The importance of Implementing a Sales Process

The Sales Show with Maree Kirkpatrick

#Entrepreneur #Business #Maree Kirkpatrick #Growth #Sales #Womeninbuisness

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

2 years ago 18:58

MP3•Episode home

In this podcast episode, the importance of having a sales process in business is discussed to reduce overwhelm and mental load, specifically for women and mums. The inspiration for this discussion came from a conversation with a successful business owner who generates £25K to £30K per month but handles everything on her own. A sales process is a series of repeatable, scalable, and trackable steps that take people from lead to becoming a paying client. This includes marketing, lead generation, and sales conversations, both online and offline. The podcast aims to help listeners streamline their business and make things easier by implementing a sales process. More information on sales and business can be found on the podcast and the website www.mareekirkpatrick.com. Questions can be directed to podcast@mareekirkpatrick.com.

51 episodes

The importance of Implementing a Sales Process

The Sales Show with Maree Kirkpatrick

published 2 years ago

MP3•Episode home

51 episodes

#Entrepreneur #Business #Maree Kirkpatrick #Growth #Sales #Womeninbuisness

All episodes

The Sales Show with Maree Kirkpatrick

1
Don’t Let the Seasons Steal Your Sales: How to Thrive in Slow Times 21:53

3 days ago21:53

21:53

In this insightful episode, Maree Kirkpatrick explores the myriad ways that external factors such as the economy, weather, or personal life events can influence business performance. Listeners are invited to reframe these challenges and use them as opportunities to innovate their business strategies. Maree shares personal anecdotes, like the impact of having a new baby, to illustrate how life’s seasons need not slow business growth. Key topics covered include the importance of adjusting your marketing messaging to preempt consumer objections and how to harness the emotional appeal of your products or services. Additionally, Maree discusses leveraging AI and overcoming tech-related objections to maintain sales momentum. Throughout the episode, listeners receive practical advice and tips on visibility and adapting offers to align with current conditions, ensuring they remain proactive rather than reactive in turbulent times. Key Takeaways Adjust marketing strategies to counteract seasonal slowdowns. Use emotionally driven messaging to enhance consumer engagement. Anticipate and address objections early, especially those arising from technological advancements like AI. Seasonal promotions can help maintain sales momentum. Stay visible and accessible in your industry to drive traffic and sales. Are you ready to tackle the seasons of life head-on and keep your sales soaring? Join Her Sales Club for resources that transform your sales strategy and help you stay ahead of the game. For personalized strategies, dive into Maree's Her Sales Hub and let’s keep your business thriving, no matter what's happening outside. Until next time, go out there and show the world what you’re made of!…

The Sales Show with Maree Kirkpatrick

1
Struggling with Sales? How to Stay Motivated During a Business Slump 15:26

17 days ago15:26

15:26

In this episode, Maree Kirkpatrick invites listeners to confront the reality of business slumps candidly. She emphasizes the importance of facing these challenges and explores methods to maintain motivation. Her advice suggests getting back in touch with your ideal clients as a powerful first step. Maree encourages presenting your strengths and expertise, which affirms your capabilities and reignites confidence. Understanding the evolving nature of business and staying focused on the right audience plays a crucial role in overcoming these sales lows. She also stresses that mindset is a pivotal factor that can either spiral you down or ground you positively. Maree’s approach involves recognizing feedback from slumps not as failures but as signals to realign. Offering practical solutions, Maree motivates you to rediscover your passion and remember your business purpose as a cornerstone of resilience. Key Takeaways Sales slumps are normal; acknowledging them openly helps in overcoming them. Reconnecting with ideal clients is essential to realign and adjust your strategies. Presenting your brilliance can boost confidence and renew energy. Mindset can anchor you through slumps; reinforce your value regularly. Feedback is not failure; use it to realign and adapt your business approach. Inspired by Maree Kirkpatrick's insights? Embrace the full experience by joining Her Sales Club for regular discussions on overcoming sales slumps and realigning your business strategy. Stay connected with our vibrant community and unlock the secrets to maintaining motivation through every business cycle. Your next breakthrough begins with the right support—explore Her Sales Club today. Visit Her Sales Club for more information.…

