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Ep67: Jeff Solheim: Scaling with Strategy—The Power of Conservative Growth

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Content provided by Eunicia Peret. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eunicia Peret or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Your Business Your Next Level, I sit down with Jeff Solheim, founder and CEO of Solheim Enterprises, a company dedicated to providing continuing education for specialty nurses. Jeff is also the founder of Project Helping Hands, an organization that has deployed medical teams to developing countries, and a past president of multiple nursing associations. With over 21 years of business experience, Jeff shares how he built a multi-million-dollar company without ever taking a loan, the challenges of scaling an education-based business, and the importance of strategic planning, risk-taking, and adaptability. He also opens up about pivoting during the pandemic, shifting his company from live courses to digital education, and the critical role of philanthropy in business success.

Key Takeaways:

Building a Business with No Loans: Jeff took a conservative approach to growth, scaling strategically without debt, which gave him full control over his company’s direction.

Pivoting During the Pandemic: When COVID-19 shut down live courses, Jeff shifted his business model to digital education, ensuring continued success while providing free resources for frontline nurses.

The Power of Strategic Planning: A structured approach to goal setting, team engagement, and execution ensures long-term business stability and growth.

Creativity and Leadership: As a highly creative leader, Jeff learned the importance of surrounding himself with operational experts to execute ideas effectively.

Planning for an Exit Strategy: Jeff acknowledges that not having a clear exit strategy early on has created challenges in succession planning—an important lesson for all business owners.

Timeline Summary:

[00:00] - Introduction to Jeff Solheim and his journey into business and healthcare education.

[02:00] - How Jeff built a multi-million-dollar company without taking loans.

[05:00] - Pivoting during the pandemic and transitioning from live courses to digital education.

[08:00] - The power of philanthropy and giving back as a business strategy.

[12:00] - The importance of strategic planning and engaging the team in long-term growth initiatives.

[15:00] - Why leaders should embrace their strengths and surround themselves with the right people.

[20:00] - The importance of having a clear exit strategy in business.

[25:00] - Final thoughts on risk-taking, adaptability, and long-term success.

Links & Resources:

https://www.linkedin.com/in/jeff-solheim-4a5a931b/

http://www.solheimenterprises.com

  continue reading

94 episodes

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iconShare
 
Manage episode 471234395 series 3569999
Content provided by Eunicia Peret. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eunicia Peret or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Your Business Your Next Level, I sit down with Jeff Solheim, founder and CEO of Solheim Enterprises, a company dedicated to providing continuing education for specialty nurses. Jeff is also the founder of Project Helping Hands, an organization that has deployed medical teams to developing countries, and a past president of multiple nursing associations. With over 21 years of business experience, Jeff shares how he built a multi-million-dollar company without ever taking a loan, the challenges of scaling an education-based business, and the importance of strategic planning, risk-taking, and adaptability. He also opens up about pivoting during the pandemic, shifting his company from live courses to digital education, and the critical role of philanthropy in business success.

Key Takeaways:

Building a Business with No Loans: Jeff took a conservative approach to growth, scaling strategically without debt, which gave him full control over his company’s direction.

Pivoting During the Pandemic: When COVID-19 shut down live courses, Jeff shifted his business model to digital education, ensuring continued success while providing free resources for frontline nurses.

The Power of Strategic Planning: A structured approach to goal setting, team engagement, and execution ensures long-term business stability and growth.

Creativity and Leadership: As a highly creative leader, Jeff learned the importance of surrounding himself with operational experts to execute ideas effectively.

Planning for an Exit Strategy: Jeff acknowledges that not having a clear exit strategy early on has created challenges in succession planning—an important lesson for all business owners.

Timeline Summary:

[00:00] - Introduction to Jeff Solheim and his journey into business and healthcare education.

[02:00] - How Jeff built a multi-million-dollar company without taking loans.

[05:00] - Pivoting during the pandemic and transitioning from live courses to digital education.

[08:00] - The power of philanthropy and giving back as a business strategy.

[12:00] - The importance of strategic planning and engaging the team in long-term growth initiatives.

[15:00] - Why leaders should embrace their strengths and surround themselves with the right people.

[20:00] - The importance of having a clear exit strategy in business.

[25:00] - Final thoughts on risk-taking, adaptability, and long-term success.

