The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The Content Machine: If You Are Ignoring AI You Are Choosing to Lose | Ep. 14
Manage episode 478445941 series 3077458
Content provided by Frazier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frazier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it.
They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.
The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you’re serious about staying relevant in today’s market, you need to know how to use these tools to your advantage.
Hit play and learn how to leverage AI the right way—before your competition beats you to it.
Takeaways:
- Loan officers need to understand AI's capabilities for effective use.
- Conversational AI improves the quality of outputs.
- Consistency in content creation is crucial for success.
- Effective AI use can save time and enhance productivity.
- Understanding your audience is key to effective AI prompts.
Chapters:
00:00 Introduction to AI in Content Creation
02:51 Understanding AI's Role in the Mortgage Industry
05:48 Effective AI Prompting Techniques
09:12 Building Custom GPTs for Content Generation
11:51 Creating Conversational AI for Better Outputs
14:58 Leveraging AI for Consistent Content Creation
17:59 The Process of Creating Custom GPTs
21:10 The Importance of Consistency in Content Creation
23:55 Future of AI in Content Marketing
Join our HighLevel Facebook Group
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
Chapters
1. Tempo: 120.0 (00:00:00)
15 episodes
Share
Manage episode 478445941 series 3077458
Content provided by Frazier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frazier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it.
They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.
The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you’re serious about staying relevant in today’s market, you need to know how to use these tools to your advantage.
Hit play and learn how to leverage AI the right way—before your competition beats you to it.
Takeaways:
- Loan officers need to understand AI's capabilities for effective use.
- Conversational AI improves the quality of outputs.
- Consistency in content creation is crucial for success.
- Effective AI use can save time and enhance productivity.
- Understanding your audience is key to effective AI prompts.
Chapters:
00:00 Introduction to AI in Content Creation
02:51 Understanding AI's Role in the Mortgage Industry
05:48 Effective AI Prompting Techniques
09:12 Building Custom GPTs for Content Generation
11:51 Creating Conversational AI for Better Outputs
14:58 Leveraging AI for Consistent Content Creation
17:59 The Process of Creating Custom GPTs
21:10 The Importance of Consistency in Content Creation
23:55 Future of AI in Content Marketing
Join our HighLevel Facebook Group
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
Chapters
1. Tempo: 120.0 (00:00:00)
15 episodes
All episodes
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The MLO Project
1 No Contest: Why HighLevel Is the Ultimate CRM for Loan Officers | Ep. 15 36:29
36:29 
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Play Later Play Later Lists Like LikedSend us a text In this episode of The MLO Project , Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today. They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their own experiences, they show how HighLevel streamlines operations, elevates marketing, and drives serious cost savings. Thinking about making the switch? They also offer key advice: don’t go it alone—leveraging agency support is critical to unlock everything HighLevel can do for your business. Hit play and find out why HighLevel isn’t just another CRM—it’s a full-blown growth engine. Takeaways The platform offers extensive marketing and communication tools. Loan officers should avoid using HighLevel alone without support. HighLevel is easier to use than other CRMs like Salesforce. The platform integrates various marketing tools into one system. HighLevel's community support is unmatched in the mortgage industry. High Level allows for significant cost savings compared to traditional CRMs. Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
1 The Content Machine: If You Are Ignoring AI You Are Choosing to Lose | Ep. 14 31:12
31:12 Play Later Play Later Lists Like Liked31:12
Play Later Play Later Lists Like LikedSend us a text AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project , Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it. They break down real strategies for using tools like ChatGPT and Claude , from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects. The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you’re serious about staying relevant in today’s market, you need to know how to use these tools to your advantage. Hit play and learn how to leverage AI the right way—before your competition beats you to it. Takeaways: Loan officers need to understand AI's capabilities for effective use. Conversational AI improves the quality of outputs. Consistency in content creation is crucial for success. Effective AI use can save time and enhance productivity. Understanding your audience is key to effective AI prompts. Chapters: 00:00 Introduction to AI in Content Creation 02:51 Understanding AI's Role in the Mortgage Industry 05:48 Effective AI Prompting Techniques 09:12 Building Custom GPTs for Content Generation 11:51 Creating Conversational AI for Better Outputs 14:58 Leveraging AI for Consistent Content Creation 17:59 The Process of Creating Custom GPTs 21:10 The Importance of Consistency in Content Creation 23:55 Future of AI in Content Marketing Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