The Sales Show with Maree Kirkpatrick

1
Sole-Driven Sales: What Sneakers Taught Me About Selling Smarter 25:49

4 weeks ago25:49

25:49

Maree Kirkpatrick takes listeners on a journey through the importance of having a structured sales process. Drawing from her personal experience at Athlete’s Foot, she highlights why businesses must create tailored customer journeys to ensure satisfaction and foster loyalty. Maree emphasizes how a standardized process, like the one at Athlete’s Foot, ensures consistency and trust across various customer interactions. She also discusses the key elements that make a sales process effective: the ‘discover and uncover’ phase, smoothly transitioning to identifying solutions, building trust, and finally achieving high conversion rates through a streamlined procedure. The episode serves as a comprehensive guide for businesses looking to refine their sales strategies and enhance customer experiences. Key Takeaways A well-defined sales process is crucial in today's economy to ensure high conversion rates and customer satisfaction. Tailoring customer journeys can significantly boost trust and make customers feel valued. Consistency across all interactions strengthens brand authority and trust. Guiding customers through a structured process enhances their buying experience. Optimizing your sales process can effectively support your team and increase business scalability. Explore how your business can enhance its sales process by visiting Maree Kirkpatrick’s resources online. If you're interested in joining a community focused on refining sales strategies, consider becoming a member of Her Sales Club. Dive deeper into these concepts and start transforming your customer journey today. If you have questions or need personalized advice, reach out directly https://www.mareekirkpatrick.com/. Your business success story begins with a well-crafted sales process—start yours now!…

The Sales Show with Maree Kirkpatrick

1
The Art of Pricing: Mastering Value, Timing, and Strategy 24:57

5 weeks ago24:57

24:57

In this episode, Maree Kirkpatrick stitches together the realities of consumer behavior with practical pricing strategies every business owner should grasp. Starting with a reflection on Easter shopping experiences, Maree illustrates how businesses prepare for holiday sales and manage post-holiday price reductions. Her observations serve as a backdrop for deeper discussions on pricing strategy—exploring the notion that pricing should be driven by market demand rather than effort alone. She shares anecdotes about how customers react to pricing variations due to environmental changes, like seeing increased prices at events compared to regular stores, and why value-based pricing is more crucial than ever. Listeners are guided through practical applications of these pricing tenets, learning how to set prices according to customer urgency and desire. Maree talks about understanding the positioning of your product or service, whether as a luxury, necessity, or convenience, and aligning marketing strategies accordingly. The episode closes with encouragement to continually evaluate pricing structure tactically, emphasizing incremental price adjustments over large hikes. Key Takeaways Pricing is deeply integrated with market demand, customer needs, timing, and emotional engagement. Making perceptive adjustments in your pricing strategy can significantly impact sales. Understanding human psychology and consumer environment is crucial for effective pricing. Always align your pricing with the perceived value from the client's perspective. Regular evaluation of your pricing strategy in conjunction with your business environment is essential. If you found these insights transformative, join Maree in her Sales Club for deeper dives into sales strategies. Attend the upcoming Sales Accelerator call to sharpen your pricing skills and unlock the potential within your business framework. Reach out and share how these principles have affected your pricing strategies or business outcomes for more tailored advice! Until next time, keep strategizing and enjoy those half-price Easter eggs!…