Links & Resources:

https://www.linkedin.com/in/jeff-solheim-4a5a931b/

http://www.solheimenterprises.com

  continue reading

94 episodes

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In this deeply moving episode of Your Business, Your Next Level, host Eunicia Peret sits down with Dr. Eric Kozfkay, a board-certified osteopathic physician specializing in holistic pain and stress management. Dr. Kozfkay shares the story behind his revolutionary treatment model—one that combines ketamine infusions, stellate ganglion blocks, and breathwork to help patients experience long-lasting relief from chronic pain, PTSD, anxiety, and depression. He also reveals how Exponential Health, his West Michigan clinic, is breaking from traditional systems to offer truly personalized care. From military veterans and business executives to patients living with trauma for decades, this episode is a powerful testimony to the healing possible when body, mind, and spirit are treated together. Key Takeaways: Treat the person, not the pain: Dr. Kozfkay’s approach focuses on healing the root emotional and neurological causes—not just masking physical symptoms. The “Trinity” works: Ketamine infusions, stellate ganglion blocks, and breathwork create a powerful system reboot, helping patients achieve clarity and calm. Trauma often underlies chronic conditions: Many patients suffering from pain have unresolved trauma that traditional medicine fails to address. Experience unlocks understanding: For skeptical physicians or patients, firsthand experience of these treatments shifts mindsets and outcomes. Conventional medicine is fragmented: Treating symptoms in isolation misses the bigger picture. A holistic, integrated model leads to better results and lower costs. Anonymity matters: High-functioning individuals, including physicians, often seek privacy and out-of-pocket care to avoid stigma while receiving transformative treatment. Gratitude amplifies healing: Simple practices like breathwork, nature walks, and mindfulness play a vital role in regulating the nervous system and restoring balance. Timeline Summary: [00:00:00] Introduction to Dr. Kozfkay and his background in osteopathic and pain medicine. [00:02:00] His journey from traditional chronic pain care to alternative, holistic solutions. [00:04:00] How ketamine, breathwork, and stellate ganglion blocks became core tools in his practice. [00:06:00] The emotional roots of pain and how releasing trauma improves patient outcomes. [00:08:00] Explanation of the “Trinity” and how all three treatments work together. [00:10:00] Inside Exponential Health: a model for integrative care outside the insurance system. [00:12:00] The physiological science behind breathwork and ketamine-induced neuroplasticity. [00:14:00] Offering anonymous care for executives, physicians, and others seeking privacy. [00:16:00] Safety of ketamine infusions and how patients are monitored and supported. [00:18:00] Benefits for patients with PTSD, Lyme disease, and chronic nervous system overload. [00:20:00] Clarifying the mechanism of stellate ganglion blocks and how they reset stress response. [00:22:00] Why America’s nervous system needs a reboot—and how this protocol could scale. [00:24:00] The power of daily gratitude, nature, and awareness in regulating the body. [00:26:00] Simple nasal therapy for improved oxygenation and healing through breath. [00:28:00] Dr. Kozfkay’s reflections on struggle, gratitude, and how pain can lead to purpose. [00:30:00] His final advice: dance, sing, play—and remember that healing starts with presence. Links & Resources: https://www.linkedin.com/company/expohealth…
 
In this groundbreaking episode of Your Business, Your Next Level, host Eunicia Peret is joined by Dr. Michael Foreit, a second-generation osteopathic physician and international advocate for non-surgical spinal decompression. Dr. Foreit shares the powerful story of how a personal injury led him to discover—and champion—a revolutionary device that’s now helping patients across 55+ countries avoid invasive spinal surgeries and opioid dependence. From patient case studies to the failures of current medical protocols, this episode is a masterclass in innovation, disruption, and truly patient-centered care. Key Takeaways: Non-surgical decompression is changing lives: A groundbreaking alternative to spinal surgery, this method boasts success rates over 90% and is reducing pain and restoring function for thousands globally. The U.S. medical system is slow to adapt: Despite decades of success, the treatment remains underutilized due to outdated protocols, insurance constraints, and surgeon resistance. Steroid injections and ablations are stopgaps: Widely used treatments like epidural steroid injections and nerve ablations offer only temporary relief and often worsen long-term outcomes. Real results come from negative pressure: Devices like the DRX9000 create targeted, pain-free decompression that promotes disc healing and long-term recovery. Surgeons aren’t always incentivized to educate: Dr. Foreit challenges the silence within medical schools and clinical institutions that ignore non-invasive treatments due to lack of testing or reimbursement. Patient outcomes are being sacrificed for profits: Many patients are pushed toward surgeries or lifelong prescriptions, even when safer, proven alternatives exist. Decompression works across demographics: From aging patients to injured truck drivers, Dr. Foreit has seen success in people of all ages, conditions, and work backgrounds. Global adoption is underway: With clinics now opening across the Middle East, Europe, and Asia, this treatment is finally gaining the attention it deserves. Timeline Summary: [00:00:00] Introduction and background on Dr. Foreit’s work in osteopathic care and holistic medicine. [00:02:00] Personal story of spinal injury that led to discovering spinal decompression. [00:04:00] Development of the VAX-D device and early research behind decompression therapy. [00:06:00] Clinical studies confirming 300–400 pounds of negative pressure during treatment. [00:08:00] Resistance from insurance companies and surgical industries to adopt new approaches. [00:10:00] Why steroid injections remain common despite limited effectiveness. [00:13:00] The dangers of ablations and pain stimulators as symptom-masking treatments. [00:17:00] Case examples from Foreit’s own practice treating thousands of patients in Gary, Indiana. [00:19:00] Risks of spinal fusions and the widespread problem of adjacent segment syndrome. [00:22:00] Upcoming triple-blind study at University of South Florida and expected disruptive results. [00:25:00] The importance of conservative, hands-on treatment over invasive care. [00:27:00] Failures in medical school curricula and why future doctors aren’t learning decompression. [00:30:00] MRI results and real-world evidence of disc retraction and pain reduction. [00:33:00] Spinal fusion success rates versus decompression efficacy. [00:35:00] Global expansion: from Kuwait to Prague, Vietnam to Jordan. [00:38:00] Call to action for patients, providers, and employers to rethink spinal care strategies. Links & Resources: https://www.linkedin.com/in/michael-foreit-do-304069136/…
 
