Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?

#THEBIGLIFT

#Business #Marketing #Webtrends Optimize #AB Testing #Experimental #CRO #Conversion Rate Optimisation #Personalisation #Social Proof #Product Recommendations #Digital Marketing #E-Commerce #Business Strategy #Business Growth

33:42

ChatGPT Agent is here! ↳ What the heck is it? ↳ How does it work? ↳ What do you need to know? Glad you asked, shorties. Join us for the answers. Square keeps up so you don't have to slow down. Get everything you need to run and grow your business—without any long-term commitments. And why wait? Right now, you can get up to $200 off Square hardware at square.com/go/jordan. Run your business smarter with Square. Get started today. Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: ChatGPT Agent Mode Overview & Naming Live ChatGPT Agent Demo Walkthrough ChatGPT Agent Mode Availability & Pricing Operator vs. Deep Research Capabilities Explained ChatGPT Agent Virtual Computer Functions Spreadsheet and PowerPoint Generation in ChatGPT Mini RAG-Ready Agents with Data Connectors ChatGPT Agent Security and Biological Risk Classification Timestamps: 00:00 "Introducing ChatGPT Agent" 03:41 Potential Delay for Paid Plan Rollout 09:24 "Chat GPT Agent: New Tools Overview" 12:44 OpenAI-Microsoft Tensions Over Software Overlap 16:42 "ChatGPT's New RAG Feature Unveiled" 21:55 AI Agent with Weapon Risk 23:31 Agent Models: Boon or Bane? 29:05 "Agent Mode: Seamless Editing Integration" Keywords: ChatGPT Agent, Agent Mode, OpenAI, virtual computer, Agentic skills, Operator, Deep Research, browsing websites, web research, synthesizing information, Microsoft competitor, PowerPoint creation, Excel spreadsheet creation, terminal access, public API integration, connectors, data analysis, image generation, multi-agent environments, retrieval augmented generation, mini RAG, AI operating system, human-in-the-loop, security concerns, biology classifier, biological weapons classification, chemical weapons classification, O3 model, Google Gemini 2.5 Pro, agentic models, AI workflows, editable slide deck, Microsoft Office alternative, AI-powered presentations, spreadsheet automation, cloud-based agents, AI task automation, calendar integration, Gmail connector, Google Drive connector, Outlook connector, team collaboratio Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started. Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started. Try Gemini 2.5 Flash! Sign up at AIStudio.google.com to get started.…

about a year ago 38:10

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On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to see. Implementing this ensures you are getting the most out of your digital assets.

73 episodes

#THEBIGLIFT

Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?

#THEBIGLIFT

published about a year ago

MP3•Episode home

73 episodes

All episodes

1
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth? 43:20

14 days ago43:20

43:20

This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop and grow. 01:05 What is Experimentation Led Growth (ELG)? 02:07 Putting a man on the moon 06:54 Can Experimentation Led Growth work for every company? 10:08 ELG is strategic and needs Board-Level buy-in 17:34 Is using the term Experimentation in ELG confusing? 22:00 What’s the key message to introduce ELG to an organisation? 24:37 What are the first steps that need to be implement? 28:13 Does ELG need strategic goals? 29:53 Is now the right time to introduce ELG? 35:00 Does ELG require a rigid structure? 38:44 Can the success of ELG be measured?…

1
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to 40:39

6 weeks ago40:39

40:39

Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages and product carousels are a good start, but personalisation can (and should!) go so much further. Done right, it doesn’t just improve conversions. It creates experiences that feel meaningful, relevant, and human. It’s what turns one-time buyers into lifelong fans. That’s exactly what Webtrends Optimize and Conversio explored together in their latest video podcast. It’s a practical, insight-packed conversation about the real data you should be paying attention to, the experiences your customers actually care about, and how to move beyond the usual tactics into something genuinely powerful. If you’re ready to rethink what personalisation really means - and how to do it better - this is definitely one for you.…

