Best Longtail Podcasts (2025)

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32 - Depreciating Ad Accounts 9:04

2y ago9:04

9:04

Even if you hand a client a perfect ad account with all adspend in KPI, there's going to be depreciation. Media Buyers are jugglers who take into account Audience saturation, ad fatigue, budget, and creative. But different data sets illuminate different issues within the ad account, so understanding what they each say is detrimental to the juggling…

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31 - Open Letter to Mark Zuckerberg 13:48

2y ago13:48

13:48

Mark Zuckerberg - CEO of Meta - has a strong platform and a mismanaged agenda. There's so much potential in this colossal tech giant's pocket, and in this episode, I go into detail on how (from a marketer's perspective) the platform can be changed for the better. A CRM for content creators, a simplified interface, and a timeline-sorting filter are …

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30 - The Perception of Value 8:41

2y ago8:41

8:41

Is your product or service worth the money? That is what your customers and clients are asking. The perception behind this is that a cost-saving price point will be a strong value proposition for your potential customers. I'm here to say, that is incorrect. A strong brand and service will provide quality over price, and will be WELL worth the amoun…

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29 - START DOING QUIZZES!! 10:22

2y ago10:22

10:22

The importance of First Party data in a Post iOS14 world cannot be overlooked by marketers. To have true buy-in from your audience is necessary to uphold a trustworthy brand, not to mention it's applications in paid media retargeting. First Party data (LIKE EMAILS COLLECTED FROM QUIZZES AND LEAD MAGNETS), can lead to stronger Lookalike audiences, c…

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28 - Google Longtail Keywords 8:04

2y ago8:04

8:04

Google has a very specific algorithm that crawls the internet for every keyword in your search. This means that the way you describe what your looking for will affect the search results. From a business perspective, your SEO rankings depend on these keywords. In this episode we walk through how to get your best results from google as an end-user, A…

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27 - Ultimate Guide to Content Marketing 9:59

2y ago9:59

9:59

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for yo…

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26 - Marketing vs Sales 10:23

2y ago10:23

10:23

Marketing and Sales coincide with one another in all forms of business. They're so closely intertwined that sometimes people confuse the two. Entry-level "Marketing" positions can reveal themselves to be door-to-door sales, entry-level "Sales" positions can have more marketing involved than initially anticipated. Despite this overlap, there are som…

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25 - The Importance of Outsourcing 8:00

2y ago8:00

8:00

The best way to grow your business is to become more efficient - essentially, do more with less. And one of the easiest ways to accomplish that is... by outsourcing your work. Your specific skillset needs to be put to use, but you shouldn't be struggling through tasks that are not your forté. Time is money, and if it takes you too much time to acco…

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24 - Traveling While Working Remote 9:35

2+ y ago9:35

9:35

Are you ready to work and explore the world at the same time? In this episode Shelby talks about her experience and the tips, pro's and con's on working remotely and how to enjoy your freedom while exploring the world. Learn about preparing for a digital nomad lifestyle and stay productive while traveling.…

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The Marketing Solution Trailer 1:37

3y ago1:37

1:37

Take 1, Take 2, Take 5! Getting the scope of this show in under two minutes might pose as a challenge to our host - Shelby Paige - but overall here's the gist of it: she's here to make you a stronger marketer. Digital marketing is a larger-than-life concept that spans beyond branding, the customer journey, sales, or even human behavior. There are t…

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23 - Branding Gives You Wings 7:26

3y ago7:26

7:26

Have you ever heard of the branding agency that sells ONE product and doesn't even package it? It's not a dropshipper - it's REDBULL. Redbull is a company that owns countless sports teams, sponsors thousands of events, and sells the same amount of cans a year as the amount of people on this planet! They've completely dominated their energy drink ma…

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22 - Extreme Publicity Stunts 5:52

3y ago5:52

5:52

There's no better way to engage your audience than by doing something they'll always remember! That's what Billie Eilish, Bridgerton (yes, the TV show on Netflix!) and Liquid Death did to get your attention. In doing so, they piqued the interest of millions of people worldwide, and they were able to stay top-of-mind for long afterwards. Learn what …

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21 - Affiliate Marketing Hack: Be Your Own Boss 5:24