In this episode of Your Business Your Next Level, I sit down with Kevin Dominik Korte, entrepreneur, investor, and president of Univention North America. From managing teams across continents to navigating open-source software for enterprise IT, Kevin brings a refreshing mix of global perspective and grounded leadership. We discuss what it takes to lead in a high-trust, high-autonomy environment, how distributed teams can actually outperform centralized ones, and why simplicity is a competitive advantage in both tech and management. Kevin also shares his transition from corporate to ownership, how he stays aligned with his team across time zones, and the mindset shifts required when your product is both technical and mission-driven. Key Takeaways: Distributed Teams Can Be More Effective—If You Lead Well: Clear communication, shared goals, and accountability systems make global teams thrive. Ownership Brings Clarity: Kevin’s move into a leadership role brought simplicity and alignment—once he knew what to say no to. Simplicity Wins in Complex Markets: Even in technical industries, Kevin shows that reducing friction and clarifying purpose accelerates results. Global Perspective, Local Action: Managing teams across cultures and time zones gave Kevin new insight into what actually drives performance. Leadership = Clarity + Trust: Kevin believes the best leaders don’t micromanage—they align, empower, and clarify. Timeline Summary: [00:00] - Kevin’s path from global IT to president of Univention North America [03:00] - Building trust and structure in distributed teams [06:00] - Open source in enterprise—balancing complexity and simplicity [08:00] - Why alignment matters more than oversight [10:00] - Leadership lessons from cross-border growth [12:00] - How ownership clarified his role and his goals [14:00] - Final thoughts on growth, trust, and managing with purpose Links & Resources: https://www.linkedin.com/in/kevindkorte/…
 
In this rich and thoughtful episode of Your Business, Your Next Level, host Eunicia Peret talks with Leon Leinbach, serial entrepreneur and founder of Keystone Construction and Blue Jay Garage Doors. Leon shares how his early experiences on a family farm and in metal repair laid the foundation for a life of entrepreneurship. From launching his first company as a teenager to now leading multiple successful businesses, Leon reveals how purpose-driven culture, hiring strategy, and humility have guided his journey. He also unpacks how he’s raising the next generation of leaders—his six daughters—through intentional exposure to business and leadership, even at an early age. Key Takeaways: Start Early and Stay Curious: Leon’s journey began with raising rabbits and fixing farm equipment, building entrepreneurial muscle long before he launched a formal business. Opportunities Create Companies: Both Keystone Construction and Blue Jay Garage Doors were born out of solving problems Leon encountered firsthand. Culture Is Intentional: Weekly culture meetings and consistent reinforcement of core values help Leon’s teams stay aligned and motivated. Integrate Personal Goals into Company Vision: Leon believes company visions should be big enough to support employees’ individual dreams. Fail Fast, Learn Faster: A major hiring misstep taught Leon the hard truth of hiring for integrity and fit before skill—and the importance of acting quickly when it’s not right. Raise Leaders, Not Dependents: Leon’s kids go through a one-year internship after 8th grade to learn real-world business skills, and they must apply for roles just like anyone else. Adapt or Get Left Behind: Business is constantly changing, and success goes to those willing to evolve every three to five years. Timeline Summary: [00:01:00] Leon’s early background on a farm and discovering entrepreneurship as a teenager. [00:03:00] Starting Keystone Construction after managing operations at just 17 years old. [00:04:00] How necessity led to launching Blue Jay Garage Doors. [00:05:00] Raising rabbits, repairing equipment, and learning to invoice and interact with customers. [00:06:00] Early job leadership roles that built the confidence to launch his own company. [00:08:00] Leon’s father didn’t want him to start a business—but still supported him. [00:09:00] Internships for each of Leon’s daughters after 8th grade, working directly with him. [00:11:00] His daughters’ feedback: exposure to real business tasks was eye-opening. [00:13:00] Culture-building through vision alignment and weekly meetings. [00:15:00] The five core values: God, people, humility, growth mindset, and have fun. [00:17:00] Culture meetings include internal presentations tied to values and company issues. [00:20:00] Each business has its own subculture, even if the core values are the same. [00:21:00] Biggest failure: hiring the wrong person, and learning the cost of not addressing it early. [00:23:00] Lessons on matching skillset to role and hiring for integrity first. [00:25:00] Why he values masterminds and business coaches—but only when the coach has real experience. [00:27:00] Recognizing when to move on from a coach who no longer fits the next growth stage. [00:28:00] Choosing masterminds: look for industry-aligned peers just slightly ahead of you. [00:30:00] Final advice: constant adaptation is essential to long-term business success. Links & Resources: https://www.linkedin.com/in/leonleinbach/…
 