1 Winning Business Happens Before The Funnel (And Application) | Ep. 13 30:29
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Play Later Play Later Lists Like LikedSend us a text In this episode of The MLO Project , Jason Frazier and Michael McAllister break down a major shift in the mortgage game— winning business happens long before the application. They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube , this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market. It's not about chasing leads— it’s about building relationships. Stick around for details on an upcoming webinar where they’ll go even deeper on these strategies. Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins. Links : Register for the Elite Webinar Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com Join us in the hive Powered by NAMB Key Takeaways: The consumer journey is no longer linear; marketing must adapt. Creating a pre-funnel ecosystem is essential for engagement. Understanding consumer barriers can improve marketing strategies. Social media platforms are crucial for building community. YouTube is a powerful tool for reaching potential clients. Building trust is key to successful client relationships. Loan officers must nurture leads before they are ready to buy. Chapters: 00:00 Introduction and Acknowledgments 02:51 The Importance of Consumer Journey 05:46 Creating a Pre-Funnel Ecosystem 08:50 Understanding Consumer Barriers 12:08 Leveraging Social Media for Engagement 14:59 Building Trust and Authority 18:03 The Role of YouTube in Marketing 20:55 Final Thoughts and Webinar Promotion…
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The MLO Project
1 From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12 45:09
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Play Later Play Later Lists Like LikedSend us a text In this episode of The MLO Project , host Michael sits down with Bryce Gonser , a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach , and he’s brought that same mindset into building a scalable, relationship-driven mortgage business. Bryce shares how he went all-in during the COVID years by doubling down on agent relationships , mastering proactive communication, and building a repeatable, high-trust process that delivers results. He also opens up about his leadership approach— personal development, real coaching, and helping his team define and reach their “desired future.” Whether you’re a new LO or a veteran looking to level up, this episode is packed with real strategies and insights. Hit play to learn from one of the best—and find out how to connect with Bryce for personalized consultation. 00:00 Introduction and Guest Welcome 00:45 Bryce's Podcast Experience 01:15 Impressive Loan Numbers 02:35 Bryce's Journey into the Mortgage Industry 05:00 Building Relationships During COVID 09:51 Cold Calling and Face-to-Face Meetings 17:39 Coaching and Team Development 18:55 Core Activities and Leadership Differences 19:39 Success Pillars and Self-Discovery 20:36 VIP Coaching and Real Estate Focus 21:57 New Aged Leadership Approach 28:17 Operational Strategies and Systems 29:44 Balancing Customer Experience and Efficiency 30:39 Proactive Communication and System Design 37:35 Leadership and Personal Development 40:37 Coaching and Consulting Services Bryce Instagram: @bryce_gonser Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
Send us a text In this episode of The MLO Project , Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted. But here’s the catch— automation can’t replace connection. The hosts explore how to keep the human touch while using AI to scale smarter, not just faster. They also look ahead at where AI is taking mortgage services and why adapting early will give you the edge. Plus, a reminder that no one has to do it alone—this episode is a call to build a collaborative community that learns, shares, and grows together. Hit play and find out how to stay relevant, stand out, and use AI without losing the personal edge that actually closes deals. Takeaways AI is becoming a significant part of the mortgage industry. Understanding how to use AI tools is crucial for loan officers. AI agents can enhance lead generation and consumer engagement. Maintaining a human touch is essential in AI interactions. The technology is not perfect; it requires strategic implementation. Loan officers must adapt to stay competitive in the evolving market. Continuous learning and adaptation are necessary to leverage AI effectively. Chapters 00:00 Welcome to the MLO Project 02:10 The Rise of AI in the Mortgage Industry 04:18 Understanding AI Agents 08:04 Implementing AI in Lead Generation 11:31 The Role of AI in Consumer Engagement 15:43 Navigating AI Limitations 18:50 The Future of AI in Mortgage Services 22:18 Building a Collaborative Community Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
1 Pointing Fingers: Your Leads Aren’t the Problem | Ep. 10 38:16
