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Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth
Manage episode 444291282 series 3606693
Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.
70 episodes
ShareManage episode 444291282 series 3606693
Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.
70 episodes
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#THEBIGLIFT
1 Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions? 32:36
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Play Later Play Later Lists Like LikedThis month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and experiences, really getting the most out of your research. 01:00 How do you define what to research? 03:59 Does planning your research impede spontaneity? 05:08 How do you prioritise the research? 09:20 Choosing the right research method 10:48 Can psychology play a role in how the research is carried out? 14:25 Dealing with the HIPPO (Highest Paid Person Opinion) 17:58 Greatest impact or ease, which comes first? 21:18 Can you plan around emotions? 25:25 Puling the research together 27:22 Research methodologies…
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1 Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing? 37:21
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Play Later Play Later Lists Like LikedThis month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.…
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1 Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe 27:14
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Play Later Play Later Lists Like LikedThis month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.…
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1 Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation? 39:18
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Play Later Play Later Lists Like Liked'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.…
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1 Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it? 35:28
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Play Later Play Later Lists Like LikedThis month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.…
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1 Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels? 32:04
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Play Later Play Later Lists Like LikedOn this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts. Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.…
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1 Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience? 31:44
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Play Later Play Later Lists Like LikedOn this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularly useful in an ever-evolving Digital Marketing industry.…
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1 Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic 38:39
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Play Later Play Later Lists Like LikedThis month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and become more measurable and reputable.…
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1 Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst? 31:22
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Play Later Play Later Lists Like LikedThis month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing to support businesses reach all of their goals.…
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1 Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition 33:10
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Play Later Play Later Lists Like LikedOn this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.…
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1 Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help. 34:46
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Play Later Play Later Lists Like LikedWe are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities. Bud explores why organisations are changing their habits, how the impacts of the Covid-19 Pandemic has influenced this, and how the pillars of ESG and DEI can provide a clear framework for businesses to follow. By businesses demonstrating their social and environmental efforts, you are not only having a positive contribution to society, you are also continuing to attract the current workforce.…
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1 Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website 30:21
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Play Later Play Later Lists Like LikedOn this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have a multifaceted website like The Goodwood Group do. Simon describes how his team, even though quite small, have a combination of skills that help combat any complications that come with a big project like website migration and ensure they are successful in all projects they do.…
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1 Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth 30:26
30:26 Play Later Play Later Lists Like Liked30:26
Play Later Play Later Lists Like LikedThis week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.…
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1 Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins? 38:10
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Play Later Play Later Lists Like LikedOn this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to see. Implementing this ensures you are getting the most out of your digital assets.…
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1 Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes? 35:03
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Play Later Play Later Lists Like LikedOn this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities, and inspiring other businesses to do the same.…
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