3y ago5:24

5:24

Be your own boss! Affiliate Marketing is an arrangement by which a company pays a commission to a traffic source outside of its Marketing reach. This is mutually beneficial to the company - which is reaching an untapped audience, and the salesperson - who is leveraging their network to make money on the side. In this episode, we talk about the what…

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20 - The How's and Why's of Email Marketing 7:46

3y ago7:46

7:46

Email Marketing is such an overlooked factor in your marketing strategy. But not only is it one of the oldest types of online marketing, it's also the cheapest (and most morally sound.) When it comes to warm audiences, email marketing is arguably the strongest. The audience your targeting has heard of you before - has opted in to hearing from you (…

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19 - Don't Fake It 'Til You Make It 6:58

3y ago6:58

6:58

You've heard the saying before - "Fake it 'till you make it", but that's not always the case. In this episode we talk about taking an entry-level job to learn your basics, and the trajectory you need to jump into freelancing where your salary is unlimited. Do not lose credibility - marketing is ALL about branding - and if you fake your stuff and ge…

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18 - Social Media Management vs Paid Ads Management 5:20

3y ago5:20

5:20

What is the difference between Social Media Management and Ads Management? This distinction is important for any beginner to understand, and for all freelancers to make VERY CLEAR with their clients. SMM is an organic effort to grow your following, with KPI's that are based on reach and audience size. Paid Ads Management is a paid effort to convert…

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17 - What is Reach vs. Impressions | Ads Management 6:35

3y ago6:35

6:35

If you've just started Media Buying, you might not be aware of all the data points on your Ads Manager Dashboard. Two of the simplest to recognize are Reach and Impressions, as they are the most basic statistic available in Performance View. But there is a stark difference between them, and they directly affect the Frequency of your Ads. Here's the…

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16 - How To Keep Your Ad Account HEALTHY - Funnel Optimization 10:21

3y ago10:21

10:21

Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Fr…

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15 - How To Launch An Ad Correctly 5:23

3y ago5:23

5:23

Have you ever seen the button on your Instagram account that says "Boost this Post"? In this episode, we cover what that actually means, who the algorithm will be targeting, and how to launch an ad from the Back End of Facebook Business Manager instead of a front-end boost. If you didn't know, a front-end boost will primarily target your existing a…

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14 - SOPs and Scaling Agencies - One Simple Trick For MAX Efficiency 9:20

3y ago9:20

9:20

Iterate upon awesome - there's no reason to lose quality as you expand your team or your client book. The number one mistake I've seen while working at agencies seems simple, but it's a lack of SOPs! Standard Operating Procedures help maintain excellence as you scale. This episode we go over how to write them, what they're for, and what they can do…

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13 - Don't Stop Scrolling! - How to Passively Learn Anything 7:59

3y ago7:59

7:59

Love scrolling on social media? Good news! You don't have to do a "Social Media Detox" or put locks on your phone, you just have to make your Bad Habit work FOR you! This week we talk about how the algorithm adjusts to your search results, how you can learn from dreaded Sponsored Ad posts, and how to choose your following wisely. Learn how to manip…

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12 - Creative Ways To Get The Job 7:49

3y ago7:49

7:49

Experience is great, CV's help you stand out, and knowing what you want will get you there. BUT there's still something you can do to help you get the interview - get creative. In this Episode, Shelby talks about a few different ways you can up the ante: including a Video Cover Letter, manipulating the algorithm, and getting to know your future emp…

1
11 - CV > Resume (You'll Thank Me Later) 7:51

3y ago7:51

7:51

Last week Shelby spoke about the journey into the world of Digital Marketing, working remote, and salary expectations. This week we're diving into the nitty gritty details on how to get started in the industry. How to format your resume, where your education should come into play, when to use a CV instead, and more!…

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10 - How to Get Started In Digital Marketing 10:03

3y ago10:03

10:03

Ever wonder about working remote? What the salary expectations are, how to find your first job and "break in"? In this episode we break down exactly how to go from "Entry Level" to "Senior Strategist" and how to work anywhere in the world. Chances are, you're over thinking it. Shelby got started despite having no experience, and niched down into a …