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Play Later Play Later Lists Like LikedSend us a text In this episode of The MLO Project , Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it. They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’s not just about getting leads—it’s about speed, follow-up, and disciplined execution. Packed with real-world success stories and no-fluff insights, this episode delivers actionable strategies to help you stop burning leads and start closing more deals. Hit play and level up your lead game. Takeaways Internet leads require a different approach than traditional referrals. Setting the right expectations is crucial for success with internet leads. Speed to lead is essential for capturing potential clients. Complacency can lead to neglecting important processes in lead management. Success in lead generation often involves doing the boring work consistently. Building trust with internet leads takes time and effort. Understanding the consumer's mindset is key to effective communication. Having a visual pipeline helps track the lead conversion process. The first goal with internet leads should be to get an application. It's important to learn from successful peers in the industry. 00:00 Welcome to the MLO Project 03:18 Understanding Internet Leads 11:51 Client Success Stories 20:55 The Importance of Process 30:13 Key Takeaways for Internet Leads Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
1 Rocket + Redfin: The Disruption You Can’t Ignore | Ep. 9 28:55
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Play Later Play Later Lists Like LikedSend us a text Are you playing the game, or are you letting the game play you? Rocket’s acquisition of Redfin isn’t just big news—it’s a heaping dose of reality. In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competition is heating up, and those who fail to innovate will get left behind. They also introduce Empower LO, their Facebook group for mortgage pros , and invite listeners to join their open office hours for high-level Q&A. The market is evolving—are you? Hit play and start adapting today. 00:00 Welcome to the Podcast 00:56 Upcoming Open Office Hours 03:09 Rocket Acquires Redfin: Initial Reactions 04:12 Rocket's Evolution and Market Strategy 07:53 Implications for Brokers and Loan Officers 10:43 Disruption in the Mortgage Industry 16:08 Final Thoughts and Community Engagement Join our HighLevel Facebook Group TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com…
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The MLO Project
1 Coloring Outside The Lines Is Your Edge | Ep. 8 24:29
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Play Later Play Later Lists Like LikedSend us a text Too many people try to fit in when standing out is what makes you unstoppable. In this episode of The MLO Project , Frazier and Michael McAllister dive into the power of embracing your differences , inspired by Jonathan Haddad’s session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they’re not flaws. They’re your edge. They share personal stories, including experiences with autism in their families, and how leaning into authenticity leads to personal and professional success. It’s not about fixing yourself—it’s about playing to your strengths and finding smart ways to navigate challenges. The world rewards realness, not perfection. Hit play and start embracing what makes you different. 00:00 Welcome and Introduction 01:09 Embracing Quirks and Differences 02:25 Personal Stories of Neurodivergence 05:16 Famous Examples of Neurodivergence 08:03 The Importance of Authenticity 15:48 Leaning into Your Strengths 22:56 Conclusion and Wrap-Up Connect with Jonathon Haddad on LinkedIn Contact us at themloproject@empowerlo.com The MLO Project is sponsored by Empower LO…
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The MLO Project
1 Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7 45:27
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Play Later Play Later Lists Like LikedSend us a text Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible. In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients. Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success. If you’re looking for creative, strategic ways to stay profitable and resilient , this episode is a must-listen. Hit play and learn from one of the best. 00:00 Introduction and Meeting Jen Conley 00:35 Jen Conley's Background and Heritage 01:48 Challenges and Strategies in 2024 02:55 Consumer Direct Marketing and Lead Conversion 06:05 Training and Supporting Agents 12:23 Emotional Impact of Home Ownership 19:44 Business Models and Market Realities 22:17 Recognizing Market Shifts Early 23:16 The NAR Settlement and Agent Awareness 24:12 Challenges with DOJ and Agent Reactions 25:28 Contrarian Approach to Business 26:42 The Power of Storytelling in Radio 28:19 Client Success Stories 33:37 Marketing Strategies for 2025 39:19 Concluding Thoughts and Future Outlook TMP is presented by: Empower LO Connect with us at mloproject@empowerlo.com How to connect with Jen Conley jen@homeloansbyjen.com Insta: @_homeloanabyjen Radio spots: www.wkkj.com…
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The MLO Project
1 TCPA & A2P Uncensored: The Texting Rules That You F'n Hate! | Ep. 6 29:28
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Play Later Play Later Lists Like LikedSend us a text Texting your leads and clients? You better know the rules. In this episode of The MLO Project , Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines. Too many LOs are winging it when it comes to text marketing— don’t be one of them. Learn the right way to leverage messaging while protecting yourself and your business. Hit play and get compliant before it’s too late. 00:00 Introduction to TCPA and A2P Compliance 02:18 Understanding TCPA: History and Importance 06:01 A2P Messaging: What You Need to Know 12:09 Navigating A2P Registration Challenges 18:16 Key Takeaways for Loan Officers on Texting Compliance 19:41 TCPA Regulations: What You Must Know 25:33 The Impact of Non-Compliance and Industry Responsibility Connect with us at themloproject@empowerlo.com See how Empower LO can boost your growth as your ALL-IN-ONE Marketing Partner. Schedule a demo at empowerlo.com…