In this dynamic episode of Your Business, Your Next Level, host Eunicia Peret sits down with Doug Winston, president of DNM Electrical Contracting, DNM Utility Construction, and Northeast Utility Equipment Repair. Doug brings decades of experience in the utility and skilled trades sector, and his entrepreneurial journey is anything but linear. From residential wiring to storm restoration and building cell towers, Doug has consistently grown by following opportunity and solving inefficiencies. With powerful lessons on leadership, pricing, cash flow, and niche market strategy, Doug’s story is a blueprint for long-term success in contracting and beyond. Key Takeaways: Follow Opportunity, Don’t Fear Change: Doug grew his business by continuously exploring new markets—from gas stations to cell towers to storm recovery. Hire and Keep Good People: Long-tenured employees are the result of trust, flexibility, and doing the right thing even when it’s not required. Know Your Numbers: Business owners must understand real costs, margins, and cash flow—not just rely on accountants or bookkeepers. The Riches Are in the Niches: Competing on price is a race to the bottom; specialization reduces competition and raises perceived value. Cash Flow and Credit Matter: Poor cash management can sink even successful businesses. Strategic use of credit, vendor terms, and banking relationships is critical to survival and scale. Always Have a Plan B: Whether it’s in business or racing, success demands flexibility, backup plans, and exit strategies. Timeline Summary: [00:01:00] Doug’s career roots in residential electrical work and the path to owning his own business. [00:03:00] Pivoting from residential to commercial, then into cell towers and high-voltage utility work. [00:05:00] Storm restoration work begins with Hurricane Katrina—and leads to a new business in equipment repair. [00:06:00] Creating additional revenue streams by solving internal inefficiencies. [00:07:00] Building team loyalty through flexibility and a values-driven culture. [00:08:00] Why understanding pricing and knowing your real costs can’t be outsourced. [00:11:00] Problems with relying solely on accountants or traditional methods like the cash basis of accounting. [00:12:00] Niche markets help eliminate price-based competition and allow for better profitability. [00:14:00] Cash flow strategies: vendor payment terms, line of credit management, and cost-saving techniques. [00:17:00] Growth traps: how to evaluate whether your business is truly ready to take on new work. [00:19:00] Importance of having contingency plans for business moves—and how racing principles apply. [00:21:00] Doug’s biggest financial scare and how it taught him to protect cash and choose the right bank. [00:27:00] Final thoughts on seeking advice, trade associations, and never being the lone wolf in business. Links & Resources: https://www.linkedin.com/in/doug-winston-8311b339/…
 
In this episode of Your Business, Your Next Level, host Eunicia Peret is joined by Mike Fitzpatrick, founder and CEO of NCX Group, a leading cybersecurity consultancy. With over 25 years in cybersecurity and four decades in IT, Mike shares a no-nonsense breakdown of how businesses—especially small and mid-sized ones—are massively underprepared for cyber threats. He covers the evolution of cybersecurity from its infancy to today's AI-fueled threat landscape, the legislative roots of breach law, and how his early methodology became the standard used across industries. Mike also gives a deeply personal look at the emotional toll of cyberattacks, underscoring why cybersecurity is not just a technical problem—it’s a business survival issue. Key Takeaways: Cyber Risk is the #1 Business Risk: Most business owners are unaware of how vulnerable they are, often finding out only after a breach. Secure Your Crown Jewels First: Mike’s methodology starts by identifying what’s most critical and building security from the inside out. AI Has Changed the Game: Generative AI has dramatically increased the effectiveness of phishing and social engineering attacks. Disconnect Between IT and Leadership is Dangerous: Too many CEOs assume IT has security handled—without ever verifying the risk. Education is the Best Defense: From policies to employee training, proactive awareness is the single most cost-effective way to defend against cyberattacks. Timeline Summary: [00:01:00] Mike shares his 40+ year background in IT and the founding of NCX Group. [00:03:00] His early work on cybersecurity legislation with Senators Feinstein and Bono Mack. [00:06:00] Reflections on meeting Steve Jobs, Wozniak, and Bill Gates—and the impact of early tech culture. [00:08:00] How the "people, process, technology" framework shaped modern cybersecurity risk assessment. [00:10:00] The evolution of his Secure24 methodology into what is now the NIST standard. [00:14:00] A real-world case: ransomware shutting down a company for over 30 days, costing millions. [00:17:00] The launch of his CSO advisor program to educate professionals serving CEOs. [00:20:00] Why small businesses are primary targets, not exceptions, in cybersecurity attacks. [00:22:00] How AI-driven phishing campaigns have pushed successful breach rates up to 50%. [00:26:00] The emotional and relational impact of a cyberattack—on families, teams, and business survival. [00:29:00] What business owners must do: policy, training, assessments, and better IT communication. [00:33:00] Mike’s biggest business lesson: misplaced trust and the need to pause before making key decisions. Links & Resources: https://www.linkedin.com/in/ncxgroup/…
 