The Sales Show with Maree Kirkpatrick

1
Real Talk: Business Isn’t Always a Highlight Reel 28:13

6 weeks ago28:13

28:13

In this episode, host Maree Kirkpatrick dives into a crucial but often ignored aspect of business: dealing with failure. With a personal touch, she recounts a local Easter show event that went awry. The organizers had high hopes of creating a community-centered event, yet faced challenges like ticket mismanagement and safety concerns. Amid public backlash, Maree emphasizes the bravery it takes to acknowledge unsuccessful endeavors and extends her support to the organizers during their hardship. Maree shares her thoughts on why the fear of failure often paralyzes business owners, suggesting it's essential to embrace uncertainty to grow. Through personal anecdotes about her ambitions, fears, and family support, Maree paints a picture of resilience and the importance of pushing past comfort zones. Listeners are encouraged not just to take risks, but to own their missteps, reflect meaningfully, and use lessons learned as a springboard for future ventures. The discussion closes with a reminder that playing it safe can be just as risky and that community and support are paramount for navigating setbacks. Key Takeaways Embrace vulnerability in business to learn and grow from mistakes. Failure can be a public affair, but facing it head-on promotes resilience. Community support is essential for bouncing back stronger after setbacks. Protect your energy and give yourself space when things don't go to plan. Risk-taking is integral for both personal and professional growth. If this episode resonates with you, don't hesitate to reach out to Maree for support or insight on tackling business challenges. Embrace the journey of entrepreneurship with courage, and remember that you're not in this alone. Connect with Maree via her website or follow her updates on social media. Ready to take that next risk? Let’s do it together!…

The Sales Show with Maree Kirkpatrick

1
Sell with Soul: Turning Conversations Into Connections 29:18

7 weeks ago29:18

29:18

Maree Kirkpatrick takes listeners on a journey through the crucial components of effective sales conversations. Beginning with her personal insights observed at the Royal Sydney Royal Easter Show, Maree explores how businesses can transform sales calls from uncomfortable encounters into genuine, value-driven conversations. The episode shines a light on the pressures women feel in sales, like self-worth doubts and fear of being disliked, and offers actionable advice to overcome these hurdles. Maree introduces a simple, effective sales framework that focuses on making connections, asking meaningful questions, bridging solutions, and maintaining a calm, confident demeanor. The goal is not just closing deals but understanding potential clients' needs and aligning them with the right solutions. Through relatable anecdotes and a conversational approach, Maree leaves listeners with a refreshed outlook on sales: one that emphasizes trust, clarity, and authenticity. Key Takeaways Shift your mindset from selling to serving; view sales conversations as opportunities to guide decisions. Sales conversations should be about connection, not pressure or convincing. The Discover and Uncover phase is crucial—spend 80% of your time here. Silence is a natural part of conversations; allow potential clients space to think. Prep your energy before each call to ensure clarity and confidence. If today's conversation resonated with you, consider joining Her Sales Club for ongoing support and community in refining your sales approach. Visit mareekirkpatrick.com/club for more information. And if this episode brought you a new perspective, share your thoughts and experiences with Marie on social media. Let her know what changes you're planning to implement in your sales strategies! Have a magical week and Happy Easter.…

The Sales Show with Maree Kirkpatrick

1
Followers Don’t Pay Your Bills — Conversion Does 19:45

8 weeks ago19:45

19:45

This episode is all about shifting your focus towards conversion. With a vibrant and engaging tone, our host unpacks why a growing follower count isn't synonymous with business success. Discover how it's not just about having thousands on an email list but about guiding those who are already engaged from curious to committed. Maree Kirkpatrick emphasizes the necessity of understanding conversion's role in consistent sales and highlights common pitfalls businesses face when neglecting this crucial metric. Through relatable anecdotes and practical advice, she sheds light on making conversion a priority over the sheer pursuit of growth. Listeners are walked through various strategies to identify conversion issues and are equipped with actionable steps to improve. Whether it's refining your messaging, ensuring your offer is prominently accessible, or confirming you’re targeting the right market, every tip is rooted in practical application. Tune in to revolutionize your sales approach—converting followers into clients and ensuring every marketing move is a step towards your business goals. Key Takeaways Conversion is key to sustainable business success, not just audience growth. Consistent sales stem from guiding existing followers, not merely engaging them. Conversion issues are identifiable and fixable with strategic focus. Clarity in communication is essential for effective conversion. Selling should focus on connecting and guiding, not convincing. Ready to turn your focus towards what truly drives revenue? Start by making your offers clear and accessible, and evaluate your current sales process for conversion bottlenecks. For personalized guidance, reach out to Maree and explore the resources available through Her Sales Club. Transform your business by mastering the art of conversion today.…