1
9 - Hyper Personalization & Conversational Marketing 10:12

3y ago10:12

10:12

Marketing has always appealed to the customer, but it's time to elevate the basics. The future of marketing lies in Segmentation and hyper-personalization: highly engaging and highly specific content, chosen by the user. That's why Conversational Marketing (and Quiz creation for engagement and First Party Data collection) puts brands a cut above th…

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8 - How To Structure Your Funnel - Strategy and Behavioral Psychology 11:44

3y ago11:44

11:44

Ever wonder what a user's touchpoint can do for you? How users view your brand at each step of the customer journey? This week Shelby breaks down funnel strategy - how to take your audience from the unknown to avid fans of your brand. We discuss Cold audiences, Warm audiences, Retargeting, and Loyalty layers. Funnel structure breaks down into the b…

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7 - The Great Marketing Reset - How iOS15 Changed the Game 12:46

3+ y ago12:46

12:46

Ever wonder how your ads track you? How they're able to practically read your mind? In this episode we take a look at past tracking methods - like the Facebook Pixel and it's targeting effectiveness - along with the BIG DISRUPTION (Apple iOS14 Privacy Changes) and how we pivot. What is the biggest way to beat a market disruption? Going back to the …

1
6 - How to WIN Business & Influence Conversion Rates 10:03

3+ y ago10:03

10:03

What does your Conversion Rate have to do with compounding revenue? You can make more YOY by increasing HOW OFTEN you convert a customer to a SALE. Let's discuss the different factors that effect conversion rate: the User Experience and the Quality of Traffic. Here's the big question you should ask yourself: Would I TRUST and BUY something off of m…

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5 - Cheap/Fast/Good: Pick TWO. The Opportunity Cost of TIME | Mindset 12:18

3+ y ago12:18

12:18

Is the Opportunity Cost of Time eating into your profitability and restricting your ability to scale? Ask yourself these questions when tackling a project. Is there a better person you can delegate this task to? If what you're tackling is a weak skillset for you, (and you don't plan on increasing your efficiency in this area...) then it actually wo…

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4 - Brand Archetypes (NOT Stereotypes) | Building a Brand 10:28

3+ y ago10:28

10:28

How do you decide Brand Voice? First, find your brand's solution. Then define the problem your target audience has. Decide who your customer 'Was' before they interacted with your brand, then determine who they 'Will be' when your brand provides. Do NOT make the mistake of catering to who your target audience IS. Target who they Want To Be. And mos…

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3 - The RAZOR & THE SIDEKICK | Building a Brand 12:56

3+ y ago12:56

12:56

What does the Razor & Sidekick have to do with Branding? Shelby Paige walks you through how Brand Voice helps define your audience to build loyalty. You are the solution to a problem, you are the bridge between who someone IS and who someone WANTS TO BE. You can't just sell your audience, you must truly engage with them to learn more about their ne…

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2 - The 80/20 Rule | Building a Brand 11:18

3+ y ago11:18

11:18

This week we talk about multiple touch points in your Customer Journey and when to provide value to your audience. (HINT: the answer is Most of the Time). With multiple platforms and multiple places to interact with your audience, there's plenty to choose from. Shelby goes over how many touch-points it takes on average to convert a customer (it's 8…

1
1 - How LTV Effects AOV | Building a Brand 10:53

3+ y ago10:53

10:53

For our very first episode, we focus on the core of all brands in eCommerce - Loyalty. If a customer is loyal to your brand (through market saturation, brand awareness, engagement etc) it reduces the Cost Per Acquisition (CPA) when you actually launch a paid marketing strategy. Paid marketing efforts fall to the wayside if not working in tandem wit…

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The Secret $31 Billion Global Local Search Market -Podcast #2 18:43

18+ y ago18:43

18:43

"Approx. 30% of all queries are LS (Local Search). 90% of Internet conversions take place offline. 70% local consumers use the Internet to find products online. The implications are far reaching. Search online to buy offline, locally." In this great podcast with Scott Paton -one of the World's Best Copywriters- and Christos Margetis you will listen…

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Online Advertising Takes New Twist -Podcast #1 9:29

18+ y ago9:29

9:29

Christos Margetis changes the way online advertising have to look like, competes with big names creating a new way in which online advertising has to be "simple and seamless", profitable and inexpensive enough to blow your mind!Listen this great interview with Mario Bonilla from PRWEBBy Christos Margetis

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