1
Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin? 39:40

8 weeks ago39:40

39:40

This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience. Fullstory's Behavioural Analytics insights are incredibly intuitive and can really dig into the experience of the user. This is an effective method alongside testing tools as it can help to identify which areas of your website you should be experimenting on. Avoiding user frustration is key for conversion, and Lars explores how businesses of all sizes can benefit from an improved profit margin as a result. 00:30 What is Behavioural Data Analytics? 04:26 How can you turn anonymous prospects into known visitors? 09:54 Can you change the content on the fly for frustrated visitors? 15:57 Removing error message frustrations 22:07 Tone of voice and error message descriptions 23:20 Intent to purchase “triggers” 25:19 Applying discounts / offers only when applicable 29:37 Should marketers be responsible for margin as opposed to sales? 35:08 Using the data from FullStory to optimise the customer experience…

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Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions? 32:36

12 weeks ago32:36

32:36

This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and experiences, really getting the most out of your research. 01:00 How do you define what to research? 03:59 Does planning your research impede spontaneity? 05:08 How do you prioritise the research? 09:20 Choosing the right research method 10:48 Can psychology play a role in how the research is carried out? 14:25 Dealing with the HIPPO (Highest Paid Person Opinion) 17:58 Greatest impact or ease, which comes first? 21:18 Can you plan around emotions? 25:25 Puling the research together 27:22 Research methodologies…

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Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing? 37:21

17 weeks ago37:21

37:21

This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.…

1
Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe 27:14

22 weeks ago27:14

27:14

This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.…

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Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation? 39:18

26 weeks ago39:18

39:18

'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.…

1
Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it? 35:28

28 weeks ago35:28

35:28

This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.…

1
Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels? 32:04

34 weeks ago32:04

32:04

On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts. Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.…

1
Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience? 31:44

39 weeks ago31:44

31:44

On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularly useful in an ever-evolving Digital Marketing industry.…

1
Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic 38:39

42 weeks ago38:39

38:39

This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and become more measurable and reputable.…

1
Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst? 31:22

47 weeks ago31:22

31:22

This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing to support businesses reach all of their goals.…

1
Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition 33:10

50 weeks ago33:10

33:10

On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.…

1
Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help. 34:46

1 year ago34:46

34:46

We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities. Bud explores why organisations are changing their habits, how the impacts of the Covid-19 Pandemic has influenced this, and how the pillars of ESG and DEI can provide a clear framework for businesses to follow. By businesses demonstrating their social and environmental efforts, you are not only having a positive contribution to society, you are also continuing to attract the current workforce.…

1
Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website 30:21

1 year ago30:21

30:21

On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have a multifaceted website like The Goodwood Group do. Simon describes how his team, even though quite small, have a combination of skills that help combat any complications that come with a big project like website migration and ensure they are successful in all projects they do.…

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1
Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth 30:26

1 year ago30:26

30:26

This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.…

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1
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins? 38:10

1 year ago38:10

38:10

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1
Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes? 35:03

1 year ago35:03

35:03

On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities, and inspiring other businesses to do the same.…

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1
Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis? 36:39

1 year ago36:39

36:39

On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when there is such a vast amount of data to choose from, and to ensure you get the best results…

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1
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic 42:43

2 years ago42:43

42:43

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think they have 'won', to avoid confirmation bias.…

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1
Series 4 Episode 12 - It's time we talked about giving something back to the community 24:52

2 years ago24:52

24:52

Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do. On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tanna and Tom Belcher from Sussex Cricket Foundation. They discuss the amazing opportunities they bring to children in the local area and how dedicated each and every one of their team is to making a difference in the community. They also delve into the different ways they do this and the variety of initiatives they put on to provide the most amount of support.…

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1
Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention? 34:22

2 years ago34:22

34:22

On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whole business when making financial decisions so all area's are aligned.…

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1
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs? 43:06

2 years ago43:06

43:06

This month on #thebiglift podcast we have Edmund Beggs from Conversion.com ! At Conversion.com , they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your experimentation programs. This tool can be used by companies at all levels and in all industries, so the possibilities to be successful are endless!…

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1
Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences 38:30

2 years ago38:30

38:30

This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores the importance of building strong relationships with your customers so they keep returning, which is also rewarded by search engines. But, the key to all of this is the quality of your data. You can then utilise different area's of a digital marketing strategy, such as SEO and experimentation, to create a strong and effective brand which also ensures the most impactful experience for your customer.…

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1
Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience 34:14

2 years ago34:14

34:14

Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the environment and what effect this has on winning clients.…

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1
Series 4 Episode 7 - Are we forgetting the person behind personalisation? 41:16