In this insightful episode of Your Business, Your Next Level, host Eunicia Peret sits down with Kim Ellis, a seasoned entrepreneur with over 30 years of experience in the healthcare industry. Kim shares how she launched her first home care business after a dramatic split with a former employer and built it into a thriving enterprise with over 700 employees. With deep expertise in Medicaid-based care, employee culture, and system innovation, Kim discusses how she’s helped transform the home healthcare landscape—while staying grounded in what matters most: people, service, and adaptability. This episode is packed with tactical insight for business owners in healthcare and beyond. Key Takeaways: Start with What You Know: Kim’s first business move was simply connecting with the clients and employees she already knew, then building from there. Focus on Culture: Creating a supportive environment for employees—through competitive pay, flexible scheduling, and creative incentives—has been essential to long-term success. Be Operationally Proactive: Building a custom software system to streamline compliance and reporting helped Kim’s companies stay ahead of regulatory changes and audits. Prepare Clients and Families: Many people don’t realize in-home care is an option. Agencies must educate the public while ensuring staff are thoroughly vetted and trained. Let Go of Control: One of Kim’s biggest lessons is realizing you can’t change others—only how you show up, respond, and lead. Timeline Summary: [00:01:00] Kim’s background and how she launched her first company out of frustration and necessity. [00:04:00] The early home care market and how Medicaid became a sustainable path. [00:06:00] Misconceptions about in-home care and why many families don’t know it’s an option. [00:08:00] How to evaluate home care agencies—and the difference between licensed and unlicensed providers. [00:10:00] Types of care available in the home, from basic assistance to skilled nursing. [00:11:00] How Kim built a culture that supports single moms, encourages loyalty, and promotes long-term retention. [00:13:00] Navigating low reimbursements and staffing shortages by embracing systems and scale. [00:14:00] Future trends: AI, telehealth, and innovation in patient care delivery. [00:16:00] Staying ahead of regulations by monitoring changes and improving quality proactively. [00:17:00] Kim’s personal and professional lessons on letting go, taking ownership, and growing from failure. [00:19:00] Final advice: Pause, breathe, and deal with problems calmly to gain clarity and avoid costly reactions. Links & Resources: https://www.linkedin.com/in/kim-ellis-ans/…
 
In this powerful episode of Your Business, Your Next Level, host Eunicia Peret welcomes Lyuda Ksenych, founder and CEO of H2H Movers and Movers Accelerated Growth and Innovation Consulting. Lyuda shares her remarkable journey from arriving in the U.S. with only $400 to building a multi eight-figure business in one of the most notoriously challenging industries—moving and relocation. She dives into the foundational mindset shifts that fueled her success, the gritty realities of operating in a male-dominated field, and how she’s helping elevate the entire moving industry by professionalizing operations and reshaping its reputation. Key Takeaways: Mindset by Me, Not to Me: Shifting from a victim mentality to a leadership mindset was the foundation of Lyuda’s business growth. Know Your Numbers: Underpricing services nearly cost her business its sustainability—clarity on financial goals changed everything. Add Value, Then Raise Prices: Higher pricing demands stronger value delivery—and consumers respect what they invest in. Protect Your Business: Clear client communication, legal safeguards, and proactive customer service systems are essential for avoiding disputes. Know Your Why: True success comes when your business goals align with personal fulfillment—and that starts with understanding your deepest motivators. Timeline Summary: [00:01:00] Lyuda shares her immigration story and how she got started in the moving industry with only $400. [00:03:00] The origin of H2H Movers and the unexpected path to business ownership. [00:06:00] Problems within the moving industry and her mission to raise professional standards. [00:10:00] Advice for consumers on choosing legitimate, trustworthy moving companies. [00:14:00] State-by-state regulation differences and why Illinois is especially strict. [00:15:00] The "to me" vs. "by me" mindset and how it changed her business trajectory. [00:17:00] What it’s like to be a female CEO in a male-dominated field—and how she earned respect. [00:22:00] Systems and communication that protect moving companies from financial abuse. [00:26:00] How real-time check-ins with customers prevent poor outcomes before they escalate. [00:27:00] The cost of undercharging—and how clarity on your financial destination shapes pricing. [00:32:00] Lyuda’s final message on knowing your “why” and how it drives both fulfillment and success. Links & Resources: https://www.linkedin.com/company/h2h-movers-inc/…
 