The Sales Show with Maree Kirkpatrick

1
Marketing Mastery: Trends to Watch & What’s Working in 2025 22:32

9 weeks ago22:32

22:32

In this insightful episode, Maree Kirkpatrick explores the key shifts occurring in the sales and marketing realms. As we leave behind some of the outdated strategies of 2023 and 2024, Maree highlights what's no longer effective, such as generic social media posting and overcomplicated sales funnels. Instead, she emphasizes the importance of clear messaging, community-driven content, and the human touch that AI automation often misses. The episode discusses successful tactics, including low-ticket offers that build trust and connections, storytelling in marketing, and strong brand voice clarity. Maree also looks forward into 2025, advocating for relationship-led selling and clear communication to avoid confusion among customers. With actionable advice and industry insights, Maree equips listeners with the tools needed to adapt and thrive in the upcoming year. Key Takeaways Focus on clear, confident messaging and avoid trying to please everyone. Low-ticket, easy-access offers are still highly effective. Storytelling and personalized sales touchpoints foster genuine connections. Prioritize a strong brand voice over highly polished visuals. Community and relationship-driven strategies outperform mere content dissemination. Ready to revolutionize your marketing strategy? Take Maree's advice to heart—ditch what's not working and lean into what's thriving. Join the conversation and share which trend you'll be adopting to transform your business this quarter. Screenshot and tag Maree Kirkpatrick to get involved. For deeper insights, join Her Sales Club and refine your messaging and marketing skills to sell like the queen you are.…

The Sales Show with Maree Kirkpatrick

1
The Fortune is in the Follow-Up 20:50

10 weeks ago20:50

20:50

In this energizing episode, Maree Kirkpatrick tackles a common stumbling block in sales: the follow-up. Many businesses mistakenly believe that showing interest equates to a certain sale, only to face silence after the initial conversation. Maree emphasizes that without a structured follow-up plan, sales are needlessly lost. She shares insights from her collaboration with TAFE New South Wales, highlighting the value of tenacity and the effectiveness of professional follow-up. Maree outlines practical strategies, including setting a purpose for each follow-up, pre-framing follow-ups during initial conversations, and filling communication gaps with valuable insights. These steps help transform follow-up from an awkward task into an integral part of the sales process. Sales success requires more than a great pitch; it demands nurturing and persistence. Marie offers a wealth of strategies to create a follow-up system that doesn't just close sales but builds strong, lasting client relationships. Key Takeaways Without a follow-up process, you're likely losing sales. Follow-up should be seen as building relationships, not chasing dollars. Strategic follow-ups can convert ‘maybe’ into ‘yes’ by providing value. Automating follow-ups ensures you never drop the ball on communication. Consistently adding value enhances client relationships and sales outcomes. Ready to revolutionize your follow-up process? Visit mareekirkpatrick.com/followup to download a free follow-up framework packed with tips and messaging prompts. Join the discussion and level up your sales tactics today! Don't forget to check out Her Sales Club for more exclusive insights and strategies on mastering your sales game.…