2 years ago41:16

41:16

This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the user wants to have’, and identifying what is driving them to buy the product. They discuss the importance of putting yourself into the shoes of your website users to identify what they are actually in need of, and then addressing those problems fundamentally.…

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1
Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships? 39:21

2 years ago39:21

39:21

This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you need to use innovative ideas to progress your experimentation'. Dinah also delves into the psychological thought-process of reviews, and how investing in good user experience makes you more reputable and is an important long-term investment.…

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1
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner? 29:25

2 years ago29:25

29:25

This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points out, this is particularly key at a time when so many businesses and agencies are looking for a new experimentation partner to replace Google Optimize.…

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Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? 43:50

2 years ago43:50

43:50

This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes the appeal of CRO to most people in the industry, saying 'I think all of us are generally just curious people who all want to continue to learn. I just find it incredibly fascinating.' The idea of testing to learn and not just testing to win is also explored, focusing on the importance of the process to ultimately get the most effective results…

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1
Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills? 38:04

2 years ago38:04

38:04

Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to understand how consumers feel and what they need, to then market to them effectively. Eden also discusses how ChatGPT can be a useful tool for marketing teams or content writers, particularly to generate some idea’s or use it to brainstorm, but you still must know how use it to get the most out of it.…

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1
Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest 32:21

2 years ago32:21

32:21

This week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other. Matt discusses his view that motivation is a team thing, and each member has a different part to play, so they all need to be treated differently and with their own motivations in mind. He says, ‘Some people are motivated by money, some by freedom, some by recognition… and it’s really important to remember everyone needs to know their own end goal and what that direction looks like. But also, everyone needs to be rowing at the same speed, even if that means some people row slower.’…

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Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO 36:00

2 years ago36:00

36:00

Matt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to convert. He says, ‘‘A lot of people don't realise that just having a website from Shopify or somewhere similar isn't the best for actually converting. You need to look at data, understand user data and then optimise that experience.''…

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Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis? 46:01

3 years ago46:01

46:01

Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer experience both in digital and in real world. "The customers are messy and not linear" says Tim, "and we should not forget that we do not only operate in the online world, but dip in and out of it many times a day".…

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Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany 37:39

3 years ago37:39

37:39

"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.…

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Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments 30:44

3 years ago30:44

30:44

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level. My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.…

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Series 3 Episode 8 - Does your organisation have data fluency? 36:41

3 years ago36:41

36:41

In this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why having worked in various industries, and having solved data problems in diverse business environments, Penelope embarked down a road of building her own business and bringing her expertise in data to a wider audience through training and consultancy.…

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Series 3 Episode 7 - Is your Website redesign "upside down"? 40:37

3 years ago40:37

40:37

Having taught UX at Arts University Bournemouth George Beverley at Insightful UX offers a unique perspective on UX, copy-writing, web-development and data analysis."The most important element of a great website is the ability to welcome and engage a user within the first few seconds. We have to respect the time of our visitors and give them what they want really quickly", says George.…

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Series 3 Episode 6 - Are you ready for Google Analytics 4? 52:29

3 years ago52:29

52:29

“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition period may be demanding, those who get to grips with GA4 quickly will benefit from an opportunity to get new insights with actionable data. Using more sophisticated segment and audience building tools in GA4 will also help businesses to define strategies and measures that can give companies a new angle for growth.…

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Series 3 Episode 5 - How to get the most from your online forms 31:17

3 years ago31:17

31:17

"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics. Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plenty of insight and helpful advice on forms in broad range of industries, both B2B and B2C. A highly recommended episode full of practical tips to anyone who is involved in UX, marketing, customer services and conversion rate optimisation.…

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Series 3 Episode 4 - Why Experimentation is not all about short-term success 37:12

3 years ago37:12

37:12

"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.