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The MLO Project
1 Sphereless: UWM’s Boldest Move Yet? | Ep. 5 34:16
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Play Later Play Later Lists Like LikedSend us a text UWM just shook up the wholesale platform game, and we are going to talk about it. In this episode of The MLO Project , Frazier, and Michael dive into UWM’s big partnership with Sphere LOS and what it really means for mortgage brokers. They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms , what this means for competition in the market, and whether this shift is a win or a risk for LOs. Plus, they zoom out to discuss the bigger picture—how mortgage tech is evolving and what it means for the retail side of the industry. 00:00 Introduction and Podcast Banter 00:58 Big Industry Announcement: UWM and Sphere LOS Partnership 02:11 Details and Reactions to the UWM Announcement 07:02 Concerns and Speculations from Loan Originators 17:46 Impact on the Mortgage Industry and Competition 32:16 Closing Thoughts and Listener Engagement ARIVE Sphere LOS Connect with us at themloproject@empowerlo.com See how Empower LO can boost your growth as your ALL-IN-ONE Marketing Partner. Schedule a demo at empowerlo.com…
Send us a text The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG. In this episode of The MLO Project , Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way around. Here’s the truth: Your CRM won’t save you. Your plan will. They’ll show you how to stop overcomplicating things, set clear non-negotiables , and make your CRM work FOR you. Automation won’t build your business— but learning your CRM will. Tune in and level up! 00:00 Introduction to the Hottest Mortgage Podcast 00:39 Why Your CRM Sucks 01:24 Common Misconceptions About CRMs 03:27 Choosing the Right CRM for Your Needs 06:09 The Importance of Learning Your CRM 10:32 Simplifying Your CRM Usage 13:33 The Role of Automation in CRMs 15:49 Scalability and Community Support 22:06 Conclusion and Final Thoughts Connect with us at themloproject@empowerlo.com Schedule a demo at empowerlo.com…
Send us a text RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project , Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think. Frazier’s been in the trenches as a former mortgage company co-owner and compliance consultant, and he knows how this game is played. Michael and Frazier unpack what RESPA really means for your business, the landmines smaller lenders face, and how to market without stepping into a legal mess. If you’re in the mortgage world, you need to understand this stuff. Stay smart, stay compliant, and keep winning. Let’s get into it. 00:00 Welcome and Introductions 00:27 Discussing the LinkedIn Article 01:39 The Impact of RESPA Reform 04:30 Examples of RESPA Compliance Issues 17:42 The Role of CMOs in RESPA Compliance 26:05 Final Thoughts and Conclusion Read Greg's Linkedin Article Connect with Greg on LinkedIn Connect with us at mloproject@empowerlo.com Go to OriginatorGrowth.com to become part of the community.…
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The MLO Project
Send us a text Grant Cardone. The 10X Rule. Love him or hate him, there’s no denying the dude sparks reactions. In this episode of The MLO Project , Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much. Success isn’t about who says it but what you take from it. The best lessons often come from unexpected places (even people you don’t vibe with). This episode is all about staying open, grabbing what works, and ditching what doesn’t. Growth isn’t about agreeing with everything but finding what moves the needle. Let’s talk about it. 00:00 Introduction and Welcome 01:06 Today's Topic: The 10X Rule by Grant Cardone 02:41 Personal Experiences with the 10X Rule 05:02 Dealing with Criticism and Hate Mail 08:31 The Value of Learning from Everyone 19:35 Final Thoughts and Takeaways Connect with us at mloproject@empowerlo.com Go to OriginatorGrowth.com to become part of the community.…
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The MLO Project
1 1 Billion Loan Officers Just Left The Industry | Ep. 1 29:31
29:31 Play Later Play Later Lists Like Liked29:31
Play Later Play Later Lists Like LikedSend us a text In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches. In this episode, we’re breaking down why content that actually connects beats outdated sales tactics every time. You’ll learn how to use data the right way—to drive real business, not just look busy. Plus, we want your feedback! Drop your thoughts and let’s make this podcast exactly what YOU need hear. 00:00 Welcome to the MLO Project 00:56 Podcast Vision and Style 02:00 Guest Preparation and Expectations 03:09 Diving into Industry Trends 04:28 Social Media and Industry Perception 09:36 Effective Social Media Strategies 19:56 Analyzing Industry Data 25:25 Closing Thoughts and Future Episodes Michael's HousingWire Article Connect with us at mloproject@empowerlo.com Go to OriginatorGrowth.com to become part of the community.…
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