The Sales Show with Maree Kirkpatrick

1
What If Social Media Disappeared? The Power of Email Marketing for Sales 20:37

11 weeks ago20:37

20:37

In this episode of the Sales Show, the focus is squarely on demystifying email marketing. Kicking off the conversation, the host paints a hypothetical picture of a world where popular social media networks abruptly disappear—an event that could potentially cripple businesses too reliant on these platforms. Instead, the episode champions email marketing as a robust and dependable channel. Listeners will learn about the common pitfalls in email marketing that lead to failure. Issues such as inconsistency, making content too self-focused, and overly formal or robotic tone significantly detract from the effectiveness of email outreach. Moreover, the episode sheds light on how AI-generated emails might lack the human connection that readers crave. To rectify these issues, the episode provides a straightforward framework for crafting emails that are personal, story-driven, and value-laden; essentially making connections with recipients rather than just selling to them. With a strong format, an engaging narrative, and a clear call to action, your emails can go from being mere messages to significant steps in your sales strategy. By episode's end, listeners will feel equipped to revamp their approach to email marketing, turning each email into a purposeful, conversion-driving communication. Key Takeaways Email marketing is a stable, reliable platform that business owners should prioritize over social media. Inconsistency and self-centered content are detrimental to email campaigns. Emails should feel like a conversation, incorporating personal stories and engagement. Presenting value first and selling second builds trust and interest in your audience. Creating urgency with genuine reasons is more effective than pressure tactics. Are you ready to transform your approach to email marketing? Dive into your last three emails and evaluate them through the lenses we've discussed. Use our simple framework to plan your next outreach efforts, ensuring every email is a meaningful, value-driven step in your sales journey. For more structured guidance, check out the Sales Planner on Maree Kirkpatrick's website , and stay in the loop with further insights by following her on Instagram and Facebook. Share your breakthroughs and questions—Marie would love to hear from you on how these tips are changing your game!…

The Sales Show with Maree Kirkpatrick

1
SERVE to Sell: Mastering Trust & Visibility in Business 17:44

12 weeks ago17:44

17:44

In this episode, we tackle one of the biggest gripes among business owners: investing time and resources in social media with little to no return. Our host lays out a straightforward yet powerful approach to turning social media activities into tangible sales. The key lies in the SERVE framework, a strategic model designed to enhance your social media content with purpose and direction. The episode begins by highlighting common mistakes business owners make, such as overspending time without strategy and focusing on engagement rather than sales. Through the SERVE framework, each component is broken down: Sell, Expertise, Relationships, Visibility, and Evidence. We learn how to craft each social media post to not just attract attention but also convert viewers into customers. The host also shares personal insights on how sharing part of your journey can create a deeper connection with your audience. Finally, practical tips for implementing this strategy are provided, ensuring listeners leave with actionable steps to revamp their social media presence. Whether you're launching a new product or maintaining a steady stream of leads, this episode is packed with insights to enhance your approach in 2025. Key Takeaways A well-defined strategy is essential; more content doesn’t equal more sales. The SERVE Framework: Sell, Expertise, Relationships, Visibility, and Evidence. Ensure social media activities are aligned with sales objectives. Personal stories can fortify trust and engagement with your audience. Regularly assess and adjust your social media strategy for maximum effectiveness. Challenge yourself! Review your last 10 social media posts and ensure you’re covering all aspects of the SERVE framework. Are you selling effectively? Are you building relationships and proving your expertise? If you're missing these, it's time for a strategy revamp. Consider joining Her Sales Club for deeper insights and templates to enhance your social media success. Go and serve your audience so that your content actually brings in cash!…