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Series 3 - Episode 3 -It's time for Experimentation to be recognised 26:32

3 years ago26:32

26:32

Recognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions. Join Joe Doveton, organiser of the Experimentation Elite Day and the Experimentation Elite Awards who explains why it’s now time to highlight testing and to recognise those who quietly make an impact. In this full version of the podcast, Joe also talks about how he believes that testing is still to reach maturity across all industries and why it’s still a long way off being a commoditised solution.…

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Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution? 32:22

3 years ago32:22

32:22

"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.…

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Series 3 Episode 1- Is CRO implemented differently for B2B and B2C Clients 35:58

3 years ago35:58

35:58

Every single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.…

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Series 2 Episode 10 - Can you define the true value of CRO? 34:57

4 years ago34:57

34:57

#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there. Andrew believes that conversion rate optimisation has massive potential in maximising acquisition spent and driving greater life time value from existing customers; but that as an industry it can sharpen the way it engages business stakeholders in demonstrating the quantifiable value of an experimentation programme.…

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Series 2 Episode 9 - Is conversion more than just CRO 39:57

4 years ago39:57

39:57

Today #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on quality traffic, understanding conversions in different marketing channels and getting your visitors to transition from viewers to repeat buyers.…

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Series 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party Cookies 35:22

4 years ago35:22

35:22

Join us for a fascinating conversation with Ben Parr, the founder of Octane AI about doing business in a world without third party cookies, on #theBigLift podcast. Ben firmly believes that the demise of third party cookies will massively change the way eCommerce players do their business. With the focus having to change from acquisition to optimisation: "If you want to grow and prosper, strengthen the channels you own such as e-mail and SMS, and optimise your funnel". We could not agree with him more!…

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Series 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce? 36:54

4 years ago36:54

36:54

Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societal shifts as much as the pandemic have accelerated the drive towards online retail.…

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Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments 38:39

4 years ago38:39

38:39

"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.…

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Series 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truth 31:02

4 years ago31:02

31:02

Chris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny. The well known saying there are “lies, damned lies, and statistics” is often quoted as many see different versions of the truth, but during this podcast we discuss how using web statistics and CRO results can facilitate a single version of the truth that can be recognised across the company.…

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Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends 39:23

4 years ago39:23

39:23

A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real life challenges marketers face today.…

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Series 2 Episode 3 - What is Digital Optimisation and why is it important? 35:00

4 years ago35:00

35:00

"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica, who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention. We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close to understanding our customers. Tune in to listen the full episode on all major podcast platforms.…

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Series 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad? 32:10

4 years ago32:10

32:10

In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way they engage with their potential customers and it will result in reshaping of the advertising market.…

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S2: Episode 1 - Marketing at Different Ends of the Spectrum 31:09

4 years ago31:09

31:09

Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK. Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK. This podcast covers a range of fascinating topics… What it was like to head up a marketing team in the pre-digital & social media times? How marketing for non-profit is different from business? The changes in the perception of cancer and its treatment over time. As well as how Covid-19 has prompted Cancer Research UK to accelerate its focus on digital channels?…

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Episode 20 - Can you still be passionate about Experimentation after 20+ years? 36:08

5 years ago36:08

36:08

One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pillars of #conversionrateoptimization such as #dataanalytics, critical thinking, communication skills and business acumen.…

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Episode 19 - Digital Marketing: Science or Art? 31:04

5 years ago31:04

31:04

"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.…

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Episode 18 - Could Dragonfly AI take the guesswork out of creating effective and engaging content? 35:02

5 years ago35:02

35:02

Wouldn't it be great to instantly predict what response the content of your site generates from your visitors? Now it is - with Dragonfly AI. Today #theBigLift has the pleasure to interview its co-founder @Mark Bainbridge. Mark was CMO of the British Army for 10 years, is a serial entrepreneur and he knows how to connect the corporate world with the world of start-ups. Dragonfly AI, which Mark calls a benign AI, is here to assist humans in making better decisions using predictive analytics without a threat of replacing them.…

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Episode 17 - Is using an interim CMO the best way to implement marketing trnsformation? 35:08

5 years ago35:08

35:08

Chris Lawson, the founder of Moreno Marketing, shares his journey from leading marketing in various brands across multiple industries to ultimately setting up his own marketing agency and becoming a podcast host. Chris has wealth of experience in marketing transformation and is a great source of insight into behind the scene of the marketing kitchen for any experienced or aspiring marketeer.…

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Episode 16 - Could Covid-19 be the catalyst to change your work / life balance for good? 37:35

5 years ago37:35

37:35

If you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change.

