In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
…
continue reading
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
…
continue reading

1
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
…
continue reading

1
GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
52:37
52:37
Play later
Play later
Lists
Like
Liked
52:37Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving inc…
…
continue reading

1
Josh Rappoport on Why Finance Is 20% Math and 80% Psychology
29:31
29:31
Play later
Play later
Lists
Like
Liked
29:31Josh Rappoport is the VP Finance at Acumatica. On this episode of the Go To Masters Show, he shares how curiosity and people-first leadership drive operational excellence across diverse go-to-market models. Building structure and process as enablers of speed, not barriers Leading with empathy and prioritizing people during uncertain times Strengthe…
…
continue reading

1
GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez
1:04:00
1:04:00
Play later
Play later
Lists
Like
Liked
1:04:00John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, …
…
continue reading

1
From Data Geek to RevOps Leader: Amber Rouse on the Power of Metrics, AI & Cross-functional Impact
24:20
24:20
Play later
Play later
Lists
Like
Liked
24:20Amber Rouse is the Revenue Operations Director at Sharecare. On this episode of the Go To Masters Show, she shares her unique approach to transforming analytical insights into actionable revenue strategies across complex sales cycles. Building KPI frameworks that predict success in long sales cycles before results materialize Mastering cross-functi…
…
continue reading

1
GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman
1:00:04
1:00:04
Play later
Play later
Lists
Like
Liked
1:00:04Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partn…
…
continue reading

1
Finance Fireside: Niranjan Sivan on The 30-60-90 Playbook for Finance Leaders
20:22
20:22
Play later
Play later
Lists
Like
Liked
20:22Niranjan Sivan is the VP of Finance at Everstage. On this episode of the Go To Masters Show, he shares his strategic 30-60-90 day framework for finance leaders joining new organizations. His learn-plan-scale approach to the critical first 90 days in any finance leadership role Building trust as a business partner rather than coming in "with a stick…
…
continue reading

1
Cass Ernst-Faletto on Balancing Revenue Speed vs Scale
21:52
21:52
Play later
Play later
Lists
Like
Liked
21:52Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations. Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes How to facilitate cross-function…
…
continue reading

1
The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)
21:06
21:06
Play later
Play later
Lists
Like
Liked
21:06This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll le…
…
continue reading

1
GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup
59:29
59:29
Play later
Play later
Lists
Like
Liked
59:29Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. Discussed in this Episode: AI-powered CRM and sales automat…
…
continue reading

1
GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
48:27
48:27
Play later
Play later
Lists
Like
Liked
48:27Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquel…
…
continue reading

1
Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada
28:07
28:07
Play later
Play later
Lists
Like
Liked
28:07Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about: His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential Four guiding principles framework for creating fair, performance-driven, and sustainable comp pl…
…
continue reading

1
GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
33:23
33:23
Play later
Play later
Lists
Like
Liked
33:23What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. From viral LinkedIn content and founder-led dinner…
…
continue reading

1
GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)
36:45
36:45
Play later
Play later
Lists
Like
Liked
36:45Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. At Procore, he led all customer-facing functions—Sales,…
…
continue reading

1
From SDR to RevOps Leader: Patrick Sweny’s Journey Through Strategy, Tech, and Transformation
35:06
35:06
Play later
Play later
Lists
Like
Liked
35:06Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about: Running RevOps teams with product management methodologies and sprint-based workflows Mastering the art of setting boundaries and strategic technology evaluation Evolving RevOps from data delivery to change management and strategic partne…
…
continue reading

1
GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat
48:22
48:22
Play later
Play later
Lists
Like
Liked
48:22Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives…
…
continue reading

1
Pricing Power Moves: From Tactics to Transformation with Karan Sood
23:58
23:58
Play later
Play later
Lists
Like
Liked
23:58Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies. Transforming pricing from "order-taking" to strategic value creation across different busines…
…
continue reading

1
GTM 149: How to Scale International Sales Teams with Rick Kelley
46:56
46:56
Play later
Play later
Lists
Like
Liked
46:56Rick Kelley is the former SVP of Gaming & App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization & played a pivotal role in building out Meta’s go-to-market teams across North America & EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especia…
…
continue reading

1
GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)
54:31
54:31
Play later
Play later
Lists
Like
Liked
54:31Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. With over two decades at the forefront of tech’s biggest transformati…
…
continue reading