In this heartfelt and insightful conversation, host Eunicia Peret sits down with Cristina Crays, co-operator of Chick-fil-A Avalon in Alpharetta, Georgia. Cristina shares her journey from supporting her husband’s leap from IT into fast food entrepreneurship, to becoming a full-time partner in a high-performing Chick-fil-A location. The episode explores the power of intentional relocation, community engagement, and the often-unspoken realities of launching and scaling a franchise business—especially when expectations and initial outcomes don’t align. Key Takeaways: Chick-fil-A’s Franchise Model: Cristina offers a rare behind-the-scenes look at the competitive selection process and what makes Chick-fil-A’s model unique. Strategic Relocation: Relocating the franchise to align with family and lifestyle goals proved to be pivotal in building a thriving community-centric business. Marketing That Works: Relationship-based marketing—especially through schools and churches—was key to turning around a slow start. Invest in People First: Prioritizing team culture and employee relationships ultimately improves customer experience. Gratitude Through the Grind: Maintaining faith and focus during challenging phases, such as the Avalon store’s slow start, leads to long-term success. Timeline Summary: [00:01:00] Cristina’s backstory and how she and her husband John got started with Chick-fil-A. [00:04:00] Transitioning through three different franchise locations over two decades. [00:06:00] Why relocating to Alpharetta (Avalon) became a personal and strategic decision. [00:10:00] Building community connections through church and school partnerships. [00:13:00] The rough start at Avalon and how saying “yes” to every opportunity changed everything. [00:15:00] Big wins: Three “Symbol of Success” awards and turning things around with strategic marketing. [00:18:00] The underrated power of responsiveness and follow-through in business networking. [00:21:00] What makes Chick-fil-A’s franchise model uniquely supportive for families. [00:24:00] Lessons from tough seasons and staying committed to core values. [00:27:00] Cristina’s message for fellow entrepreneurs: stay the course—it’s a long game. Links & Resources: https://www.linkedin.com/in/cristina-crays-95452811/…
 
In this episode of Your Business Your Next Level, I sit down with Eric Hassett, fourth-generation owner of Hassett Ace Hardware in Palo Alto, California. While many see hardware stores as old-school retail, Eric has transformed his family business into a thriving, forward-thinking company—balancing tradition with innovation. Eric shares how his background in tech and analytics helped him streamline operations, improve customer experience, and make smarter decisions using data. We also explore what it’s like running a multi-location retail operation, the pressures of staying independent in a consolidated industry, and how culture and team development are key drivers of long-term success. Whether you're in retail or just looking to improve how you lead people and processes, this episode offers powerful, practical insights. Key Takeaways: Data-Driven Doesn’t Mean Cold: Eric proves you can lead with heart while still using analytics to improve efficiency and outcomes. Independent Retail Still Has an Edge: Personalized service, community roots, and team culture make a local business thrive—even in a big-box world. Team is Everything: Investing in people development, communication, and culture creates a place where employees want to stay and grow. Don't Just Rely on Instinct: Eric emphasizes using metrics and measurement to back up decisions—even in legacy businesses. Modern Tools in Traditional Spaces Work: From CRM to inventory systems, applying tech thoughtfully gives local businesses a competitive edge. Timeline Summary: [00:00] - Eric’s background in tech before joining the family hardware business [02:00] - Balancing tradition with modernization in a 4th generation company [04:00] - Using data and analytics to improve operations and decision-making [06:00] - Investing in employee development and communication [08:00] - How Hassett Ace Hardware competes with big-box retailers [10:00] - Building a culture where people feel seen, heard, and empowered [12:00] - Why tech tools like CRM aren’t just for SaaS companies [14:00] - The biggest challenges of running a retail business today [16:00] - Advice for leaders who want to blend empathy with systems [18:00] - Final thoughts on legacy, leadership, and driving your next level Links & Resources: https://www.linkedin.com/in/eric-hassett/…
 
In this episode of Your Business Your Next Level, I sit down with Jerry Hraban, co-owner of Alpine Roofing and Sheet Metal. What started as a side hustle out of the back of his car has grown into a thriving roofing business built on relationships, follow-through, and a relentless commitment to showing up. Jerry shares how they built trust with general contractors and clients alike by simply doing what they say they’ll do—every time. We dig into why Alpine avoids the race to the bottom on price, how they’ve scaled with the right team, and why communication is their true differentiator. From hiring and culture to customer expectations and growth strategy, Jerry brings down-to-earth wisdom for anyone building a service-based business with integrity. Key Takeaways: Just Show Up: Jerry built Alpine by being reliable—no fluff, no gimmicks, just doing what others wouldn’t or didn’t. Reputation Is Everything in Construction: Price doesn’t win long term—trust, communication, and delivery do. Good People Make Everything Easier: Building a reliable team that takes pride in their work is more valuable than any marketing campaign. Avoid the Race to the Bottom: Alpine doesn’t try to be the cheapest—they aim to be the most trustworthy. Simple Systems, Solid Results: From punch list to close-out, it’s the small habits and follow-through that keep clients coming back. Timeline Summary: [00:00] - Jerry’s story: from side work to business owner [02:00] - Getting started with his dad and brother and building Alpine from scratch [04:00] - Why reliability and communication earned repeat work [06:00] - How Alpine built trust with GCs without chasing low bids [08:00] - Building a culture where employees want to stay [10:00] - The importance of clear communication and follow-through on job sites [12:00] - Working through difficult hires and learning what doesn’t work [14:00] - Expanding the business while keeping values intact [16:00] - What Jerry looks for when hiring and promoting [18:00] - His advice to new entrepreneurs in construction or trades [20:00] - Final thoughts on long-term growth, relationships, and keeping it simple Links & Resources: https://www.linkedin.com/in/jerryhraban/…
 