The Sales Show with Maree Kirkpatrick

1
How to Streamline Your Business for Maximum Growth 27:40

13 weeks ago27:40

27:40

In this episode, we dig deep into the practicality of maintaining a simple approach to business. We begin by acknowledging the common pitfalls that entrepreneurs encounter—over-complicated offers, exhaustive content creation, and the relentless pursuit of more as a measure of success. Maree shares personal anecdotes on the pitfalls of over-complication and offers actionable insights into creating a business that's not just effective but enjoyable. Key topics include the need for fewer, more impactful offers, the importance of a simple buying process, and the effectiveness of marketing that sells. She emphasizes the crucial alignment of sales and marketing, ensuring they work in tandem to drive results. Maree also talks about her journey of learning to focus on what really sparks joy and delivers results, and how that realization translated into increased revenue and a more fulfilling work-life balance. Key Takeaways Streamline your business by reducing offers and simplifying customer pathways. Stop creating from scratch; optimize and refine existing offerings for better outcomes. Your marketing should actively lead to sales, not just engagement. Repurposing content is vital for efficient marketing. Business should be profitable, aligned, and enjoyable. Are you ready to simplify your business and amplify your success? Check out Maree's Annual Sales Planner to strategically map out your offers for the year and align your sales and marketing like never before. For all the details, visit Maree Kirkpatrick's website . If this episode resonated with you, let Maree know what you're simplifying this week by tagging @MareeKirkpatrick. Let's make business easier, more profitable, and a whole lot more fun!…

The Sales Show with Maree Kirkpatrick

1
Say Goodbye to Chaotic Sales & Hello to Predictable Profits! 19:09

14 weeks ago19:09

19:09

In this episode, we explore the chaotic consequences business owners face when they lack a strategic sales plan. Marie introduces the "Cash Calendar," a framework designed to provide clarity and predictability to your revenue streams. You’ll learn how to map out your business offers annually and align them with marketing initiatives, transforming random launches into predictable income channels. The episode breaks down the essential steps for implementing the Cash Calendar: listing your offers, setting monthly income goals, and aligning your marketing strategy to your sales plan. The real-world benefits are highlighted through client success stories, illustrating the transition from inconsistent earnings to stable, predictable monthly revenues. Key Takeaways The Cash Calendar helps prevent the "throwing things at the wall" approach to sales. Aligning your marketing with your sales plan ensures that your content leads to conversions. Consistent planning can transform business operations from chaotic to calm. Marie's Annual Sales Planner is a tool designed to keep business revenue strategies on track. Planning your offers around personal schedules can ensure a balanced work-life dynamic. Now that you've taken a deep dive into Revenue Planning 101 with the Cash Calendar, it's time to put theory into action. Take 30 minutes today to plan the next few months of your sales strategy, setting your income goals and syncing them with your marketing plan. For more structured planning, check out the Maree Kirkpatrick Annual Sales Planner for a guided approach to organizing your sales year-round. Share your experiences and your own Cash Calendar plans on social media and tag Marie to showcase your business transformation journey.…

The Sales Show with Maree Kirkpatrick

1
Turning Social Media into a Sales Machine with Value-Driven Content that Converts 26:39

15 weeks ago26:39

26:39

This episode explores the complications and possibilities of social media as a business tool rather than just a pastime. It kicks off with why social media can feel like an exhausting habit when it doesn’t convert attention into revenue. Through a mix of personal anecdotes and practical advice, the podcast host details why many business owners struggle with creating content that sells. The breakdown includes how to diagnose messaging challenges and how to refine your approach to attract, educate, and convert your audience. We shine a light on how misguided engagements lead to wasted effort and what precise steps you need to take to transform opt-ins and freebies into effective sales tools. The episode culminates with actionable steps you can implement right now to start shifting your social media from an endless cycle of posts into a well-oiled machine that drives results. Key Takeaways Social media is not inherently a sales plan; a strategic approach is required. Focus your content on converting audiences, not just engaging them. Opt-ins and freebies must be aligned closely with your sales funnel to be effective. Messaging clarity and direct calls to action are essential for conversion. Regularly audit your content to ensure it meets your business goals. Ready to take your social media from a time-consuming burden to a conversion powerhouse? Start by implementing the actionable steps discussed in this episode. Evaluate your recent posts and refine your strategy to ensure your efforts lead to tangible business outcomes.…

The Sales Show with Maree Kirkpatrick

1
Maximizing Revenue Through Retention Strategies for Long-Term Profitability 22:26

16 weeks ago22:26