1
The Future of Revenue Operations: Insights from Helene Hartmann-Dirani
13:10
13:10
Play later
Play later
Lists
Like
Liked
13:10Hartmann-Dirani is the VP of Revenue Operations and Enablement at Restaurant 365. On this episode of the Go To Masters Show, she shares her evolution from marketing to leading unified revenue operations. Creating robust forecasting cadences that align entire organizations Building cross-functional alignment between sales, marketing, and customer su…
…
continue reading

1
Finance Fireside: Jason Wooten on Scaling, Negotiating, and Leading with Context
27:30
27:30
Play later
Play later
Lists
Like
Liked
27:30Jason Wooten is the Head of Finance Operations at ClickUp. On this episode of the Go To Masters Show, he shares insights from his unique journey from sales to finance leadership. Merging deal desk and procurement for unified decision-making Balancing risk management with responsible revenue growth Creating compensation plans that drive the right be…
…
continue reading

1
Revenue Operations with Foresight: Ajay Erogbogbo’s Approach to Long-Term Success
20:41
20:41
Play later
Play later
Lists
Like
Liked
20:41Ajay Erogbogbo is the Vice President of Revenue Operations at Pathward. On this episode of the Go To Masters Show, he shares how a finance-first mindset helps structure long-term revenue strategy. Building revenue operations around predictability and actionable insights Creating a 4-pillar framework to align short-term actions with long-term goals …
…
continue reading

1
GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
42:16
42:16
Play later
Play later
Lists
Like
Liked
42:16Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for buildin…
…
continue reading

1
Flavio Ferracuti on The Psychology of Change in Medical Sales
31:00
31:00
Play later
Play later
Lists
Like
Liked
31:00Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses: Why strong customer relationships go beyond product and into business advisory The role of psychology and neu…
…
continue reading

1
GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
38:43
38:43
Play later
Play later
Lists
Like
Liked
38:43Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers se…
…
continue reading

1
GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
38:54
38:54
Play later
Play later
Lists
Like
Liked
38:54Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an …
…
continue reading

1
Alli McKeon on Why Driving Change is More Art than Science
28:28
28:28
Play later
Play later
Lists
Like
Liked
28:28Alli McKeon is the Director of Sales Strategy & Operations, Americas at OneTrust. On this episode of the Go To Masters Show, she shares her journey from auditing to Ops leadership, talking about: Why momentum, buy-in, and “buzz” are key for organizational change Why great RevOps is not just about data crunching Embracing the “number two” role while…
…
continue reading

1
Pratik Shrestha on The Art of Simplification in RevOps
30:01
30:01
Play later
Play later
Lists
Like
Liked
30:01Pratik Shreshta is the Director of Sales Ops at Qualys. He has experience in simplifying complex GTM systems to create seamless experiences. On this episode of the Go To Masters Show, he talks about: Aligning cross-functional teams to buyer experience How comp plan design and rep retention are deeply linked The importance of changing your environme…
…
continue reading

1
GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)
58:30
58:30
Play later
Play later
Lists
Like
Liked
58:30Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like…
…
continue reading

1
Ethan Lippman on Dashboards: Where Data Goes to Die
24:24
24:24
Play later
Play later
Lists
Like
Liked
24:24Ethan Lippman is the VP of Revenue Operations at Alkami Technologies. On this episode of the Go To Masters Show, Ethan shares a masterclass in building RevOps with intention, impact, and innovation. He dives into: His journey from product management to RevOps The power of "Democratize, Disseminate, Narrate” for driving data transparency Creative st…
…
continue reading

1
GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
37:37
37:37
Play later
Play later
Lists
Like
Liked
37:37Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passio…
…
continue reading

1
GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
56:47
56:47
Play later
Play later
Lists
Like
Liked
56:47Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. …
…
continue reading

1
Finance Fireside: Jessica Trimmer on Navigating Complex Quote-to-Cash Cycles and M&A Transitions
23:33
23:33
Play later
Play later
Lists
Like
Liked
23:33Jessica Trimmer is the Director of Revenue at Intapp. She’s a seasoned revenue accounting leader with over 20 years of experience driving operational excellence. This episode of the Go To Masters Show features Jessica, as she talks about: Streamlining quote-to-cash (Q2C) cycles Importance of collaboration across functions The underrated potential o…
…
continue reading

1
GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry
50:14
50:14
Play later
Play later
Lists
Like
Liked
50:14Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Di…
…
continue reading