitioned from agency owner to leading FIFCO’s marketing transformation. Built an in-house agency that scaled across three countries and won awards. Established a Marketing Data Foundation that became a strategic pillar for FIFCO. Developed predictive KPI models to optimize campaigns and drive efficiency. Leveraged Supermetrics to automate reporting, saving over 160 hours monthly. Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively.…
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The Marketing Intelligence Show
1 How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends 55:42
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Play Later Play Later Lists Like LikedOn this episode of The Marketing Intelligence Show , Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably. Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever. You’ll Learn: What a solid growth strategy looks like for DTC brands. How to choose between Google, Meta, and other channels when starting out. Why tracking contribution margin beats relying on ROAS. Easy ways to use first-party data to create better customer experiences. When and how to expand into new products, channels, or markets. The impact of AI tools on data analysis and creative production. Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth.…
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The Marketing Intelligence Show
1 Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation 26:14
26:14 Play Later Play Later Lists Like Liked26:14
Play Later Play Later Lists Like LikedIn this episode of The Marketing Intelligence Show , Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include: Centralizing data from earned, owned, and paid channels into Looker Studio. Overcoming challenges in data integration and building a unified analytics hub. Scaling automation to save 30–35% of time on data processes. Using predictive analytics to adapt to market trends like sports seasonality. Ensuring compliance with evolving data privacy regulations. You’ll also hear how they: Identified surprising audience behaviors during live sports events. Leveraged insights to align marketing strategies with customer needs. Adopted a two-pronged approach of storytelling and automation for analytics. Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.…
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The Marketing Intelligence Show
1 Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events! 36:29
36:29 Play Later Play Later Lists Like Liked36:29
Play Later Play Later Lists Like Liked🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable. You'll learn: Key insights from top sessions with industry experts like Google, TikTok, and McCann Supermetrics' product strategy updates and what they mean for the future of marketing intelligence The role of data storytelling and creative testing in modern marketing How to navigate customer engagement in a global, multi-channel event Practical tips for organizing and hosting engaging virtual events Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit…
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continue reading
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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