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Episode 15 - Is Video Commerce the next must have tool in the marketers toolbox? 37:25

5 years ago37:25

37:25

Establishing emotional connection between an eCommerce business and its customers is a key to success believes Serge Milbank of @Confer With, the guest of today's #theBigLift podcast. Serge, who is a seasoned investor into marketing tech start-ups talks eCommerce, video commerce and CRO. Highly recommended for all in the eCommerce industry.…

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Episode 14 - Where can marketers go to get free unbiased advice? 33:07

5 years ago33:07

33:07

Adam Naisbitt, the founder of DigitallyEngaged is the hero of today's #theBigLift podcast. Adam became a force in marketing after the #London2012 Olympics when his alert service to help people get tickets was recognised by BBC technology - as well as thousands of happy customers. Today Adam is focused on building up his digital academy and helping clients with a no nonsense approach and efficient marketing guidance.…

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Episode 13 - Your key Social Media questions answered with Jon Simmonds 35:27

5 years ago35:27

35:27

"Almost 90% of B2B purchase decisions are influenced by Social Media", - says Jon Simmonds, Founder of Rocket Science Digital in the newest episode of #theBigLift podcast. We are thrilled to bring you this fantastic podcast with wealth of valuable insights into the present state of social media. A must listen for anyone involved in marketing.…

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Episode 12 - Are Marketing Agencies selling themselves short? 36:10

5 years ago36:10

36:10

Today we invite @Robin Williams, MD and Co-founder of @Data Hive to discuss how growth is defined for each individual business and what KPIs are important for success. Robin discusses how business analytics can, and should, look into the future trends and that #cashflow is essential for growth. Don't miss out on this very thought provoking episode.…

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Episode 11 - Is the future of marketing in the hands of the specialists? 36:37

5 years ago36:37

36:37

Meet @Nima Yassini CEO of @New Republique as he shares the fascinating story of how New Republique started as a brand agency and grew to become one of the leading experimentation and #conversionrateoptimization agencies in Australia. Is the future of marketing in the hands of the specialists or generalists? How critical is the company's vision for its success?…

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Episode 10 - An independent view of which experimentation solution to choose 37:37

5 years ago37:37

37:37

Our guest on #theBigLift today is David Mannheim, the founder of User Conversion. User Conversion recently released a white paper entitled "Which experimentation platform should you choose (and how to choose it)" and so our conversation naturally gravitated to all things conversion rate optimisation, personalisation and how optimisation platforms should address the changing needs of the clients to remain relevant.…

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Episode 9 - Looking at Webtrends Optimize from the outside in 34:51

5 years ago34:51

34:51

The "unconditional commitment to the success of the client" was what first impressed @Paul Stephenson, founder of @EGOSTREAM, about Webtrends Optimize. In the new #theBigLift podcast Paul, who now works closely with our team, shares his unique 'outside/in' view of our company, the tech industry as a whole, and why he thinks the industry will continue to flourish in the #post-covid19 environment.…

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Episode 8 - Your key SEO questions answered with Chris Simmance 38:51

5 years ago38:51

38:51

In this week #theBigLift podcast we delve into the art and science of SEO with Chris Simmance of SERPsketch. Listen and learn how SEO has changed, why personalisation is vital, what are the key indicators you need to follow and much more. Great insights for anyone who is working in the #digitalmarketing or #ecommerce space.…

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Episode 7 - Why a strong work ethic trumps everything! 38:44

5 years ago38:44

38:44

Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals. "Talent shows up unpredictably, work ethics are in our control", - says Luca as he shares his amazing success story.…

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Episode 6 - How Account Based Marketing can help improve your B2B conversion rate 39:05

5 years ago39:05

39:05

"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.

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Episode 5 - How to avoid the two CRO conversion traps 25:25

5 years ago25:25

25:25

Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.

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Episode 4 - Why Start-ups need to stay selfishly curious 34:37

5 years ago34:37

34:37

“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the current #postcovid19 business climate. Ben, who made a career journey from customer service staff to CEO and founding his own business shares his blueprint for success: do you finances right, take your team on a journey with you, analyse your KPIs and listen to your customers.…

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Episode 3 - Discussing the Challenges facing CRO Vendors 38:42

5 years ago38:42

38:42

In this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors

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Episode 2 - An Agency View of CRO 15:06

5 years ago15:06

15:06

In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency. John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.…

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Episode 1 - At Home with Sandeep Shah 18:40

5 years ago18:40