In this episode of Your Business Your Next Level, I sit down with Denys Zubryn, founder and CEO of Load N' Go, a fast-scaling logistics company currently operating over 140 trucks—with plans to hit 1,000 in the next year. Denys shares how he came to the U.S. from Ukraine, started as a dishwasher, and built a multimillion-dollar trucking business through grit, discipline, and vision. We dive into how his Ironman training shaped his approach to leadership, why ads and visibility are non-negotiables for scaling, and how he’s learned to delegate, attract top talent, and cut ties with toxic employees. Denys also breaks down how consistency and community are the keys to not only surviving but thriving in a challenging market. His story is raw, inspiring, and filled with actionable advice for entrepreneurs across industries. Key Takeaways: Consistency Is the Multiplier: Denys credits his Ironman training and business success to showing up every single day—regardless of how he feels. Don’t Try to Do It All Yourself: True scaling begins when you learn to delegate and build a team around your vision. Visibility Drives Growth: From events to YouTube to every ad platform, Denys says omnipresence is critical for hiring and brand trust. Toxic Employees Will Derail You: Even high performers can tank morale—cutting ties early protects your culture and your growth. Dedicated Lanes = Long-Term Success: In trucking—and in business—knowing your ideal lane helps you deliver more value, hire better, and plan for growth. Timeline Summary: [00:00] - From dishwasher to trucking CEO: Denys’ immigrant journey [02:00] - How Load N' Go got its start with cash and grit [04:00] - Why ads and visibility are everything in a growth business [06:00] - Lessons from 5 Ironman races and how they translate to leadership [08:00] - Stepping back from racing to prioritize family and legacy [09:00] - Scaling insights: discipline, delegation, and data [11:00] - The current state of the trucking industry and market conditions [13:00] - The impact of owner-operators undercutting the market [15:00] - Bridging the gap between brokers and carriers through better relationships [17:00] - The danger of keeping toxic team members too long [20:00] - Why "great work" doesn’t excuse bad culture [22:00] - The importance of finding your version of “dedicated lanes” in any business [24:00] - Final advice: stay curious, stay visible, stay consistent Links & Resources: https://www.linkedin.com/in/denyszubryn/…
 
In this episode of Your Business Your Next Level, I sit down with Michael Friedland—entrepreneur, real estate investor, and founder of Schlepper Moving & Storage. Michael’s story is a fascinating blend of philosophy, sleight-of-hand magic, and highly practical business acumen. He’s built successful ventures by aligning his daily life with his strengths and learning how to structure businesses so they don’t rely on him. We explore how Michael uses frameworks like Porter’s Five Forces and SWOT analysis to evaluate opportunities, why entrepreneurs should focus on working “on” the business, not “in” it, and how understanding your own strengths and constraints leads to smarter investments and a more fulfilling life. This is a must-listen for anyone balancing multiple interests, building a team, or searching for clarity in how they use their time and money. Key Takeaways: Know Your Core Competency: Whether it's business, magic, or music, Michael believes excellence comes from aligning with what you naturally do day after day. Delegation Isn’t Optional—It’s Growth: Scaling requires letting go of the tasks that drain you and empowering others to do what they’re great at. Use Real Strategy Tools to Evaluate Risk: Michael uses frameworks like Porter’s Five Forces to pressure test ideas and avoid wasting time or capital. Failing Smart is the Best Teacher: Michael’s early failures taught him to prioritize control and cash flow over chasing unicorns. Invest With Clarity, Not Fantasy: Your strategy should match your personality and constraints. Otherwise, you’re setting yourself up for unnecessary losses. Timeline Summary: [00:00] - Michael’s background: from philosophy major to magician to moving company founder [03:00] - How his “room rotation” routine led to 10,000-hour mastery in multiple fields [05:00] - Time management, energy, and knowing what to say no to [07:00] - The transition from working in the business to working on it [09:00] - Why talent with heart matters more than just credentials [10:00] - Intro to Porter’s Five Forces and how he uses them to vet opportunities [13:00] - Why commoditized industries can still be profitable if you play to your edge [15:00] - The importance of reducing substitution risk in business [18:00] - Venture capital vs. actual business building—two very different games [22:00] - Why Michael avoids the public markets and focuses on what he can control [26:00] - Understanding your own “investment character” to avoid bad advice [29:00] - The illusion of financial gurus and the coin-flip nature of success stories [33:00] - Asking the right questions to drive progress instead of paralysis [36:00] - How failures sharpen strategy—and why regrets can become superpowers [39:00] - Final thoughts on personal responsibility and building a business that fits you Links & Resources: http://www.linkedin.com/in/michael-friedland-mba-5465632…
 
In this episode of Your Business Your Next Level, I sit down with Steve Hamalian, a true entrepreneur who, after multiple career changes, found his lasting passion in the luxury watch and jewelry business. Steve and his wife have built a thriving client-centric store in Maryland, known not only for its unique offerings but also for creating unforgettable experiences where clients and brands meet face-to-face. Steve shares how being a contrarian helped him grow during downturns, why focusing on rare, boutique brands created loyal national and international clientele, and how personal interaction and community-building have set his business apart. We also discuss lessons from humble beginnings, the dangers of rushing into investments or purchases, and the mindset shifts necessary to create long-term success. Key Takeaways: Being a Contrarian Can Be a Competitive Advantage: Steve explains how going against the grain—especially during market downturns—allowed his business to flourish while competitors failed. Focus on Experiences, Not Just Transactions: Hosting events where clients meet watchmakers created powerful brand loyalty and community. Start Humble, Build Big: From a mall pushcart to a nationally respected brand, Steve’s story shows that how you start isn’t where you end up. Slow Down Your Decisions: Whether buying luxury goods or building a business, taking your time leads to better long-term satisfaction and fewer regrets. The Right People Matter: Success hinges on surrounding yourself with the right team—and staying true to your independent vision. Timeline Summary: [00:00] - Steve’s journey into watches and jewelry through supporting his wife’s business [02:00] - How a casual idea led to a thriving watch business [04:00] - The power of being contrarian—especially during downturns [06:00] - Creating a unique inventory of rare and boutique brands [08:00] - Building national and international clientele through rare experiences [10:00] - How investing in a local event space changed the game [12:00] - Maintaining an independent vision without industry pressure [13:00] - Steve’s eclectic career path before entrepreneurship [15:00] - Why hard work and trust-building are his true superpowers [17:00] - Scaling by building a strong, loyal team [19:00] - Lessons from a marketing campaign that missed the mark [22:00] - Advice: Slow down purchases, trust your gut, and find the right mentors [24:00] - Final thoughts on having fun, building community, and creating lasting success Links & Resources: https://www.linkedin.com/in/stephen-hammalian-b9362017/…
 
In this episode of Your Business Your Next Level, I sit down with Dr. Reynolds Kairus—physician, speaker, and founder of XR Consulting Group. From dropping out of high school and growing up in poverty to earning a medical degree and consulting for the U.S. government, Reynolds’ story is a masterclass in turning adversity into opportunity. We talk about his decision to pivot from traditional medicine into holistic wellness after seeing firsthand how many chronic conditions are preventable with lifestyle changes. Reynolds breaks down why successful entrepreneurs must treat health as seriously as their business, how faith and fulfillment impact longevity, and what practical steps anyone can take—starting today—to feel better and live longer. His energy is contagious, his wisdom is grounded, and this episode is packed with both challenge and hope. Key Takeaways: Your Health Fuels Your Business: High-performing leaders who neglect their physical or mental health unknowingly limit their own growth potential. Mindset Over Medication: Reynolds left the hospital system because too many treatments were band-aids. Lasting change comes from internal shifts—not external fixes. Wellness Isn't Woo-Woo: True wellness isn’t goat yoga or infrared beds. It’s water, sleep, movement, nutrition, and mindset—executed consistently. Faith, Family, Fitness, Fulfillment, Finances: These five pillars must work in harmony for true resiliency. When one lags, everything suffers. Leaders Can’t Pour From an Empty Cup: Being "selfish" about your health is one of the most selfless things you can do for your family, team, and future. Timeline Summary: [00:00] - Reynolds’ journey from gang member to doctor to wellness consultant [03:00] - Realizing medicine wasn’t addressing root causes—so he built a new path [06:00] - The different types of clients he helps: individuals, corporations, and the U.S. government [08:00] - Why most “wellness” trends are just marketing—and what works instead [10:00] - Simple habits that beat 90% of the wellness noise (water, burpees, and less food) [12:00] - The five pillars of holistic success: faith, family, fitness, fulfillment, and finances [16:00] - Why mindset is the real unlock for high achievers [21:00] - Being honest with yourself—and how to spot people who only tell you what you want to hear [25:00] - How Reynolds balances fatherhood, faith, and service across state lines [28:00] - Using adversity as a launchpad instead of a limitation [31:00] - His biggest regret: not reading and applying biblical wisdom sooner [34:00] - Final words of encouragement for leaders: take care of yourself because others are counting on you Links & Resources: https://www.linkedin.com/in/reynolds-kairus-m-d-702896256/…
 
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